sponsorship opportunities€¦ · previous artists include gilberto gil, 1 mainstage show + cesaria...
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SPONSORSHIPOPPORTUNITIES
Ann Arbor Summer Festival
a2sf.org
Top of the Park: June 14 - July 7, 2019
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Season No. 33 • June 10 – July 3, 2016
The Ann Arbor Summer Festival offers high-profile opportunities for branding, prestige, turn-key events, targeted audiences, and relevant marketing platforms. Festival sponsorships offer opportunities to build brand awareness, drive traffic to your business, launch new products or services, and connect with your consumers in a fun and relaxed atmosphere. We pride ourselves on being the area's largest, most accessible and attended community and entertainment experience.
Sponsors receive benefits such as: frequent brand exposure through naming mentions on-site, logo displays, extensive promotion; sales opportunities through sampling and display; fully-integrated hospitality packages on the coveted campus of the University of Michigan in downtown Ann Arbor. Maximize your exposure to this lucrative youth and family market and reach the region's well-educated, high-income consumers.
Align Your Brand
Sponsorship Activation• Engages over 80,000 attendees• Multiple programming platforms offering targeted lifestyle and experiential marketing• Inclusion in high-profile marketing and media campaigns• Support of one of the area’s favorite cultural events• Demonstrates commitment to your community and quality of life
Contact Heather Steenrod, Development Director at 734-707-4961 or [email protected]
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Testimonies "I can think of no better sponsorship venue than the Ann Arbor Summer Festival. It is a high profile event that has directly led to business opportunities for us, and has helped cement us as a leader in the community. Beyond that, it is an ideal place to invite clients and partners in order to be part of a positive, kinetic, feel-good atmosphere." - Jim Hume, Principal, Phire Group
"Toyota is a proud sponsor of the Ann Arbor Summer Festival. In addition to being a leading cultural event in the region, it provides our team members with volunteer opportunities and a chance to get involved in the community." - Cynthia Mahalak, External Affairs, Toyota
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Photo credit: Myra Klarman
Stage Sponsor Packages (Investment: $15,000 / $25,000 / $50,000) The indoor Mainstage series presents ticketed performances of marquee talent featuring music, dance, theater, and comedy in some of the biggest indoor venues in Ann Arbor, including Hill Auditorium (3,400), The Power Center for the Performing Arts (1,300), The Michigan Theater (1,700), and the Lydia Mendelssohn Theatre (625). 10-15 shows per season. Previous performers include: Aretha Franklin, Tony Bennett, Mikhail Baryshnikov, Willie Nelson, Chris Isaak, Bonnie Raitt, Diana Krall, Lily Tomlin, Steve Martin, CAKE, Al Green, A Prairie Home Companion, Ira Glass, Indigo Girls, Michael Franti, Mayer Hawthorne, Diana Krall, Rhiannon Giddens, and more.
$50,000Exclusive
Full season
Stage naming rights
+Stage
signage &media
Located in front of the U-M Rackham School, this stage is the festival's largest outdoor performing venue for full amplified ensembles of 3–26 performers, hosting 60+ bands and events for 21 nights each summer. This stage also hosts the festival's outdoor Cinema Series, featuring 13 films under the stars.
Previous performers include: The Third Coast Kings, Serena Ryder, Boy & Bear, Ryan Montbleau, MarchFourth!, Lady Sunshine & The X Band, Terrance Simien and the Zydeco Experience, The Record Company, Magic Giant, Red Baraat, and more.
$25,000Exclusive
Full season
Stage naming rights
+Logo featured
on stage banner &
media
Nestled within Top of the Park's wooded grove and beverage garden, the Acoustic Stage is the festival's seond largest outdoor performing venue, hosting 30+ artists each season. Featuring mainly solo and duo acoustic rising stars.
Previous performers include: Dave Menzo, Elle Casazza, Ralston Bowles, Timothy Monger, Chris Dupont, The Accidentals, Spencer Michaud, Paledave & Jenny Fair, Abigail Stauffer, Phillip-Michael Scales, Magdalen Fossum and more.
$15,000Exclusive
Full season
Stage naming rights
+Logo featured
on stage banner &
media
MainstageSeries Stage
Sponsor
Rackham Stage
Sponsor
AcousticStage
Sponsor
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Series Sponsor Packages (Investment: $15,000 / $25,000) Traditional, modern, and classical performers. Previous artists include MOMIX, Pilobolus, STREB, Savion Glover, and Mikhail Baryshnikov.
$15,000 non exclusive1 Mainstage show + $25,000 exclusive
Physical theater, contemporary cirque, and variety arts. Previous artists include C!RCA, Golden Dragon Acrobats, Tom Tom Crew, Flip Fabrique, and Les 7 Doigts de la Main.
$15,000 non exclusive1 Mainstage show + 1 Top of the Park film$25,000 exclusive
Global, ethnic, and multicultural. Previous artists include Gilberto Gil, Cesaria Evora, Zap Mama, Amadou and Miriam, and The Afro-Cuban All Stars.
$15,0001 Mainstage show + 3 Top of the Park bands
Jazz, swing, and songbook. Previous artists include Diana Krall, Perservation Hall Jazz Band, Esperanza Spalding, Pink Martini, Trombone Shorty, Cécile McLorin Salvant, and Gregory Porter.
$15,0001 Mainstage show + 3 Top of the Park bands
Contemporary pop, rock, and indie. Previous artists include Elvis Costello, Andrew Bird, Rufas Wainwright, k.d. lang, Chris Isaak, Feist, CAKE, Devo, Michael Franti, and Ingrid Michaelson.
$15,0001 Mainstage show + 3 Top of the Park bands
Roots and blues, folk, americana, and country. Previous artists include Bonnie Raitt, Willie Nelson, Lyle Lovett, John Hiatt, Buddy Guy, Al Green, Gregory Alan Isakov, and Mavis Staples.
$15,0001 Mainstage show + 3 Top of the Park bands
DanceSeries
GlobalSeries
JazzSeries
PopSeries
Roots & Blues Series
Family &Circus Series
Experimental, alt-cabaret, and performance art. Previous artists include Meow Meow, Neal Medlyn, Taylor Mac, and John Waters.
$15,0001 Mainstage show + 3 Top of the Park bandsFringe
Series
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Spectacles and site-specific performances drawing thousands at and around Top of the Park. Previ-ous artists include Architects of Air, Australia's Strange Fruit, Tangle, Transe Express, Erth's Dinosaurs, and Spain's Wyldbites.
$7,500, $15,000, $25,000 Non-exclusivebased on attraction/shows
$12,500 Exclusive 13 Movies Entire festival seasonLogo shown on slides before every movieMovies By
Moonlight
For 13 nights, we show popular movies under the stars on an inflatable screen for hundreds of fans at Top of the Park, including comedies, action, adventure, and cult classics.
Retreat Series
$6,250 / $12,500Entire series, non-exclusive21 Classes
21 nights of free mind-body sessions outside taught by local experts, with 150 attendees per event, offers a relaxing workout with classes in yoga, Capoeira, dance fitness and more.
$10,000 Exclusive Entire festival seasonLogo branded signage
Where else can you gain prime exposure to 400+ kids and families every night of the festival? As the exclusive sponsor, you champion youth education and activities with 21 different programs led by area nonprofits at Top of the Park.
KidZoneTent
Lead Sponsor Packages (Investment: $7,500 / $14,999)
Spectacle
A free concert series for families, featuring the best children's mu-sicians on the national kiddie-rock scene. In addition to these 3-4 events, the families can attend 3-4 free workshops with the artists.
$7,500 Exclusive Entire festival series3 Sundays at Top of the Park
KidsRockSeries
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Sponsor the popular opening night celebration at Top of the Park for the biggest crowd of the season. That night's sponsorship includes all (5+) Top of the Park bands.
$8,500 Exclusive 1 night: June 14, 2019
Sponsor the season's closing night festivities at Top of the Park. This continues to be one of the best-attended nights of the festival. Includes all five bands and one movie.
$7,500 Exclusive1 night: July 7, 2019
$5,000, $10,000 Non-exclusive Entire festival seasonLogo branded signage
Our Festival Footprint Initiative aims to transform our festival into a zero waste event over the next three to five years. In 2018, we debuted sustainability programming at Top of the Park to inspire and bring awareness to the environment. This year, with your support, we'll debut a nightly "homebase" for patrons to learn about and engage in ways to reduce their personal footprint.
Festival Footprint
First FridayOpening Night
So Long SundayClosing Night
Lead Sponsor Packages (Investment: $7,500 / $14,999)
This unique event space is home to some nerdy nightlife each season including Michigan Radio's Issues and Ale, Buzzed Spelling Bee, and fun programs with the Ann Arbor District Library including hands-on activities and trivia. Attendance ranges from 40-130 people.
$7,500 ExclusiveEntire series
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TheAnnex
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Promoting a sustainable and active community and in cooperation with local organizations, enjoy complimentary tune-ups each Tuesday night by professionals, serving 40+ each night.
$5,000 $2,5003 nights Non-exclusiveExclusive
Much-anticipted spontaneous street pavement art, photo exhibits, roaming artists, performance and circus artists by crowd-favorites such as David Zinn, Myra Klarman, and more.
$2,500 / $5,000 / $7,000Per attraction
Ticketed indoor concerts and performances. Previous artists include CAKE, Ingrid Michaelson, Steve Martin, Feist, Michael Franti, Elvis Costello, Lyle Lovett, Willie Nelson, and Andrew Bird.
MainstageShow
$5,000 Non-exclusive1 performance
$5,000 ExclusiveEntire festival seriesEducation &
Outreach
A series of free educational workshops during the season. Activities include master classes, panels, lectures, workshops, and more. Attended by 50+
TastingTuesdays
3 Tuesday nights during the festival of hosted ticketed outdoor craft beer tastings with brewers and experts. Attended by 100+ each night. Signage and table options available.
3 Wednesday nights during the festival of hosted ticketed outdoor wine tastings with wine enthusiasts. Attended by 100+ each night. Signage and table options available.
Wine DownWednesdays
Bike Nights
Visual & Street Arts
Presenting Sponsor Packages (Investment: $2,500 / $5,000 / $7,499)
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Support the engagement of hundreds of festival volunteers throughout the season and our "Give $5 to help TOP Thrive"initatives. Includes the option of branded giveaways.
$2,500 ExclusiveEntire festival series Volunteer
Program
$5,000 $2,500Exclusive Non-exclusive
Reach young professional members (ages 25 to 40) with discounted Mainstage tickets, drink tickets, exclusive after-parties, and networking events.
Perks & Rec Club
$5,000 $2,5003 nights Non-exclusiveExclusive
$5,000 $2,5003 nights Non-exclusiveExclusive
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A complimentary ticket program for local social service organizations to select indoor Mainstage performances, extending community accessibility. The greater your support, the bigger impact!
Good NeighborTicket Program
$5,000 $2,500Exclusive Non-exclusive
$5,000 $2,500Exclusive Non-exclusiveStudent
Ticket Program
Provide discounted tickets for current college and high school students with a valid ID to Mainstage shows they might otherwise not be able to afford. Help introduce tomorrow's leaders to today's best artists!
Presenting Sponsor Packages (Investment: $2,500 / $5,000 / $7,499)
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Supporting Sponsor (Investment: $1,000 / $5,000)
HospitalitySponsor
Individual
Movie
Top of the Park Band
Sponsor
Movies under the stars on an inflatable screen at Top of the Park. Features a selection of recent hits, cult classics, and family-friendly films screened in the open air. Lineup always includes a variety of film genres. Includes significant logo placement.
$1,500 per movie
$1,000per band
Top of the Park's admission-free outdoor programming is broadly accessible, and highlights a wide range of local, regional, national and international talent, with a variety of music genres.
$5,000 ($3,000 sponsorship + tent rental fee)
Early access to the best private party dates. Being a sponsor gives you advance opportunity to secure the best dates for you company or organization before they open to the public.
$6 value per ticket. Pre-paid Top of the Park drink tickets for local organizations. These tickets may be given to employees or clients as a "thank you"or as an incentive to encourage new people to discover the festival. Minimum of 50 tickets required. Printed
on festival ticket stock & can include business's name or a short message.ex. "Thanks for a great year. Enjoy the 1st drink on us!"
Drink Tickets at Top of the Park
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Sponsor Benefits
a2sf.org gets893k avg. pageviews
and 240k visitors per year
Email Blasts
22k subscribersLogo with sponsored event linked to your
website
Stage Announcement
Your company's name announced by stage emcees as a sponsor
SignageSocial Media
Logo on indoor & outdoor sponsor
banners and signs,and text credit in program
guide (8,000 pieces)
Featured sponsor shout outs
20k facebook 8kTwitter
2k instagram
Print Materials
Your logo on sponsor pages in our Mainstage Brochure, Program, &
Calendar (82,000 pieces)
On-Stage Announcement
Your representativeinvited onstage to help
present artist with festival director (pending artist ok)
Ticket Discount
20% discount for your team to enjoy a
Mainstage show
Press Release
Name inclusion in season press kit;
(regional and national distribution)
Your company's name on the front of the
tickets to a sponsored Mainstage show
Ticket Stock
Your linked logo on all revolving banners & featured on your event's page; (12 months)
Season-long branding of festival stageMainstage Series for 21 nights featuring international marquee artists, $50,000
Top of the Park Band Stage, $25,000, 60+ BandsThe Acoustic Stage, $15,000, 30+ Local Artists
Website Visibility
$15,000 / $25,000 / $50,000
$15,000 - $25,000
Stage Sponsor
Series Sponsor
Lead Sponsor $7,500 - $14,999
Supporting Sponsor
Presenting Sponsor $2,500 - $7,499
$1,000 - $2,499
Prime Website Visibility
Print Ad
Half-page, four-color ad in festival program guide
($1,000 value)
On-Site Activation
Opportunity to set up branded pop-up tent or product placement with company-branded staffing at TOP on select evenings, pending availability
Stage Naming Rights
Complimentary Tickets
4 tickets total to select Mainstage
events ($250 value)
Digital Ad
Tile on a2sf.org homepage during festival
($2,000 value)
Print Ad
Full-page, four-color ad in festival
program guide($1,500 value)
includes all below
includes all below
includes all below
includes all below
includes all below
Logo shown during outdoor movie
previews multiple times for 13 nights for 4K
people
Movie Visibility
Digital Email Ad
Tile in our festival email newsletters, 22K
subscribers ($1,000 value)
Complimentary Tickets
2 tickets total to select Mainstage
events ($120 value)
Drink Tickets
4 complimentary drink tickets to use in
the beverage garden at Top of the Park
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80K+PEOPLE ATTEND THE FESTIVAL
FESTIVALREGIONAL
ECONOMIC IMPACT
Data from the Ann Arbor
Area Community
Foundation Nonprofit
Arts Economic Calculator
$3,554,229
20,557 ENEWS
21,722 FACEBOOK
8,256 TWITTER
2,394 INSTAGRAM
153,842website visitors
682,124website
page views
52%view on
mobile
Based on data from 10/1/17 - 9/30/18 & FY18 cash operations
89free outdoor
shows16
outdoor
movies
21retreat
classes
372volunteers
14workshops
6tasting
events
10food
vendors
20mainstage
shows
32kids
events
81% the midwest, 16% united states, 3% international
52K+ DIGITAL CONNECTIONS
22% Corporate
Sponsorship
24% Concessions
6% Government
Support
2% City of Ann Arbor
2% University of Michigan
21% Individual &
Family Foundation Gifts
22% Ticket Sales
12% Admin
17% Artist Fees
6% Development
7% Marketing
3% Professional Fees/Other
55% Event Production
REVENUE EXPENSES
2018
2018
90% OF EVENTS ARE FREE
350+ LOCAL, NATIONAL, & INTERNATIONAL ARTISTS
24 DAYS, 6 VENUES 223 CONCERTS & EVENTS