sponsor and exhibitor guideannounce your exhibit booth and promote your lifestyle workshop in a...

SPONSOR AND EXHIBITOR GUIDEBOSTON, MASSACHUSETTS, SEPTEMBER 6–8, 2007.

163517 10/11/06 7:17 PM Page FC1

There are 1.9 million50+ individualsin Boston, and 40%are AARP members.

For the most current information about Life@50+,

163517 10/11/06 7:17 PM Page FC2

INDEX

1

Welcome to Life@50+.............................................. 3

Event Profile ............................................................ 5

About AARP ............................................................. 6

Audience Demographics ........................................ 7

Exhibitor Information ............................................ 8

Sponsorship Information ...................................... 10

Additional Opportunities ...................................... 12

Floor Plan ................................................................ 16

Event Schedule........................................................ 18

Application Form .................................................... 19

More about AARP.................................................... 23

Terms and Conditions ............................................ 24

visit www.aarp.org/events or call us at 202.434.2767.

163517 10/16/06 9:25 PM Page 1

2

‘‘There is no other company,

not an advertiser, not a

television network, there is

no one that has the reach

that AARP does with

this audience.’’— Elva Lewis, Procter & Gamble


163517 10/11/06 7:18 PM Page 2

WELCOME TO LIFE@50+

3

Dear Colleague:

From September 6–8, 2007, AARP will host our annual event:

Life@50+ | AARP’s National Event & Expo.

Our theme is Boston 2007: It’s Revolutionary. And it is. Because in one place, for three days,

exhibitors and sponsors will gain unique access to one of the most dynamic, powerful groups in

America —the 50+ audience. We’re expecting more than 25,000 members and others to attend.

Life@50+ | AARP’s National Event & Expo has been an overwhelming success since its inception, growing exponentially

year after year and providing value for both members and exhibitors and sponsors. And it’s not surprising. Here, you

can promote your products, showcase your services, share your message, and enhance your visibility among those over

50, including baby boomers.

Life@50+ is simply an unparalleled opportunity to capitalize on AARP’s reach and influence with people over 50,

and the reputation we’ve earned in serving them. It’s an ideal venue to communicate with AARP members and other

attendees as well as the AARP Board of Directors, and to network with like-minded businesses.

We invite you to read on for more information about how you can connect with the vibrant, growing AARP audience as

an exhibitor or sponsor at Life@50+ | AARP’s National Event & Expo. Join us for a revolutionary time in Boston!

Sincerely,

Dawn M. Sweeney

President & CEO, AARP Services, Inc.

P.S. Contact us today at 202.434.2767 or [email protected], or visit www.aarp.org/events.


163517 10/16/06 10:06 PM Page 3

4 For the most current information about Life@50+,

163517 10/11/06 7:20 PM Page 4

EVENT PROFILE

5

What occurs when you put thousands of our members in one place?An opportunity.

Life@50+ | AARP’s National Event & Expo is a rare opportunity for you to increase your organization’s visibility and

reach among baby boomers and beyond. It’s your chance to speak directly to one of the fastest growing markets

around. And it’s a great way for our members to learn about the products and services that matter the most to them

and their lifestyle.

This annual event offers three action-packed days of information, education, and fun. It features world-renowned

speakers and entertainers, celebrity appearances, an extensive interactive exhibition floor, lifestyle workshops,

concerts, games, prizes, and more.

As Life@50+ has grown exponentially year after year, so too has its success. It’s no wonder that exhibitor participation

has expanded more than 100% since 2001. And with more than 425 exhibitors expected in 2007, AARP members and

others will have access to an even greater array of products and services. As an exhibitor or sponsor in Boston, you

can share the success by capitalizing on AARP’s trusted connection with our influential, vibrant audience, and the

reputation we have earned in nearly 50 years of serving them.

So put the power of AARP to work for your organization. Join us in historic Boston for Life@50+.

WHATLife@50+ I AARP’s National Event & Expo

WHEREBoston Convention & Exposition Center 415 Summer Street Boston, MA 02210www.advantageboston.com

WHENSeptember 6–8, 2007 (Thursday–Saturday)

WHO25,000+ estimated attendees 425+ exhibitors


163517 10/11/06 7:21 PM Page 5

ABOUT AARP

6

WHAT IS AARP?Founded in 1958, AARP was the first to empower, inform, and help serve thespecific needs of Americans aged 50+. Our commitment has never wavered. Todayour membership is 37 million strong and growing. By the way, this lively, engagedgroup of Americans also controls 70% of the country’s wealth.

We understand the varied lifestyles of our members and are experts atcommunicating with them. AARP members rely on us for information, advocacy,and services that improve their lives. They believe in our mission, trust our recommendations, and appreciate the value we offer to their everyday lives.

WHO ARE OUR MEMBERS?Of the 90 million 50+ people who live in the U.S., 37 million are AARP members. That’s a truly impressive number.

• The average age of AARP members is 65 years

• 65% of AARP members are college educated

• 50% of the 50+ market have traveled domestically or internationally during the past year

• Nearly 50% of AARP members earn at least $50,000, and 27% earn $75,000 or more

• Nearly half of AARP members have not yet retired

• 86% of AARP member households own their own home

These are smart, savvy decision-makers who not only seek products and services that matter to them—they expectthe best. At AARP, we have a proven track record of providing them with exactly that.

Every 7 seconds, someone somewhereturns 50—and there are nearly 90 millionadults who are 50+ inAmerica today.


163517 10/11/06 7:21 PM Page 6

7

DID YOU KNOW?At the 2004 Life@50+ in Las Vegas, a full 90% of the registrants were AARP members. This highly qualified segment of our membership has a higher incidence of leisure travel, education, homeownership, and income.

*2005 Life@50+ in New Orleans was cancelled due to Hurricane Katrina.

0

10,000

20,000

30,000

2001[Dallas]

2002[San Diego]

2003[Chicago]

2004[Las Vegas]

5,784

13,748

17,364

25,813

2005*[New Orleans]

0

40 yrs

80 yrs

2001[Dallas]

2002[San Diego]

2003[Chicago]

2004[Las Vegas]

72

66 6562

2005*[New Orleans]

Average Age of Attendees

AUDIENCE DEMOGRAPHICS

Number of Attendees

*2005 Life@50+ in New Orleans was cancelled due to Hurricane Katrina.


163517 10/18/06 3:07 PM Page 7

HOW IS THE EXHIBIT HALL SET UP? The AARP Exhibit Hall is divided into pavilions. Eachpavilion showcases specific areas of interest, makingit easy and convenient for attendees to navigate theexhibit hall. Here are the pavilion categories:

• Government & Nonprofit

• Health & Fitness

• Travel & Leisure

• Housing

• Technology

• Financial

Note: Undesignated exhibit floor space is availablefor additional categories. Additional pavilions may beadded at AARP’s discretion.

HOW MUCH DOES IT COSTTO BE AN EXHIBITOR?The cost of exhibit space varies depending on yourchoice of booth and your business category. The chartbelow will help you determine the cost of yourspace. We offer a discount of 5% off the standardrates for 400 or more square feet of contiguousexhibit space.

Standard cost per booth (100 square feet)

BOOTH TYPE NONPROFIT COMMERCIAL RETAIL

In-Line $1,000 $1,900 $2,000

Corner $1,050 $2,000 $2,100

Island (4 booths $1,200 $2,200 $2,300minimum)

WHAT WILL I RECEIVE AS AN EXHIBITOR?• Six complimentary event registrations for each 10’ x 10’ booth. Additional registrations are available at the

member rate of $15/each.

• Each booth includes an 8’-high draped back wall and two 3’-high draped side rails (excluding island exhibits).

• One 7” x 44” identification sign is available for each contracted exhibitor area (excluding island exhibits).

• Use of Life@50+ logo, subject to AARP approval.

• An invitation to the preopening Exhibitor Appreciation Reception on Wednesday evening.

• Listing of booth number with company name and contact information in the Event Program Guideand on the AARP Website.

8

EXHIBITOR INFORMATION

0

100

200

300

400

2001[Dallas]

2002[San Diego]

2003[Chicago]

2004[Las Vegas]

2005*[New Orleans]

186

272

313

345359

2006**[Anaheim]

425+

Exhibiting Companies

*2005 Life@50+ in New Orleans was cancelled due to Hurricane Katrina. Chart reflects registered exhibitors.

**2006 companies scheduled to be exhibitors as of 9/12/06.


163517 10/18/06 2:52 PM Page 8

9

ARE THERE ANY EXHIBITOR REQUIREMENTS OR RESTRICTIONS?• All potential exhibitors are required to submit the formal AARP Life@50+ application. They must describe in detail

the purpose of their exhibit and what specific products, services, and promotions will be showcased during Life@50+.

• All exhibitors must agree to maintain the appearance and function of their booth through the final hourof Life@50+. Dismantling of booths may not begin before the official close of the exhibit hall on Saturday,September 8, 2007.

• By signing and submitting an application, all exhibitors and sponsors agree tothe Terms and Conditions of Agreement included in this 2007 guide.

• Cancellations received less than 120 days prior to the opening date of Life@50+will be assessed fees in accordance with the Terms and Conditions of Agreement.

• All exhibitors are required to pay for additional items for their booth, beyondthe amenities stated on the previous page. This includes required carpeting forevery booth space.

Over 70% of past attendeesrequested more information fromexhibitors.


163517 10/11/06 7:41 PM Page 9

SPONSORSHIP INFORMATION

10

To maximize your message and reach with our attendees, consider becoming a sponsor of Life@50+.Platinum, Gold, or Silver sponsorship will provide you with special privileges and greater visibility.

SPONSORSHIP OPPORTUNITIES

Appreciation Award

Sponsor a Feature Session

Lifestyle Workshop

Exhibit Island

Event Program Guide Ad

Feature Article in Life@50+ Today

Invitation to Sponsor Appreciation Luncheon

Logo Inclusion on Event Ads

Logo on Official Event Bag

Presence on Event Promotion Ad

Logo Inclusion on Event Posters

Trolley Stop

CNN on the Floor

Special Listing in Event Pocket Guide

Featured listing on AARP Event Webpage

Sponsor Recognition in the Event Program Guide

Event Signage

Shuttle Bus Promotional Video

Presentation Stages

Official Event Bag Insert

Inclusion in Registrant Mailing

Interactive Floor Map

Attendee Survey Participation

VIP Tickets to Evening Concerts

Event Registration

Use of Event Logo and Theme

Platinum Sponsors jointly recognized at the opening, closing, and entertainment portions of the event,including presentation of an appreciation award.

60-minute session with seating for 3,000–4,000 attendees.

Design your own noncommercial informational session, subject to AARP approval, or sponsor an AARP-selected program. (See Additional Opportunities section beginning on page 12 for details).

Space in a premium location to accommodate almost any customized demonstration or presentation.

Announce your exhibit booth and promote your lifestyle workshop in a 4-color ad in the Event Program Guide, distributed to the 25,000+ expected event attendees.

You will be featured in the 16–20 page daily newspaper that informs and excites attendees about the Expo events of the day.

Members of your executive team join members of the Boards of Directors of AARP and AARP Services,Inc. for an off-site luncheon featuring networking, appreciation, and relaxation.

Logo inclusion as an event sponsor on event advertisements in AARP publications.

The conference bag will be distributed to every attendee (25,000+) with the AARP logo and Platinum sponsor’s logo.

Listing in AARP The Magazine: Acknowledgement and thank you in a pre-event ad of AARP TheMagazine, America’s largest circulating magazine, reaching 22.5 million households.

Logo inclusion on official event posters sent to all 50 AARP state offices, Puerto Rico, the Virgin Islands,and District of Columbia for distribution to chapters and members.

Electric carts offer attendees an easy and quick way to move around the exhibit hall, stopping at a sponsored Trolley Stop featuring promotional material, floor maps, and CNN on the Floor.

30-second commercials and additional marketing opportunities. (See Additional Opportunities section beginning on page 12 for details.)

This handy event guide is distributed to every event attendee and referred to often for the most up-to-date list of exhibiting companies, exhibit booth location, and for an hourly listing of program schedule.

Highlights your participation in Life@50+ with your logo, a description of your services, and a link to your own Website.

Listing of each event activity.

There will be a sign for each exhibitor and signage throughout the floor in prominent areas detailing exhibit floor pavilions and booth locations.

Access thousands of attendees riding official shuttle buses with advertising through the on-board video system.

A presentation stage equipped with a computer and LCD projector and seating for 100 to 200 attendees.Your presentation will be listed in the Event Program Guide and the Event Pocket Guide.

Choose the literature, coupon, or product sample that goes into the bag that every attendee receives.

Make your exhibit a planned destination with a coupon or other enticement in a targeted mailing tohighly qualified, preregistered attendees.

Full access to an online floor plan to promote your activities, connect to your Website, set up attendeeappointments, and more.

Inclusion of questions (subject to AARP approval) in official AARP attendee surveys and focus groups.

Get reserved-seating tickets for each of our exciting celebrity concerts.

Badges for exhibiting company staff grants access to all event sessions, except where there is an additionalcost. Past the badge allotment, companies will be charged at the rate of the member admission fee.

Extend your marketing reach by using the official Life@50+ logo in advertising through the end of the event year, with AARP approval.


163517 10/16/06 10:10 PM Page 10

11

Platinum Sponsorship$300,000

Gold Sponsorship$150,000

Silver Sponsorship$75,000

2

3,000 square feet (60’ x 50’)

2 pages

500-word article and one-page ad

Logo

1

2

One 30-second per hour

3 per day

Full Access

6 questions

20 Tickets

100 Event Registrations

1

2,000 square feet (50’ x 40’)

1 page

300-word article

Name

1

2 per day

Partial Access

4 questions

10 Tickets


1

1,500 square feet (50’ x 30’)

1 page

Name

1 per day

Partial Access

2 questions

6 Tickets



163517 10/11/06 7:23 PM Page 11

ADDITIONAL OPPORTUNITIES

12

AARP offers many ways to enhance your exhibitor/sponsorship package throughparticipation in some of our most visible events and exhibits.

The Technology Café—$50,000The Technology Café is one of the most popular services available at the event, featuring high-speed Internet and email access.As the sponsor, your company logo will be incorporated into the design of the café and the screen savers. There will also be ahyperlink button on the service screen to your Website. You’ll also receive:

• Full-page, four-color advertisement in Event Program Guide• 20 complimentary event registrations • One conference bag insert • Sponsor recognition in Event Program Guide identifying your company as the sponsor• Promotional signage placed throughout the convention center to promote your sponsorship• Acknowledgement on the AARP events Webpage • Enhanced online exhibitor listing; see page 15

Technology Learning Lab and Theatre—$50,000Promote your brand to captive audiences in our Technology Learning Lab and Theatre. More than 700 attendees visit daily toincrease their knowledge of high-tech and multimedia innovations. You’ll also receive:

• Full-page, four-color advertisement in Event Program Guide

• 20 complimentary event registrations • One conference bag insert • Sponsor recognition in Event Program Guide

identifying your company as the sponsor• Promotional signage placed throughout the

convention center to promote your sponsorship• Acknowledgement on the AARP events Webpage• Enhanced online exhibitor listing; see page 15

Board Reception—$50,000Receive 20 tickets to the pre-event reception for thedirectors of the AARP and AARP Services Boards,held at an elegant local venue. You’ll also receive:

• Full-page, four-color advertisement in Event Program Guide

• 20 complimentary event registrations • One conference bag insert • Sponsor recognition in Event Program Guide

identifying your company as the sponsor• Promotional signage placed throughout the

convention center to promote your sponsorship• Acknowledgement on the AARP events Webpage • Enhanced online exhibitor listing; see page 15

Lifestyle Workshops—$25,000Make an impression on 1,000 – 3,000 session attendeesas your logo is projected onto screens and is publiclyrecognized by the session moderator. You may designyour own noncommercial informational session, subject to AARP approval, or sponsor an AARP-selected program. Each Lifestyle Workshop lastsapproximately one hour and is promoted in the Event Program Guide.


163517 10/11/06 7:24 PM Page 12

13

You’ll also receive: • Full-page, four-color advertisement in Event Program Guide• 20 complimentary event registrations • One conference bag insert • Sponsor recognition in Event Program Guide identifying your company as the sponsor• Promotional signage placed throughout the convention center to promote your sponsorship• Acknowledgement on the AARP events Webpage • Enhanced online exhibitor listing; see page 15

Member-to-Member Lounge—$25,000Our member lounges provide an opportunity for members to meet, go out, shop, find a reading buddy, or just talk about commoninterests. Lounges will be equipped with kiosks and TV monitors showing CNN Headline News, as well as promotional software from the sponsor (subject to AARP approval). Each lounge will seat approximately 150 to 175 members. You’ll also receive:

• 20 complimentary event registrations • Promotional signage placed throughout the convention center to promote your sponsorship• Opportunity to provide your promotional material in the lounge• Recognition in Event Program Guide• Acknowledgement on the AARP events Webpage• Enhanced online exhibitor listing; see page 15

Relaxation Station—$20,000Here, attendees sit under your company logo in ergonomically designed chairs to receive a massage from certified therapists.Therapists can wear clothing with your organization’s logo. For an even stronger marketing presence, you can choose to offerredeemable massage vouchers available exclusively at your exhibit booth. You’ll also receive:

• Full-page, four-color advertisement in Event Program Guide• 10 complimentary event registrations • Promotional signage placed throughout the convention center to promote your sponsorship• Recognition in Event Program Guide• Acknowledgement on the AARP events Webpage • Enhanced online exhibitor listing; see page 15

Interactive Exhibit Floor Entertainment—$20,000Attendees may test their physical and mental skills on one of many unique “entertainment simulators:” Ski down a ski slope,hit a golf ball, drive like a NASCAR driver, and much more. When you sponsor one or more simulators, you will receive a 200- to 400-square-foot exhibit space to incorporate the simulator within your exhibit. You’ll also receive:

• Full-page, four-color advertisement in Event Program Guide• 10 complimentary event registrations • Promotional signage placed throughout the convention center to promote your sponsorship• Recognition in Event Program Guide• Acknowledgement on the AARP events Webpage • Enhanced online exhibitor listing; see page 15

Exhibit Hall Trolley Stops—$12,500 Electrical trolley carts will offer attendees an easy, quick way to move around the exhibit hall. As a sponsor of one or more of the 10 trolley stops along the path, you can place promotional material at the trolley stop to increase your exposureto attendees while they wait to board the trolley. Trolley stops are 20’ x 20’ with a directory of the exhibit floor and include aCNN Tower where you can display information on two 34” x 46” backlit panels and a backlit marquee. You can also do a 30-second commercial for an additional cost.

Event Bag Insert—$10,000This is a wonderful way to offer your brochure or promotional item directly to every registered conference attendee—more than 25,000 people.


163517 10/11/06 7:24 PM Page 13

Studio 50+—$5,000–$50,000This event is planned to attract 4,000 attendees to an evening of dancing at AARP Studio 50+ nightclubs.Enjoy three themed nightclubs and experience a brilliant display of live music and dance. AARP Studio 50+nightclubs will feature jazz, R&B, Latin rock, Latin classics, and line and hand dancing.

Event Program Guide—$3,500 (half page), $5,000 (full page), $9,000 (spread)You can enhance your company’s listing by purchasing an advertisement here, next to information on programsand sessions as well as all the exhibitors and events on the floor. An additional $500 gives you an enhanced listing, including an extra 50 words of descriptive text.

Event Pocket Guide—$2,900 The guide and map are distributed to every attendee and referred to often for exhibit booth location as well as program schedules. There are also information kiosks throughout the exhibit floor with a map and directory.

Life@50+ Today—$1,400–$12,000This daily newspaper (20+ pages with minimum 10,000 copies) is distributed on each of the three event days.Featuring articles about event attendees, speakers, entertainers, and local Boston information, it’s an excellent way to get your message out.

Shuttle Bus Wraps and Video Advertising—$1,000–$20,000Thousands of attendees will use these buses throughout the convention, and thousands more will see your message as the buses journey throughout the city. Slots of video advertising inside play before a captive audienceon each event day.

ADDITIONAL OPPORTUNITIES

14 For the most current information about Life@50+,

163517 10/18/06 2:53 PM Page 14

CNN on the Floor—$1,000–$4,000 or $10,000 (full tower access)This service exclusively brings live news and the power of direct communication to the exhibit floor. On display in a tower format is a closed-captioned feed of CNN Headline News on one 32” flat screen LCD monitor. When CNN goes to commercial breaks, attendees see commercials from Life@50+ sponsors and exhibitors. An additional 32” monitor displays Life@50+ scheduling, meeting information, and other marketing opportunities. The tower can also display information on two 34” x 46” backlit panels, a backlit marquee, and brochure holders.

Presentation Stage—$750 (30 minutes)$1,000 (30 minutes on Internet Connection Stages)These stages, some offering Internet capability, expand your exhibit booth reach with seating for approximately 100 to 200 attendees. Each stage is equipped with a computer and LCD projector. Your presentation and companyname will be listed in the Event Program Guide and the Life@50+ Pocket Guide.

Enhanced Online Exhibitor Listing—$500The online version of the exhibit hall map will include new features, allowing you to link your booth to your company’s Website, post details of your booth activities, and include a contact email address for attendees torequest more information. The floor map will also remain on the AARP Website for up to one year after the event.

15

Over 61% of past exhibitors met their sales and lead expectations.


163517 10/11/06 7:25 PM Page 15

FLOOR PLAN

16

163517 10/11/06 8:43 PM Page 16

17*Floor plan subject to change.

BOSTON, MASSACHUSETTS, SEPTEMBER 6– 8, 2007For the most current floor plan* and other information about the Boston Life@50+,

please go to www.aarp.org/events or call us at 202.434.2767.

163517 10/11/06 8:43 PM Page 17

18

EVENT SCHEDULE

EVENT HIGHLIGHTSSince 2001, unforgettable live performancesand celebrity speakers have been a majordraw for thousands of our attendees,exhibitors, and sponsors. Famous headlinershave included:

• James Taylor

• Jay Leno

• Tony Bennett

• Pattie LaBelle

• James Earl Jones

• Walter Cronkite

• Bill Cosby

• Elton John

• Maya Angelou

*Note: Event Schedule is subject to change.


SEPTEMBER 4 Tuesday

Exhibitor Move-In

SEPTEMBER 5 Wednesday

Exhibitor Move-In

Exhibitor Registration

Attendee Registration

Sponsor/Exhibitor Appreciation Reception

SEPTEMBER 6 Thursday


Opening Show

Exhibit Hall Open (11:00 a.m.–5:30 p.m.)

Lifestyle Workshops

AARP University

Feature Sessions

Welcome to Boston Mixer

SEPTEMBER 7 Friday

Morning Fitness



Lifestyle Workshops

AARP University

Feature Sessions

AARP Celebrates Cinema

Concert

SEPTEMBER 8 Saturday

Morning Fitness


Closing Show


Lifestyle Workshops

AARP University

Feature Sessions

AARP Celebrates Cinema

Celebrate at a “See-You-In-Washington” Party on the Exhibit Floor

Concert

SEPTEMBER 9 Sunday

Exhibitor Move-Out

163517 10/11/06 7:26 PM Page 18

EXHIBIT SPACE APPLICATIONBoston Convention & Exposition Center, Boston, Massachusetts, September 6–8, 2007

I. Exhibitor Contact Information

Please provide the information for the official contact person from your organization who will receive allcorrespondence for Life@50+. Please provide an active email address if you wish to receive valuable information andupdates about Life@50+ | AARP’s National Event & Expo. (PLEASE PRINT.)

AUTHORIZED REPRESENTATIVE (FIRST NAME, LAST NAME) TITLE

ORGANIZATION NAME EXHIBITING ORGANIZATION OR PRODUCT NAME (IF DIFFERENT)

ADDRESS

ADDRESS 2

TELEPHONE (AREA CODE, DIRECT LINE, AND/OR EXTENSION) FAX

EMAIL WEBSITE

Check here if you have previously exhibited at Life@50+.

II. Program Guide and Promotional Information

The information below will be used in the Event Program Guide and other marketing initiatives. (Please be specific with upper and lowercase, punctuation, and spacing.)

ORGANIZATION NAME EXHIBITING ORGANIZATION OR PRODUCT NAME (IF DIFFERENT)

ADDRESS

ADDRESS 2

TELEPHONE (AREA CODE, DIRECT LINE, AND/OR EXTENSION)

EMAIL WEBSITE

Companies submitting applications will automatically receive AARP’s monthly Sponsorships and Exhibits email newsletter. If you do not wish to receive updates and information, please check this box.

19visit www.aarp.org/events or call us at 202.434.2767.

163517 10/16/06 10:19 PM Page 19

20

IV. Booth Space Request

Please use the following 3-step process when requesting your booth:

1. Please indicate your preferred pavilion category:Government & Nonprofit FinancialHealth & Fitness Travel & Leisure Housing Technology Other: Undesignated exhibit floor space is available for additional categories.

If other, please list category: _____________________

2. Select the applicable type of business:(A) Government & Nonprofit (B) Commercial (no direct sales allowed on exhibit floor) (C) Retail (sales allowed)

(A) Government & Nonprofit:

III. Sponsorship/Marketing Opportunities

If you are interested in participating in any of the following sponsorship or marketing opportunities, please check the appropriate box for more information.

Platinum Event Sponsor $300,000Gold Event Sponsor $150,000Silver Event Sponsor $75,000Technology Café $50,000Technology Learning Lab & Theatre $50,000Board Reception $50,000Lifestyle Workshops $25,000Member-to-Member Lounge $25,000Relaxation Station $20,000Interactive Exhibit Floor $20,000EntertainmentExhibit Hall Trolley Stops $12,500Event Bag Insert $10,000

Studio 50+ $5,000–$50,000Event Program Guide $3,500–$9,000Event Pocket Guide $2,900Life@50+ Today $1,400–$12,000Shuttle Bus Wraps & Video $1,000–$20,000AdvertisingCNN on the Floor $1,000–$4,000 or $10,000Presentation Stage $750–$1,000Enhanced Online Exhibitor Listing $500Print Advertising in an AARP publicationAdvertising on AARP Website, www.aarp.orgI would like someone to contact me.


BOOTH TYPE (100 square feet) NO. OF BOOTHS COST PER BOOTH TOTAL COST

In-Line $1,000Corner $1,050Island (4 booths min.) $1,200

Subtotal:Less 5% discount (if 400 square feet or more):

TOTAL:


163517 10/18/06 2:53 PM Page 20

21

(B) Commercial (no direct sales allowed on exhibit floor):

(C) Retail (sales allowed):

3. Indicate your preference for booth number (please refer to the floor plan):First preference: Second preference: Third preference:

All potential exhibitors are required to submit the formal AARP Life@50+ application. They must describe in detailthe purpose of their exhibit and what specific products, services, and promotions will be showcased during Life@50+.

Do not send payment for booth space with this application. Upon review and acceptance of your application,AARP will send you an invoice. Full payment is due within 30 days of receipt of invoice and no later than 30 daysprior to the event, whichever is earlier.

V. Acceptance by Exhibitor

In submitting this application, the exhibitor’s authorized representative:

Confirms he/she has received a copy of the Life@50+ Terms and Conditions, which are incorporated herein and are made a part hereof; and that in the event this application is accepted by AARP, exhibitor accepts and agrees toabide by these Terms and Conditions including but not limited to all matters pertaining to liability and risk.

Please turn over to read rules, regulations, and contact information.

AUTHORIZED SIGNATURE DATE

NAME AND TITLE (PLEASE PRINT) TAX ID NUMBER (REQUIRED)





TOTAL:




TOTAL:


163517 10/11/06 7:27 PM Page 21

22

Rules and Regulations:

There is an additional cost for carpet, which is a requirement for each booth.

Space assignments are based on the following: • Amount of space required• Square footage • Level of participation at Life@50+ and other AARP opportunities (e.g., sponsorships, Event Program Guide,

advertising, AARP publications, etc.) • Prior participation in Life@50+• Date application is received

Exhibitors receive six event registrations (not including entertainment) for each 10’ x 10’ booth (100 square feet).Additional event registrations may be purchased at the attendee member rate of $15.00 per registration.

Exhibitors are held to the Terms and Conditions of this agreement and any exhibitor submitting an applicationagrees to be bound to all Terms and Conditions. The Terms and Conditions for participation in Life@50+ are outlined on page 24 of this Sponsor and Exhibitor Guide.

Exhibitors not making full payments within 30 days may forfeit their reserved space.

Applications are reviewed continuously. AARP will acknowledge receipt of all applications. Exhibit booth spacenumbers will be available beginning Monday, April 2, 2007.

Please make a copy of the completed application for your records.

Please FAX your completed application to: 202.434.7681.

OR mail your completed application to:

AARP Services, Inc.Sponsorships and Exhibits601 E Street, NWWashington, D.C. 20004Phone: 202.434.2767

For additional information and updates:

Visit: www.aarp.org/events

Email: [email protected]

BOOTHS ASSIGNED FEE RECORD NUMBER SOURCE CODE

ACCEPTED BY AARP DATE

Please do not write inside this box.



163517 10/11/06 7:27 PM Page 22

23

MORE ABOUT AARPAARP is a nonprofit, nonpartisan membership organization that helps people 50+ have independence, choice, and

control in ways that are beneficial and affordable to them and society as a whole. We produce AARP The Magazine,

published bimonthly; AARP Bulletin, our monthly newspaper; AARP Segunda Juventud, our bimonthly magazine in

Spanish and English; NRTA Live & Learn, our quarterly newsletter for 50+ educators; and our Website, www.aarp.org.

The AARP Foundation is our affiliated charity that provides security, protection, and empowerment to older persons

in need with support from thousands of volunteers, donors, and sponsors. We have staffed offices in all 50 states, the

District of Columbia, Puerto Rico, and the U.S. Virgin Islands.

AARP Services, Inc. (ASI), founded in 1999, is a wholly owned subsidiary of AARP. ASI manages the wide range of

products and services that are offered as benefits to AARP’s 37 million members. The offers span health and financial

products, travel and leisure products, and life event services. Specific products include Medicare supplemental

insurance; automobile and homeowners insurance; member discounts on rental cars, cruises, vacation packages,

and lodging; special offers on technology and gifts; life insurance; a credit card; pharmacy services; alternative

health services; legal services; and long-term care insurance. ASI’s responsibilities include developing new

products, managing products and services, marketing, creating and maintaining partnership and sponsorship

relationships, and developing and managing AARP’s award-winning Website, AARP.org.


163517 10/16/06 10:21 PM Page 23

TERMS & CONDITIONS

24

1. Exhibit ApplicationThese rules and regulations are fully incorporated into the Life@50+ (hereinafter,“Event”) exhibit space application form. AARP will consider applications from organizations that present in a tasteful manner informational materials consistent withAARP’s vision, mission, and purpose. In order to maintain balance and diversity in theexhibit hall, AARP may limit the number of exhibitors who seek to exhibit certain productsand services. Complete product/service literature as well as any samples that exhibitorintends to distribute must be provided to AARP with exhibit space application. AARP,in its sole discretion, reserves the right to reject at any time any application to exhibitfor any reason, even with prior acceptance in this event or previous AARP Expositions.

2. Right to RelocateExhibitors should indicate their preference for space assignment on the exhibit spaceapplication. AARP will attempt to accommodate the preference of each exhibitor.However, AARP reserves the right to relocate an exhibitor, in its sole discretion,at any time.

3. Booth Activities All business activities of the exhibitor must be within the contracted exhibit space of theexhibitor. No exhibitor may use their display to attract any Event registrant to an off-sitelocation for an event or activity during the official Event hours, without prior writtenconsent from AARP. The distribution of products and/or literature, includingrefreshments and foods, will not be permitted without prior written approval fromAARP. No exhibitor may distribute or leave behind merchandise, signs, or printed matterin the registration areas, meeting rooms, or public areas of the Event site, includinghotels, shuttle buses, parking garages, etc., without written prior approval of AARP.AARP reserves the right, in its sole discretion, to cancel or reject the use of exhibit spaceif such space is used to display material of any nature that AARP determines is not inthe best interest of the Event or not in compliance with the exhibit rules andregulations. Exhibitors may only display products and/or services sold in their regularcourse of business. Subject to prior written approval by AARP the identification of anarticle from a nonexhibiting company or organization required for operation ordemonstration in an exhibitor’s display, shall be limited to the usual and regular nameplates, imprint, or trademark under which same is sold in the general course ofbusiness. Sales: Sale of merchandise and/or services will be allowed in the designatedsection of the exhibit floor if and only if, prior to the opening of the show, AARP isprovided a copy of exhibitor’s Seller’s Permit, or similar document(s), as required bythe applicable governmental jurisdiction(s). A “sale” is defined as the exchange of aproperty, product, or service for an agreed sum of money by which cash, debit card, orcredit card numbers are exchanged for purchase of the property, product, or service.Odor-Producing Items: Items that may be deemed offensive by AARP are prohibited.Such items may include, but are not limited to, scents, preparations, foods, paints,animals, and plants. Powered Vehicles: Exhibitor assumes all responsibility for ensuringthat vehicles comply with all laws, rules, ordinances, and regulations that govern theirdisplay and operation. Crowd Control: It is the responsibility of the exhibitor to monitorand maintain orderly lines and groups so as not to obstruct or interfere with nearbyexhibits or create any safety and/or security risks. Drawings and Contests: It is theexhibitor’s sole responsibility to ascertain the information necessary and to complywith all convention center regulations and local, state, and federal laws governingsuch activity. In addition, any sweepstakes, drawings, contests, and/or game of chanceoffering free prizes must be approved in writing by AARP prior to distribution or thesweepstakes will be removed. Food and Beverage Distribution: Subject to AARP’sprior written approval, the distribution of food and/or beverages in the exhibit boothsis allowed. However, it is the exhibitor’s sole responsibility to comply with all conventioncenter regulations and local, state, and federal laws governing such activity. Foodsamples and/or beverages must be from the exhibitor’s product line. All food andbeverages, other than those from the exhibitor’s product line, must be ordered throughthe exclusive caterer at the convention center.

4. Occupancy of SpaceIt is the responsibility of the exhibitor to occupy and adequately staff the exhibitspace throughout the official dates and times (subject to change) of the Event. Show Move-In: Tuesday, September 4, and Wednesday, September 5, 9:00 a.m.–5:00p.m. Show Dates: Thursday, September 6, 11:00 a.m.–5:30 p.m.; Friday, September 7,9:00 a.m.–5:00 p.m.; Saturday, September 8, 10:00 a.m.–4:30 p.m. Show Move-Out:Saturday, September 8, 4:00 p.m.–8:00 p.m.; Sunday, September 9, 9:00 a.m.–5:00 p.m.;Monday, September 10, 9:00 a.m.–12:00 p.m. Exhibit Installation and Removal:All exhibits must be completely installed, and all packing cases must be off the floor,unless prior permission is granted by AARP by 4:00 p.m. on the last day of exhibitinstallation, to allow for inspection of exhibits. No work will be allowed between whenthe exhibits open and the close of the show each day. Dismantling of exhibit boothsprior to the end of the show is strictly prohibited. All exhibits must be completelyremoved by the end of the official move-out time. No exhibitor may dismantle, or inany manner alter, a display subsequent to the inspection until the exhibit closing onthe final day. AARP may evict and/or deny an exhibitor the opportunity to participatein future AARP-sponsored events for failing to comply with this provision.

5. Inspection of ExhibitsExhibits must be available for inspection by AARP by 4:00 p.m. on the final day of exhibit installation. AARP may elect in its sole discretion to schedule exhibitinspections in advance or after this date and time to accommodate the needs ofAARP and exhibitors.

6. Rejected ExhibitsIf AARP determines an exhibit to be inappropriate or otherwise unsuitable, suchexhibit must be altered, modified, or closed to conform to AARP’s requirements. Any cost associated with alterations, modifications, or closure, and removal of displaywill be borne by the exhibitor. Such decisions shall be made in AARP’s sole discretion.

7. Subleasing/Sharing Exhibit SpaceReassignment, subletting, and/or sharing exhibit space is strictly prohibited. No exhibitor shall assign, sublet, or share space allotted with any other companyunless approval has been obtained in writing from AARP.

8. DefaultAny exhibitor failing to occupy booth space for which the exhibitor has contracted willbe held liable for such space at the full rental price. In the event the exhibit space is notoccupied by 5:00 p.m. on the final day of exhibit installation, AARP shall have the rightto use such space as it sees fit.

9. CancellationsExhibit space that has been assigned and confirmed in writing may be canceled, intotal and/or in part, by written notice to AARP without cost to the exhibitor if receivedat least 120 days prior to the Event date. Cancellations received less than 120 days butmore than 90 days prior to the Event date will be assessed a liquidated damages/cancellation fee equal to 50% of the value of the total exhibit fees for the portion of thespace canceled, in total and/or in part. Cancellations received less than 90 days priorto the event date will be assessed a liquidated damages/cancellation fee equal to 100%of the value of the total exhibit fees for the portion of the space canceled, in totaland/or in part. If any exhibit is canceled by AARP without cause, all payments for suchexhibit space will be refunded in full.

10. Floor PlanThe dimensions of the exhibit space, as shown on the floor plan, are believed to beaccurate, but only warranted to be approximate.

11. Booth RequirementsAll booths must be in full compliance with all fire department, show, and exhibitguidelines for the facility, city, county, and state of the Event, including all local, state,and federal laws. Furnishings: Each booth will be equipped with an eight- (8-)foot-high drape back wall and 2 three- (3-) foot-high drape side rails. One 7’’ x 44’’identification sign will be provided for each contracted exhibit area, excluding islandexhibits, upon exhibitor request. All floor space in the booth exhibit area must becarpeted. It is the responsibility of the exhibitor to furnish the exhibit area inaccordance with the exhibit rules and regulations. Fire Prevention: All booths must bein full compliance with all fire prevention regulations. Standard Booth: One or morebooths measuring 10’ x 10’ in a straight line is considered a standard booth. Drapeback wall is eight (8) feet high. Exhibit materials up to eight (8) feet high will bepermitted. All display fixtures over three (3) feet in height and placed within ten (10)linear feet of an adjoining exhibit must be confined to that area of the exhibitor’s spacethat is within six (6) feet of the back wall. Island Booth: An island booth is surroundedby aisles on all sides and separated from all neighboring exhibits. Full use of the floorspace is permitted. Exhibit materials up to sixteen (16) feet are permitted, whereceiling height allows. Exhibit Signs: A uniformly lettered, two-line (7” high x 44” long)sign, carrying the exhibitor’s name and booth will be furnished without charge, uponexhibitor request. Provisions for all other signs are as follows: Hanging Signs: Islandbooths totaling 600 square feet or more will be permitted to hang identification signsto a maximum height of twenty (20) feet (where feasible and ceiling height permits)provided written approval is received from AARP sixty (60) days prior to the first day ofexhibit installation. Cross Section: The maximum cross section (floor area covered) ofany part or sweep of a rotating or hanging device is five percent of the exhibit area, or100 square feet for large exhibits (2,000 square feet or more), and located no closerthan ten (10) feet from any side line. Flashing Signs and Strobe Lights: In the absenceof prior written permission from AARP, signs that flash and/or feature strobe lights willnot be allowed on the exhibit floor. Sound Devices and Noise: Public address systems,sound-producing or amplifying devices that project sound beyond the exhibitor’sspace, or excessive operating noise that distracts from neighboring exhibits areexpressly prohibited. AARP reserves the right to restrict exhibits that, because ofnoise or any other reason, may detract from the general character of the Event. Lighter-Than-Air Balloons: In the absence of prior written approval by AARP, lighter-than-air (e.g., helium, hot air, etc.) balloons are prohibited. Animals: No animals except those required for assisting persons with disabilities are allowed in theexhibit halls. Exhibitors must obtain prior written approval from AARP to use any animals for display or any other purpose in the exhibit hall.

12. Defacement of Building and MaterialsExhibitors are liable for any damage caused by them to the official Event building,facility, or booth equipment. Exhibitors may not use nails, screws, or fasteners of anykind or apply paint, lacquer, adhesive, or any other coating to building walls, columns,windows, doors, chairs, and/or floors.

13. Empty Crates/Storage Boxes Exhibitors are not allowed to store empty crates and/or boxes in their booth during theEvent. Crate and box storage behind booths or draped areas is prohibited. Emptycrates will be stored by the general contractor and returned to exhibitors at the closeof the exhibits on the final day of the Event. Labels (EMPTY stickers) should beattached to each storage unit.

163517 10/16/06 10:23 PM Page 24

25

14. Security/Risk of LossExhibitors shall assume all risk of loss or damage of any kind to their individual display, its contents, personal belongings of its exhibit staff, rental items, etc.

15. Exhibitor Registration and Admission PolicyOfficial exhibitor badges will be provided for exhibitor personnel staffing booths.Exhibitor personnel shall be restricted to the employees and agents of the exhibitor. Allother persons shall be required to register and wear an appropriate badge while inattendance. Exhibitors may enter the exhibit hall one (1) hour prior to opening time andremain one (1) hour after closing time on show days, or as determined by AARP. Duringother hours, the exhibit area will be available to personnel of exhibiting firms with theexpress permission of AARP. The person to whom special permission is granted mustremain in his/her exhibit area for the purpose for which special permission to enterthe exhibit hall was given. Exhibitor personnel shall not enter exhibits of other organizations during nonexhibit hour without written permission from said exhibitor.Exhibitors receive six (6) event registrations (not including entertainment) for each10’ x 10’ booth (100 square feet) and two (2) event registrations for each booth there-after. Additional registrations must be purchased at the attendee member rate of $15.00.

16. Official ContractorsAARP has designated official contractors on behalf of the Event and its exhibitors toperform specific services. AARP assumes no responsibility or liability for any servicesperformed, or materials delivered, by the foregoing persons or parties.

17. Labor Exhibitors must comply with all applicable local, state, and federal labor laws andapplicable labor agreements.

18. Exhibitor-Appointed ContractorsOutside contractors of exhibitors must be registered with AARP. Any firmsother than official show contractors must adhere to Event rules and regulations. Exhibitor-appointed contractors must submit to AARP certificates of insurance evidencing comprehensive general liability and property damage insurance with limits not less than $1,000,000 and worker’s compensation in full compliance with all laws covering the contractor’s employees.

19. Liability and IndemnificationThe exhibitor agrees to indemnify and hold AARP and its officers, directors, members,and employees, and all individuals or organizations performing services for them inconnection with the Event, harmless from all claims, losses, damages, injuries,liabilities, judgments, or settlements, including reasonable attorney’s fees, costs, andother expenses, any or all of them incurred on account of actions, negligent or other-wise, of the exhibitor or its employees or agents. Exhibitor agrees to indemnify andhold harmless AARP and its affiliated and related entities from all complaints, claims, causes of action, damages of any type or nature, including costs, expenses, and attorney’s fees, that arise out of, or are related to, any product or service offered byexhibitor at the Event. The exhibitor releases AARP from liability for any expensesincurred or other damage suffered by the exhibitor if the Event is canceled because ofa strike, riot, act of God, terrorism, threats of terrorism, a local, state, or federal government declared state of emergency, or any other cause beyond AARP’s control.The exhibitor warrants that it is fully authorized and licensed to use (a) the nameand/or the portraits or pictures of persons, living or dead, or things; (b) any trademarks, or copyrighted or otherwise private material; (c) any testimonials contained in any exhibit prepared by or on behalf of the exhibitor and that such exhibit is not libelous, an invasion of privacy, violation of any right of publicity, or otherwise unlawful as to any third party. Exhibiting at the event does not constitute anendorsement by AARP or any of its affiliated or related entities of any product or service offered by exhibitor. Exhibitor agrees to address all complaints, claims, andcauses of action, of any type or nature, with respect to any product or service offered byexhibitor at the Event, and that AARP, including its affiliated and related entities, has noduty, obligation, or responsibility to address in any manner any complaint, claim, oraction that is in any way related to any product or service offered by exhibitor at the Event.

20. Name and Logo and Event Theme and DesignThe exhibitor represents and warrants that it will not use the name of AARP inpromotional or information material without expressed written consent of AARP. TheAARP name and logo and Life@50+ | AARP’s National Event & Expo theme and design areregistered marks. Their use is strictly prohibited without prior written consent of AARP.

21. InsuranceThe exhibitor shall, at its own cost and expense, obtain and keep in full force and effectduring the life of the exhibit such insurance coverage as it is customary to maintain forits employees, agents, and such exhibit programs, including without limitation liabilitycoverage of no less than $1,000,000 for each occurrence, with combined single limitbodily injury and property damage. AARP shall be named as an additional insured insuch policies of insurance. Exhibitor’s application and signature warrants that it hascurrent insurance coverage of the amount and kind described above. In addition, in itssole discretion, AARP reserves the right to request that an exhibitor furnish to AARP atany time a certificate of insurance evidencing coverage. The exhibitor shall provide 30days’ written notice to AARP prior to cancellation of insurance coverage. The exhibitoracknowledges that AARP does not maintain insurance covering the exhibitor’sproperty and that it is the sole responsibility of the exhibitor to obtain appropriateinsurance, including business interruption and property damage insurance, coveringsuch uses by the exhibitor. All property of the exhibitor is understood to remain undertheir custody and control in transit to, within, and in transit from the confines of theexhibit hall. The exhibitor assumes all risk of loss or damage of any kind. AARP reservesthe right to require additional insurance coverage as it deems appropriate.

22. SmokingNo smoking is permitted in the exhibit hall.

23. Compliance with Laws and Event RulesExhibitor at its own expense shall observe and comply with all laws, statutes, ordinances, rules, and regulations of the Government of the United States and theState of Massachusetts, City of Boston Convention Center, and the Event rules herein.Failure to comply with applicable laws and Event rules may result in AARP evicting theexhibitor and/or denying the exhibitor the opportunity to participate in future AARP-sponsored events.

24. Amendments and Interpretation of Rules and RegulationsAll of the above rules and regulations are to be construed as part of all space applications.AARP shall have full power in the interpretation and enforcement of all rules and thepower to make amendments thereto they consider necessary or make final decisions onpoints these rules do not cover for the proper conduct of the Event and its exhibits.

25. Substantiation of ClaimsAny claim in an exhibit/advertising application will have to be substantiated to the satisfaction of AARP, as will reference to any scientific studies.

26. AARP Endorsements of Product & ServicesAARP endorses certain Member Services to meet specific needs and desires of AARPmembers. Exhibiting does not constitute an endorsement of any product or service.

27. AARP Protects the Privacy of Its MembersAARP is committed to offering members a choice about how personal information isused. The Privacy Policy is available at www.aarp.org/privacy.html or by calling1.800.424.3410.

28. Unacceptable ExhibitorsAARP deems some industry sectors as unacceptable. These include: - Guns, Firearms, Weapons - Age-Related Membership Organizations that are recruiting members - Personal Ads - Political, Religious, or Public Policy Messages - Tobacco and Related Products - Wills and Trusts (Do-It-Yourself Type)

29. Photos/VideoAARP may take photos, video, etc., of booth, individuals at booth, staff and exhibit flooractivity, etc., for use by AARP for promotional purposes. If you object to such photos,videos, etc., you must notify AARP in writing with submission of your application.

30. Exhibitor Requirements- All interested parties must submit the formal AARP Life@50+ application complete

with description of product/service information and literature to be displayed or sold.- Payment must be received no later than 90 days before the start of the event.- All exhibitors agree to maintain the appearance and function of their booth through

the final hour of Life@50+.- Any cancellation received less than 120 days prior to the opening date of Life@50+

will be assessed fees in accordance with the Terms and Conditions of Agreement.- By submitting and signing an application, all exhibitors agree to the Terms and

Conditions of Agreement included in this 2006 prospectus.- Exhibitors are required to pay for booth enhancements beyond those included in

“Exhibitor Amenities.” This includes required carpeting for every booth space.

31. General Application GuidelinesThe general guidelines listed below may not address each and every exhibit/advertisingsituation. Each applicant must be judged on a case-by-case basis, on its own merits. 1. Conformity of Government Laws and Regulations. All participants must conformto governmental laws and regulations and to the standards and policies of theAssociation. 2. Substantiation of Claims. Any claim in an exhibit/advertising application will have to be substantiated to the satisfaction of AARP, as will referenceto any scientific studies. 3. The AARP Logo and Use of Its Name. The use of the AARPname, its initials, or the event name may not be used in any advertisement, promotionmaterial, or follow-up mailings without the express written permission of AARP.4. AARP Endorsements of Product & Services. AARP endorses certain MemberServices to meet specific needs and desires of AARP members. Exhibiting does notconstitute an endorsement of any product or service. 5. AARP Reserves the Right toReject Any Application. AARP reserves the right to decline or reject any application, forany reason, at any time, without liability, even though previously acknowledged oraccepted. 6. AARP Protects the Privacy of Its Members. AARP is committed to offeringmembers a choice about how personal information is used. The Privacy Policy is available at www.aarp.org/privacy.html or by calling 1.800.424.3410.

32. Special RequirementsAARP has a higher review standard for exhibitors and advertisers in certain categories.Organizations offering services or products in these categories may be required to provide additional information and subject to additional requirements in order to participate in Life@50+. These categories include, but are not limited to:- Auto Insurance - Business Opportunity or Franchise Sales- Credit Cards - Financial or Investment Information or Offers- Hearing Aids - Health Insurance- Home Equity Loans - Homeowners and Mobile Home Insurance- Life Insurance - Mail Order Offers- OTCs, Vitamins, and Herbs - Personal Emergency Response Systems- Pharmaceutical and Drug Store - Prescription Drugs - Reverse Mortgages - Vanity Publishers

163517 10/18/06 2:54 PM Page BC1

D18255(1106)

AARP SERVICES, INC. SPONSORSHIPS AND EXHIBITS

601 E STREET, NW, WASHINGTON, D.C. 20004

WASHINGTON, D.C.SEPTEMBER 4–6, 2008

[AARP’S 50TH ANNIVERSARY]

LAS VEGAS, NVOCTOBER 15–17, 2009

ORLANDO, FLSEPTEMBER 30–OCTOBER 2, 2010

FOR MORE INFORMATION ABOUT THE BOSTON LIFE@50+ | AARP’S NATIONAL EVENT & EXPO,PLEASE GO TO WWW.AARP.ORG/EVENTS OR CALL US AT 202.434.2767.

163517 10/19/06 8:55 AM Page BC2

sponsor and exhibitor guideannounce your exhibit booth and promote your lifestyle workshop in a...

Documents