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    Company G Presents:THE STRAWBERRY HOWLER

    Itll keep you howling for more!

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    Strawberry Howler

    Overview Company Image Objectives Target Audience

    Flavor selection Cost per unit Market Analysis/Market Research Promotion and placement of product

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    Strawberry Howler

    Company ImageGood Times is:

    Bold and unique Great corporate citizen

    Quality products Reasonable pricing

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    Strawberry Howler

    Company Gs Objectives

    Increase revenue through popular flavors andcost effective pricing

    Increase customer base through classicflavors and unique custard combinations

    Explore new markets through products with awider appeal

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    Strawberry Howler

    Target Audience Good Times Current Demographic: people ages 16-30

    years We believe the Strawberry Howler will broaden this current

    demographic by appealing to all ages because of itstimeless flavors By combining the two major components of Good Times

    two top selling Spoon Benders, chocolate and strawberry,the Strawberry Howler will attract a variety of people whileappealing to the current customers

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    Strawberry Howler

    Flavor Selection

    What is the Strawberry Howler? 3 scoops of frozen vanilla custard 1 oz of strawberries 1 oz of chocolate polar pieces 1/2 oz of hot fudge

    This new creation captures the refreshing and sweet tastes of summer with the rich,warm flavors of winter, creating a perfect

    fit for fall.

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    Strawberry Howler

    $ Cost $Break down of ingredient costs:

    3 scoops of vanilla custard ($.75) 1 oz of chocolate polar pieces ($.139) 1 oz of strawberries ($.137) 1/2 oz of hot fudge ($.023)

    Break down of other incidental costs: Long spoon ($.01) Napkins ($.01) 20 oz Cup ($.092) Lid ($.01)

    Total Cost=$1.171Total Savings=2.65%

    *Every delicious ingredient that makes up the StrawberryHowler is already currently supplied at all Good Timeslocations.

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    Strawberry Howler

    TestimonialsIt was wonderful!

    Allie Cheroutes (Age 15)

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    Strawberry Howler

    Testimonials

    It was delightful!Shelby Masden (Age 17)

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    Strawberry Howler

    Testimonials

    The Strawberry Howler soundscatchy, looks and smells good, and

    tastes great. Its smooth texturemakes me want more.

    Brandon Walker (Age 18)

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    Strawberry Howler

    I like the powerful strawberry tastewith the mixture of polar chips and

    hot fudge. It left a refreshing feelingin my mouth.

    Pastor Christian Summers (Age 27)

    Testimonials

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    Strawberry Howler

    Testimonials

    It was a refreshing treat, and Iparticularly liked the combination of

    chocolate and strawberries.William Crossen (Age 50)

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    Strawberry Howler

    Testimonials

    It was really good. The flavor was veryinteresting and better than I expected. I

    liked the strawberry and hot fudgecombination. It tastes like a rich

    strawberry milkshake and wasexcellent. I would get it again.

    Steve ODell (Age 51)

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    Strawberry Howler

    Testimonials

    You have a winner!Ronald Divino (Age 46)

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    Strawberry Howler

    Promotion and Placement of

    Product Promotion

    The Strawberry Howler willprovide a promotionaladvantage by adding aseasonal item to the menu

    Catchy name and sloganwhich will attract even thosewho do not usual eat SpoonBenders

    Because the StrawberryHowler is a combination of Good Times top two flavors itwill appeal to a broader market

    Placement The Strawberry Howler will

    be placed throughout allGood Times locations inColorado during the month of October

    Our advertisements will alsobe placed in all Good Timeslocations where this new

    creation is sold

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    Strawberry Howler

    Here at Good Times frozen custardwe have added a new addition to our Good Times Family TheStrawberry Howler. With thecombination of strawberries, andthick chocolate the StrawberryHowler just wants to make you howlfor morejust dont wake anyone up

    on a Monday morning at 4:00 AM. Itmight make them cranky. So Cometo Good Times Frozen custard andtry the Strawberry Howler.We're going to big!

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    Thank You For Your

    Consideration