Campaign Report: June 18 – Oct 30 Client: Sport Addict Zone Campaign: All-Star Giveaway Date Prepared: November 1, 2013 Prepared By: E. Melton

•  Increase Sport Addict Zone’s online presence

•  Increase email database

•  Increase Facebook Likes & Twitter Followers

Campaign Goals

Creative

Campaign Statistics

•  32,980 visitors (total response)

•  3,432 purl visitors (PURL response)

•  20,316 share (social response)

•  9,232 other (email/direct response)

•  5,976 Opt-ins 18.12%

•  1,670 Shares 27.95%

Results Notes

Google Audience (www.sportaddictzone.net)

•  Google indicates 25,542 visits

•  11,721 unique visitors

•  47.73% new visitors

•  196,424 page views

•  8.00 pages / visit

Google Results

Location

    Date   Sent   Opened   Opened  %   Click   Click  %  Email  #1   06/21/2013   237,163   16,570   6.99%   888   5.36%  Email  #2   07/17/2013   234,113   14,017   5.99%   697   4.97%  Email  #3   08/14/2013   231,911   11,561   4.99%   484   4.19%  Email  #4   09/18/2013   261,759   15,397   5.88%   2129   13.83%  Email  #5   10/23/2013   256,038   13,574   5.30%   910   6.70%  

Totals   1,220,984   71,119   5.82%   5,108   7.18%  

Email Statistics

Google Funnel

Google Pageviews (www.sportaddictzone.net)

Traffic Results

Sharing Vehicles

Facebook Likes (New: 1535)

Twitter Followers (New: 1007)

Raven5 Metrics Raven5 tracks conversions generated from website traffic, social media traffic & email traffic. We've applied the following average figures for the purpose of applying value to the associated and varied online activity generated. Conversion & Engagement Value Website views – 196,424 - $5,892.72 Website visit – 25,542 - $38,313.00 Time on site – n/a - $0.00 Email opens – 71,119 - $21,335.70 Email clicks – 5,108 - $7,662.00 Email opt in – 5,976 - $35,856.00 Social impression – 2,277,756 - $22,777.56 Social Twitter – 1,007 - $3,021.00 Social Facebook – 2,200- $8,096.00 Total Value $ 141,414.98

Website views $0.03, visit $1.50, time on site 2 minutes $3.00 / Email - open $0.30, click $1.50, opt in $6.00 / Social - impression $0.01, Twitter follower $3.00, Facebook LIKE $3.68, Coupons Activated $1

Metrics

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