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Chapter Intro 1 In America, different groups of people hold many different viewpoints. Some groups form to try to persuade government officials to support their views. These groups are exercising the important rights of freedom of speech and assembly.

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Page 1: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Splash Screen

Page 2: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Chapter Menu

Chapter Introduction

Section 1: Forming Public Opinion

Section 2: The Mass Media

Section 3: Interest Groups

Visual Summary

Page 3: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Chapter Intro 1

In America, different groups of people hold many different viewpoints. Some groups form to try to persuade government officials to support their views. These groups are exercising the important rights of freedom of speech and assembly.

Page 4: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Chapter Intro 2

Section 1: Forming Public OpinionA democratic society requires the active participation of its citizens. Individuals, interest groups, the mass media, and government officials all play a role in shaping public opinion.

Page 5: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Chapter Intro 2

Section 2: The Mass Media

In a democratic society, various forces shape people’s ideas. The media have a profound influence on the ideas and behavior of the American people and their government.

Page 6: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Chapter Intro 2

Section 3: Interest Groups

Political and economic institutions evolve to help individuals and groups accomplish their goals. Interest groups, a powerful force in our democracy, use various techniques to influence public opinion and policy.

Page 7: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Chapter Preview-End

Page 8: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1-Main Idea

Guide to ReadingBig IdeaA democratic society requires active participation of its citizens.

Page 9: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1-Key Terms

Guide to ReadingContent Vocabulary• public opinion

• mass media

• interest group

• public opinion poll

• pollster

Academic Vocabulary• uniform

• gender

• survey

Page 10: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

A. AB. B

Section 1-Polling Question

0%0%

Do you agree that politicians should ignore public opinion and do what they believe is best for the country?

A. Agree

B. Disagree

Page 11: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

Public OpinionPublic opinion, the ideas and attitudes most people hold, plays a vital role in our democracy.

Page 12: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

Public Opinion (cont.)

• Public opinion refers to ideas and attitudes people hold about a particular issue or person.

• Public opinion is of political importance.

Page 13: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

• Sources of public opinion:

– Personal background (age, gender, income, race, religion, occupation, place of residence)

– Mass media

– Public officials

– Interest groups

Public Opinion (cont.)

Page 14: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

• Three features of public opinion:

– Direction

– Intensity

– Stability

Public Opinion (cont.)

Page 15: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

A. AB. BC. CD. D

Section 1

0% 0%0%0%

The mass mediaA. have little influence on the

public’s understanding of important issues.

B. distort the public’s understanding of important issues.

C. help the public to understand important issues.

D. have a significant impact on the public’s understanding of important issues.

Page 16: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

Measuring Public OpinionThe most common way of measuring public opinion is with public opinion polls.

Page 17: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

Measuring Public Opinion (cont.)

• Public opinion polls measure public opinion.

• Pollster is a specialist who measures the president’s popularity or towards possible proposals

Pre-Election Approval Ratings, 1955–2003

Page 18: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

• Sampling public opinion:

– People in sample are selected at random

– Well-constructed sample reflects the entire population

– Wording questions to find people’s true opinions

– Push polls worded to influence responses

Measuring Public Opinion (cont.)

Page 19: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1

• Arguments for and against polling:

– Allows officeholders to keep in touch with citizens’ ideas

– Makes officials more concerned with public opinion than leadership and decision-making

– Affect elections and voter turnout

Measuring Public Opinion (cont.)

Page 20: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

A. AB. B

Section 1

0%0%

Do you think pollsters hired by elected officials should use push polls?

A. Yes

B. No

Page 21: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 1-End

Page 22: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2-Main Idea

Guide to ReadingBig IdeaIn a democratic society, various forces shape people’s ideas.

Page 23: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2-Key Terms

Guide to ReadingContent Vocabulary• print media

• electronic media

• public agenda

• leak

• prior restraint

• libel

• malice

Page 24: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2-Key Terms

Guide to ReadingAcademic Vocabulary• acknowledge

• benefit

• regulatory

Page 25: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

A. AB. B

Section 2-Polling Question

0%0%

Do you think that the media’s need to make a profit causes the media to misrepresent some issues?

A. Yes

B. No

Page 26: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

The Media’s ImpactThe nation’s media are an important influence on politics and government and also help set the public agenda.

Page 27: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

The Media’s Impact (cont.)

• The mass media influences politics and government, and connects the people and elected officials.

America’s Use of Mass Media

Page 28: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

The Media’s Impact (cont.)

• Newspapers, magazines, newsletters, and books as examples of print media

• Radio, television, and the Internet as examples of electronic media

• Influence of profit on news coverage

America’s Use of Mass Media

Page 29: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

• Influence of the media on:

– The public agenda

– Political candidates

The Media’s Impact (cont.)

America’s Use of Mass Media

Page 30: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

• Relationship between politicians and journalists

• Purpose of government leaks to the media

• Watchdog role of the mass media

• Conflicts between national security and citizens’ need for information

The Media’s Impact (cont.)

America’s Use of Mass Media

Page 31: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

A. AB. BC. CD. D

Section 2

0% 0%0%0%

Government leaksA. allow officials to test public

reactions to specific policies.

B. are sometimes intended to damage a competitor’s reputation.

C. can be of great benefit to journalists.

D. All the above

Page 32: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

Media SafeguardsFreedom of the press is protected by the U.S. Constitution, although some regulation is permitted.

Page 33: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

Media Safeguards (cont.)

• The government protects the ability of the mass media to operate freely.

• The First Amendment and freedom of the press

• Freedom from prior restraint

• Libel and limits to freedom of the press

• Supreme Court ruled that public officials must prove actual malice, or evil intent, by publisher

Page 34: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

• The media’s right to keep sources secret

• The Federal Communications Commission (FCC) as a regulatory commission of the federal bureaucracy

Media Safeguards (cont.)

Page 35: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2

Do you think the FCC should have increased powers to censor the content of television broadcasts?

A. Yes

B. No A. AB. B

0%0%

Page 36: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 2-End

Page 37: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3-Main Idea

Guide to ReadingBig IdeaPolitical and economic institutions evolve to help individuals and groups accomplish their goals.

Page 38: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3-Key Terms

Guide to ReadingContent Vocabulary• public interest

group

• nonpartisan

• political action committee (PAC)

• lobbyist

Academic Vocabulary• primary • guarantee

Page 39: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

A. AB. B

Section 3-Polling Question

0%0%

Do you agree that groups with greater financial resources can exercise more influence over public policy than groups with fewer financial resources?

A. Agree

B. Disagree

Page 40: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

Types of Interest GroupsInterest groups are an important part of our democratic process because they influence public policy.

Page 41: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

Types of Interest Groups (cont.)

• Interest groups are organizations of people who unite to promote their ideas.

Page 42: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

• Economic interest groups:

– U.S. Chamber of Commerce promoting free enterprise

– Tobacco Institute representing cigarette manufacturers

– AFL-CIO representing workers

– The American Medical Association representing doctors

Types of Interest Groups (cont.)

Page 43: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

• Other interest groups:

– NAACP improving the lives of African Americans

– NOW representing women’s interests

– AARP promoting interests of older Americans

– Sierra Club protecting nature

– NRA looking after interests of gun owners

Types of Interest Groups (cont.)

Page 44: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

• Public interest groups working to benefit Americans in general

− League of Women Voters is an example of a nonpartisan, or impartial group

Types of Interest Groups (cont.)

• Interests groups supporting candidates and forming political action committees

• Interest groups bringing cases to court

Page 45: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

• Interest groups influencing lawmakers by using lobbyists who:

– have a good understanding of how the government functions.

– know which government department to contact about concerns.

– supply lawmakers with useful information that help their own cases.

Types of Interest Groups (cont.)

Page 46: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

– suggest solutions and problems to lawmakers.

– prepare their own drafts of bills for lawmakers.

– testify in legislative hearings on bills.

– see that laws are enforced.

Types of Interest Groups (cont.)

Page 47: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

Do you think that interest groups have too much influence in determining the laws and policies of the United States?

A. Yes

B. No

A. AB. B

0%0%

Page 48: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

Techniques Interest Groups UseInterest groups use various techniques to influence public opinion and policy.

Page 49: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

Techniques Interest Groups Use (cont.)

• Interest groups use a variety of techniques to influence public opinion and policy:

– Direct mail

– Advertising

– Organize public events and protests

– Propaganda

Propaganda Techniques

Page 50: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

• Regulating interest groups:

– Limits on PAC contributions

– Registration and disclosure requirements for lobbyists

– Waiting period before former government officials can become lobbyists

Techniques Interest Groups Use (cont.)

Page 51: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

• Controversy surrounding interest groups and lobbying

Techniques Interest Groups Use (cont.)

Page 52: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3

Do you agree that the practice of lobbying can easily lead to corruption and should therefore be outlawed?

A. Agree

B. Disagree A. AB. B

0%0%

Page 53: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Section 3-End

Page 56: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Figure 1

Page 57: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Figure 2

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Figure 3

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TIME Trans

Page 60: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

DFS Trans 1

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DFS Trans 2

Voters strongly disagreed about whether to elect Kerry or reelect Bush

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DFS Trans 3

The International Brotherhood of Electrical Workers and the Association of Trial Lawyers of America

Page 63: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab1

public opinionthe ideas and attitudes that most people hold about elected officials, candidates, government, and political issues

Page 64: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab2

mass mediaa mechanism of mass communication, including television, radio, newspapers, magazines, recordings, movies, and books

Page 65: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab3

interest groupa group of people who share a point of view about an issue and unite to promote their beliefs

Page 66: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab4

public opinion polla survey in which individuals are asked to answer questions about a particular issue or person

Page 67: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab5

pollstera specialist whose job is to conduct polls regularly

Page 68: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab6

uniformconsistent or unvarying

Page 69: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab7

gendera notion of the sex of a person

Page 70: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab8

surveyto determine the size, shape, and position of; to gather information about, as in a poll

Page 71: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab9

print medianewspapers, magazines, newsletters, and books

Page 72: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab10

electronic mediaradio, television, and the Internet

Page 73: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab11

public agendaissues considered most significant by government officials

Page 74: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab12

leakthe release of secret government information by anonymous government officials to the media

Page 75: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab13

prior restraintgovernment censorship of material before it is published

Page 76: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab14

libelwritten untruths that are harmful to someone’s reputation

Page 77: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab15

maliceevil intent

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Vocab16

acknowledgeto recognize the existence of or to make something known

Page 79: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab17

benefitto be useful or profitable to

Page 80: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab18

regulatoryused to describe an agency or body whose function is to control or govern

Page 81: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab19

public interest groupan organization that supports causes that affect the lives of Americans in general

Page 82: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab20

nonpartisanfree from party ties or bias

Page 83: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab21

political action committee (PAC)political organization established by a corporation, labor union, or other special-interest group designed to support candidates by contributing money

Page 84: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab22

lobbyistrepresentative of an interest group who contacts lawmakers or other government officials directly to influence their policy making

Page 85: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab23

primaryfirst in time or importance

Page 86: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

Vocab24

guaranteeto promise or give security

Page 87: Splash Screen. Chapter Menu Chapter Introduction Section 1:Section 1:Forming Public Opinion Section 2:Section 2:The Mass Media Section 3:Section 3:Interest

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