Our Presentation on A Sports Equipment Shop

“FLODORA’’

Group Name: Dynamics GROUP MEMBER

Ali Arfi Shafat ChowdhuryShanta BiswasRifah SanjeedaMokesh PaulMonisha SurPuza Rani Bashak

LocationThe name of our shop is FLODORA. It is

located in 54/55 stadium market, Gulistan, the busy area of Dhaka city in Bangladesh.

Make a factory in our country and export products in the foreign countryCreate good value to the consumer and increase our amount of profit Provide our own product quality.

Number one sports retailer shop in the Bangladesh after 2-3 yearsGive every type of facilities to the consumer

Satisfy customers.Ensure greater qualities.

Internal Structure of Company

The number of top–management individuals in our shop is six. There are three employees in our shop. Salary range for each employee is 5000 taka. As we are the top management individuals, we will share the profit of the 10% among us.

Product Description and RationaleOur products: Cricket bats, balls, gloves, stamps, pad, hale mates & guards. Football Badminton Rackets, shuttlecocks, nets Basketballs, baskets Chessboard, chess Tennis ball, tennis bat Spike shoes, boots, keds Tracksuits, jerseys, sport append

PRODUCTBenefits•New and good products.•Products with a good value.

Features•Take loan from a bank.•Manufacture our business.

Weakness•Low space.•Low profit and market share.

Import Details and Cost

Expected level after 1 year:Establish our brand and reduce problems. Be no. 1 brand like Addidas, Nike, Reebok etc. Increase our profit level.

SWOT Analysis

SWOT Analysis Strength: High quality and reasonably priced product Provide more demandable product Make with decisions and implement

Weakness: The limited space The challenges imposed by the current market situation Limited profit

Contd. Opportunity: Strategic location Capture Target Market

Threats: Continuing challenges faced by the sports equipment industry Political Instability Huge competition

Market Analysis Target Market: Adults and Children. Women and Men. Winter and Summer. Indoor and Outdoor. Potential Customers: Young generations. Attracting New Customers: Discounts. Different Offers. Online shopping( www.flodora.com .) Customer’s Benefits: Warranty. Offers like buy one, get one free.

Major Competitors

Marketing Strategies The Promotion System of Our Product: Friends, relatives and neighbor. Sponsor our product through the Indoor Cricket League of Bangladesh. Various advertisement strategies like trade magazines, newspapers etc. Marketing process: Newspapers such as The Prothom Alo, The Ittefaq, The Bangladesh Protidin, The

Daily Star, The Independent etc. Different channels of television. Attractive offers like discount.

Branding

Publicity

Direct MarketingPricing

Advertising

Pricing and Distribution

Distribution Channel Strategy: Reduce distribution cost. Direct selling. Direct contact with consumers. Pay more to compensate each participating level. Process of giving products to the consumers: Set up ways to communicate with our customer. Consider different payment plans. Provide one account service and after selling facilities.

Contd.Pricing Strategy: Our pricing strategy is ().Reasons behind the set price:Advanced rent1 year insurance Legal fees and others.

OperationsReasons behind choosing this location: Customer convenience. Parking. Service and Sale. Competitors’ location. Rent.Required equipments: Proper planning. Capital. Employees. Top executive managers . Motivation to employees.

Finance and FundingOur initial investment stand up capital will be 1 crore 80 lakh 75 thousand

Taka (1,80,75,000) Start up Expense: 45,75,000 Taka Start up asset: 1,35,00,000 Taka Total requirement = 1,80,75,000 Taka

Total cash flow forecast: Fixed cost ( per year): 63,60,000 Taka Total Variable cost (per year): 1,02,90,000 Taka Revenue (Per year): Everyday goods worth of 38,390 Taka will be sold So, yearly revenue = 1,20,00,000 Taka 

ConclusionFinally, it can be concluded that our business is well planned. Customer

will buy our products in a reasonable pricing, premium quality and excellent service as well as after sales. Our aim is to satisfy customers what they actually need and ensuring greater qualities and with a validity. Our company will look like this in future.