2008-2009 sponsorship proposal
DESCRIPTION
2008-2009 Sponsorship Proposal. Presented by: Campy Media, Inc. 2008-2009. Snow Valley Season = November – March (5 months…April is FREE!) During the 2007-2008, Snow Valley had another increase in skier visits over the previous year. - PowerPoint PPT PresentationTRANSCRIPT
2008-2009 Sponsorship Proposal
Presented by: Campy Media, Inc.
2008-2009• Snow Valley Season = November – March (5 months…April is
FREE!)• During the 2007-2008, Snow Valley had another increase
in skier visits over the previous year.• Nearly 400,000 visitors enjoyed skiing, snowboarding,
playing in the snow play area or visiting the Bar/Grill last year.
• Snow Valley has added over $2,000,000 worth of improvements and upgrades over the last three seasons including:
• New Rental Equipment• Renovated ski runs• A new Water Pipeline to make snow all season long!• Dozens of new snow making machines that will blanket
the resort with fresh snow• A new snow play area with Southern California’s ONLY
chair lift• Snow Valley expects an even bigger season with a strong
marketing and advertising budget…stay tuned!
2008-2009• Snow Valley Sponsorship: OPTION #1
– YOUR COMPANY THEMED AREA / FEATURE AT SNOW VALLEY (Value: $35,000) (Category Exclusive)
• “The YOUR COMPANY Terrain Park”• “The YOUR COMPANY Deck”• “Night Skiing Presented by YOUR COMPANY”
– PREMIUM SIGNAGE AREA (Value: $40,000) (Category Exclusive)• Twenty (20) spaces in “Premium” areas (See Photos)• Web-site logo with link
– MEDIA ($204,250)• Logo inclusion in 3,000,000 Snow Valley Trail Maps to be distributed at:
“Mini” Trail Maps include major discounts (See Map) Pending Distribution Outlets for Snow Valley Trail Maps
468 AM-PM Mini-Mart locations in Ventura, LA, Orange, Riverside, San Bernardino and San Diego counties
57 Discount Tire Centers locations in LA, Orange, Riverside, San Bernardino, Ventura and San Diego counties
37 Farmer Boys Restaurants in Riverside, San Bernardino, Los Angeles and Orange Counties• Logo inclusion in 150,000 Snow Valley Brochures• RETAIL SELL THRU promotion to YOUR COMPANY for key retailer
Radio Station assisted promotions driving listeners to key retailers for lift ticket incentives. (See one sheet on promotion later in this proposal)
• YOUR COMPANY message in radio spots (Six Figure Budget)• YOUR COMPANY message on outdoor ads (See Example of Outdoor ad)
2008-2009• Snow Valley Sponsorship: OPTION #1
TOTAL VALUE FOR SEASON: $279,250
TOTAL INVESTMENT FOR ONE (1) SEASON: $30,000($6,000 per month from November – March…April is
FREE!)
TOTAL INVESTMENT FOR TWO (2) SEASONS: $50,000
TOTAL INVESTMENT FOR THREE (3) SEASONS: $60,000
2008-2009• Snow Valley Sponsorship: OPTION #2• PREMIUM SIGNAGE AREA (Value: $20,000) (Category Exclusive)
• Ten (10) spaces in “Premium” areas (See Photos)• Web-site logo with link
– MEDIA ($204,250)• Logo inclusion in 3,000,000 Snow Valley Trail Maps to be distributed at:
“Mini” Trail Maps include major discounts (See Map) Pending Distribution Outlets for Snow Valley Trail Maps
468 AM-PM Mini-Mart locations in Ventura, LA, Orange, Riverside, San Bernardino and San Diego counties
57 Discount Tire Centers locations in LA, Orange, Riverside, San Bernardino, Ventura and San Diego counties
37 Farmer Boys Restaurants in Riverside, San Bernardino, Los Angeles and Orange counties Logo inclusion in 150,000 Snow Valley Brochures• RETAIL SELL THRU promotion to YOUR COMPANY for key retailer
Radio Station assisted promotions driving listeners to key retailers for lift ticket incentives. (See one sheet on promotion later in this proposal)
• YOUR COMPANY message in radio spots (Six Figure Budget)• YOUR COMPANY message on outdoor ads (See Example of Outdoor ad)
2008-2009• Snow Valley Sponsorship: OPTION #2
TOTAL VALUE FOR SEASON: $224,250
TOTAL INVESTMENT FOR ONE (1) SEASON: $20,000($4,000 per month from November – March…April is
FREE!)
TOTAL INVESTMENT FOR TWO (2) SEASONS: $34,000
TOTAL INVESTMENT FOR THREE (3) SEASONS: $45,000
2008-2009• Snow Valley Sponsorship: OPTION #3
– PREMIUM SIGNAGE AREA (Value: $15,000)• Ten (10) spaces in “Premium” areas (See Photos)• YOUR COMPANY to provide standard banners
2008-2009• Snow Valley Sponsorship: OPTION #3
TOTAL VALUE FOR SEASON: $20,000
TOTAL INVESTMENT FOR ONE (1) SEASON: $10,000($2,000 per month from November – March…April is
FREE!)
TOTAL INVESTMENT FOR TWO (2) SEASONS: $19,000
TOTAL INVESTMENT FOR THREE (3) SEASONS: $28,000
2008-2009• Snow Valley Sponsorship: OPTION #4
– A LA CARTE SPONSORSHIP:
– Let’s cook something up!
2008-2009YOUR COMPANY “RETAIL SELL THRU PROMOTION”
• Snow Valley will provide the following:• WEEKLY radio station promotional appearances at key
retailers• Riverside, San Bernardino and San Diego Counties
• Each appearance is 1½ hours to 2 hours in length• Each appearance will receive a minimum of 14
promotional announcements to drive listeners to event• Radio stations will provide 10 pairs of Snow Valley lift
tickets as an incentives to their listeners to purchase premium YOUR COMPANY products during each retail appearance.
• Sell Thru Promotion totals:• 20 radio station promotional appearances between
10/29 and Easter Sunday (Value: $80,000)• 10 pairs of lift tickets per event multiplied by 20
radio appearances = 400 lift tickets @ $55 per ticket (Value: $22,000)
Contact Information
JIM CAMPANISCampy Media, Inc.Phone: 951-529-5444Fax: [email protected]
KEVIN SOMESDirector of MarketingSnow Valley Mountain ResortOffice: 909-867-2751 [email protected]