spivack making sense of streams talk 2012
DESCRIPTION
A talk about how to filter the social web - or what we call the Stream - using Bottlenose and some concepts from physics. This is the next step after Web search, and provides a powerful new tool for marketers, analysts, and social scientists.TRANSCRIPT
A Major Shift has Happened On the Web
2010
Social networking
Search
Social networking = 19% of consumer time spent online
Comscore, December 2011
2011
2011
Social networking
Search & Navigation
Dec. 2011 7 of top 50 sites getting 12% more traffic from Facebook than Google. Up 5 sites in previous month.
Source: Ben Elowitz
Top sites, Growth in Visits Facebook vs. Google
2011
Social Starting to Displace Search
1980 1990 2000 2010
Messaging Online Services
Documents Websites
Documents Blogs & UGC
Messaging Social Networks
Messaging Mobile Apps
Yahoo
AOL Instant Messaging MySpace
Facebook Twitter
USENET
Delicious Flickr Youtube
Wordpress Moveable Type
Skype Email Napster Instagram
Path
Groupware
Word Processing
1980 1990 2000 2010
The Web The Stream The PC
The message is The medium
Source: Alan Lepofsky, Constellation Research
Total Amount of Messaging Has at Least Doubled
Everyone gets at least several thousand
messages per day
2012
I get 13,000 messages/day
Message Volumes Continue to
Increase
- 50,000,000
100,000,000 150,000,000 200,000,000 250,000,000 300,000,000 350,000,000 400,000,000 450,000,000
Nov
-09
Jan-1
0
Mar
-10
May
-10
Jul-10
Sep
-10
Nov
-10
Jan-1
1
Mar
-11
May
-11
Jul-11
Sep
-11
Nov
-11
Jan-1
2
Mar
-12
May
-12
Twitter Messages Per Day
Source: @bottlenoseapp Bottlenose.com
1990 2000 2010
We keep piling on more things to share and track
Source: Nova Spivack, Bottlenose.com
Spam is the New Normal
The Success of Social Networks Are their Biggest
Challenge
Message Volume
2030
Messages/Day
Available Attention
2020 2010 2000
Engagement
Gap will continue to widen
Source: @bottlenoseapp Bottlenose.com
Welcome to “The Sharepocalypse”
What’s the Solution To Information Overload?
“It’s not information overload, it’s filter failure”
-- Clay Shirky
How Do You Filter The Stream?
You Can’t Use PageRank….
A New Approach: The Physics of Ideas
Velocity #men%ons /unit %me
Mass # unique People Men%oning
Momentum Mass * Velocity Waves Tsunamis
Currents Bubbles
Topic Topic
Topic
Topic Topic
Topic Topic
Topic Topic
Topic
Topic Topic
Topic
Currents
Waves Tsunamis
Bubbles
Velocity
Mass
Link Link
Link
Link Link
Link Link
Link Link
Link
Link Link
Link
Currents
Waves Tsunamis
Bubbles
Velocity
Mass
Person Person
Person
Person Person
Person Person
Person Person
Person
Person Person
Person
Currents
Waves Tsunamis
Bubbles
Velocity
Mass
Currents Bubbles
Topic
Topic Topic
Topic
Topic
Topic Waves Tsunamis
Topic
Velocity
Mass
Topic Topic
Topic
Topic
Topic
Topic
Core Technology: The StreamOS
A high-level javascript and HTML5 platform for applications that analyze real-time streams of data
Semantic Classification
Analytics Personalization Automation Sentiment
Crowd Computing Architecture
1.5MB Javascript Engine 1500 Messages Processed/Second/CPU
50K CPUs/Month and growing
Demo of StreamSense™
(Bottlenose.com)
Making Sense of the Stream is not about Search
and it’s not about Filtering
It’s about Discovery…
