sportcentral @ euro demo day in san francisco by roman sterly
Post on 21-Oct-2014
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DESCRIPTION
Roman Sterly pitching SportCentral to 4 investors in RocketSpace, San Francisco at Euro Demo Day startup pitch event.TRANSCRIPT
Salesforce for sports venues
Roman SterlyFounder / [email protected]/E-5JL0KEAzU – video presentation
Our customers - Sports VenuesStruggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
Czech Republic
USA
Europe
8.000 venues
250.000 venues
500.000 venues
Venues are underutilized by 20-50%
Our customers - Sports VenuesStruggle to acquire new customers
Struggle to engage their customers
Struggle with marketing
PROBLEM
SOLUTION
Destination site for sportspeople & teams
Social
Local
Mobile + web
Gamified
High traffic
Directory listing (free) Season/lesson tickets ContactsDaily deals, other discounts Memberships Analytics
Events (e.g. local tournament) Reservations Customer requests
Gift certificates Sales force automationNewsletters
Tools for sports venues
Integrated into their website & SportCentral website,
mobile app, widgets
SOLUTION
Customer Acqusition Online Sales CRM
150M U.S. Sportspeople
$150-200 bn / y U.S. Sports venues revenues
$12 bn / y
$3 bn / y
240M / m
U.S. CRM market
U.S. Daily deals market
U.S. Searches for sports venues on Google
U.S. MARKET SIZE
Business and IT background
Worked for Socialbakers ($8M in 2012)
Previous startup – customers from 20+
countries
Roman Sterly CEOTomas Holub CTO
Lubos Kral UX/UI
IT company owner
Customers in U.S. and CZ
Ministry of Industry & Trade advisor
Freelance designer, 200+ websites + 6 employees
Now (CZ)
Biggest database6200 sport venues
Great SEO
Brand recognition
Future
Platform
Complexity
Customized
COMPETITIVE ADVANTAGE
Lower costs in CZ
Raised $50k
70k visitors 6200 venues
ACCOMPLISHMENTS TO DATE
Won Startup Funding EuroTour Prague 2013
Organized nation-wide campaign/contest “Sport of the Year”
Organizer:US Market Access Center
EXIT
Sale IPO
Google / Google+
Salesforce.com
Nike / Nike+
WHAT WE NEED
$1,1M for 12–18 months
$460k development$490k sales/marketing$170k overheads, etc.
Advice / Mentorship
October 2013 / 100 customers
Roman SterlyFounder / [email protected]/E-5JL0KEAzU – video presentation
COMPETITION
Sports Venues Sportspeople / teams
1. Free listings on SportCentral website
2. SEO, social, PR
3. Internal ads, PPC
4. Direct – email, telemarketing
GO-TO-MARKET STRATEGY
FINANCIAL PROJECTIONS
Break-evenin 15 months
CAC $820LTV $14600
$MRR
month
$MRR
600 customers$80/month subscription15% commission
Subscriptions
Commissions
Advertising
Many upselling / cross-selling opportunities
BUSINESS MODEL
