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ApcoCanadaConference.com

SPONSORSHIP OPPORTUNITIES

apcocanadaconference.com

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The Association of Public-Safety Communications Officials Canada (APCO Canada) is a voluntary, not-for-profit association dedicated to the enhancement of public-safety communications. As an organization, APCO represents the professionals who supply, install and operate Emergency Communications Systems across Canada, acting as the voice for its membership and an advocate for their critical role in keeping the public safe.

APCO derives its membership from various public-safety organizations including 9-1-1, fire and emergency medical services, emergency management, disaster planning, and federal search and rescue personnel. Through the provision of call-taking and dispatching services to those in need, APCO Canada members strive to ensure that the safety of human life, the protection of property and public welfare are the top priority.

With over 500 members across the country, APCO Canada has established a valued presence in the industry as the voice of front-line professionals to their agencies, government, and to the public. In addition to playing a vital advocacy role for the industry, APCO Canada offers its members a number of valuable services, including education, training, professional recognition, career resources, industry relations and representation of member interests in government and partner organizations.

About APCO


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Since its inaugural “regional” Canadian conference in 1988, APCO Canada has delivered an annual flagship event focused on providing its membership with valuable education, networking and learning opportunities to enhance their profession. With significant emphasis placed on professional development and growth, the annual APCO Canada Conference offers a unique forum for public-safety communication officials to take in relevant and often leading-edge education to support advanced knowledge and performance in their roles.

The opportunity to network at the event fosters many intangible benefits including problem-solving, perspective building, empathy, shared learning, and best practices. Since inception, the format of the event has grown throughout the years to now include a full tradeshow, an Annual Awards Gala, Annual General Meeting, a sophisticated sponsorship program, and three full days of industry-leading educational and networking opportunities.

The 2017 Conference & Tradeshow will be held in Windsor, one of Ontario’s best kept secrets. Join us November 6 - 9 for three days of world-class education and networking at Canada largest conference for public-safety communication officals.

About The Conference


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The APCO Canada Conference & Tradeshow brings together over 350 public-safety communication officials for three days of professional development and networking. The audience at the event is made up of the following target delegate groups:

Target Delegate Group 1 - Emergency Communication Officers (ECOs): Often referred to as the “first” of first-line responders, Emergency Communication Officers (ECOs) serve a critical link between citizens and the emergency help they may require.

Target Delegate Group 2 - Emergency Communication Technologists:

Representing the “behind-the-scenes” side of emergency communications, Technologists play a critical role in managing the vital equipment and technology used to facilitate emergency communications.

Target Delegate Group 3 - Emergency Communication Trainers:

Behind every team of professional safety communications professionals standsa team of Emergency Communication Trainers. Responsible for education and ongoing training for dispatchers and ECO teams, Trainers play a critical role in influencing quality of service, professionalism and expertise for the “first” of first responders.

Target Delegate Group 4 - Supervisors & Managers:

Leading integrated teams of ECOs, Technologists and Trainers are a specialized group of Supervisors and Managers. Responsible for high-level operations and overall management of public-safety communication centers and their staff, Supervisors and Managers play a critical role in quality assurance and service delivery.

Attendee Profile


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911Trainer.comAbbotsford Police DepartmentAeroflexAGENT511Airbus DS CommunicationsAjax Fire & Emergency ServicesAL MASTOOR CONTRACTINGAlberta Emergency Management AgencyAlberta Health ServicesAnritsuAPBCAPCO AustralasiaAPCO CanadaAPCO InternationalArgosy Communication Products LtdAvtec IncBarrie Fire & Emergency ServiceBarrie Police ServiceB.C.CommunicationsBase Camp ConnectBC Ambulance ServiceBell CanadaBellingham Fire Dept.Bramic Creative Business Products Ltd.Brampton Fire & Emergency ServicesBritish APCOCambridge Fire DepartmentCalgary Police ServiceCanada Border Services AgencyCanadian Forces Military PoliceCartel Communication Systems Inc.Central Island 911Centre for Security Science - Gov’t Of CanadaChatham-Kent Police ServiceCITIGCity Of Campbell River-Fire DepartmentCity Of FrederictonCity of Fort St. John Fire RescueCity Of Guelph Fire DepartmentCity of Kamloops Fire RescueCity Of Kitchener Fire DepartmentCity Of LethbridgeCity Of MississaugaCity Of SaskatoonComprod CommunicationsComtech (Communication Technologies) Ltd

Cornwall Community Police ServiceCounty Of SimcoeCounty Of WellingtonCritical Communication Solutions Inc.CRTCCypress SolutionsDaniels ElectronicsDieppe Fire DepartmentDurham Regional Police ServiceE-Comm 9-1-1Edmonton Police ServiceEFJohnson TechnologiesEvans ConsolesGatineau Police ServiceGeneral DynamicsGrande Prairie Fire DepartmentGreater Sudbury Police ServiceGuelph Fire DepartmentGuelph Police ServiceMinistry Of Government Services - GMCBHalton Regional Police ServiceHamilton Police ServiceHarrisiCERTIntergraphIntradoIqaluit Emergency & Protective ServicesKelowna Fire DepartmentKenwood CanadaKincardine CommunicationsKingston CACCKingston Fire & RescueKitchener Fire DepartmentLangfordLethbridge PSCCLondon Police ServiceManitoba Telcom ServicesMotorola Solutions CanadaNENA The 911 AssociationNiagara Falls Fire DepartmentNiagara Regional Police ServiceNorth Bay Fire & Emergency ServicesNorth Island 9-1-1 CorporationNorthern911Octasic Semi ConductorOMNI Provincial Electronics

Onstar/GMOntario Provincial PoliceOrangeville Police ServiceOttawa Central Ambulance Comm. CentreOttawa Fire ServicesOttawa Paramedic ServiceOttawa Police ServiceOwen Sound Police ServicePeel Regional PolicePeterborough Fire ServicesPeterborough Lakefield Community Police ServicePolice De LavalPrince Albert Police ServicePrince George Fire RescueProvince Of Nova ScotiaProvincial Emergency Communications CentrePublic Safety CanadaPublic Safety Communications - City Of CalgaryP-Y Safety ManagementQuebec City 911 CentreRCMPRegina Fire & Protective ServicesSarnia Police Service & OPTICSaskatoon Police ServiceSiriusXM Connected VehiclesSt. Albert RCMPSt. Catharine’s Fire ServicesStratford Police ServiceStrathcona County Emergency ServicesSurrey RCMPThe City Of Red Deer - Emergency ServicesThunder Bay PoliceToronto EMSToronto Police ServiceTown Of Halton Hills Fire Unified Police Dept. Of Greater Salt LakeVaughan Fire & Rescue ServicesVictoria Police DepartmentVille De GatineauVille De MontrealWaterloo Regional Police ServiceWindsor Fire & Rescue ServicesWindsor Police ServiceWoodstock Police ServiceYork Regional PoliceZetron, Inc.

Past Attendees


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The APCO Canada Conference & Tradeshow offers sponsors a dedicated marketing channel guaranteed to reach over 350 attendees. We pride ourselves on strong partnerships with organizations that believe in the value of public safety communications and our industry and there are many reasons for you to get involved:

• Demonstrate your organization’s commitment and dedication to the public-safety communication industry and community in Canada

• Position your organization as vendor, educator or employer of choice for public-safety communication professionals

• Reward and retain current employees, clients, and partners through the networking opportunities provided by the event

• Allow your organization and staff to network with the public-safety Communication community, APCO Canada Board and Conference attendees to build prospective client base and generate sales lead

Why Sponsor

PRODUCTS OR SERVICES THAT ATTENDEES INDICATED THEY ARE MOST INTERESTED IN:

HARDWARE

39%SOFTWARE

30%FURNITURE

31%

of attendees indicated that they can make recommendations, influence, or make purchasing decisions within their organizations.

Over 50

”

”


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How We’ll Build Your Brand

As an APCO Canada & Tradeshow sponsor, you benefit from a wide variety of branding opportunities as we promote this year’s event. Here is a breakdown of our marketing activities that will include your brand:

Website & Electronic AdvertisementsEvent advertisements with sponsor recognition will appear across a selection of industry and asso-ciation magazines and websites

E-mail CampaignThe event and its sponsors will be promoted via a series of email communications sent directly to the inboxes of hundreds of industry professionals

Press ReleaseSponsor mentions will be included in nation-wide press releases

Social MediaThe event and its sponsors will be promoted via the APCO Twitter & LinkedIn accounts

Event ProgramEvery attendee of the APCO Canada Conference & Tradeshow will receive an event program featuring information about our sponsors

On-Site DisplaysSponsor logos will be featured on a variety of on-site signage and digital presentation formats

On-Site Integration of BrandBranding of the event venues using décor, signage, and electronic displays to ensure excellent brand recognition and connection with the audience

Complimentary Networking OpportunitiesYour sponsorship package will include various complimentary passes so your staff can connect with Conference attendees to generate sales leads and potential clients


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BENEFITS Supporting ($1,500)

Bronze ($3,500)

Silver ($7,500)

Gold ($10,000)

Platinum ($12,500)

Sapphire ($17,500)

Diamond ($25,000)

Maximum Number Allowed No Max. No Max. 12 2 2 1 1Logo & link on event website 3 3 3 3 3 3 3

Logo in event program guide 3 3 3 3 3 3 3

Logo on event signage displayed 3 3 3 3 3 3 3

Logo on PowerPoint screens 3 Grouped Grouped Grouped Grouped Isolated IsolatedVerbal recognition during event 3 3 3 3 3 3 3

Right to use the APCO Canada logo & name 3 3 3 3 3 3 3

Opportunity to donate a door prize 3 3 3 3 3 3 3

Promotional Code for affiliates 3 3 3 3 3 3 3

Complimentary Conference Registrations 1 1 2 6 6 6 8

Complimentary Passes to APCO Annual Awards Gala 1 2 4 4 6 8

Ad in event program bookletQuarter

Page Black & White

Quarter Page Color

Ad

Half-Page Color Ad

Half-Page Color Ad

Full Page Color Ad

Full Page Color Ad

Right to provide additional signage 1 1 2 2 3 3

Tradeshow Booth Single Booth (10x10)

Single Booth (10x10)

Double Booth

(10x20)

Island Booth (20x20)



Complimentary Exhibitor Passes 2 4 6 6 8 10

Opportunity to insert an item in delegate bag 3 3 3 3 3 3

Exclusive Host of an Event Asset (See Below)* Silver Gold Platinum Sapphire Diamond

Logo in all pre and post-event advertising 3 3 3 3 3

Corporate profile in pre-conference email blast 1 1 1 2 2

Opportunity to present a 1-hour workshop 1 1 1 4

30 day Job Postings on apco.ca 1 1 2 2

Logo & link on template (every page) of website 3 3 3 3

Sponsorship Packaging & Pricing


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Diamond Level Sponsorship Asset

APCO Canada Conference & Tradeshow – Annual Awards Gala Sponsorship (Available – 1)

• Presenting name rights of the APCO Canada Awards Gala (“Presented by your organization”)• Opportunity for a representative to address the entire conference audience to welcome the crowd, deliver

some key corporate messages, and introduce the program• We will work with you to “brand” the room through décor, signage, electronic displays, etc. that tastefully

fuse both your brand and the APCO Canada brands into the event• Opportunity to provide promotional materials that will be placed on table settings during your

exclusive event.• An opportunity to conduct a door prize during the sponsored event• Sponsorship of an award

Sponsorship Assets

YOUR LOGO


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Sapphire, Platinum & Gold Level Sponsorship Assets

Conference Meal & Keynote Sponsorship (Available – 3)

• Presenting name rights of the keynote (“Presented by your organization”)• Opportunity for a representative to address the entire conference audience to welcome the crowd, deliver

some key corporate messages, and introduce the keynote speaker• We will work with you to “brand” the room through décor, signage, electronic displays, etc. that tastefully

fuse both your brand and the APCO Canada brands into the event• Opportunity to provide promotional materials that will be placed on table settings during your

exclusive event• An opportunity to conduct a door prize during the sponsored event

Registration Sponsor (Available – 1)

• Your logo (co-branded with APCO Canada) on delegate lanyards• Your logo on the conference badges designated as the “Registration Sponsor”• Branding of the registration desk (we will provide basic signage and tent cards but will work with you to

incorporate additional signage/décor if you wish)• Branding of the delegate badge with your logo and a message saying, “Registration Sponsor”• Opportunity to provide a delegate registration gift branded with your logo• Branding the online registration system header with your logo and a message that says “Online registration

sponsored by ________________”

Silver Level Sponsorship Assets

Opening Reception Sponsor (Available – 1)

• Presenting name rights of the opening reception ensuring the room and event is “branded” as your event using décor, signage, and electronic displays to ensure excellent brand recognition and connection with the audience

• Opportunity to provide door prizes and contest prizes• Promotion of the event to all delegates via email prior to the conference, including your organizations’

branding in the promotion• Note: Costs for room rental and catering will be covered by the conference. An additional conference

budget has also been established to cover event “extras” such as equipment and décor. Therefore, the only additional costs we foresee for the sponsor would be the cost of branded prizes, promotional items, and giveaways

Sponsorship Assets Continued


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Stream Sponsor (Available – 4)

• Your logo on all session signage for the stream that you are sponsoring• Opportunity to introduce (host) the speakers in the session room for the stream you are sponsoring• An opportunity to provide two (2) additional stock corporate signage (e.g. banners or rollups) from your

own company stock for displaying in the session room for the stream you are sponsoring

Evaluation Sponsor (Available – 1)

• Verbal thank you during the breakout sessions to remind delegates to fill out their evaluations for a chance to win a prize, donated by your organization

• Your logo on the evaluations that will be provided to each delegate• Your logo on the electronic post-conference evaluation that is sent out to all delegates

Award Sponsor (Available – 3)

• Presenting name rights of the award you are sponsoring (“Presented by your organization”)• Opportunity for a representative to address the entire conference audience to announce the award winner

and present the award• Your logo on electronic display when the award is presented• Verbal thank you during the award ceremony to recognize you as an award sponsor

Coffee Break Sponsor (Available – 2)

• An opportunity to provide additional stock corporate signage (e.g. banners or rollups) from your own company stock for display during the coffee breaks that you are sponsoring

• Verbal thank you during the breakout sessions before and after your coffee breaks on the day you are sponsoring the breaks

• Tent card signage provided by the conference that will be displayed during your coffee breaks

Volunteer Sponsor (Available – 1)

• Exclusive recognition as APCO Canada Volunteer sponsor• Verbal thank you during the conference sessions as the official APCO Canada Volunteer sponsor• Your logo on all volunteer vests & uniforms

Sponsorship Assets Continued


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r Lunch Sponsor (Available - 2)

A bagged lunch will be provided to all attendees and exhibitors during the tradeshow on Tuesday, November 7 and Wednesday, November 8. As the lunch sponsor, your company logo will be clearly visible on the lunch bags and signage displayed during the lunch break.

The benefits associated with this sponsorship include:• Your logo on the lunch boxes designating you as the

“Official Lunch Sponsor” • Branding of the lunch service areas (we will provide

basic signage and tent cards)• Logo recognition as a “supporter” on conference

materials (website, program guide, signage)• Verbal acknowledgment and recognition at beginning

of the day as the lunch sponsor.

The benefits associated with this à la carte sponsorship package is valued at $500.

r Charging Station Sponsor (Available - 1)

Portable charging stations will be available throughout the conference for attendees to recharge their phones, tablets and laptops. Your company logo will be clearly visible on the portable charging stations that will be placed throughout the event for the duration of the event.

The benefits associated with this sponsorship include:• Logo and branding recognition on portable charging

stations.• Logo recognition as a “supporter” on conference


of event as the charging station sponsor.


r Transportation Sponsor (Available - 1)

Transportation to and from optional off-site activities will be available for attendees throughout the conference. Your company logo will be clearly visible on the buses and transportation signage displayed duration of the event.

The benefits associated with this sponsorship include:• Logo and branding recognition on the buses and

pick-up area signage• Logo recognition as a “supporter” on conference


of event as the transportation sponsor.


r Sponsor a Student (Unlimited)

Organizations looking to engage with the future of the Public-Safety Communications industry can put their sponsorship funds towards sponsoring a full conference registration for a post-secondary student.

A student sponsor would receive the following benefits:• Provide a promising full-time post-secondary student

a scholarship to attend the APCO Canada 2017 Conference & Tradeshow.

• Verbal acknowledgment and recognition at beginning of event as a student sponsor.

• Logo recognition as a “student supporter” on conference materials (website, program guide, signage)

• Logo recognition on scholar badge (i.e “My registration provided by ______”)

• Receive a formal thank you letter from sponsored student.

• Receive a database of resumes from all student attendees at the APCO Canada 2017 Conference & Tradeshow.

Each student registration sponsorship is valued at $200 per student.

Sponsorship Add-ons & À la Carte Sponsorship Options:

If you are interested in sponsoring the APCO Canada 2017 Conference & Tradeshow, please contact:

[email protected] or call 1-800-281-0697 apcocanadaconference.com

mailto:conference%40apco.ca?subject=

http://apcocanadaconference.com

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