spoon bender presentation
TRANSCRIPT
-
8/6/2019 Spoon Bender Presentation
1/18
Company G Presents:THE STRAWBERRY HOWLER
Itll keep you howling for more!
-
8/6/2019 Spoon Bender Presentation
2/18
Strawberry Howler
Overview Company Image Objectives Target Audience
Flavor selection Cost per unit Market Analysis/Market Research Promotion and placement of product
-
8/6/2019 Spoon Bender Presentation
3/18
Strawberry Howler
Company ImageGood Times is:
Bold and unique Great corporate citizen
Quality products Reasonable pricing
-
8/6/2019 Spoon Bender Presentation
4/18
Strawberry Howler
Company Gs Objectives
Increase revenue through popular flavors andcost effective pricing
Increase customer base through classicflavors and unique custard combinations
Explore new markets through products with awider appeal
-
8/6/2019 Spoon Bender Presentation
5/18
Strawberry Howler
Target Audience Good Times Current Demographic: people ages 16-30
years We believe the Strawberry Howler will broaden this current
demographic by appealing to all ages because of itstimeless flavors By combining the two major components of Good Times
two top selling Spoon Benders, chocolate and strawberry,the Strawberry Howler will attract a variety of people whileappealing to the current customers
-
8/6/2019 Spoon Bender Presentation
6/18
Strawberry Howler
Flavor Selection
What is the Strawberry Howler? 3 scoops of frozen vanilla custard 1 oz of strawberries 1 oz of chocolate polar pieces 1/2 oz of hot fudge
This new creation captures the refreshing and sweet tastes of summer with the rich,warm flavors of winter, creating a perfect
fit for fall.
-
8/6/2019 Spoon Bender Presentation
7/18
Strawberry Howler
$ Cost $Break down of ingredient costs:
3 scoops of vanilla custard ($.75) 1 oz of chocolate polar pieces ($.139) 1 oz of strawberries ($.137) 1/2 oz of hot fudge ($.023)
Break down of other incidental costs: Long spoon ($.01) Napkins ($.01) 20 oz Cup ($.092) Lid ($.01)
Total Cost=$1.171Total Savings=2.65%
*Every delicious ingredient that makes up the StrawberryHowler is already currently supplied at all Good Timeslocations.
-
8/6/2019 Spoon Bender Presentation
8/18
-
8/6/2019 Spoon Bender Presentation
9/18
Strawberry Howler
TestimonialsIt was wonderful!
Allie Cheroutes (Age 15)
-
8/6/2019 Spoon Bender Presentation
10/18
Strawberry Howler
Testimonials
It was delightful!Shelby Masden (Age 17)
-
8/6/2019 Spoon Bender Presentation
11/18
Strawberry Howler
Testimonials
The Strawberry Howler soundscatchy, looks and smells good, and
tastes great. Its smooth texturemakes me want more.
Brandon Walker (Age 18)
-
8/6/2019 Spoon Bender Presentation
12/18
Strawberry Howler
I like the powerful strawberry tastewith the mixture of polar chips and
hot fudge. It left a refreshing feelingin my mouth.
Pastor Christian Summers (Age 27)
Testimonials
-
8/6/2019 Spoon Bender Presentation
13/18
Strawberry Howler
Testimonials
It was a refreshing treat, and Iparticularly liked the combination of
chocolate and strawberries.William Crossen (Age 50)
-
8/6/2019 Spoon Bender Presentation
14/18
Strawberry Howler
Testimonials
It was really good. The flavor was veryinteresting and better than I expected. I
liked the strawberry and hot fudgecombination. It tastes like a rich
strawberry milkshake and wasexcellent. I would get it again.
Steve ODell (Age 51)
-
8/6/2019 Spoon Bender Presentation
15/18
Strawberry Howler
Testimonials
You have a winner!Ronald Divino (Age 46)
-
8/6/2019 Spoon Bender Presentation
16/18
Strawberry Howler
Promotion and Placement of
Product Promotion
The Strawberry Howler willprovide a promotionaladvantage by adding aseasonal item to the menu
Catchy name and sloganwhich will attract even thosewho do not usual eat SpoonBenders
Because the StrawberryHowler is a combination of Good Times top two flavors itwill appeal to a broader market
Placement The Strawberry Howler will
be placed throughout allGood Times locations inColorado during the month of October
Our advertisements will alsobe placed in all Good Timeslocations where this new
creation is sold
-
8/6/2019 Spoon Bender Presentation
17/18
Strawberry Howler
Here at Good Times frozen custardwe have added a new addition to our Good Times Family TheStrawberry Howler. With thecombination of strawberries, andthick chocolate the StrawberryHowler just wants to make you howlfor morejust dont wake anyone up
on a Monday morning at 4:00 AM. Itmight make them cranky. So Cometo Good Times Frozen custard andtry the Strawberry Howler.We're going to big!
-
8/6/2019 Spoon Bender Presentation
18/18
Thank You For Your
Consideration