sports journalism in the sporting landscape · 2014-05-07 · sports journalism in the sporting...

Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk

Sports journalism in the sporting landscape

- Blind spots of the journalists

Play the Game 2013

Aarhus, 30 October 2013

Ditte Toft Danish Institute for Sports Studies/Play the Game+45 3266 [email protected]

Foto: Bjørn Giesenbauer/Flickr

How is sport covered in general in Denmark?

- Focus on newspapers


Foto: Jacob Bøtter/Flickr

PercentSoccer 46.1Cycling 10.2Team handball 8.3Tennis 8.2Ice hockey 4.8Other sports 3.9Track and field 2.9Other motor sports 2.4Boxing 2.3Equestrian sports (all kinds) 2.1Golf 2.0Badminton 1.7Formula 1 1.2Sports in general 1.0Basketball 0.9Sailing (all kinds of yachting without use of engines) 0.6Bodybuilding and fitness 0.3Dancing (all kinds) 0.3Swimming and other indoor water sports 0.3Gymnastics 0.2Beach volleyball 0.1Martial arts and wrestling 0.1Rugby 0.1Table tennis 0.1Volleyball 0.1

100

Top 5 sports make up over 3/4 of all sports mentioned in papers


0 %

5 %

10 %

15 %

20 %

25 %

30 %

35 %32 %

27 %

18 %

5 %4 %

3 % 3 %

1 % 1 % 1 % 1 % 1 % 0 % 0 % 0 % 0 % 0 % 0 % 0 %

0 %

Primary content in the articles


Journalists use athletes and coaches as sources

0 %

5 %

10 %

15 %

20 %

25 %

30 %

35 %

40 %37 %

23 %

13 %

5 % 5 %4 % 3 %

2 % 2 % 2 %

2 % 1 % 1 % 0 % 0 %


Three main tendencies

1. The big tv sports are also the most covered sports in newspapers

2. Entertainment journalism – focusing on performance and results

3. Sports journalism is dominated by men

Foto: Ian Joyce/Flickr


So how does the field of sport look in Denmark?


Foto: Marc Samson/Flickr

The traditional understanding of sport


Source: European Commission 1999

The pyramid model

Sport in reality


Source: Scheerder et al. 2011

The church model

Participation is very different from the coverage

Almost one third of the adult Danes run31 %

Source: Sport Parcipation in Denmark 2011


0

5

10

15

20

25

30

35

Not active in sports club Active in sports club%

2 %

Many activities take place outside the clubs

A sports sector developing at a fast pace

• From athletics to running schools…

• From athletics to cross fit…

• From weightlifting to Power Energy…

• From shooting to paintball/e-sport/laser…

• From cycling to spinning…

• From swimming to aqua fitness…

• From football to GOALs and football fitness…

The understanding of sport among journalists still rests

on an outdated version of the field of sport!Idrættens Analyseinstitut l Kanonbådsvej 4A l 1437 København K l Tlf. 3266 1030 l www.idan.dk

Foto: JoeShlabotnik/Flickr

A problem or an opportunity for sport?

Foto: Håkan Dahlström/Flickr


Finding the way to traditional media

‘Find Vej i Danmark’ (orienteering) is a good example of how to reach the traditional media:

Local events are the star-ting point for making interesting stories for thelocal media

Focus on• The local event• New knowledge/experiences• Good pictures• Make use of the exercise trends

Source: Martin Hedal, Danish Orienteering Federation


Foto: Dansk Orienterings-Forbund


The biggest media event in Sweden

Some are taking advantage of new opportunities


Using social media

Interacting with the ones who find interest in the specific type of sport

Facebook dominated social media in Denmark!(Facebook in Denmark has one of the highest shares in Europe)


Summary


LET’S FACE IT: • The national team in football, Champions League

and gold at the Olympics is on the radar of the sports journalists.

BUT:• Journalism about sport and exercise can be found

outside the sport section and outside the national traditional media

• The media development opens opportunities to become a media yourself

Sports journalism in the sporting landscape- Blind spots of the journalists

Play the Game 2013

Aarhus, 20 October 2013

Ditte Toft Danish Institute for Sports Studies/Play the Game+45 3266 [email protected]

Foto: Bjørn Giesenbauer/Flickr

Thank you!


sports journalism in the sporting landscape · 2014-05-07 · sports journalism in the sporting...

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