Hi. I’m Thomas

@thomasdehod

Some of our clients

You might know us from…@thomasdehod

This is also me.

@thomasdehod

“Hi Thomas. What do you do?”

@thomasdehod

“Great. But once I get analytics, what do I do with it?”

–Almost Everyone

@thomasdehod

Storytelling With Data – Gaining Insight with Google Analytics

@thomasdehod

What is a Story?

@thomasdehod

Get out there and Analyze!

@thomasdehod

• Meaningful Dashboard

• Meaningful Emails

• Insightful Alerts

@thomasdehod

But…what’s meaningful?

@thomasdehod

Strategy

@thomasdehod

“For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor's prices.”

@thomasdehod

Takeaways:

• Online doesn’t matter without offline

• Get a seat at the strategy table

• Context

• Care. Think like your boss/client

@thomasdehod

Thanks! I’m still Thomas.

@thomasdehod