2 2009 NKBA Advertising and Sponsorship Guide

2 2009 NKBA Sponsorship Guide

Sponsorship Opportunities with the NKBAThe National Kitchen & Bath Association offers an array of opportunities for its corporate members to increase their brand recognition in the kitchen and bath industry. Through sponsorships of highly attended Kitchen/Bath Industry Show & Conference and other NKBA events, NKBA members are able to align their brands with K/BIS® and the NKBA.

The NKBA offers valuable opportunities for companies of all sizes, from small dealers to multinational manufacturers, to reach key kitchen and bath professionals across all industry segments via three methods: face-to-face, in print, and online. These programs are designed to increase exposure and maximize value. The NKBA also offers an unlimited quantity of custom programs that can be tailored to meet your specific goals and budget.

Table of ContentsK/BIS Sponsorships.....................................3-6

NKBA Event & Publication Sponsorships........7-8

NKBA Education Sponsorships.....................9-11

“The NKBA is a true partner in our marketing programs, including Rheem’s sponsorship of the Best Sustainable Bath category in the NKBA Design Competition. Contacting the press and communicating with its 40,000 members, the NKBA actively promotes both the event and our sponsorship of it. As a result, the Rheem brand is receiving higher recognition among dealers and designers through this sponsorship with the NKBA.” –Laura Butler, Communications Manager, Rheem Manufacturing Company

3 K/BIS Sponsorships

K/BIS SponsorshipsThe NKBA is the proud owner of the Kitchen/Bath Industry Show & Conference (K/BIS), and only corporate

members of the NKBA are allowed to sponsor events held at K/BIS, which attracted more than 45,000

attendees and 700 members of the press in 2008. Sponsorships are available for events ranging from

dozens to thousands of attendees, enabling companies of all sizes to sponsor items and events at K/BIS.

Opening KeynoteThe kickoff to K/BIS each year, the opening keynote is always given by a celebrity speaker who draws huge crowds. Make an immediate impact at K/BIS by sponsoring this memorable event. Recent keynote speakers have included Bill O’Reilly, Magic Johnson, Christine Todd Whitman, and Steve Wynn.Investment: $30,000 - $100,000

Conference SessionsThe NKBA Conference Program offers attendees a series of educational seminars on current industry topics given by presenters from a wide spectrum of fields, with many given by industry celebrities, such as Candice Olson. These speakers have made names for themselves through their strong management skills, unique leadership styles, and creative innovations. Attendees gain knowledge on emerging technology, design inspiration, and business-based resources. Included with this opportunity is signage and collateral distribution at each event, conference bag insert, an e-mail message distributed to all NKBA members, and your company logo in the K/BIS conference brochure, K/BIS directory, and on KBIS.com.Investment: $10,000

4 K/BIS Sponsorships

The NKBA esTimATes more ThAN 900 exhiBiTors will occupy

over 600,000 squAre feeT of exhiBiT spAce AT K/Bis 2009 iN ATlANTA.

Board of Directors’ Gala – Cocktail ReceptionThe NKBA Gala Cocktail Hour offers the opportunity to reach this audience during the hour that precedes the Gala. Included with this opportunity is event signage and networking.Investment: $10,000

Board of Directors’ GalaThe NKBA Board of Directors’ Gala is the most powerful networking event in the kitchen and bath industry. This K/BIS kick-off event showcases Association members and volunteers who made lasting impressions on the entire industry throughout the year. Included with this opportunity is event signage, logo placement, electronic and print advertising space, collateral distribution, and Gala tickets.Investment: $30,000

Chapter Officers’ ForumExposure at the NKBA Chapter Officers’ Forum provides both an exceptional branding opportunity and exclusive access to industry decision makers at the local level. Reach the people who shape the future of the kitchen and bath industry in a private setting and re-ceive signage, logo placement, and collateral distribution.Investment: $10,000

5 K/BIS Sponsorships

more ThAN 45,000 iNdusTry professioNAls

ATTeNded K/Bis 2008.

Industry Segment EventsThese events provide the perfect opportunity to expose your products or services to a specific group within the industry. If your goal is to reach dealers, designers, decorative plumbing & hardware, or builders/remodelers, this is your forum.

• The Silver sponsorship level includes signage, logo placement, a special listing in the official K/BIS Show Directory and website, table literature, collateral distribution, and a segment e-mail blast. Investment: $1,500

• The Gold sponsorship package adds your company logo on event slide presentations. Investment: $3,000

• The Platinum sponsorship further includes your company logo and description to the event presentation, as well as five minutes of speaking time. Investment: $5,000

Tote BagIf your goal is brand impressions, there is no stronger element at K/BIS than adding your company’s name and logo to the Official K/BIS Conference Tote Bag. This high-quality tote has a shelf-life that extends well beyond the show. A collateral insert for your company is included in the bag.Investment: $10,000

6 K/BIS Sponsorships

K/BIS Sponsorship ContactsSponsorships800-THE-NKBA, x3362sponsorship@nkba.org

more ThAN 700 memBers of The coNsumer ANd TrAde press

were oN hANd To cover K/Bis 2008.

7 NKBA Event & Publication Sponsorships

NKBA Event & Publication SponsorshipsIn addition to K/BIS, companies can sponsor other NKBA events throughout the year. Please call the NKBA’s

Sponsorship department for pricing information on these event sponsorships.

Design CompetitionThe prestigious NKBA Design Competition provides an oppor-tunity for award sponsors to be featured in Design Competition literature throughout the year, culminating with the official unveiling of the winners live on the show floor at K/BIS. The professional competition entitles sponsors to feature their company names on the winning awards, as well as on design competition literature, related publicity, and advertising pieces.Investment: Call for details

Chapter Program & Event SponsorshipsIf your product or service is focused on a regional effort, chapter spon-sorships are the perfect marketing outreach for your company. These sponsorships are created through the more than 70 NKBA chapters across the United States and Canada. Chapter sponsorship opportunities include social events for chapter members, preparing a full product dem-onstration, or hosting a chapter meeting at your company showroom. Investment: Call for details

PublicationsAnother promotional opportunity our corporate members have in aligning their brands with the National Kitchen & Bath Association is to co-brand NKBA publications. By placing your company name and logo on the NKBA Kitchen and Bathroom Planning Guidelines, you’ll be able to present your firm as a leader in the industry to kitchen and bath professionals, while co-branding the NKBA Kitchen & Bath Workbook will enable you to show your company as an authority to consumers.Investment: Call for details

8 NKBA Event & Publication Sponsorships

NKBA Event & Publication Sponsorship ContactsSponsorships800-THE-NKBA, x3362sponsorship@nkba.org

The NKBA desigN compeTiTioN is The mosT presTigious AwArds

compeTiTioN iN The iNdusTry –NeArly 600 projecT eNTries were suBmiTTed iN 2008.

9 NKBA Education Sponsorships

NKBA Education SponsorshipsNKBA member companies are able to sponsor NKBA conferences and professional education courses,

in addition to the popular NKBA Student Design Competition.

Student Design CompetitionLike the NKBA’s professional design competition, sponsorship of the NKBA Student Design Competition allows your company to be included in the excitement of the announcement of the winners at K/BIS, while also enjoying placement of your company logo in literature distributed throughout the year, providing the opportunity to align your brand with the industry leaders of the future.Investment: Call for details

Professional Education CoursesThe NKBA offers sponsorships and partnerships as a way to enhance the learning experience, while showing your firm as an authority on industry practices. Sponsors often host courses at one of their own training facilities to reinforce this position. With more than 200 NKBA classes offered each year, your company can find the course that perfectly fits your market segment, whether that’s lighting, plumbing, sustainability, installation, construction, or general kitchen or bath design.Investment: Call for details

10 NKBA Education Sponsorships

The NKBA AwArded $10,000 iN scholArships To The wiNNers of The

NKBA sTudeNT desigN compeTiTioN iN 2008.

MasterClass ConferenceCorporate members of the NKBA can also sponsor MasterClass Conference, which is an educational symposium that offers conference sessions and discussions led by industry experts.

• The Silver sponsorship level enables your company to display signage, distribute product literature, and feature your company logo on all e-mail communications regarding the conference, as well as being included in the MasterClass press release and featured in a Prof iles Magazine article covering the event. Investment: $2,500 • The Gold sponsorship offers placement of your company logo in all conference advertising, inclusion of your company in all MasterClass press releases, a feature in the NKBA’s Prof iles Magazine, and literature in attendee welcome packets, in addition to logo placement on welcome packets and event signage. Investment: $5,000

11 NKBA Education Sponsorships

NKBA Education Sponsorship ContactsSponsorships800-THE-NKBA, x3362sponsorship@nkba.org

more ThAN 200 NKBA professioNAl educATioN

clAsses Are offered eAch yeAr.