TALENT SOLUTIONS

Tutorial: How to Sponsor a Job

LinkedIn Confidential ©2012 All Rights Reserved

TALENT SOLUTIONS

Sponsoring a Job on LinkedIn

Today we will learn how to:

Sponsor jobs you already have posted to LinkedIn

Sponsor jobs as you post them to LinkedIn

Automatically sponsor jobs

Manage who on your team can sponsor jobs

Review results

LinkedIn Confidential ©2012 All Rights Reserved

MARKETING

Showcase your most important jobs to the best talent

Erica Robertson

ACME systems

Sr. Software Engineer

3 LinkedIn Confidential ©2012 All Rights Reserved

You control how often your

job appears in sponsored

placements across

LinkedIn – including mobile

Sponsored Jobs get 30-

50% more applicants!

View Job · More jobs at xyzCo · 9h ago

xyzCo posted a job you might be interested in:

xyzCo San Francisco Bay Area · xyzCo, a leading software company, is looking for a software engineer

to join our team. Working closely with our monetization efforts, responsibilities would include

Software Engineer · Sponsored

JOBS YOU MAY BE INTERESTED IN

Feedback I See more »

Sponsored Software Engineer xyzCo – Sunnyvale, CA

x Software Engineer Commona – Palo Alto, CA

x

x Sr. Software Engineer Crosswise Group – Palo Alto, CA

x Software Engineer Tyler Corp. – Palo Alto, CA

xyzCo Senior Software Engineer

xyzCo · San Francisco Bay Area

Sponsored

Erin Nicholas

Kelly Gilbert

MARKETING

Get more applicants for your most important roles Sponsored Jobs get 30-50% more applicants

LinkedIn Confidential ©2012 All Rights Reserved 4

Relevance Personalized targeting

based on member

profile

Flexibility Decide when and

how often your jobs

need extra visibility

Reach Engage the best

passive and active

candidates

TALENT SOLUTIONS

Where Will Sponsored Jobs Appear for Members

LinkedIn Confidential ©2012 All Rights Reserved 5

1 LinkedIn Homepage

2 Job Search Page

3 Member’s Email Inbox

TALENT SOLUTIONS

Sponsor jobs you already have posted to LinkedIn

On the Recruiter homepage:

Select Jobs Manage Jobs

TALENT SOLUTIONS

Sponsor jobs you already have posted to LinkedIn

1. Select the jobs you would like to

sponsor by checking the boxes

2. Once you’ve highlighted the

appropriate jobs, click Sponsor at

the top

Tip: Use the filters and

search bar on the left to

find the jobs you want to

sponsor quickly!

TALENT SOLUTIONS

Sponsor jobs you already have posted to LinkedIn

1. Set your Cost per click (the amount

you will spend every time a candidate

clicks on your sponsored job)

2. Set your Total budget (the total

amount you will spend on each job you

have selected to sponsor)

3. Click Start Campaign

TALENT SOLUTIONS

Sponsor a new job as you post it to LinkedIn

As you are posting a new job:

1. Check the box next to Yes, sponsor

my job

2. Set your Cost per click

3. Set your Total budget

4. Click Post Job

TALENT SOLUTIONS

Automatically sponsor certain types of jobs

On the Recruiter homepage:

Select More Admin

TALENT SOLUTIONS

Automatically sponsor certain types of jobs Select ‘Set Defaults’

On the Admin page:

Click Set Defaults

TALENT SOLUTIONS

Automatically sponsor certain types of jobs

Set defaults to automatically sponsor jobs that

meet certain criteria:

• Select the appropriate Country, Job

Function, Bid (Cost per click), and Budget

Note:

• To add additional defaults, select Add

another Sponsored Job target

• To remove a current default, click the x

on the right side of the popup box

TALENT SOLUTIONS

Manage who on your team can sponsor jobs

On the Admin page:

Click Sponsored Job Settings

TALENT SOLUTIONS

Choose whether Admins or any Recruiter seat-holder

can sponsor jobs

On the Sponsored Job Settings page:

Select Admin Only if you only want

Admins to sponsor jobs, or select

Anyone if any Recruiter seat-holder can

sponsor jobs

TALENT SOLUTIONS LinkedIn Confidential ©2012 All Rights Reserved 15

Review your results

On the Recruiter homepage:

Select Reports Job Analytics

Note: you can also access analytics by

clicking directly on the job title from the

‘Manage Jobs’ screen

TALENT SOLUTIONS LinkedIn Confidential ©2012 All Rights Reserved 16

Review your results

Click on any sponsored job on this

screen to view results Note: Alternately, you

can access analytics by

clicking on the job title

from the ‘Manage Jobs’

screen

TALENT SOLUTIONS LinkedIn Confidential ©2012 All Rights Reserved 17

Review your results

Here you can see the key metrics

on a particular sponsored job.

Note: Impressions will show you

the number of times your job

appeared in the sponsored

placement

“Overview” tab

for the particular

job’s analytics

TALENT SOLUTIONS LinkedIn Confidential ©2012 All Rights Reserved 18

Review your results Compare sponsored results with organic results

Applicant source analysis

shows what percentage of job

activity is coming from the

sponsored placement

“Who’s Viewed

This Job” tab for

the particular

job’s analytics

Activity Summary chart

compares organic performance

with sponsored performance for

the specific job

TALENT SOLUTIONS

Sponsored Jobs

Average Bids in the US by Function

Accounting: $1.72

Administrative:$1.59

Advertising: $1.69

Analyst: $1.64

Art/Creative: $1.53

Business Development: $1.71

Consulting: $1.67

Customer Service: $1.89

Design: $1.66

Distribution: $1.61

Education: $1.56

Engineering: $2.00

Finance: $1.66

General Business: $1.64

Healthcare Provider: $1.78

Human Resources: $1.68

Information Technology: $1.89

Legal: $1.64

Management: $1.84

Manufacturing: $1.61

Marketing: $1.74

Product Management: $1.62

Production: $1.57

Project Management: $1.66

Public Relations: $1.55

Purchasing: $1.69

Quality Assurance: $1.62

Research: $1.60

Sales: $1.67

Science: $1.43

Strategy/Planning: $1.72

Supply Chain: $1.58

Training: $1.65

Writing/Editing: $1.57