sponsor march 4-7, 2014 | atlanta, ga and exhibitor ......for further information about becoming a...

1For further information about becoming a Convergence 2014 Atlanta Sponsor or Exhibitor, please contact Suzy Harvey at [email protected] or at +1-3472816521 (direct) +44 7801 448 219 (mobile)

Please forward this prospectus to an interested colleague. Click here to open an email window.

Sponsor and Exhibitor Opportunities

March 4-7, 2014 | Atlanta, GA Georgia World Congress Center

http://www.microsoft.com/dynamics/convergence/atlanta14/NEXT

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Event Overview

Don’t miss out on the opportunity to make key business connections, strengthen existing customer relationships and connect with new customers by sponsoring or exhibiting at Convergence 2014.

Contact Suzy Harvey now to secure your place at the event: [email protected]

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“If you are trying to sell into companies using Microsoft Dynamics you have to be at Convergence.”

– Andy Snook, Fastpath Gold Sponsor


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Event OverviewEvery year, Convergence serves as the intersection its name implies: the meeting point for the Microsoft Dynamics® Customer, prospective customer, and Partner business community; the crossroads of learning, discovery and opportunity; the junction of connections and possibilities.This annual gathering of business professionals is where new product releases are encountered and understood, where best practices are shared and learned, and where business relationships and partnerships are forged and renewed.• Promises an experience rich with business value.• Reinforces that so much is available and possible at Convergence, for

partners, for customers, for their businesses and for their careers.• Underlines—without shifting the perception of the conference’s familiar

identity—the fact that in 2014, an international audience will be invited and actively lobbied to attend.

• Refers to the real prospects awaiting conference attendees to develop business skills and connections.

Target AudienceAll Microsoft Dynamics CustomersAll Microsoft Dynamics Solutions customers, including those that currently use or are interested in using: Microsoft Dynamics GP; Microsoft Dynamics SL; Microsoft Dynamics NAV; Microsoft Dynamics AX; Microsoft Dynamics CRM and Microsoft Retail Management System. Specificallywithineachcustomerorganization,wewilltargettheBusinessDecision Makers, Technical Decision Makers, IT Professionals, Information WorkersandexistingMicrosoftBusinessSolutionPartners.

Convergence 2013 Stats• Overall Convergence attendee satisfaction score of 3.53 on a 4 point scale• 96% of Convergence attendees stated they would attend again• Total attendance: 11,138Number of customer and prospective customer organizations: • Total companies: 2,602• Customer companies: 2,152• Prospect customer companies: 450Average number of customer and prospective customer attendees per organization:• Average total number: 1.71• Customer average: 1.76• Prospect average: 1.47

Event Overview

Top Titles of Convergence 2013 New Orleans AttendeesAccount Executive

Accounting Manager

Business Analyst

Business Development Manager

CEO

CFO

CIO

Consultant

Controller

CTO

Director

General Manager

IT Director

IT Manager

Managing Director

Partner

President

Product Manager

Project Manager

Vice President

Look for this symbol throughout this guide for interactive features.

Event DetailsConvergence: ...................................... March 4-7, 2014Expo Open: .......................................... March 4-6, 2014Location: ............................................... Georgia World Congress Center

Atlanta, GAConvergence Business Owner ....... Heather Kulla,

Sr. Marcom ManagerProjected Attendance: ..................... Over 11,000 customers,

prospective customers, partners (resellers, solution developers, alliance partners), press, industry analysts and Microsoft team members.

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Event Overview (continued)

Customer Region Breakdown

Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)

UK, APAC, Australia, France, GCR, India, Japan, MEA, New Zealand (0%)

UK (1%)

LatAm (4%)

Prospective Customer Region Breakdown

Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)

UK, APAC, Australia, France, GCR, India, MEA (0%)

UK (3%)

New Zealand (1%)

LatAm (8%)

Customer by Company Size

50 - 99 employees (11%)

10 - 49 employees (0%)


500 - 999 employees (15%)

100 - 499 employees (40%)

1000+ employees (34%)

Convergence Tenure

4-6 Convergence Events (13%)


First Convergence (42%)

11+ Convergence Events (3%)


Customers by Product

Other (2%)

Microsoft Dynamics SL (4%)

Microsoft Dynamics GP (38%)

Microsoft Dynamics CRM (27%)

Microsoft Dynamics AX (20%)

Microsoft Dynamics NAV (9%)

Partner by Product



Other (6%)




Prospective Customer by Product



Other (2%)




Customer by Industry

Professional Services (10%)

Media and Entertainment (3%)

Other (33%)

Public Sector (3%)

Retail (7%)

Wholesale and Distribution (11%)

Agriculture, Engineering and Construction (1%)

Manufacturing (24%)

Financial Services (8%)

Prospective Customer by Industry



Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)


Prospective Customer by Company Size




500 - 999 employees (11%)

100 - 499 employees (21%)



Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)



Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)


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Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)



Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)


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“Convergence continues to drive information into its customer base with on going education and a complete eco system of partners to help end users be the best at their business.”

– Greg Swallow, HighJump, TrueCommerce Exhibitor

“Microsoft Convergence is THE yearly opportunity for us to meet our customers and partners, this year’s edition was even better than last year’s!”

– Chris de Visser, Sana Software Exhibitor

“Microsoft Convergence 2013 was an extremely valuable event for us. We were able to connect with clients from over 20 countries, generated a tremendous amount of quality leads, and had opportunity to interface directly with Microsoft employees. We also had the chance to participate in user group activities, which are very informative and pertinent. All at one conference!”

– Kathleen Cavanaugh, Sierra Workforce Solutions Exhibitor


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Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)



Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)


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“Microsoft Convergence is the annual event for us to show commitment, consistency to Customers, prospects, Microsoft and Partners. It is a great combination of vision, content and networking.”

– Veldkamp, Dynamics Software Exhibitor

“Microsoft Convergence is a great opportunity to meet new and existing customers. You get to meet customers with interest in your area and an urgent need for your solution.”

- Ole Kristensen, Tasklet Factory Bronze Sponsor


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Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)




Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)



Germany (1%)

Canada (8%)

WE (3%)

USA (82%)

CEE (1%)


UK (1%)

LatAm (4%)


Germany (1%)

Japan (1%)

Canada (12%)

WE (5%)

USA (67%)

CEE (2%)


UK (3%)

New Zealand (1%)

LatAm (8%)


50 - 99 employees (11%)



500 - 999 employees (15%)

100 - 499 employees (40%)


Convergence Tenure







Other (2%)






Partner by Product



Other (6%)







Other (2%)







Other (33%)

Public Sector (3%)

Retail (7%)



Manufacturing (24%)





Other (24%)

Public Sector (6%)

Retail (7%)



Manufacturing (23%)






500 - 999 employees (11%)

100 - 499 employees (21%)


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Benefits Platinum Sponsor

Gold Sponsor

Silver Sponsor

Silver Turnkey Sponsor

Bronze Sponsor

Bronze Turnkey Sponsor

Exhibitor

Exhibitor Turnkey Exhibitor

Upgrade Packages

Alumni Standard Alumni Standard

Investment in this opportunity $110,000 USD

$55,000 USD

$35,000 USD

$42,400 USD

$17,000 USD

$21,900 USD

$8,995 USD

$8,995 USD

$11,795 USD

$11,795 USD

$250 USD

Conference Access

Private sponsor meeting room; accessible during open hours of the Experience Center (see sponsor packages for details) 1 Room 1 Room

Complimentary hotel room(s) for up to a four (4) night stay at a conference sponsored hotel 3 1

Full conference attendee passes (valued at $1,845 USD per pass) 20 10 6 6 3 3 1 1 1 1

Expo sponsor/exhibitor “booth” staff passes; will allow access to all meals, evening events, and keynotes (no access to conference sessions) (valued at $595 USD per pass) 40 15 10 10 8 8 5 5 5 5

Hotel room block (based on availability)—including prime location hotels (exhibitor responsible for room, tax, and all costs associated with hotel rooms) Yes

Booth Package

Expo booth space (includes unpadded carpeting and pipe and drape for inline booths) 30’ x 30’ 20’ x 20’ 10’ x 30’ 10’ x 30’ 10’ x 20’ 10’ x 20’ 10’ x 10’ 10’ x 10’ 10’ x 10’ 10’ x 10’

Electricity (see package descriptions for details) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Internet connectivity (see package descriptions for details) Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Wastebasket and recycling bin 1 1 1 1 1 1 1 1 1 1

Basic signage—7” x 44” company name (text only) and booth number 1 1 1 1

Ability to hang overhead booth signage Yes Yes

Skirted table (6’ counter high) 1

Padded stools 2

Pre-Event Marketing Activities

Logo on the Convergence website home page Yes Yes Yes Yes Yes Yes

Logo on Convergence website sponsor page linked to sponsor URL Yes Yes Yes Yes Yes Yes

Company description on the sponsor section of the Convergence website 175 words 125 words 100 words 100 words 75 words 75 words

One (1)-pre-event (blind) emailing opportunity to consenting attendees Yes Yes

Place the Convergence 2014 banner advertisement and link on the sponsors website from date of signed contract through April 10, 2014 Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

60 Minute sponsor session(s) included on Convergence 2014 agenda 1 1 1 1

Sponsor and Exhibitor Package Opportunities

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Benefits Platinum Sponsor

Gold Sponsor

Silver Sponsor


Bronze Sponsor


Exhibitor

Exhibitor Turnkey Exhibitor

Upgrade Packages


Investment in this opportunity $110,000 USD

$55,000 USD

$35,000 USD

$42,400 USD

$17,000 USD

$21,900 USD

$8,995 USD

$8,995 USD

$11,795 USD

$11,795 USD

$250 USD

Marketing Activities

Logo on sponsor level banner and interactive touchscreen maps (identifying all sponsors at a specific level) Yes Yes Yes Yes Yes Yes

Listing in conference guide and interactive touchscreen maps Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Opportunity to purchase one (1) full-page, four-color ad in the conference guide (opportunities limited) Complimentary $2000

USD$2225 USD

$2225 USD

$2500 USD

$2500 USD

$3000 USD

$3000 USD

$3000 USD

$3000 USD

Sponsor acknowledgement by emcee Yes Yes

Electronic acknowledgement on main stage screens before keynotes—factoids (25 words) Yes Yes Yes Yes

Convergence mobile application—includes sponsor logo, listing, and booth number with interactive map Yes Yes Yes Yes Yes Yes

Convergence mobile application—includes exhibitor listing and booth number with interactive map Yes Yes Yes Yes

Public Relations Inclusion

Opportunity to provide press kits onsite in the conference press room Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes

Access to registered press list prior to the event (company name only) Yes Yes Yes Yes Yes Yes

Sponsor and Exhibitor Package Opportunities (continued)

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Exclusive Sponsor/Exhibitor Level Opportunities Platinum Sponsor

Gold Sponsor

Silver Sponsor


Bronze Sponsor


Exhibitor

Exhibitor Turnkey


Investment in this opportunity Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Varies (see below)

Miscellaneous

Meeting space—opportunity to purchase a side meeting room at the Omni (based on availability) $3,000 USD $3,000 USD

Dedicated table in Convergence expo experience—opportunity to reserve a table for 10 with logo signage

$2,000 USD (15 Available)


Conference Access

Opportunity for reserved seating at keynote (for up to 20), to include early entry at a dedicated door

Contact us for Pricing (2 Available)


Opportunity for reserved seating (up to 20) at the Convergence Celebration on Thursday night at Philips Arena, to include separate access



Pre-Event Marketing Activities

Opportunity to include a bannner ad that will be included in one attendee communication





Opportunity for a 2-minute interview to be posted on Convergence marketing siteContact us for Pricing (3 Available)


Key Onsite Marketing Activities

Opportunity to have your companies logo on the Convergence mobile application splash page/home page


Opportunity to provide a 45-second video overview on your session on the video wall



Opportunity to purchase (up to 45-second) full wall video with audio on video wall $2,500 USD (1 Available)


$2,500 USD ( Available)


Opportunity to purchase (up to 45-second) half wall video with audio on video wall $2,000 USD (1 Available)




Opportunity for 10-second single screen with logo and booth number on the video wall









Sponsor and Exhibitor À la Carte Opportunities

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Conference AccessPrivate meeting room for up to four (4) people for the dates of the conference—private meeting rooms will be conveniently located, and accessible during conference hours• Room may be used as a meeting room, demo lab or promotional meet

and greet area• Room set up will include a small table and four (4) chairs, electrical and

access to wireless network• Roommaynotbeutilizedduringanykeynotesorgeneralsessions.

Other restrictions may apply pertinent to the conference and are at the discretion of event management. Additional restrictions will be communicated to sponsor prior to start of conference.

• All plans for this room including, but not limited to, food, beverage and audio visual must be coordinated through event management and will be an additional cost to the sponsor

• Promotion for this meeting room will be limited to sponsor’s expo booth. Any other promotional activities must be pre-approved by event management.

Three (3) complimentary hotel rooms—each available for up to a four (4) night stay at a conference sponsored hotel; room must be reserved through the Convergence 2014 registration siteTwenty (20) full conference registrations for members of sponsor’s staff Forty (40) complimentary staff registrations allowing access to theexhibitfloor,keynotes,allattendeemealsaswellasallevening events at ConvergenceHotel room block (based on availability)—including prime location hotels (exhibitor responsible for room, tax, and all costs associated with hotel rooms)

BoothPackageOne (1) 30’ x 30’ expo booth space with prominent location includes:• Electricity—one (1) 20 amp, 120 volt power outlet per 10’ x 10’ space

(9 outlets total, delivered to the back of the booth)• Internet connectivity—one (1) hardline internet drop per 10’ x 10’ space

and (unlimited) IP address (all IP addresses are local addresses issued by DHCPandarebehindafirewall)(9dropstotal)

• One (1) wastebasket and one (1) recycling bin• Ability to hang overhead booth signage (no higher than 16’ from thefloortothetopofthesign)

Sponsor Package Details

Platinum Sponsor Package$110,000 USD

Pre-Event Marketing ActivitiesSponsor logo on the Convergence website home pageSponsor logo on Convergence website’s sponsor page with link to URL175-Word description on Convergence website with link to sponsor’s websiteOne (1) pre-event blind emailing opportunity to all conference attendees that opt-in to receive information from sponsors;• Mailing completed at sponsor’s expense• Sponsor must complete the required Microsoft forms;

content is subject to Microsoft’s approval• Contact sponsor manager to coordinate this opportunity• Mailing to be completed by February 25, 2014Place the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014One (1) Convergence session—as a higher level sponsor of Convergence 2014 Atlanta, you have the exciting opportunity to gain some prime face-to-face time on the conference agenda. You will be supplied a meeting room, projector and screen during the dedicated sponsor session hour and we will promote your workshop within our conference session guide, both online and in print.

Marketing ActivitiesLogo on sponsor level banner and interactive touchscreen maps (identifyingallsponsorsataspecificlevel)Listing of company included in conference guideOne (1) complimentary full-page, four-color ad in the conference guide (total value: $3000)Sponsor acknowledgement by emcee during keynoteFactoids/electronic acknowledgement on main stage screens before keynotesConvergence mobile application—includes sponsor logo, listing, and booth number with interactive map

Public Relations InclusionOpportunity to provide press kits onsite in the conference press roomAccess to opted-in registered press list (company name only) after February 15, 2014

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Conference AccessPrivate meeting room for up to four (4) people for the dates of the conference—private meeting rooms will be conveniently located, and accessible during conference hours• Room may be used as a meeting room, demo lab or promotional meet

and greet area• Room set up will include a small table and four (4) chairs, electrical and

access to wireless network• Roommaynotbeutilizedduringanykeynotesorgeneralsessions.

Other restrictions may apply pertinent to the conference and are at the discretion of event management. Additional restrictions will be communicated to sponsor prior to start of conference.

• All plans for this room including, but not limited to, food, beverage and audio visual must be coordinated through event management and will be an additional cost to the sponsor

• Promotion for this meeting room will be limited to sponsor’s expo booth. Any other promotional activities must be pre-approved by event management.

One (1) complimentary hotel room—available for up to a four (4) night stay at a conference sponsored hotel; room must be reserved through the Convergence 2014 registration siteTen (10) full conference registrations for members of sponsor’s staff Fifteen (15) complimentary staff registrations allowing access to theexhibitfloor,keynotes,allattendeemealsaswellasalleveningeventsat Convergence



and (unlimited) IP address (all IP addresses are local addresses issued byDHCPandarebehindafirewall)(4dropstotal)

• One (1) wastebasket and one (1) recycling bin• Ability to hang overhead booth signage (no higher than 16’ from thefloortothetopofthesign)

Pre-Event Marketing ActivitiesSponsor logo on the Convergence website home pageSponsor logo on Convergence website’s sponsor page with link to URL125-Word description on Convergence website with link to sponsor’s websiteOne (1) pre-event blind emailing opportunity to all conference attendees that opt-in to receive information from sponsors;• Mailing completed at sponsor’s expense• Sponsor must complete the required Microsoft forms;

content is subject to event management approval• Contact event management to coordinate this opportunity• Mailing to be completed by February 25, 2014Place the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014One (1) Convergence session—as a higher level sponsor of Convergence 2014 Atlanta, you have the exciting opportunity to gain some prime face-to-face time on the conference agenda. You will be supplied a meeting room, projector and screen during the dedicated sponsor session hour and we will promote your workshop within our conference session guide, both online and in print.

Marketing ActivitiesLogo on sponsor level banner and interactive touchscreen maps (identifyingallsponsorsataspecificlevel)Company listing included in conference guideOne (1) full-page, four-color ad in the conference guide at the discounted priceof$2000(adsarelimitedandareonafirst-come,first-servedbasis)Sponsor acknowledgement by emcee during keynoteFactoids/electronic acknowledgement on main stage screens before keynotesConvergence mobile application—includes sponsor logo, listing, and booth number with interactive map


Sponsor Package Details (continued)

Gold Sponsor Package$55,000 USD

“Microsoft Convergence continues to be an outstanding event each year, drawing key decision makers from industries across the board. In addition to the unbelievable amount of leads we obtain every year it also enables us to network with other partners within the Microsoft Dynamics Eco-system.”

– Stacey Goff Johnson, ZAP Gold Sponsor

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Conference AccessSix (6) full conference registrations for members of sponsor’s staffTen (10) complimentary staff registrations allowing access to the exhibit floor,keynotes,allattendeemealsaswellasalleveningeventsatConvergence



and (unlimited) IP address (all IP addresses are local addresses issued by DHCPandarebehindafirewall)(3dropstotal)

• One (1) wastebasket and one (1) recycling bin

Pre-Event Marketing ActivitiesSponsor logo on the Convergence website home pageSponsor logo on Convergence website’s sponsor page with link to URL100-Word description on Convergence website with link to sponsor’s websitePlace the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014One (1) Convergence session—as a higher level sponsor of Convergence 2014 Atlanta, you have the exciting opportunity to gain some prime face-to-face time on the conference agenda. You will be supplied a meeting room, projector and screen during the dedicated sponsor session hour and we will promote your workshop within our conference session guide, both online and in print.

Marketing ActivitiesLogo on sponsor level banner and interactive touchscreen maps (identifyingallsponsorsataspecificlevel)Company listing included in conference guideOne (1) full-page, four-color ad in the conference guide at the discountedpriceof$2225(adsarelimitedandareonafirst-come, first-servedbasis)Factoids/electronic acknowledgement on main stage screens before keynotesConvergence mobile application—includes sponsor logo, listing, and booth number with interactive map



Silver Sponsor Package$35,000 USD

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Conference AccessSix (6) full conference registrations for members of sponsor’s staffTen (10) complimentary staff registrations allowing access to the exhibit floor,keynotes,allattendeemealsaswellasalleveningeventsatConvergence

BoothPackageOne (1) 10’ x 30’ booth space includes:• Electricity—one (1) 20 amp, 120 volt power outlet per 10’ x 10’ space (3outletstotal,deliveredtoyourspecifications)

• Internet connectivity—one (1) hardline internet drop per 10’ x 10’ space and (unlimited) IP address (all IP addresses are local addresses issued byDHCPandarebehindafirewall)(3dropstotal)

• One (1) wastebasket and one (1) recycling bin• Six (6) backwall panels in white• 10’ x 30’ Unpadded carpet (as indicated in your exhibit package—

color change on carpet will be additional)• Two (2) front counters (1m x .5m)• Three (3) back counters (1m x .5m)• Six (6) lights for backlighting header• Company header in standard font OR your company logo (for an additional

cost, each panel can be upgraded to include your custom graphics)• Silver metal framing• Keyboard,mouse,and23”fullHD1080pProjectedCapacitiveTouchmonitorAdditional Benefits Include:• No installation and dismantle labor fees• Your booth will be automatically set-up at your scheduled move-in time• Material handling up to 200lbs

Pre-Event Marketing ActivitiesSponsor logo on the Convergence website home pageSponsor logo on Convergence website’s sponsor page with link to URL100-Word description on Convergence website with link to sponsor’s websitePlace the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014One (1) Convergence session—as a higher level sponsor of Convergence 2014 Atlanta, you have the exciting opportunity to gain some prime face-to-face time on the conference agenda. You will be supplied a meeting room, projector and screen during the dedicated sponsor session hour and we will promote your workshop within our conference session guide, both online and in print.


Silver Sponsor Turnkey Package$42,400 USD

Marketing ActivitiesLogo on sponsor level banner and interactive touchscreen maps (identifyingallsponsorsataspecificlevel)Company listing included in conference guideOne (1) full-page, four-color ad in the conference guide at the discountedpriceof$2225(adsarelimitedandareonafirst-come, first-servedbasis)Factoids/electronic acknowledgement on main stage screens before keynotesConvergence mobile application—includes sponsor logo, listing, and booth number with interactive map


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Conference AccessThree (3) full conference registrations for members of sponsor’s staff Eight (8) complimentary staff registrations allowing access to the exhibit floor,keynotes,allattendeemealsaswellasalleveningeventsatConvergence



and (unlimited) IP address (all IP addresses are local addresses issued byDHCPandarebehindafirewall)(2dropstotal)

• One (1) wastebasket and one (1) recycling bin

Pre-Event Marketing ActivitiesSponsor logo on the Convergence website home pageSponsor logo on Convergence website’s sponsor page with link to URL75-Word description on Convergence website with link to sponsor’s websitePlace the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014

Marketing ActivitiesLogo on sponsor level banner and interactive touchscreen maps (identifyingallsponsorsataspecificlevel)Company listing included in conference guideOne (1) full-page, four-color ad in the conference guide at the discountedpriceof$2500(adsarelimitedandareonafirst-come, first-servedbasis)Convergence mobile application—includes sponsor logo, listing, and booth number with interactive map



Bronze Sponsor Package$17,000 USD

“We received the most, quality, leads from this Convergence. I’d sign up for next year if I could.”

– John Robb, WatServ Bronze Sponsor

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Conference AccessThree (3) full conference registrations for members of sponsor’s staffEight (8) complimentary staff registrations allowing access to the exhibit floor,keynotes,allattendeemealsaswellasalleveningeventsatConvergence

BronzeTurnkeyBoothPackageOne (1) 10’ x 20’ booth space includes:• Electricity—one (1) 20 amp, 120 volt power outlet per 10’ x 10’ space (2outletstotal,deliveredtoyourspecifications)

• Internet connectivity—one (1) hardline internet drop per 10’ x 10’ space and (unlimited) IP address (all IP addresses are local addresses issued byDHCPandarebehindafirewall)(2dropstotal)

• One (1) wastebasket and one (1) recycling bin• Six (6) backwall panels in white• 10’ x 20’ Unpadded carpet (as indicated in your exhibit package—

color change on carpet will be additional)• One (1) front counter (1m x .5m)• Two (2) back counters (1m x .5m)• Three (3) lights for backlighting header• Company header in standard font OR your company logo (for an additional


Pre-Event Marketing ActivitiesSponsor logo on the Convergence website home pageSponsor logo on Convergence website’s sponsor page with link to URL75-Word description on Convergence website with link to sponsor’s websitePlace the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014

Marketing ActivitiesLogo on sponsor level banner and interactive touchscreen maps (identifyingallsponsorsataspecificlevel)Company listing included in conference guideOne (1) full-page, four-color ad in the conference guide at the discountedpriceof$2500(adsarelimitedandareonafirst-come, first-servedbasis)Convergence mobile application—includes sponsor logo, listing, and booth number with interactive map



Bronze Sponsor Turnkey Package$21,900 USD

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Conference AccessOne (1) full conference registration for member of Exhibitor’s staffFive (5) complimentary staff registrations allowing access to the exhibitfloor,allattendeemeals,keynotes,aswellasalleveningevents at Convergence


(1 outlet total, delivered to the back of the booth)• Internet connectivity—one (1) hardline internet drop per 10’ x 10’ space

and (unlimited) IP address (all IP addresses are local addresses issued byDHCPandarebehindafirewall)(1droptotal)

• One (1) wastebasket and one (1) recycling bin• Basicsignage—7”x44”companyname(textonly)andboothnumber

Pre-Event Marketing ActivitiesPlace the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014

Marketing ActivitiesCompany listing included in conference guideOne (1) full-page, four-color ad in the conference guide for $3000 (adsarelimitedandareonafirst-come,first-servedbasis)Convergence mobile application—includes exhibitor listing and booth number with interactive map

Public Relations InclusionOpportunity to provide press kits onsite in the conference press room

Exhibitor Package Details

Alumni Exhibitor Package$8,995 USD

Standard Exhibitor Package$8,995 USD

“MS Convergence is the top event we sponsor year after year. The quality and level of interactions we have with partners and clients alike are just amazing.”

- Francis Dion, Xpertdoc Exhibitor

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Pre-Event Marketing ActivitiesPlace the Convergence 2014 Atlanta web banner and link on the sponsor’s website from the date of signed contract through April 10, 2014

Marketing ActivitiesCompany listing included in conference guideOne (1) full-page, four-color ad in the conference guide for $3000 (adsarelimitedandareonafirst-come,first-servedbasis)Convergence mobile application—includes exhibitor listing and booth number with interactive map

Public Relations InclusionOpportunity to provide press kits onsite in the conference press room

Conference AccessOne (1) full conference registration for member of Exhibitor’s staffFive (5) complimentary staff registrations allowing access to the exhibitfloor,allattendeemeals,keynotes,aswellasalleveningevents at Convergence

TurnkeyBoothPackageOne (1) 10’ x 10’ expo booth space includes:• Electricity—one (1) 20 amp, 120 volt power outlet per 10’ x 10’ space (1outlettotal,deliveredtoyourspecifications)

• Internet connectivity—one (1) hardline internet drop per 10’ x 10’ space and (unlimited) IP address (all IP addresses are local addresses issued byDHCPandarebehindafirewall)(1droptotal)

• One (1) wastebasket and one (1) recycling bin• Basicsignage—7”x44”companyname(textonly)andboothnumber• Three (3) backwall panels in white• 10’ x 10’ unpadded carpet (as indicated in your exhibit package—

color change on carpet will be additional)• One (1) front counter (1m x .5m)• One (1) back counter (1m x .5m)• Two (2) lights for backlighting header• Company header in standard font OR your company logo (for an additional


Exhibitor Package Details (continued)

Alumni Exhibitor Turnkey Package$11,795 USD

Standard Exhibitor Turnkey Package$11,795 USD

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Marketing and Promotional Opportunities

Once you have chosen your participation level at Convergence 2014, there are additional opportunities waiting for your company, which will maximise your ROI at the event in a way that is tailored to your specific needs!

We can create customized packages for your brand to have maximum and meaningful exposure where and when you want it to happen. You tell us what you want to achieve and we’ll create your own personal opportunity from the fantastic range of options available this year.

Read through the MPO Prospectus and sign up by emailing Suzy Harvey: [email protected]

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MarketingPromotionalOpportunities(MPOs)

March 4–7, 2014 | Atlanta, GAGeorgia World Congress Centerwww.microsoft.com/dynamics/convergence/atlanta14/

http://www.microsoft.com/dynamics/convergence/

Marketing Promotional Opportunities (MPOs) Marketing Promotional Opportunities (MPO’s) are an impactful way to really make yourpresence known at Convergence 2014. Let us help you get creative and provide ideasthat will capitalize on your marketing objectives as well as meet your budget needs.There are a number of ways to catch an attendee’s attention and each MPO is designedto work together through a number of different mediums.

Contact our Sales Manager today to discuss what your goals are and we will put together a package that is customized just for you!

Suzy HarveyEmail: [email protected]: +44 7801 448 219

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All artwork files and logos must be provided by the sponsor. Design service is available for an additional fee if desired. Artwork and messaging must be approved by Event Management prior to printing, and placement will be determined by Event Management. Unless otherwise indicated, pricing includes printing, installation and removal of item. Some items can be returned to you at the close of the event if desired. Contact the Sponsor Manager in advance for details and estimates for this service.


Pen | $10,000 White logo on penLogo due: November 14, 2013Pen color selection subject to change from image shown

Lanyard | $12,500White logo on black lanyard Logo Due: November 14, 2013

A small quantity of lanyards may also be produced in other colors if needed for event purposes

Bag | $20,000 One color logo on shoulder strap padLogo Due: November 14, 2013

Sponsor one of these Convergence 2014 giveaway items and you’ll have your company logo in the hands of over 11,000 attendees all week as they utilize these items at the event, and beyond, when they return home. Sponsor logo on giveaway items is in addition to Convergence event branding. One sponsor per item, so act fast on these!

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Water Bottle | $18,000Black logo on clear bottleLogo Due: November 14, 2013

Lid color selection subject to change from image shown

Journal (Notebook) Ad | $12,500Full color, 1-sided ad at the start of the journal pages

Artwork due: January 6, 2014

Final journal design subject to change from image shown

Conference Guide Bookmark | $6,000Printing on front side only2.5” x 6” finished size

Artwork due: January 6, 2014

MPOs —Printed Collateral & Giveaways

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Evaluation T-Shirt | $7,500Extend your company exposure long after the conference is over by branding the nearly 500 eval t-shirts Convergence will distribute throughout the week! Attendees can win this limited edition, cotton t-shirt for filling out an online evaluation form. T-shirt will have the event logo as well as the sponsor logo printed on it, and will be compressed into a shrink wrap with additional branding opportunities on the paper insert.

Logo due: January 13, 20141 Opportunity Available

Hotel Key Cards | $17,500 It doesn’t get much more hands-on than this. Hotel key cards are the first thing attendees receive, and the last thing they turn in at the end. Capture their attention all week with your company message and encourage them to come see you at the event.

Some hotels may have restrictions on key cards. We will notify you of these restrictions. Please be aware that only attendees who book through the event website and into the Convergence hotel block will receive branded keys. Any guest making reservations directly with the hotel will not be tied to Convergence, and will therefore not receive a branded key card. Cards are delivered directly to the hotels and while every effort is made to ensure proper distribution to attendees by hotel staff, we cannot be held responsible for any mismanagement of keys by a hotel.

Artwork Due: January 13, 20141 Opportunity Available

MPOs —Printed Collateral & Giveaways

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Meal Hall Banner | $5,000“Hang out” in the attendee meal hall – attendees sure will! Get maximum exposure on these 15’ wide x 8’ high double-sided banners. Banners will hang for the duration of the conference.

Artwork due: January 15, 20148 Opportunities Available

Meal Hall Table Tents | $7,500The odds of attendees visiting the meal hall are about as good as it gets. Be there with them! The broad exposure of these durable, full-color 10” x 8 “ table tents on roughly 800 tables is sure to be noticed. Choose your day, Tuesday through Thursday, or grab them all!

• Offered one each day, Tuesday, Wednesday and Thursday• Over 800 pieces


MPOs —Meal Hall Exposure

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Convergence Experience Reception | $12,500 Bound to be buzzing, the Convergence Experience Reception is an opportunity for attendees to mingle with our sponsors, exhibitors and Microsoft product groups in a relaxed and fun environment. While attendees enjoy great food and beverages, it should be YOUR logo on the top of their minds, as they see it throughout the hall. Opportunity includes a mention in the Conference Guide, an onsite thank you sign at the reception, and logo cups.


Please note: Sponsorship must be confirmed by January 15, 2014 for Conference Guide inclusion.

Convergence Experience ReceptionDigital Photo Booth | $7,500 Be the life of the party at the Convergence Experience Reception! Attendees will have a great memento — and they’ll know who to thank! Photo prints can be customized to your company messaging. Use this a tool to drive traffic to your booth!

Deadline: January 6, 20141 Opportunity Available

For an additional fee, photo booth can be extended for the duration of the conference. Contact the Sponsor Manager for more information and pricing.

MPOs —Attendee Experience

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Massage Station | $10,000 Really, who doesn’t love a massage? You could be the one attendees thank for providing a relaxing area to unwind and receive a much needed chair massage. Sponsorship includes a host to manage the scheduling, floor supported signage with your company logo, a mention in the conference guide and 4 therapists for 5 consecutive hours each on Tuesday, Wednesday and Thursday.


Actual times to be assigned once confirmed. Sponsorship must be confirmed by January 15, 2014 for Conference Guide inclusion.

Coffee Jet Packs | $5,000 Ready, aim, drink! This creative way to get noticed is sure to be a hit, as attendees can have their coffee brought to them while waiting for keynote entrance, touring exhibits, or moving to sessions. Be the name they see while we provide them coffee on the spot. Opportunity includes two jetpacks and two servers for up to 4 hours, or until product is exhausted. Serves approximately 200 cups of coffee. Time and location to be agreed upon with Event Management.


MPOs —Attendee Experience

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Community Outreach Sponsor – Offsite | $7,500 Be associated with the one of the most impactful activities at Convergence by sponsoring the offsite community outreach activities. Participating Convergence attendees will spend the Monday before the event volunteering in the neighborhood where Martin Luther King Jr. spent much of his time. Volunteers will choose projects such as working on an urban farm, helping with repairs and refurbishments in a senior citizen home, painting murals on historic buildings, and hosting a project to combat hunger for local children.

• Your logo would be placed on the community outreach signage that day and on the attendee t-shirts for the outreach day.

• In addition, you’ll receive a mention of your sponsorship on the Convergence website, in the conference guide, in the email communication inviting attendees to get involved, and in the thank you remarks onsite at the start or finish of the outreach day.

Must be secured by January 15, 2014 forconference guide inclusion.


MPOs —Community Outreach

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Community Outreach Sponsor – Onsite | $3,500 Convergence attendees will be given the opportunity to give back all week long in the Community Outreach Area at Convergence. Activities may include stuffing backpacks for local schools, assembling first aid kits for local service agencies, etc. You have a chance to be the activity sponsor for a day. Your sponsorship includes a mention in the conference guide and on the Convergence website, recognition on onsite signage in the Community Outreach Area, and a 4’ skirted table for distributing materials on your designated day.

Must be secured by January 15, 2014 forconference guide inclusion.

Logo due: January 15, 20143 Opportunities Available

MPOs —Community Outreach

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Charging Table | $3,500Charging tables placed in the Convergence Experience Center allow attendees a place to charge their laptops and devices, and spend a few minutes checking in or catching up. Sponsor one of these tables and have your company logo and message branded on both sides of the counter. Each opportunity includes 1 counter and 4 stools.

Placement of charging stations to be determined by Event Management.


Power Tower | $3,500 Towers branded with your messaging will be placed in high traffic areas of the event. Each tower will include 8 power strips where attendees can plug in and recharge their laptops and devices. Your company logo/message will be placed on all four sides of the tower. Each opportunity includes 1 tower and four seats.

Placement of charging stations to be determined by Event Management.


MPOs —Charging Stations

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Escalator Runners & Landing Logos | $6,000You won’t need to look far to realize attendees will be using the escalators to get around the Congress Center all week. This is your opportunity to meet up with them as they move from session to session several times a day. Have your message visible on the escalator runners and with logos at the base of the escalator as people reach the bottom. It’s a double whammy!

One set of escalators: (2) runners and (3) landing logos.


Carpet Graphics | $5,000 Place your logo directly in the path of attendees. 10’x10’ full color graphic carpet square located in the Convergence Experience Center. You supply the artwork and we’ll do the rest.

Placement to be determined by Event Management.

Artwork due: January 15, 2014 5 Opportunities Available

MPOs —Signage Opportunities

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Hallway Banners | Costs TBDAttendees will be moving throughout the Congress Center by way of the various connecting hallways. Target your audience where they will be spending their days. Talk to us about your messaging goals or campaign, and we can discuss banner options to fit your needs.

Water Bubbler Wraps | $7,500Take advantage of this refreshing opportunity and be part of reducing the environmental impact of Convergence! Attendees will be given reusable water bottles to fill at water cooler stations throughout the Congress Center and your logo could be wrapped around each one.

Approximately 90 water bubblers

Artwork due: January 15, 20141 Opportunity Available

Digital Signage Stands | $10,000Include your branding and message on the plasma stand wraps placed outside the breakout session rooms. This opportunity includes your logo/message on approximately 20 plasma stands.

Artwork due: January 15, 2014 1 Opportunity Available


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Rotating Lighted Graphic Box | $7,000Make your company logo and message GLOW with our rotating lighted graphic box! We will place your lighted ad in a strategic area of the Congress Center for full viewing all four days of the conference. With a graphic on all 3 sides, these are sure to get noticed.


Stacking Graphic Cubes | $5,000It’s hip to be square, right? Try a fun and different way to get your message out with these stacking cubes. Each set includes 3 boxes, giving you plenty of space to tell all sides of your story. MPO manager will work with sponsor on appropriate/preferred location(s) for placement.


Graphic Light Box | $10,000 Light up your message with this single-sided graphic box! At nearly 10’ x 10’ these are sure to get noticed. Placement in a high traffic area of the Congress Center is sure to draw attention.



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Shuttle Bus Headrest Covers | $3,000 for 1 bus or $7,500 for 3 busesKeep your logo top of mind, literally! Put your company logo and tagline on the headrest covers in one of the Convergence shuttle buses. Each bus includes approximately 50 headrests. Buy just one, or increase your exposure with a package deal on multiple buses.


Shuttle Bus Ribbon | $8,500Talk about a captive audience! Place your message onone of the Convergence shuttle buses that will be seen around town on the way to and from the Congress Center all four days of the event. Includes ribbon on both sides of one bus.


MPOs —Shuttle Advertising

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