When the going gets tough, the tough gets going!

PROJECT PROPOSAL FOR BAJA SAE INDIA 2011

What they say.....

We at JK Tyre are proud and thankful to be associated with SAEINDIA for a commendable initiative the

organization has taken for the automotive industry. The events like BAJA SAEINDIA are providing a

platform to the Indian engineering students for a world class opportunity that will simulate real world

design projects and challenges. JK Tyre has always supported young talent in the country and we look

forward to a proper channelization of energy for an important objective .

We are very pleased to bring BAJA SAEINDIA to India. This is a unique event as it not only provides

aspiring engineers with a platform to highlight their design and engineering potential, but also gives

them the opportunity to develop marketing and entrepreneurial skills. Round One which is Static

Evaluation, showcases the students’ innovative designs and concepts and I am sure the rest of the

Competitions such as BAJA SAEINDIA play an integral role in the persistent quest for better designs,

newer technology and more refined products. The platform is unique to tap the fertile, unbiased, all -

accepting mind of the youth, where students can learn from practical and true-life experiences working

under the guidance of industry representatives, while companies get a wealth of fresh, outsider per-

spective and, unique solutions from these aspiring youngsters. Ford India is glad to support BAJA

SAEINDIA as it is a true representation of innovation and creativity.

I was the one who was advocating that unless our boys are to that level where we can compete with the

international drivers, we should not invite them. But now I am very proud and I want our international

affairs to happen very soon, and may be next year. This is the best way, train yourself in your own envi-

ronment and then go and take on the world!

I think this kind of event is really good for the engineering students. They seem to have come a long way

from the last year and many more colleges have participated this year…....For them it’s a lot of practical

knowledge ……...what they study in theory, they put it into use and in many ways they are competing

with other colleges, so the element of sport is involved in it as well….

DR. R P Singhania

Mr. Pawan Goenka

President, M & M

Arvind Mathew,

President , Ford India

Sanjay Sharma, Head

Motorsports, JK Tyre

Narain Karthikeyan

F1 Driver

WELCOME GUEST

Welcome to The Conrods, a team of 25 dedicated and passionate engineering students from

SRM University, Chennai. It is the world of future leaders who have already marked their posi-

tion in motorsports. Welcome to the team which always targets engineering excellence in asso-

ciation with the Society of Automotive Engineers. The Conrods is a fast growing team which

seeks your support to accelerate its pace to win.

The team Conrods is under the guidance of proactive faculty advisor Prof. Leenus Jesu Martin,

with the support of SRM University in the form of complete laboratory facilities and partial fi-

nancial assistance. The primary objective of the team is to learn the skills required for designing

and fabricating an All-Terrain Vehicle that meets the legislation, is safe, comfortable, inexpen-

sive and aesthetically appealing (in order of priority).

The Conrods of SRM University was established in the year 2008 and since then it has partici-

pated in three BAJA SAE events, two in India and one in South Africa. BAJA SAE events give

an environment of healthy competition with chance to expand the knowledge base and techni-

cal skills, while having fun all along the way. Here, students are encouraged to use knowledge

gained in the classroom in order to come up with the creative and innovative designs. Hands-

on knowledge gained from this and other student projects give the students a competitive edge

The Vision of SRM is to advance knowledge and research, building leaders in technol-

ogy, medicine, management, science and other areas of scholarship that will best serve

the nation and the world in the 21st century.

SRM University has been ranked No.1 private engineering University in the country by

the Times of India by a GfK mode survey, Financial Express Survey 2009, ZEE news &

DNA 2010 survey and is also accredited by NAAC with a grade equivalent to 5 star rat-

ing which is seen as a reflection of the excellent educational system in place.

SRM has MoU with reputed foreign Universities enabling the students to widen up their

horizons.

Many Industry-University collaborations are done, which facilitates the overall develop-

ment of the students.

At present, nearly 10 foreign faculties are teaching at SRM University on long tenure.

Many more visit the campus for academic and research purposes on an on-going basis.

This gives both the students and the faculty greater opportunity for mutual interaction

and learning.

The department of automobile engineering has a team of highly qualified, dedicated and

experienced faculties. Research activities are in progress in the areas of alternative fuels,

vehicle dynamics and new trends in engine design.

The BAJA SAE INDIA Student Challenge is a feted student competition that presents the

undergraduate engineering students with a simulating task of designing, fabricating and

validating an All-Terrain Vehicle. The history of the event dates back to the mid 70’s when

it originated in USA and since then it is conducted annually at several locations across the

globe, including USA, Mexico, Canada, South Africa, Brazil and Korea, witnessing partici-

pation from prominent technical schools around the world.

The BAJA SAE INDIA was successfully held in 2007, 2009 and 2010 at the NATRAX

(National Test Tracks) facility of NATRIP (National Automotive Testing & R&D Infra-

structure Project) situated at Pithampur in Madhya Pardesh which has shown an exponen-

tial growth.

The project inculcates and channelizes the exuberance of the youth by providing them a

global platform to prove their worth, giving them a pragmatic exposure to the real world

challenges as faced in the industry. Making the students realize their talent through such an

experience fulfills the prime objective of bringing out the aptitude to serve the nation for

years to come, in continuation with the vision Automotive Mission Plan (AMP 2016), a

dream to make India an International Automotive hub.

PHOTO GALLERY

BAJA SAE INDIA 2010

BAJA SAE INDIA 2009

BAJA SAE SOUTH AFRICA 2009

PHOTO GALLERY

THE TEAM

TEAM GOAL

TEAM ACHIEVEMENTS

Selected as the official BAJA SAE team of SRM University to represent SRM University in

all Mini Baja Events.

BAJA SAE SASOL 2009: Ranked 3rd in the Best Cost report category

BAJA SAE SASOL 2009: Ranked 4th in the Best Manufacturing category

BAJA SAE INDIA 2010: Ranked 4th among 150 college teams in Best Design category

Participated regularly and won laurels in national and international tech-fests held in reputed

To win the BAJA SAE INDIA 2011 competition with excellent performance and bring laurels

to our university and reputed sponsors.

To reduce the vehicle’s weight by using aluminum alloys and other light weight materials

available.

To complete the fabrication by the end of October 2010 so that we get enough time for vehicle

testing and publicity of the sponsors.

To test the vehicle rigorously in all possible rough terrain in and around our university so as

to refine our design.

To complete the entire project along the lines of an industrial project so as to gain a competi-

tive edge while entering into the industry.

Environmental concern is the key issue being faced by every industry. With the climate change be-

ing prominent one, every economy is actively involved in taking steps to curb the harmful effects of

industrialization and modernization, through knowledge sharing and use of advance technology.

BAJA SAE INDIA has taken a proactive stance towards environment sustainability through all of its

initiatives. Minimal waste of resources, emission control, and use of environment friendly materials

with the concept End of life Vehicles is the theme as chosen by BAJA SAE INDIA.

BAJA SAE INDIA pledges everybody’s cooperation for the same. The teams are encouraged to work

on the concept of ‚Go Green‛ and shall be awarded in appreciation and to work without any

bounds and letting the creative mind generate innovative ideas which would drive the future. All

Announcement of BAJA SAEINDIA 2011 1st March 2010

Registration 1st-30

th March 2010

Software distribution 15th -30

th April 2010

Virtual BAJA SAEINDIA 2010, Delhi NCR 2nd

-4th July 2010

Complete Design Report Submission 2nd

-4th July 2010

Virtual BAJA Results 10th July 2010

Registration BAJA SAEINDIA Main Event 10th -20

th July 2010

Bill of Material and Expected Cost Report

Submission

15th November 2010

Engine Shipment 1st to 15

th August 2010

PR and Video shoot November-December 2010

Technical Inspection 1st -30

th December 2010

Scores of Tech Inspection, Design Report,

Cost Reports

15th January 2011

BAJA SAEINDIA 2011 27th -30

th January 2011

Go Green Unleash the spirit

ABOUT THE ATV

Vehicle design for 2011

2011 ATV

Let’s go through some of the features of The Conrods 2011 BAJA vehicle:

Weight Reduction:

Reducing the overall weight of the vehicle is our primary objective. We will incorporate light

weight components like aluminum wheel hubs and low density steel tubes to bring down the

kerb weight to a mere 210Kg.

Low Emissions:

We are developing an exhaust system to reduce the emissions in order to compete for the

‘GREEN VEHICLE AWARD’. It is an innovative design which utilizes a counter flow cooling

jacket and a preheated 3-way catalytic converter.

THE CONRODS, SRM UNIVERSITY BUDGET 2011

Item Description Item Total Sub Total COMPETITION EXPENCES

Registration for Virtual Baja 25,000

Registration for Main Baja 25,000

Travel for Virtual Baja 12,000

Travel for Main Baja 32,000

Transportation of Vehicle 25,000

Accommodation 60,000

1,79,000

VEHICLE EXPENCES

Steel Tubing /Aluminium/ Raw Metal 30,000

Suspension Components 20,000

Engine, Exhaust 6,000

Drivetrain 15,000

Brakes 10,000

Steering 11,000

Electrical components 6,000

Body Material and supplies 5,000

Fasteners 7,000

Bearings 2,000

Axle/Hubs 8,000

Wheels 34,000

1,54,000

GENERAL SUPPLIES

Office Supplies 5,000

Team Uniforms 15,000

Safety Equipment 10,000

30,000

TOOLS

Machine tools/ bits 8,000

Power tools 5,000

Hand tools 5,000

18,000

Miscellaneous 33, 800 19,000

GRAND TOTAL (Rs) 4,00,000

BUDGET 2011

SPONSORSHIP

With an expected 3000 students from the prominent engineering colleges in India, 2000 execu-

tives from the reputed industries and many invited guests of honor makes BAJA SAEINDIA

2010 an irresistible chance to market your valuable brand. We, The Conrods at SRM University

look forward to you as a potential sponsor and an associate of The Conrods.

Sponsorship in form of direct money will be highly helpful because of its flexibility in team’s

investment.

We look forward for sponsors in following categories:

Apparel Sponsor

Logistics Sponsor

Travel Partner Sponsor

Hospitality Sponsor

Print Media Sponsor

Material Sponsor

Tools & Safety Equipment Sponsor

Raw Material Sponsor

Office supplies Sponsor

A company can also sponsor one or more sub-system of the vehicle.

Sponsor for travel of team, transport of vehicle and accommodation of the team during the

event is awaited desperately.

The number and extent of benefit listed in next page shall depend upon the level of company’s

association with The Conrods. Furthermore, the exact benefit plan shall be customized to best

suit the company’s profile based on mutual consent.

The sponsorship is primarily for BAJA SAEINDIA 2011. However, the team strives to show its

presence at all the national & international level events in the university to promote the team

and also the sponsors.

SRM University is scheduled to host the 98th Indian Science Congress in January 2011. It will

be inaugurated by Dr. Manmohan Singh; Prime Minister of India & will be attended by over

7000 delegates from across the world. The team and the sponsors will be promoted during the

event.

SPONSORSHIP REWARDS

The Conrods’ BAJA SAE vehicle will be showcased in the team’s pit all through the event.

This is an opportunity to promote your brand among budding engineers and corporate profes-

sionals.

The sponsors make it possible for aspiring engineers to learn through a hands-on experience.

All of our sponsors are recognized on a national level, as well as on a local level.

Sponsor’s leadership in support of higher education is recognized.

Sponsor's organization and products will be introduced to future industry leading engineers .

Sponsors get tremendous opportunity for publicizing their brand in the University.

We provide oopportunity to display corporate banners at team’s pit at the event and also while

working inside the campus.

Opportunity to pursue Industry-University collaborations with SRM University which have

benefits on both sides.

The logo of the company will appear on The vehicle Team race suits, Printed promotional ma-

terials, T-shirts and other apparel, Team Documents/ Reports, Team members’ visiting cards

Sponsors get an annual report along with monthly report of the team progress and achieve-

ments.

BAJA SAE INDIA gets TV coverage from channels like Ten Sports, UTV and live coverage by

DD Sports. Magazines like Overdrive and Autocar India cover the event and release special

reports.

The vehicle will be displayed in the national level Tech-fests, cultural events, exhibitions, expos

and other events in the university campus. Your brand will be spread across the nation.

Sponsors are invited to speak at special events

Location of sponsors’ logo on the vehicle.

OUR SPONSORS

? ? ? ? ? ?

THE TEAM BANNER

THE TEAM T-SHIRT

Blank space for sp

onsors

20 April 2010

TO WHOMSEVER IT MAY CONCERN

The purpose of this letter is to express that the Department of Automo-

bile Engineering at SRM University is committed to support The Con-

rods, which is organized through the SRM student chapter of Society of

Automotive Engineers (SAE).

This group of students has demonstrated, through extensive background

work and organizational efforts, that they will be a competitive entry in

the BAJA SAE INDIA competition. The team now counts 25 members,

including students from 2nd, 3rd and 4th year of various departments of

School of Mechanical Engineering, SRM University. The team has a

very comprehensive plan both for the vehicle design and for team ad-

ministration.

Our department is resolved to support The Conrods to our best ability.

We provide computing resources, both for technical purposes (CAD)

and for team administration. Students are allowed to access every labo-

ratory and workshops in the university. Finally we provide students a

dedicated space for the team’s use that is appropriate to the nature of

project.

Sincerely

Prof. Leenus Jesu Martin

Faculty Advisor

HOD/ Dept. of Automobile Engg.

SRM University

Financial support is paramount to our success. It will demonstrate that you have chosen to support the

education of future engineers. In appreciation for your generosity, we offer publicity to your brand.

Moreover, by sponsoring our team, your organization will be fostering practical engineering experience

at SRM University, which is an invaluable trait for engineers after graduation.

CONTACT:

Prof. Leenus Jesu Martin HOD/ Dept.of Automobile Engg.

SRM University

+91 9884343577

hod.auto@ktr.srmuniv.ac.in

R V Subramanyam Team Leader

IV year, Mechanical Engg.

SRM University

+91 9789013428

theconrods3@gmail.com

Kishanlal Agrawalla Vice Captain, P.R.O

IV Year, Mechanical Engg.

SRM University

+91 9884081590

kishan.dag@gmail.com