Special Events = Community Benefits

What is Community?

Is this Community?

Is this Community?

Is this Community?

Is this Community?

Is this Community?

Community Defined

A cultural group… A set of beliefs… Any group of people living in a

particular local area who are affected by your event. May not be your target audience/market There could be a community within a

community

How do you find out WHO is your community? Talk to people – Do some research

Local government Local NPO Chambers of Commerce Churches Visitors Bureau Community Leaders

City Council Representatives Church Leaders

So what? How does a Community Benefit?

Events reflect “values, interests, aspirations, culture, etc.” of a Community

Economic Impacts Local Enterprise/Business Revenue Generation Job Creation Increased visibility Enhance image

So what? How does a Community Benefit?

Social Impacts Sense of Place Community Pride Community Well-Being Heritage and Culture Preservation

E.G. - Wendishfest

Key to REMEMBER

“The challenge is to insure that the goals and objectives of the [Event] organizers also meet the perceived needs of the consumers” and the community.

Mission, Vision, Goals & Objectives Mission…

Broad Stmt of purpose for Agency/Organization

What the Agency/Organization currently is AHA Mission

Vision… The vision statement, by contrast, is not

about what the company currently is, but what the company hopes to become.

See Final Slide for References: References and Resources

Mission, Vision, Goals & Objectives Goals…

A goal is a broad statement of what the program hopes to accomplish.

Objectives… An objective is a specific, measurable

condition that must be attained in order to accomplish a particular program goal.

SMART: Pages 36-37

See Final Slide for References: References and Resources

Policies and Procedures

Policies: Regulations and/or Guidelines based on Mission, Vision, Goals, & Objectives E.G. One security Guard per 250 people E.G. Only bonded employees can handle

money Procedures: Provide an Action-

Orientation to the policies of an organization – the How-To. E.G. All moneys received, must be receipted

So what’s the big deal??? You must tailor your event to benefit

the community. Event Projects must have a Mission,

Vision, Goals and Objectives that “FIT” the community. Good or Bad E.G. – Have a Rock Concert

at… The Villages Community

References and Resources

What is Community? Mission Statement Vision Statements Goals & Objectives

In Class Exercise

Brainstorm an Organization: E.G. Fair Association, Girl Scouts, Heritage/Cultural NPO, etc.

Record: Name and Type of Organization (1-2

sentences) Mission (1-2 sentences) Vision (1-2 sentences) Goals (1 stated goal) Objectives (2 stated objectives)

Example Organization: Wendish Texas Society

(WTS): The WTS is a heritage and cultural NPO in Texas.

Mission: To Preserve Wendish Culture for future generations

Vision: To establish a Wendish Cultural Museum in Serbin, TX in the next 20 years

Goal: To hold a Cultural Picnic in September highlighting Wendish Culture

Objectives: 1.) To have at least 5000 people attend the picnic. 2.) To have at least 75% of visitors to learn something about Wendish Culture.