special study in mrktg

8/8/2019 Special Study in Mrktg

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History of Newspapers

The Roman Acta, appearing around 59 B.C, is the earliest recordednewspaper.

In 8th century China, the first newspapers appeared as hand-writtennews sheets in Beijing.

The printing press, invented by Johann Gutenberg in 1447, usheredin the era of the modern newspaper.

Manuscript news sheets were being circulated in German cities bythe late 15th century.

In 1556 the Venetian government published N otizie scritte, for which readers paid a small coin, or gazetta.


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The first modern newspapers were products of westernEuropean countries like Germany, France Belgium and England.

Between 1940 and 1990, newspaper circulation in America

dropped.

Some newspapers, like USA Today, responded to thetechnological advancements by using color and by utilizing theshort, quick and to the point stories that are usually featuredon television.


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By the early 19th century, content was vastly shaped by regional andcultural preferences.

In 1814, The Times acquired a printing press capable of making 1,100

impressions per minute. Soon, it was adapted to print on both sides of a page at once.

In 1830, the first penny press newspaper came to the market: Penny press papers cost about one sixth the price of other newspapers and

appealed to a wider audience


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Broadsheet newspapers are thelarge ones

(e.g. The Time and The DailyTelegraph).

Tabloid newspapers are the smallones

(e.g. The Sun and The Daily Mirror).

T ypes of newspaper


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CATEGORIES

A D aily newspaper is issued every day, sometimes with the

exception of Sundays and some national holidays, Saturday.

Typically, the majority of these newspapers staff work Mondayto Friday, Most daily newspapers are published in the morning.Afternoon or evening


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W eekly newspapers are newspapers that are published twice or three times a week.

A National newspaper , as contrasted with a local newspaper serving a city or region

In India, where Internet penetration is too low when comparedto other developed countries, newspapers like Times of India,The Hindu, Hindustan Times etc are the only source of information for rural and urban people.


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There is also a small group of newspapers which may becharacterized as I nternational newspapers.

W eb-based "newspapers" have also started to be producedas online-only publications.

The oldest example may be The Weekend City PressReview, set up in 1991.


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A local news article focuses on what's going on in your neighborhood.

A national news article focuses on what's happening inthe Country.

An international news article focuses on news that'shappening outside the Country.

A feature article is an article that is about "softer" news.

Editorials are usually run all together on a specific pageof the paper and focus on current events.

A column is an article written by the same person on aregular basis.


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The largest-circulation English newspaper, with 3.14 millioncopies daily.

2009 Indian Readership Survey, with 55.7 million readers.

Newspaper and its Audience


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ssamese anguage Aji

Agradoot Aajir Dainik Batori

Ajir Asom

Aamar Asom Asom Bani Bhoomiputra

Dainik Agradoot ainik Janambhumi

ainik Janaxadharon

Danik AsomNatun Dainik Saadin

enga anguage Aajkaal

Ananda Bazar PatrikaBartaman

Dainik Jugasankha

Dainik Samayik PrasangaDainik Sonar Cachar Dainik StatesmanCentury Sangbad

Ganashakti Sangbad Pratidin

Sambad EkdinUttar Banga Sambad

Akila Daily Bombay Samachar City Watch Gujarat

Divya Bhaskar Gujarat Samachar

Jai Hind Sambhaav Newspaper

SandeshDesh Pradesh Ni Aajkaal

Nobat Phulchhab

Janmabhoomi

Hindi Language Amar Ujala

Dainik Bhaskar Hindustan

Dainik JagranDainik Purvoday Rashtriya SaharaDo Baje Dopahar

Kannada languageVijaya Karnataka

Prajavani Kannada Prabha

Udayavani Samyukta Karnataka

Hosa_diganthaVaartha Bhaarathi

Sanjevani

Kashmiri LanguageKoshur Akhbar Soan Meeraas


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a aya am anguage Aswamedham

ChandrikaDeepika

Deshabhimani

JanayugamJanmabhumi Kerala Kaumudi

erala Kaumudi FlashKalakaumudi Madhyamam

M anipuri LanguageChing Tam

Huiyen LanpaoImphal Free Press

KanglapaoKangleipakki Meira

ara anguageDaily AikyaDaily Kesari

Deshdoot Deshonnati

Gavkari Goa TimesGomantak Govadoot

M izo languageVanglaini

Nepali LanguageHimgiri

Sunchari Himali Darpan

Oriya LanguageSAMBAD

Dharitri The Samaja

The PrajatantraThe SamayaPragatibadi

Ama Rajdhani anupambharat

Odisa Bhaskara

Punjabi Language

Desh Videsh Times Ajit Punjab Express

Sanjh SaveraJag Bani

Tamil Language Ananda VikatanDina Thandi Dina Sudar DinakaranDina Malar Dina Mani KadiravanKumudam

Telugu Language Andhra Bhoomi

Andhra Jyothi Andhra Prabha

Andhra Pradesh Annadata

Eenadu

Urdu Language Avadhnama

Eitamad Rehnumah-e-Deccan

The InquilabMunsif Daily


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Advantages of Magazines:

Advertisement in magazines are attractive and agreeable.

Due to improved quality of production there is better acceptance to advertisements.

Magazine advertisement gets better prestige value and reference value.

Magazines advertising has reasonably long life.

It is economical due to limited frequency of publication.


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Disadvantages of magazines:

The circulation of magazines is limited.They lack flexibility as last minute changes are not permitted.

There is limited benefit as the readers may give little attention to the advertisement.

Advertising in magazines is costly as the quality of paper is superior and advanced printing technology is used.

As only specific types of product can be advertised, magazines have limited


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Processed Food Industry The Week Inclusion MagazinePramukhandhraIndia Together

The DayAfter Dharohar Art ConservationIndian Life & StyleOne India One PeopleStayfit Health & Fitness World Pvt Ltd.

Art India Publishing Co. Pvt. Ltd.CMTES Informatics Ltd,CMTES Informatics Ltd,Delhi Footwear Market News

The Music Magazine


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y Art

y Children's/Comics

y Entertainment

y Finance

y

Healthy Lifestyle

y News

y Women's

y Business

y Computer

y Film

y Food/Hospitality

y

Languagey Men's

y Science


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NORTH U$ 731

MARKET 37%

MAGAZINES 39%

EAST U$ 655

MARKET 9%MAGAZINES 9%

W EST U$ 784


SOUTH U$ 759



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special study in mrktg

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