spectroscopynow...spectroscopynow.com marketing solutions on your wavelength media planner 201...

spectroscopyNOW.commarketing solutions on your wavelength

MEDIA PLANNER 2019

spectroscopyNOW.comMEDIA PLANNER 2019

Ten distinct channels serving ten separate audiences

spectroscopyNOW.com combines ten distinct areas within spectroscopy, with each of these channels attracting its own audiencethrough dedicated content for that technique. On average 3.6 types of technique are used per professional user.Below are listed the techniques with their use expressed as a percentage.

Ultraviolet (UV/Vis) 60

Infrared 60

Base Peak / Mass Spectrometry 55

Atomic Spectroscopy 37

Chemometrics & Informatics 33

X-Ray Spectroscopy 32

Nuclear Magnetic Resonance 31

Raman Spectroscopy 26

Proteomics 17

Magnetic Resonance Imaging & Spectroscopy 8

Serving the spectroscopy research community for over a decade…

spectroscopyNOW.com is published by Wiley, one of the world’s leading publishers of scientific, medical and scholarly content. SpectroscopyNOW.com draws upon Wiley’s rich and extensive portfolio of spectroscopy-related content, along with especially commissioned articles from established science writers, augmented by latest research and industry news and a truly diverse library of webinar, video and tutorial content.

Typically over 90,000* unique professional and academic users [*Source: separationsNOW.com registration data]

74% either approved or made purchasing decisions of equipment and services related to spectroscopy

The average R&D budgets of organisations whose staff visit spectroscopyNOW.com came to $180.9 million

The median for R&D budgets of organisations whose staff visit spectroscopyNOW.com came to $2.05 million

88% of spectroscopyNOW.com users are involved with setting R&D initiatives for their organisations

75% are involved in R&D technology decisions affecting either a full department/division, multiple divisions or enterprise-wide

Who are these users and where are they from?

Who..?

26% are management staff

71% are research staff

62% have a spending impact on 2 to over 20 sites (an average of 3.3 sites and a median of 2.2)

Where..?

44% from the USA (54% from the Americas)

28% from Europe (31% from EMEA)

15% from Asia / Pacific

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spectroscopyNOW.commarketing solutions on your wavelength MEDIA PLANNER 2019

Target by technique - 10 channels to choose from:Ten distinct channels serving ten separate audiences

BASE PEAK The web’s leading Mass Spectrometry ResourceBase Peak is a well-established, very highly regarded site and is considered one of the most comprehensive mass spectrometry websites on the internet.

Registered users - approx 10.4k worldwide

PROTEOMICS Your guide to the application of spectroscopy in proteomicsThe proteomics channel is designed to inform users on the application of spectroscopy in proteomics, and to advise spectroscopy of the importance of this technique to the pharmaceutical and life science industries.


NMR KNOWLEDGE BASE The well-known Nuclear Magnetic Resonance Spectroscopy site

Conceived in 1998 by Rainer Haessner and Horst Kessler of the Technical University of Munich, this highly regarded academic site was acquired by Wiley in 2000 and brought into spectroscopyNOW.com. The founders continue their involvement in this channel.


MRI The key resource for Magnetic Resonance ImagingThe site directory “fMRI network” was established in 1998 by Rich Warp. It was relaunched in February 2002 as the MRI channel of spectroscopyNOW.com


INFRARED Your guide to Infrared and Fourier Transform Infrared SpectroscopyThe IR Spectroscopy channel covers all the major techniques including FTIR, NIR and Far-IR.


RAMAN Covering all aspects of Raman SpectroscopyThe site directory was established in 1996 by Fernando Agullo-Rueda and incorporates higher-order processes, Brillouin and Rayleigh Scattering.


X-RAYIncluding X-Ray Fluorescence, X-Ray Diffraction and other X-Ray analysis techniquesFounded by Professor Van Grieken (Editor-in-Chief of the Journal of X-Ray Spectrometry), the X-ray channel covers both XRF and XRD and utilises the knowledge and experience that has brought you the Journal of X-Ray Spectrometry.

Registered users - approx 7k worldwide

ATOMIC SPECTROSCOPY Featuring all aspects of Atomic Absorption, Atomic Emission, Laser and Plasma SpectroscopyThe Atomic Spectroscopy channel covers all aspects of atomic absorption, atomic emission, laser and plasma spectroscopy (especially inductively-coupled plasmas).


ULTRAVIOLET The key resource in Ultraviolet and Visible SpectroscopyThe UV Spectroscopy channel is the first ‘port of call’ for anyone interested in UV spectroscopy, including UV/Vis and UV fluorescence spectroscopy.


CHEMOMETRICS & INFORMATICS The most comprehensive web resource for chemometriciansFounded by Rasmus Bro, Chemometrics & Informatics has been enhanced and developed as part of spectroscopyNOW.com. It contains specially commissioned primers and tutorials, key papers from the Journal of Chemomentrics and data sets from a selection of Wiley chemometrics titles.


PLEASE NOTE: All demographic values shown in this media planner are courtesy of an independent study conducted in 2014 unless stated otherwise

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Webinars

spectroscopyNOW.com and its sister website, separationsNOW.com, have now hosted over 150 webinars in total. Webinars on both portals allow the webinar client many special features, such as mouse-pointing and animated and video presentation. A typical webinar is of one hour duration, which includes a Q&A session of one quarter hour. Webinars tend to be pre-recorded (unless the webinar client specifically requests to undertake this live) although the speakers from the webinar client are present to field questions live at the Q&A session or even during the webinar itself.

Webinar clients obtain the registration details – the criteria for which are pre-determined by the client – of every registrant, irrespective of whether they attend the ‘live’ webinar or access the on-demand version. The on-demand version remains available on spectroscopyNOW.com on an indefinite basis.

Price US$13,500

Lead generation

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Please note that prices are available in Euros and Pounds Sterling on request

Content Marketing

Essential Knowledge Briefings

The Essential Knowledge Briefing [EKB] offering is a content marketing format enabling brands to be discreetly positioned as unrivaled leaders in their field. A single EKB package comprises the following components:

An e-book of around 5000 words on a specific topic area determined by the sponsor

An area dedicated to that topic on the website: www.essentialknowledgebriefings.com

This website serves as a learning resource for those wishing to augment their knowledge in a specific area of scientific analysis, with EKB content being presented at the level of a primer. The e-book is hosted on the specific topic area page and is placed behind a registration gate offering lead generation to the sponsor (subject to an additional cost).

A limited hard-copy run of the e-book (up to 500) for distribution by the sponsor as they deem appropriate

PDFs of the e-book are made available to the sponsor for use as they deem appropriate

Sponsor has first option on annual renewal of that topic area

The Essential Knowledge Briefings series is promoted as follows (promotion inclusive of sponsorship):

Banner advertising on spectroscopyNOW.com indicating latest EKB publication

One e-blast to relevant third party rental list on spectroscopyNOW.com

Ongoing promotion via spectroscopyNOW.com e-newsletters for EKB resource

Promotion of each new EKB by all relevant Wiley social networking channels

Link to EKB platform on spectroscopyNOW.com

Sponsor can directly link to their own EKB(s) from their own web platforms

The fully inclusive price for one Essential Knowledge Briefings package for one year is US$20,000. Renewal prices start at US$8,000. This includes 12 months of re-listing on the Essential Knowledge Briefings website.

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e-Newsletter Sponsorship

spectroscopyNOW.com delivers around 113,000 e-newsletters per month to over 48,000 registered subscribers (and growing by several hundred subscribers per month). Each channel has an e-newsletter showing a monthly digest of the contents of that channel (while there is also one general e-newsletter which is a digest of the portal’s contents as a whole)

Each e-newsletter offers a single opportunity for a sponsor’s message, so delivering your message directly to each recipient’s inbox

Price US$475 per thousand - subject to minimum price of US$2500

(For latest numbers of e-newsletter recipients per channel please refer to advertising contacts below)

Custom / Third party emails

Around two-thirds of registered users have given permission to receive custom emails, featuring exclusive solus content from relevant third parties. Emails can be ‘geo-targeted’ to specific territories per technique (for example, Raman interested users within North America). Custom / third party emails can be sent at any time although there is a restriction of no more than 2 during any calendar month, per channel.

Price US$575 per thousand - subject to minimum price of US$2500

(For latest numbers of users per channel receiving third party email please refer to advertising contacts)

Direct marketing media

Your messages direct to user inboxesAll techniques above generate a monthly e-newsletter. The average number of recipients per channel is 9.1k, ranging from 7.1k through 13k [*Source: spectroscopyNOW.com registration data]

Please note that prices are available in Euros and Pounds Sterling on request 5


Advertorial/Vendor Profile

Each channel as well as the portal homepage carries a dedicated advertorial zone, which allows one vendor to exclusively place their own information for a period of one calendar month. This content can be detailed product information, case studies or application notes – all up to 2000 words supported by graphics and links.

The advertorial page also includes an exclusive skyscraper banner of 120 x 400 pixels

The price for an advertorial page is US$2000 per calendar month

Banner advertising

Banner advertising on spectroscopyNOW.com is available on all channels including the main landing page

468 x 60 leader-board situated beneath main introduction on each channel homepage

120 x 600 located on the right hand side of each channel



468 x 60 = US$1375

120 x 600 = US$1375

120 x 90 = US$1000

120 x 60 = US$750

Website based media formats

Please note that prices are available in Euros and Pounds Sterling on request 6


separationsNOW.com is the sister portal of spectroscopyNOW.com and with eight dedicated channels covering all areas of separation science. With up to 25,000 visitor sessions from 20,000 unique users each month separationsNOW.com offers an unrivaled segmentation of its audience within the field of separation science in analytical chemistry and the life sciences.

Separation magazine is a controlled circulation title reaching out to an audiences of 20,000 throughout Europe as a print title and a further 10,000 in a digital format worldwide. This English language title (formerly published in German) will be released twice during 2013 to coincide with the key HPLC and IICS events in June and September, respectively.

The Journal of Separation Science has an impact factor of 2.733 and is published twice monthly. The web page on Wiley Online Library attracts over 60,000 page impressions per month. This web page hosts two banner positions: a leader board of 728 x 90 and a right hand skyscraper of 120 x 600.

For further details regarding advertising into any these titles – as well as the special triple package being offered for these - please go to www.separationsNOW.com/advertising or refer to contacts above.

For all companies from the Americas:

Joe TomaszewskiEmail: [email protected]: +1 908 514 0776

spectroscopyNOW.com is published by: John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex PO19 8SQ, UK

marketing solutions on your wavelength

CONTACTSAccount Management

For all companies from EMEA and Asia Pacific:

Vanessa WindeEmail: [email protected]: +49 (0) 6201 606721

For all editorial enquiries

Christina Poggel Email: [email protected] Tel: +49 (0) 6201 606625

Interested in Separation Science?

Publisher

Dr. Heiko Baumgartner Email: [email protected] Tel: +49 (0) 6201 606703

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