spma all about google - analytics
TRANSCRIPT
“For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor's prices.”
@thomasdehod
Takeaways:
• Online doesn’t matter without offline
• Get a seat at the strategy table
• Context
• Care. Think like your boss/client
@thomasdehod