Helping Entrepreneurs Start a Movement

A Startup and Growth Marketing Agency for Founders and Entrepreneurs

Derric HaynieCEO and Co-Founder

Shana HaynieCreative Director and Co-Founder

About Us

• We started this business to stop entrepreneurs from making some of the costly mistake that we see people make every single day… The mistakes we made in the past.

• We are our biggest client. We run a growth marketing blog and build inbound marketing funnels to drive our own business forward and test new strategies/tactics.

What is Growth Marketing?

Growth Marketing is the process of focusing your business

efforts on growing a community as fast as possible, in an environment of extreme uncertainty, on a limited

budget.

What does that mean?We test channels – Facebook, Twitter, AdWords, SEO, Content Marketing, etc…We study resultsWe double down on what works and shut off what doesn’t.

Building Your Own Community – Sometimes called Web 2.0... You create a place where your potential customers hang out and

talk about subjects related to your industry. A safe space for people to learn and grow that you help foster, and in return, you build products or adapt products around the community to monetize.

You Think You Want X…

You Think You Want…A BlogFacebook AdsA New WebsiteSomeone to post on your Twitter page

You Really Want…More CustomersPeople Engaged Around Your Business’s TopicsProducts and services that are better designed to help your customers even more than they do now.

In order to achieve those goals…You Need A Community! We Can Help You:

Grow a loyal online following Understand your perfect buyer, and their biggest pain pointsLearn how to speak directly to your target audience in a voice that they will listen toBuild brand consistency so that your potential customers recognize and trust you Create seamless conversations with your audience through

targeted email, advertising, social media, community building, and content campaigns

But The Truth Is...

No One Knows What Will Actually Work For Your Business!

(Scary, right?)

We’ve got some good ideas on what could work and what’s worked in the past…

And we’ve got plenty of expertise running these tests…

But we aren’t going to tell you that a well-designed test that worked with a previous client will work for you 100% of the time.

FactorsBudgetTime Commitment from Client and Willingness to WinExperience of ClientIndustry/Product/Company “Buzz” FactorSales Process and CycleProduct Offering StructureTimingDumb Luck

We don’t do ALL the work…We:

Structure the workloadExecute on our core competenciesPick the brain of your team to extract your brand / ethosAssign work to the team to polish up and use for:

Sales CopyWeb CopyBlog PostsVideo and Image Posts/adsBranding / Messaging / Positioning

Our Specialty

Inbound Marketing Funnels1. Setting up a solid website with great copy, content, and a clear

strategy for converting a visitor into a prospective lead.Positioning Free and Low Dollar offers on the website to entice your specific audienceBuilding EXTREMELY solid content designed to engage and convert.Checking website copy for voice-audience consistencyBuilding Dedicated Squeeze pages

2. Testing various traffic channelsFacebookGoogleTwitterPinterestInstagramAbout 15 other strategies…

Inbound Marketing Funnels3. Manage and Analyze Results

Monitor and adjust advertising weekly, maybe even dailyTrack results in Google AnalyticsOptional: Survey New CustomersReport findings

4. Adjust StrategyDouble down on what worksShut down weaker channelsRefresh content to align with findings

We Practice What We Preach - Example

Facebook Ads Driving Traffic: Monitoring and Improving Campaigns

We Practice What We Preach - ExampleSending Traffic to Blog Post

Lead Magnet Offer

Low Dollar Offer

Great Content on Relevant

Topic

We Practice What We Preach - Example

PDF Download

Email Lead Collection

Inbound Marketing Funnels… How much?Website Setup (not website creation or development) – Copy, Analytics, Remarketing, Blog Posts, SEO:

$2500Lead Capture Setup – Pillar Blog Post, Lead Magnet, Squeeze Page:

$2500Indoctrination Email Campaign – 5 emails sent to new subscribers:

$2000Social Ads Test – Targeting, Creative, Ad Copy, Multiple Tests for 1

campaign:$1500/channel + ad spend

Who We’ve Helped

Some Current and Passed Clients:

Recent Testimonials

“Filling out the content marketing plan template was an intense experience, but I definitely feel like we have a better grasp on who our target audience is…These guys rock!”

- Jonathan Dyer, Bookkeeper’s Friend

“They brought clarity to my message and brand… they pointed out many things I needed to change… they came up with amazing taglines…

I highly recommend getting a consultation with them.”

- John Chao, Facentials Skincare

Our Products

Detailed, Written Strategy Plans that Structure Your Efforts:Content Marketing Plan - $1000Online Advertising Plan - $1000Email Marketing Plan - $400Social Media Marketing Plan - $1000On-site Optimizations - $1500

Entire Online Marketing Plan - $3500Comes with all guides, plus budget, goals, analytics

How it works:You fill out a template with your current strategy detailsWe meet for 1-2 hours and talk about how to improve and maximize your effortsWe rewrite the strategy, do additional research, finalize and send to you as a final document. Usually 20- 30 pages in length.You (or we) execute over the next year, continuously update the plan with changes, and succeed.

Blog Starter KitContent Marketing Plan Consultation2 educational videos1+ hour consultationAnalytics and tracking setup2 custom images - one e-book image, and one lead magnet

image.

Price: $1200

Consultations

ConsultationsCost $150 / hr and usually include a little bit of prep and always include some action items at the end.

Email derric@splashopm.com for more information.

Include:1+ hour of detailed strategy breakdownVoice Recording of session for your referenceAction Items for both parties

The Normal Agency Services

Monthly Services PricingFacebook Ads Campaign - $500 setup and $500 / monthFacebook Ads Retargeting Campaign - $400 setup and

$250 / monthEvergreen Blog Post with Custom Header Image - $500Serious Social Media Channel Growth – Hyper focused

strategies designed to get a large (quality) following, fast. (Perfect for an upcoming product launch) $750/channel/month

Derric Haynie@SixPeppers

Splashopm.com/blogOur Properties:

San Diego Digital Marketing Experts

Startup Socials San Diego (Partnership)