spicing up event planning with social media
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SPICING UP EVENT PLANNING WITH SOCIAL MEDIABy Michelle Kornahrens
USES OF SOCIAL MEDIA FOR EVENT PLANNING
Communicating with target audience before, during, and after event
Incorporate social media into event
Building relationships with clients and venders
Receiving referrals seen by mass audience
Increasing reputation as leader in the industry
HOW DO YOU USE SOCIAL MEDIA DURING EVENTS?
Geolocation Platforms such as Foursquare
Offer hashtag conversations for guests to engage with
Create contest through use of smart phones
PUBLIC RELATIONS THEORIES
Grunig’s two-way symmetrical model Builds trust with
publics through 2-way communication
Social media use in event planning demonstrates this idea
Opinion Leaders Influence thought and
action of publics Event planners use
social opinion leaders to expand platform
PRSA 2012 DEFINITION OF PR
“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”
INCREASING USE OF SOCIAL MEDIA IN EVENT PLANNING
Overall use across different platforms continues to increase
Event planners continue to come up with creative ideas of types of usage
Relationships are being built and maintained through social platforms
EXPLORE MORE ON SOCIAL MEDIA / EVENT PLANNING
YouTube What is PR? Social Media for Eve
nt Planners Articles
Social Media and the Changing Face of Event Planning
Social Media Makes for Eventful Event Planning
The Future of Event Planning and Social Media
Social Media and Public Relations Theories
Including KOLs in your PR Plan
THANK YOU!