sponsored by - bema · asia pacific panel –gardenia presentation presented at bema’s annual...
TRANSCRIPT
Asia Pacific Panel – Gardenia PresentationPresented at BEMA’s Annual MeetingJune 27, 2015by: Desmond Teh
Sponsored by:
• Gardenia Bakeries (KL) Sdn Bhd, Malaysia
• Gardenia / Bakers Maison (M) Sdn Bhd, Malaysia
• Gardenia Foods (S) Pte Ltd, Singapore
• Gardenia Bakeries (Philippines) Inc., Philippines
• Gardenia Foods (Fujian) Co Ltd, China
Bakery
An American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery
Gardenia brand was established 1986
Is the largest bakery in South East Asia
QAF’s Core BusinessesGardenia Malaysia In BriefGardenia Malaysia In Brief
Market leader in bread manufacturing with approx. 60% market share
5 facilities with 14 main production lines
Approx. 3,000 staff to drive the manufacturing and distribution
QAF’s Core BusinessesGardenia Malaysia In BriefGardenia Malaysia In Brief
Gardenia Malaysia In BriefBread Market Share in Malaysia
Gardenia60%
Company X23%
Company Y10%
Others7%
Gardenia Company X Company Y Others
Gardenia Malaysia In BriefSales Growth
0
100
200
300
400
500
600
700
800
900
1989 1994 1999 2004 2009 2014
Million (RM)
Production Facilities in Malaysia
Puchong Facility1997
BK Facility2001
Sec. 23 Facility1994
Sec. 15 Facility1991
Sec. 26 Facility2011
Cream Roll Line10,000 Pieces / hr.
Bread Line5,200 Loaves / Hr.
Sec. 15 Facility - 1991Sec. 15 Facility - 1991
Sec. 23 Facility - 1994
Snack Cake Line 110,000 Pieces / hr.
Bread Line 18,500 Loaves / hr.
Snack Cake Line 210,000 Pieces / hr.
Puchong Facility - 1997
Soft Roll Bun Line4,400 Pieces / Hr.
Filled Bun Line9,000 Pieces / hr.
Bread Line3,300 Loaves / Hr.
BK Facility - 2001
Cream Roll Line 28,000 Pieces / Hr.
Bread Line 28,000 Loaves / hr.
Bread Line 18,000 Loaves / Hr.