SPONSORSHIP GUIDESPONSORSHIP GUIDE

6,531 ft. AltitudeHighest professional

ballpark in U.S.

2 ChampionshipsPacific Coast League Titles

1992 and 1995

Team HistoryTeam History

5,000,000+Fans Entertained

Since 1988

Charlie ManuelSky Sox Manager 1990 - 92

Barry BondsHawaii Islanders 1986

Matt HollidaySky Sox 2004

Carlos GonzalezSky Sox - 2009, ‘11

“I had a lot of good memories (ofbeing in Colorado Springs). We wonthe first half, when we were downthere, we had a really good team.A lot of really good guys on the team.A lot of guys who were focused andtaught me how to win and be aggressive at the plate. I enjoyed mytime down there....” - Todd Helton (1996 - 97)

The Colorado Springs Sky Sox are the Triple-A affiliate of the Colorado Rockies and play in 8,500 seat Security Service Field.

The Sky Sox franchise is an original member of the Pacific Coast League, which was founded in 1903. The franchise operated in Portland, OR (Browns 1903-1917) was relocated to Sacramento, CA (Solons 1918-1960) was relocated again to Honolulu, HI (Islanders 1961-1987) then moved to Colorado Springs (1988 -present). The name “Sky Sox” was adopted in honor of Colorado Springs’ Western League Sky Sox (Class A affiliate of the Chicago White Sox) that played at Memo-rial Park from 1950 through 1958. When Colorado was awarded a Major League franchise, the new Rockies arranged for the Sky Sox to become their AAA affiliate. From 1993 through the present, Colorado Springs has been the top affiliate of the Colorado Rockies.

2011 Year in Review2011 Year in Review

300,000+Season Attendance

4 Years in a Row

21 Gameswith 6,000+

Attendance in 2011

Did You Know?73% of Sky Sox players

make it to the Big Leagues?

4,843/Game Avg.in 2011

Franchise Record

“Millions of fans are turning Minor League Baseball into one of the biggest

specator sports in North America” -USA Today

Carlos Gonzalezon MLB rehab

Jason Giambi onMLB rehab

The 2011 Sky Sox baseball season was one of the most exciting and memorable in the organization's 24-year history as Sky Sox fans showed up in record numbers as the team drew 339,009 fans over 70 openings to mark the fourth season in a row that the franchise has eclipsed the 300,000 mark. The total attendance set a new all-time single-season franchise attendance record surpassing the 328,003 fans that came out to Security Service Field in 2010. An average crowd of 4,843 fans per contest took in games this year which is also a new all-time record for per game average breaking the mark of 4,824 set it 2010. In addition, the Sox had a record six games with over 8,000 fans in attendance. The highest attended game during the season was on July 4th when 8,865 fans entered the gates followed closely by August 9th which had 8,808 fans in attendance.

Throughout the season, Sky Sox fans enjoyed the best promotional schedule since the team arrived in 1988. Security Service Field was the place to be in Colorado Springs this past summer as fans enjoyed 12 spectacular firework shows, including the humun- gous July 4th Independence Day show, eight giveaway nights, and several national perform- ing act nights to go along with nightly specials like Kid's Eat Free Mondays, $2 Tuesdays, Microbrew Thursdays and 50¢ hot dogs on Sundays.

Notable Sky Sox AlumniTroy Tulowitzki (2008, ’10)Matt Holliday (2004, ’08)Ubaldo Jimenez (2006-07)Clint Barmes (2003-04, ’07-’08)Terry Francona (1988)Jason Giambi (2009, ‘11)Joe Girardi (1993)Carlos Gonzalez (2009, ’11)

Brad Hawpe (2004-05, ’08)Todd Helton (1996-97, ‘05-‘06)Kaz Matsui (2006-07, ’10)Jim Thome (1991-92)Larry Walker (1996)Aaron Cook (2002-05, ’07)Brian Fuentas (2002, ’04, ’07)Joey “Albert” Belle (1990-91)

VISITOR PLACE OF ORIGIN(DARKER GREEN, MORE VISITORS)

52% of fansin 25-50yrAge Range

16% of fansActive/Former

Military

67% of fansOwn Their Home

“How can you celebrate America’s pastime without workingovertime to pay for it? Send yourself down to the Minors!The stadiums are cool and quirky, the tickets are cheap,nostalgic ideals and wacky promotions can still be found andthere likely is a team near you.” -MSN

Colorado Springs Sky Sox fans represent a broad cross section of the community and results in an attendance that lends itself to sponsorship value.

Drawing from throughout El Paso County, from CastleRock to Pueblo, Sky Sox fans are comprised of military,educators, business leaders and members of citygovernment. Sky Sox fans are an active populus engaged in their community.

Survey results indicate:• 21% of Sky Sox fans live outside of Colorado Springs city limits. Of those people, 15% are from Pueblo & 24% are from Denver metro localities.• 51% of Sky Sox fans bring at least one child• 36% of Sky Sox fans have a degree or higher (compared with 25% of general population)• 45% more likely to have a HH income over $150K (compared to general population)

DemographicsDemographics

Who is the Average Sky Sox Fan?

Jason Giambi signs autographs after a game in 2009

Value plus/minus Market Average repre-sents more/less likely Sky Sox fan represents that quality

CommunityInvolvementCommunity

Involvement

200+Mascot

Appearances

7,000+Reading Program

Members

$40,000+Raised Via

Fundraisers

During the calendar year the Sky Sox Community Relations Department makes over 200 appearances in the Southern Colorado and greater Colorado Springs community. Some of these events include the Sky Sox reading program, player appearances, mascot events and speaking engagements. In addition, through donations, letters and correspondence the Sky Sox are part of over 220 more events.

Highlights from the 2011 season included a dramatic increase in the number of students enrolled in the Sky Sox reading program. The program had just over 4,000 students in the 2010 season, and had over 7,000 during the 2011 season! The program, entering it’s fourth season, gave prizes from local busi-nesses, as well as two $500 college scholarships courtesy of U.S. Bank. The Sky Sox also continued to raise funds for local causes, including over $40,000 via ticket fundraisers, and several thousand more through donations and special events.

The Sky Sox also continued popular Youth Clinics for Children on local military installations, hosted two charity 5k run/walks, and five special Military Appre-ciation nights.

The Sky Sox Community Relations Department is committed to working in the community and providing fun and entertainment year round, certered around the great game of baseball, and our hometown Colorado Springs Sky Sox.

“Minor League Baseball and its clubs are active community partners donating more than $9 million dollars in cash and gifts-in-kind to local charitable organizations and national charity partners.” - Minor League Baseball

US Bank Reading Program

Window World Cares Charity Jerseys

Security Service Federal Credit Union Youth Clinic

Best Father & SonOuting

SignageSignage

RibbonRibbon

Gain CommunityPresence

Increase BrandAwareness

MaximizeVisibility

Fence SignFence Sign8’ x 16’ and 6’ x 20’ - $5,250 Double Billboard - $8,750

4’ x 55’ - $6,000

Signage opportunities at Security Service Field allow our partners to bring their message to life. Providing four hours of captive audience in the region’s highest trafficked venue, the multitude of inventory options give businesses visibility close to the action on field.Digital Ribbon• Located beneath main video scoreboard• Full digital animation capability• Flexibility to change message as desired• 55’ sign stands out• On :30 rotation throughout game Value - $6,0001/2 Inning Sponsorship• Premium video board location• Placement on Player Bios for consistent in-game attention • One sponsor for each inning, so there is no competition for brand presence! Value - $2,250Outfield Billboards• 3 - 4 hours exposure to our captive audience• Choose from standard 8‘ x 16’ or 6‘ x 20’ size• Options for double or quadruple sign to maximize message and logo branding• Media exposure• Full digital processing for best graphic reproduction Value 8’ x 16’/6’ x 20’ - $5,250 Value Double Billboard - $8,750With signage at Security Service Field, the Sky Sox provide the flexibility to deliver multiple messages with maximum impact!

Reach ACaptive Audience

1/2 Inning Sponsor1/2 Inning Sponsor

Home BullpenHome Bullpen

Batter’s EyeBatter’s Eye

Miscellaneous SignageMiscellaneous Signage

Make AStatement

Gain UniqueBrand Association

“Own” A Pieceof the Ballpark!

• 5’h x 62’ w• Largest sign in the stadium• Stand alone location• Increased visibility from media coverage $7,500/season

Dugout TopDugout Top

• Located above each concession stand and in the Luxury Suite level• Be seen in multiple high traffic locations• Digital sign on brand new flat screen monitors• Ability to change your message or ad throughout the year, instantly• Ability to deliver multiple messages per game $2,000/season

Concessions MonitorConcessions Monitor

• 2.5’ h x 56’ w• Most unique sign in the stadium• Centrally located in centerfield• Visible to the entire stadium, even from the parking lot $10,000/season

• 4’ h x 16’ w• Located behind the bullpen next to high traffic areas• Combines signage and in-game visibility• Sign is focus of the game as all fans enjoy who is warm- ing up• Includes exposure from “Call to the Bullpen” on video board and ribbon• 2-3 pitching changes a game equates to 150/200 mentions per season $7,500/season

Concourse SignConcourse Sign

• 2’ h x 4’ w• Located in high traffic areas near restrooms, concessions and entrance/exit gate• Back-lit for increased visibility• Generates 1.5 million impres- sions a season $2,750/season

Kid’s ReplicaJersey GiveawaySnuggie Giveaway

Charity Jerseys

“Hosting a fireworks night with the Sky Sox was a great event and introduced our name and company to the community! There was a lot of organization and communication in the planning stages that made for an easy event day of! And, having the luxury suite made it a great team bonding experience as well. Overall, it was a really fun event!” - Michelle Herbst, Freedom Chiropractic

Media Exposure:• Inclusion in all media buys advertising the event• Listing on all promotional calendars (pocket schedule, skysox.com, program)In-Game Benefits: • PA & Video Board recognition minimum (3) times during game• Ability to play :30 or :60 commercial during game (sponsor provides)• Opportunity to display (3) banners (3’ x 5’) in the stadium (sponsor provides)• Opportunity to distribute info/coupon at entrance/exit gates • Opportunity to table/display in stadium concourse• Opportunity for in-game promotion to giveaway promo items/prizesAdditional Benefits:• (50) Reserved Seat Tickets for distribution to staff, clients, etc.• Luxury Suite with 12 tickets, parking & Classic Tailgate catering package• Opportunity for Ceremonial First Pitch for local staff/guest• Opportunity to activate your entire organization

The Sky Sox and Minor League Baseball have always thought outside the box to create an entertaining environment that’s more than just a baseball game. In fact, the Sky Sox take pride in providing their audience with added value when they come to the ballpark. With additions like giveaways or world class entertainers on Saturdays, and fireworks every Friday they’ve made weekends a hit. With the creations of themes like Microbrew Thursdays, 50 cent hot dog family days on Sundays, and Kids Eat Free Mondays, your ticket often get’s you more bang for your buck then originally planned. It’s this thought process that makes the Sky Sox so much more than baseball. It also gives the opportunity for sponsors to hit key demographics in a good, wholesome, affordable, family environment.

As an event night sponsor your business will be connected with one of the most recognizable brands in the Colorado Springs community. If you sponsor a giveaway your logo will be placed on 1,000 premium items that are handed out throughout the game. Typically these giveaways, along with Fireworks Nights provide additional fans in the stadium, meaning additional exposure for the sponsor. The Sky Sox take pride in providing value for not only the customer, but also the sponsors. All benefits listed below are part of becoming an event night sponsor.

Event Night PackagesAvailable Starting at

$2,750+

Popular Event Night Opportunities for 2012Giveaways:Kid’s Replica JerseyFielder’s GloveYouth BatBack to School Lunch BoxTeam CapBobblehead/FigurineBeach Blanket

Events:Math Days/Kids DaysMilitary NightsJimmy Buffett NightFriday Night FireworksUsed Car NightSingles NightCharity Jersey Auction

Season Long Event Night Packages$2 Tuesdays: $2 Tickets, Parking & Coors (10 games)$3 Microbrew Thursdays (9 games)Family Fun Sundays: 50¢ Hot Dogs! (11 games)Friday Night Fireworks (11 games)

“OWN”a game

CUSTOMIZABLEto reach your demographic

PREMIUM GIVEAWAYSgo home with fans

Event Night/GiveawayEvent Night/Giveaway

By Sponsoring An Event Night, Your Company Will Receive:By Sponsoring An Event Night, Your Company Will Receive:

50¢ Hot Dogs &Kids Club Sundays

Sky Fest 2012

PromotionsPromotions

Game BasedGame Based

In-game promotions, either on the field or displayed on the video board, are the best way to become involved in the game itself. Let your brand represent fun and tie in to the family friendly atmosphere of being a fan at Security Service Field!

From game based promotions tied to strikeouts or walks to video board games like the “Cap Shuffle” and on-field favorites such as “Pitch To Win” or the “Build-A-Burger” contest, the Sky Sox staff thrive on creating unique and custom branding experi-ences for your business that can increase commu-nity visibilty and drive foot traffic to associated retail outlets.

Full Season Package (72 games): $6,000Half Season Package (36 games): $3,500

On-FieldOn-Field

VideoboardVideoboard

“Wendy’s sought a community partnership that was strategic, comprehensive, turn-key and, of course, successful. We found it with the Sky Sox organization. Their goal to deliver an experience beyond a simple baseball game led to innovative promotional ideas; their well-seasoned staff led to ease of execution; and their brand loyalty within the community led to the audience numbers we needed to reach. This is a partnership we hope to continue for years to come.” - Robin M. Macaluso, Marketing Director, Wendy's of Colorado Springs

EngageYour Customers

IncreaseFoot Traffic

RepresentFun!

Human Bowling

Culver’s Build-a-Butter Burger RaceCricket Strikeout Batter

Dick’s Sporting Goods’Batter of the Game

SkyVenture Sox Drop

Mini U Storage Shuffle

Print & InternetPrint & Internet

Over 150,000 pocket schedules are producedand distributed throughout the greaterColorado Springs area at over 450 locationsthrough our retail partnerships and vendors.Schedules are displayed on refrigerators,walls, in wallets and purses. 39% of Sky Soxfans name these schedules as the media thatdrives them to specific games.

$5,000 Schedule Panel$5,000 Back Panel$4,000 Inside Panel

The Sky Sox Tickets Backs are a uniqueand exclusive advertising medium for aretail or promotional partner that wants touse the tickets as a traffic driver. You can runspecial promotions or offers all season long.Your company will appear on every fourthticket stock used, an estimated 350,000tickets printed.

Investment: $3,500

The official game day magazine of Sky Sox Baseball, the Inside Pitch will be given away to all fans that come through the gates in 2012. Each Inside Pitch is in full color and is filled with in-depth features on Sky Sox baseball, photos, trivia, contests and lucky autographs. With the new Inside Pitch you will be able to sponsor key pages such as player bios, stats, or Sox the Fox’s page. Three printings allow you to change your message throughout the season. Your advertisement would run from April thru September 2012.

Size Price Presenting Issue Sponsor $5,000.00 Full Page $3,500.00 1/2 Page Player $2,500.00 1/2 Page $2,000.00 1/4 Page Scorecard $1,750.00 1/4 Page Lucky $1,400.00 1/3 Page Content $1,250.00 1/3 Page $1,000.00 1/4 Page $ 750.00

Inside Pitch MagazineInside Pitch Magazine

Pocket SchedulePocket Schedule

Ticket BacksTicket Backs

E-NewsletterE-Newsletter

150,000Pocket Schedules

Distributed

25,000+ fansin Sky Sox Database

170,000+Impressions Via

Inside Pitch Program

“Our partnership with the Sky Sox has been a true delight. Our entire organizationhas been involved in different aspects of the games from pre-game greetingsto on-field activities. The community visibility that has come from this sponsorshiphas been beyond our expectations. Our hats are off to the Colorado SpringsSky Sox!” -Kathy McAdoo, ARC Thrift Stores/The ARC Of Pikes Peak

Take advantage of the growing popu-larity in internet based sales via the Sky Sox E-Mail Newsletter! With a minimum of 52 e-mails sent to our e-mail subscribers (20,000+, permis-sion based) each year, placing an ad box within the newsletter is a great way to attract our fans to your website! There will only be (4) total Newsletter sponsors and you will receive ad space in every Newsletter.Size 160 x 200 pixels

Single Ad Box - $1,000Double Ad Box - $1,750Entire Ad Wall - $3,000

Radio broadcasts are the only marketing opportunity which allows advertisers to reach potential customers during every Sky Sox game, home and road. The 144-game schedule from April to September will be broadcast on the new and exciting Sports Animal AM 1300, the only local sports station in Colorado Springs!

Broadcast Rates:20 Spots 20 spots per season $26/spot $50040 Spots 40 spots per season $26/spot $1,04080 Spots 80 spots per season $26/spot $2,080Full Season 1 spot per game (144 spots) $26/spot $3,744“Live Drop” One (1) :10 Second drop for 144 games $14/spot $2,000“Live Drop” One (1) :10 Second drop for 72 games $13.88/spot $1,000 Space is limited

RADIORADIO

Sky Sox Radio AdvantageSky Sox Radio Advantage• FREQUENCY - 144 games over 5 months• LOYALTY - No “button pushing” as found with music formats• COMMUNITY GOODWILL - When you support the Sky Sox, you support our community...a good reflection on you and your product.

PITCHING CHANGESYou will receive up to two pitching changes, a live :10 drop-in on the radio during the middle of the action when pitching changes occur and one (1) :30 produced spot for 144 games. Pitching Changes $5,000

SPORTS DESKDuring the game, there are updated scores of the Major League and Pacific Coast League teams playing that night plus scores of other sport-ing events. Sponsor will be guaran-teed one :30 spot plus numerous mentions every night.

Sports Desk $7,500

All special segments include at least an opening and closing billboard plus one :30 spot during the game broadcast.

• PRE-GAME SHOW• POST-GAME SHOW• PLAYER OF THE GAME• PLAY OF THE GAME• “SKY SOX SOUND OFF”• “DOWN ON THE FARM” REPORT• TRIVIA

Ask your Sky Sox rep for full feature details and how we can customize a segment to match your product needs.

Special Segments start at $5,000

In Game FeaturesIn Game Features Special SegmentsSpecial Segments

Reach Fansat Home or on the Road

Only Local SportsStation in Southern Colorado

CustomizableFeatures & Segments

Watch your Colorado Springs Sky Sox in casual elegance from your personal, temperature controlled Luxury Suite at Security Service Field. Located on the Luxury Suite Level, you will enjoy a picturesque view of the field and the utmost in the ballpark cuisine. Personal wait staff will tend to your needs and ensure you have a memorable experience. Impress your clients, co-workers and friends with a Luxury Suite at Security Service Field! With only 18 suites at the ballpark, you will share exclusive company with some of the top businesses in Colorado Springs. Host exclusive events up to 72 times a season.

Luxury SuitesLuxury Suites

• 12 Suite Tickets for all Sky Sox games at Security Service Field• Opportunity to customize your suite to your company with furniture, wall designs and more.• Temperature controlled indoor seating & lounge area, plus open air, private, balcony seating• Menu ranging from traditional ballpark fare to restaurant-style cuisine• Catering Department and Executive Chef will take care of your food and beverage needs• Serving counter with cabinets, sink, ice bin and refrigerator• Elevator service and private restrooms on Suite Level• Television with closed circuit broadcast of game• Attentive & courteous luxury suite catering staff and servers• Complimentary programs and press notes

Annual Leasing: $13,000 per year (72 games)Annual Catering: $10,800 per year (72 games) 1/2 Season Lease: $7,000 per year (36 games)1/2 Season Catering: $6,300 per year (36 games)

Full SeasonFull Season

Nightly Benefits Include:• 12 Suite Tickets (up to16 available) per night• Choose from 3 seperate catering menu options; ready when your party arrives• Elevator service which gets around the crowd & directly to Luxury Suite Level• Attentive & courteous luxury suite catering staff and servers• Flat screen TV with closed circuit broadcast• Complimentary programs and press notes

Nightly Rental Fee: $650 per game (Additional tickets $25 each)Rockies Super Suite Rental: $1,300 per game (Seating for 24 - 32)Triple Suite Rental: $1,950 per game (Seating for 36 - 48)5 Game Package: $3,00010 Game Package: $5,750

Nightly Luxury Suites at Security Service Field are an excellent way to entertain clients, employees, family & friends. 72 games and flexible volume of packages allow you to choose what works best for your event. Super Suite Packages allow for the privacy of a large group outing (up to 32 guests).

NIghtly RentalsNightly Rentals

4 Luxury SuitesAvailable

Entertain inStyle

Executive Chef &Private Wait Staff

Sky Sox season tickets guarantee you the best seats for all 72 home games. It is also one of the best deals with a savings of over 50% off the regular ticket price. Come on out to Security Service Field and pick out your seats. Whether you’re treating your family or scouting out the Future Rockies Superstars, with Season Seats you’ll enjoy Sky Sox Baseball all summer long from your favorite seats at Security Service Field. And while you’re enjoying the exclu-sive Sky Sox VIP parties throughout the season, don’t forget to save some tick-ets for your friends and co-workers because you’ll be holding the hottest ticket in town.

Season TicketsSeason Tickets• Unused Ticket advantage: Exchange your unused tickets for Upper Reserved Seats Sunday - Thursday home games throughout the 2012 regular season (excluding July 4th & the playoffs)• Invitation to participate in exclusive season ticket holder batting practice• Exclusive VIP parties held throughout the season • Option to purchase VIP parking • Daily merchandise discounts at the Sky Sox Fox Den store $475 per seat purchased

Mini PLansMini PlansSky Sox Weekend Season Seats are a perfect way to catch Sky Sox Baseball all summer long. And you can come as often as you like, with packages ranging from 6 to 24 games. Receive advanced box seat tickets for some of the biggest games of the season including our Inde-pendence Day Fireworks show and Used Car Giveaway Night - we'll give away a car per inning, what will you be driving home?

Pepsi 6 Packs - $60/seatTraditional Package: Don’t miss a thing with the best seats for the best games of the year

Pepsi 12 Packs - $120/seatTraditional Package: Opening Day, July 4th Fireworks, Used Car Giveaway and much, much more.

Pepsi 24 Packs - $240/seatI Want It All Package: Sky Sox Baseball all summer long. Catch all our best Friday, Saturday and Sunday games!

Multiple TicketPackage Options

Most Affordable Wayto Enjoy Sky Sox Games

Flexible TicketExchange Program

HospitalityHospitalityBanquet HallBanquet Hall

Picnic TerracesPicnic TerracesSpecifically designed to provide groups a unique socially-encouraging environment, the atmosphere in the Coors Picnic Terrace can’t be matched anywhere in Colorado Springs. Your group will receive a full course buffet, a ticket to the Sky Sox game, parking and VIP cafe-style group seating. The five-tiered picnic terrace can accommo-date groups between 25 and 500, with further accommodations offered for groups of 500+.

Price: • Adults: $24.00 • Children (12 & under): $15.00 • Infants 2 & under: FREE

Buffet Menu: • BBQ Pulled Pork, Fried Chicken, Hamburgers, Hotdogs • Baked Beans, Potato Salad, Chips, Cookies • Unlimited Pepsi products

Additional discounted options: • Adult beverages • Fun zone passes for kids 12 & under • Sky Sox merchandise

The value your employees and/or clients will see in this unique private-party package can all but guarantee improved morale & repeat business for your company. Not only can you watch & see a Sky Sox game from this relaxing hot tub, groups also receive: Eight game tickets, champagne & a fully-catered meal consisting of ham-burgers, hot dogs, chips & Pepsi products. Price: $300

World Famous Hot TubWorld Famous Hot Tub

“Our Sky Sox events just get better & better every year... The staff was friendly & helpful...Our event planner makes it very easy to both plan & execute our event. He does a great job of staying on top of our annual night & keeping me both informed & prompted when decisions need to be made. We will be back next year!” - Dan Mullin, Automated Systems Engineering

300+Company Picnics

& Banquets Annually

1,000+Group Events Each

of the Last 6 Seasons

The most exclusive party venue at Security Service Field offers an “all-inclusive/all-exclusive” package for groups of 100-300. Located on our executive suite level, your guests have the option to look down to the field from the banquet hall balcony or enjoy the climate-controlled comforts of this oversized luxury suite by catching the game on one of our 3 full-cable access televisions.Price: $26.00• 100 tickets minimum• 100 full-course buffet meals (options available)• Private bar & bartender• Parking • Unlimited fun zone access for children 12 & under• Presentation/speech provisions for A/V needs

Award WinningFacilities

“Good food, fine refreshments, cool mountain air, and a friendly atmosphere are all subtle draws to Security Service Field. Ulti-mately, though, the real attrac-tion is the opportunity to focus your attention on the ballgame at hand -- played on an intimate, well-kept ball field. So simple and satisfying.” -Ballparkdigest.com