sponsorship package - investing in cambodia's...
TRANSCRIPT
Cambodia is a strategic and booming location for a secure investment in the heart of ASEAN. Meet local
decision-makers from top politicians and governing bodies to high-level
executives and get exclusive insight into an outstanding opportunity.
W HO W E A RE
The 2017 Cambodia Business Summit is a must-go in the region for your annual update about one of the region’s most
attractive, stable and fast-growinginvestment destinations.
E V ENT SUMM A RY
E V E N T T Y P E V E N U E
D AT E & T I M E CO V E R C H A R G E
Presentations and panel discussions - Plenary and sectorial break-out sessions
Hotel Intercontinental Phnom Penh
14 February 2016, 5pm to 8.30pm15 February 2016, 7.30am to 9pm
Early bird fee US$ 300Standard: US$ 350
A BOUT US
FO R M AT
S P E A K E R S
Interactive and multi-faceted 1.5 day event
Delegates can select the most relevant topics to them
Series of presentations and panel discussion in plenary and breakout sessions
The Cocktail ReceptionsDay One: Speech by Minister of Commerce
H.E PAN Sorasak
Day Two: Evening reception at the National Museum
Samdech Techo Hun Sen, Prime Minister of the Kingdom of Cambodia
Local and regional high profile speaker, selected from industry leaders and national authorities
Senior government representatives in tax, commerce, infrastructure
W H O : 4 0 0 + AT T EN D EE S
Business leaders seeking investment opportunities in Cambodia who look to network with potential partners
Leading Cambodian Entrepreneurs
Executives from Cambodian firms
Chamber members
Institutional delegates
Senior government representatives from key ministries
Want to understand Cambodia’s investment climate
Look to expand their Asean value chain
Want to diversify
Look to meet potential partners and clients
Want to meet key government representatives
Wish to take advantage of Cambodia’s unique position at the heart of Asean
A BOUT US
W H Y BECOME PA RT OF IT?
E N G A G E M E N T
THOUGHT LEADERSHIPShare your vision & expertise about Cambodia
PROMOTE CAMBODIAPosition the Kingdom on the Asean radar, promote its talents and convince investors to come and stay
LEVERAGE LEAD GENERATIONLearn what challenges potential investors are facing
and be part of the solution
W H Y BECOME PA RT OF IT?
B U S I N E S S D E V E LO P E M E N T
SALES OPPORTUNITIESDisplay your business and advertise your services
CREATE PARTNERSHIPSNetwork with key regional decision-makers with a
demonstrated interest in Cambodia
COMPANY GROWTHGrab opportunities to grow your business
W H Y BECOME PA RT OF IT?
B R A N D E X P OS U R E
DIRECT MARKETINGBe visible on all communication materials (pre,
during & post event)
MEDIA ADVERTISINGBenefit of being promoted throughout the media
campaign
AWARENESS RECOGNITIONHighlight your business
M E D I A T Y P E F O R M AT F R E Q U E N C Y S C H E D U L E CO P I E S / $ E Q U I V A L E N C Y
Dedicated event publication
Magazine: 64 - 100 pagesOnline articles 1 time only
Published 1-2 weeks prior the investment conference 2017
• 10,000 copies delivered in 8 Asian markets• Uploaded on Globe and FocusAsean websites• Soft copies (PDF) sent to international partner chambers and
Cambodian embassies abroad• Promoted during the WEF East Asia Forum 2017 in Phnom Penh
D I G I TA L M A R K E T I N GAll-in-one e-marketing platform (ie: Bizzaboo)
Event website, event management, marketing, engagement, analytics 1 time only November
IBC website Dedicated page turning traffic to event website 1 time only November
Social Media
• Facebook event page• Twitter account• LinkedIn account• Instagram account• Facebook ads• Google ads
2-3 times per week on each platform November to March Expected to reach 5,000 followers
(local & regional)
Paid Media • Remarketing• LinkedIn TBD November to Event Date Budget allocated $4,000 using video ads, email marketing, image and
text ads
B E LO W T H E L I N E
EDM (Electronic Direct Mail) HTML Newsletters 2-3 times/mo November to March Expected to reach 8,000 people (local & regional decision-makers)
Advertising Print Ads; Pre-Event 2-3 times/mo November to Event Date
Local Media: PPPost, Khmer Times, Rasmey Kampuchea, B2B Cambodia, etc)Regional Media: Globe, Focus Asean, Bangkok Post, Airline Magazines, etc
Advertising Online Banners Continuous November to Event DateLocal Media: B2B, DAP Online, PPPost, Khmer TimesRegional Media: Globe, Bangkok Post, Channel News Asia, Bloomberg, etc
P R & M E D I A
Media Partnerships Local Media (print & TV: CTN/CNC, PPPost, KhmerTimes, B2B, Rasmey Kampuchea Continuous November to March Full coverage pre, during & post event - ad placement & news coverage
Media Partnerships Regional Media (print & TV): Bangkok Post, Channel News Asia, Bloomberg, Globe, FocusAsean Continuous November to March Full coverage pre, during & post event - ad placement & news coverage
PR Press conference, press releases, interviews with speakers, articles on topic, with speakers, TV spot/report 2 times/mo November to March Full coverage pre, during & post event
Using a PR Agency (PRNewswire) to reach regional audiences
S T R AT E G I C PA R T N E R S H I P S
Engage Partners Inter-Chamber network, regional Chambers of Commerce (ASEAN), Cambodian Embassies abroad, MoC & CDC, WEF Continuous November to March Send out newsletters to their members, share content on social media,
road show, etc
MEDI A PL A N
PA RTNERSHIPPACK AGES
Item Platinum4 x $30,000
Gold4 x $20,000
Silver4 x $10,000
Cocktail1 x $8,000
Dedicated publication - 1 full page ad X
D I G I TA L M A R K E T I N GEvent website X X X X
IBC website X X
Social Media 9 posts 6 posts 3 posts 2 posts
B E LO W T H E L I N EEDM X X X
Speaker at event (TBD) X
Panelist at event (TBD) X
MC & Chairman announcement X X X
Logo on event print ads X X X X
Online Banners X
Slideshow Plenary Session (Presentations) X
Event Materials:
Stage Backdrops x 4 X X X X
Photo (and interviews) backdrop X
Program Booklet X X X X
E-Tickets X
Logo on Event Tags X
Premium Seating Conference Passes 15 10 5 3
X-Stands 6 4 2 1
Booth Space Large (TBD) 2m x 2m 1m x 1m
Gift Bag with Branded Materials (TBD) X
Logo on Gift Bag X
Branded Materials on Attendee Table X
VIP table during lunch X
Distribution of Branded Materials X X X X
P R & M E D I AAnnouncements in press releases X X
Interview / Article with representative 1
THE IBC
The International Business Chamber is the leading international business chamber in Cambodia and is comprised of more than 120 members. IBC’s mission is to promote the economic development of the country and to provide its members with a platform for exchange with the local government.
Previous IBC business events and conferences have been a highlight on Cambodia’s business calendar, with keynote addresses by the Prime Minister and ample opportunities for interactions between the private and public sector.
IBC assets :»» Credible international business organization»» Recognized nationally and internationally»» Previous experience in hosting business events and conferences»» Large business networks in the country and the region
SPONSORSHIP PACK AGE
F O R M O R E I N F O R M AT I O N , PL E A S E CO N TA C T:
K H A LI L T I T O U H IPR & A cco u n t D i r e c to rB r a i n s C o m m u n i c a t i o nM : + 8 5 5 (0) 9 2 7 24 8 8 6E : k h a l i l @ b r a i n s - co m m .co m
S O P H O R N C H H U MC h i e f E x e c u t i v e I B CC o m m u n i c a t i o n , S t r a te g y a n d Ma r ke t i n gM : + 8 5 5 (0) 8 6 37 27 5 5E : ce @ i b cc a m b o d ia .co m