sports pr lecture 3, 1 23-18
TRANSCRIPT
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Sport PRLecture: 1.23.18
University of Cincinnati
By Jackie Reau
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Public Relations (definition):
Effectively communicating to influence behavior
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Current Events Research and Presentation
Overview and Schedule
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Title: Sponsorship Revenue at the University of Notre Dame Athletics
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What do you notice about this stadium in terms of sponsorship signage and activation?
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Public Relations Planning
Key Messages for Each Audience*Call-to-action to motivate desired behavior
-Buy tickets today by 5 p.m.
What do you notice about this stadium in terms of sponsorship signage and activation?
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Notre Dame Sponsorship Philosophy
There will be no advertising sold or aired at any athletic facility on campus (football, basketball, Olympic sports).
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The Notre Dame Sponsorship Challenge
In 2003, ND launched its first-ever ND Sports Properties to create a corporate partnership.
Since then, key corporate partners have contributed $100 million + annually.
Sources: ESPN.com, FanSided.com
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The Notre Dame Sponsorship Challenge
NBC Sports: $15 million/yearUnder Armour: $9 million/yearCoca Cola, Gatorade, xFinity, Delta, Bank of America, Canon, Nissan: $1 million+/year
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The Notre Dame Sponsorship Challenge
Sponsorship Benefits:*Use of Notre Dame brand marks*Media inventory on ND Sports Media (TV, radio)*Digital media branding on ND athletic sites*Hospitality (Friday Coaches Lunch, private boxes, tickets to games)*Access to Coach Kelly and other coaches
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Current Event Schedule
Choose a topic based on the subject provided
Cite two sources in your research
Create a presentation with at least three PP slides to share in class on your assigned date
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Schedule
February 6: Zamagias, Williams, Wilhelm, AbramsTopic: Youth Sports Participation in America
February 13: West, Walker, Trail, AchauerTopic: Fantasy Football Participation in America
February 20: Todd, Tiettmeyer, Spahr, Smith, NoahTopic: Tech in Sports Stadiums: Upgrade Needed
February 27: Smith, Chris, Salihu, Russell, RouhierTopic: Trends in Sports Fan Experiences
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Schedule
March 6: Roberto, Powell, Peake, Parente, BatesTopic: Revenue Model of March Madness (men’s
basketball tournament)March 20: O’Brien, Medaris, Kimmey, Keller, Belcher
Topic: Community Relations and SportsMarch 27: Kane, Jones, Jensen, Jacobs, Berland
Topic: Growth of the X Games. Why?April 3: Hutto, Gbenro, Garrison, Friedman
Topic: How ESPN can regain subscribers new programming
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Schedule
April 10: Fogle, Deguara, Dawson, Davis, BowdenTopic: Revenue model of in-stadium sports retail
April 17: Daddabbo, D’Orazio, Cox, Campbell, BriedeTopic: How Snapchat is becoming a sports news
media outletApril 24: Calhoun, Bumpass, Bryan, Bruner
Topic: NBA and eSports league
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January 30: No Class LectureAttend a Live Sporting Event to Write a Game Wrap Assignment
Typed assignment due via email to Jackie Reau, [email protected] by Jan. 30, 9 p.m.
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Other helpful hints*Print rosters of both teams*Print game notes so you know any milestones of the game*Add your name as the author*Use Cincinnati as your dateline*Include the score*Write a headline*Proof read
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Robinson's 19 lead Hokies past No. 10 UNC, 80-69By Jordan Smith, The Oklahoman
BLACKSBURG, VA (January 22, 2018) -- Justin Robinson scored 19 points and Virginia Tech pulled away in the second half to beat No. 10 North Carolina 80-69 on Monday night in Blacksburg, Virginia.
Ahmed Hill added 18 points for Virginia Tech (14-6, 3-4 Atlantic Coast Conference). Hill scored seven in a row to start the decisive 13-3 burst, which turned a 51-48 lead into a 64-51 advantage with just under eight minutes remaining. Kerry Blackshear Jr. added 16 points.
Joel Berry and Luke Maye scored 23 points each for the Tar Heels (16-5, 5-3). North Carolina never got closer than eight points in the final eight minutes.
The Hokies ended the first half on a 15-2 run to lead 39-32 at the break. Back-to-back 3-pointers by Berry sparked the Tar Heels early in the second half, but then Hill's 3-pointer started his personal 7-0 run.
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In-Class Press Release Assignment
*Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions
*Considerations:-Importance of committee and why-Why Coach Lewis was chosen-Potential outcomes of committee
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February 6
• Speed Writing Night
• 100 Points