Definition Of Social Media

Social media includes web-based and mobile based technologies

which are used to turn communication into interactive dialogue

among organizations, communities, and individuals.

Andreas Kaplan and Michael Haenlein define social media as-

“A group of Internet-based applications that build on the

ideological and technological foundations of Web 2.0, and that

allow the creation and exchange of user-generated content”.

Social media is ubiquitously accessible, and enabled by scalable

communication techniques.

Purpose of Social media is to keep it up to date.

Classification of Social media

There are six different types of social media:

1)Collaborative projects (e.g., Wikipedia)

2) Blogs and micro-blogs (e.g., Twitter)

3) Content communities (e.g., YouTube)

4) Social networking sites (e.g., Facebook)

5) Virtual game worlds (e.g., World of Warcraft) and

6) Virtual social worlds (e.g. Second Life).

Classification of Social media continued.

The honeycomb framework defines how social media

services focus on some or all of seven functional building

blocks-

a) Identity

b) Conversations

c) Sharing

d) Presence

e) Relationships

f) Reputation and

g) Groups

Most popular Social networking sites and their market shareAccording to ComScore, up to end of November 2011

Unique Visitors %

Facebook

Twitter

LinkedIn

Google+

MySpace

Others11.7 %

6.6 %

4.6 %

4.2 %

17.8 %

55.1 %

Facebook

Set-up a Brand page

Acquire fans

Engage them

Sponsored Stories

Social Media Trends

Companies have found that social networking sites like Facebook and

Twitter are great ways to build their brand image. The major uses

for businesses in social media are:

a) To create brand awareness

b) As an online reputation management tool

c) Engagement and Word of Mouth publicity

d) As a lead generation tool to intercept potential prospects

e) Research and CRM

f) Complaint redressal and Feedback

g) For recruiting

h) To learn about new technologies and competitors

i) Small businesses use extensively to promote & sell their products

Case Study 1- By Sanjiv ChoudharyScope of case study-

To create brand awarenessAs an online reputation management toolEngagement and Word of Mouth publicity

As a lead generation tool to intercept potential prospects.

Kraft Foods Ltd.An application developed for smart phone users- Covers:

Brick an mortarClick an mortar

Social mediaMobile Internet

AnalyticsCloud Services

Based on the principles that govern the Social media marketing today i.e.

Co-creationSharing

Monetize

Case Study 2- By Sanjay D’Souza

Scope of case study-

For recruiting

Presented By –Sanjay D’Souza

Social media has become the focus of not only our private lives, but our

careers as well. Websites like Face book, Twitter, YouTube and LinkedIn

have pretty much become a reflection of our daily lives.

Employers have noticed this too. Social media has become the number 1

source of potential employees and talents for employers and recruiting

companies to hire. It is cheap, fast, convenient and one of the best ways to

judge a person’s character.

In a survey carried out by Jobvite earlier this year, it was seen that 92% of

U.S. companies hire through social media websites, more so in websites

such as LinkedIn and Facebook.

Top Social Media Companies

Case Study 2- By Sanjay Prajapati

Scope of case study-

Small businesses use extensively

to promote & sell their products

The future of IT Industry and Marketing is SMAC.

As we know that to achieve a “high” you have party drug called smack, so

is the party drug for the IT Industry and Marketing also called SMAC.

Because people like to have a chilling experience, as they live in The ICE

Age

Information

Communication

Entertainment

Individuals and Companies that recognize this fact and provide a chilling

experience i.e. the party drug called SMAC will achieve “the high” along

with their Target Group, and those who don’t- God save them.

Conclusion

Thank You. Please enjoy.