spreading happiness: the power of communication in it projects
TRANSCRIPT
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SPREADING HAPPINESS
THE POWER OF COMMUNICATION IN IT PROJECTS
Caroline Hillaert
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This is the reaction we want“50 to 70% of all
change initiatives fail due to a lack of communication.” John Kotter
“50 to 70% of all change initiatives fail due to a lack
of communication.” John Kotter
“Up to 70% of all change initiatives fail
(amongst other due to a lack of communication).” John Kotter
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“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” Lee Iacocca
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INTERNAL COMMUNICATIONInternal communication is about facilitating connections and conversations within your organization to achieve your business goals
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The EDF LUMINUS CASECommunication strategyCommunication plan and implementationKnowledge tranfer
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CHALLENGE
› Important reorganization inside the IT department› Way of working internally › Way of working with the business› Communication key initiative
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GOALS OF COMMUNICATION PLAN
› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT
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GOALS OF COMMUNICATION PLAN
› Ensure buy-in› Empowering IT› Instill a sense of pride› Improve NPS › Improve image of IT
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THIS IS THE REACTION WE WANTED
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BUT TO ACHIEVE THIS WE NEED TO OVERCOME …
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COMMUNICATION APPROACH 1.
Environment Analysis
2. Stakeholder and risk Analysis
3. Concept & messaging
4. Communication
plan & channels
5. Roll out communicatio
n streams
6. Measure Communicatio
n Success
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MESSAGE HOUSE TOOL
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MESSAGE HOUSE TOOL
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COMMUNICATION APPROACH 1.
Environment Analysis
2. Stakeholder and risk Analysis
3. Concept & messaging
4. Communication
plan & channels
5. Roll out communicatio
n streams
6. Measure Communicatio
n Success
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WE ARE NOT HERE TO STAY
STEP 4
Evaluate and create communication roadmap phase 2
MARCH-APRIL 2016
Embed communication processes in the organization
JAN-FEB 2016
Communication roadmap phase 2
2015
Communication roadmap phase 1
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THE OUTCOME
Click icon to add picture
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BASICS OF THE COMMUNICATION PLAN
6 PILLARS
BUILD TEAM CULTURAL CHANGE SHARING OF INFORMATION
SHARING OF SUCCESSES IT-AS-A-SERVICE EMPLOYER BRANDING
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COMMUNICATION PLAN
IN THE MIX
INTERNAL IN IT INTERNAL IN EDF EXTERNAL
1 2 3
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INTERNAL IN ITCOMMUNICATION PLAN
› Face-to-face › Online › Offline
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INTERNAL IN ITCOMMUNICATION PLAN
› Face-to-face › Online › Offline
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INTERNAL IN EDFCOMMUNICATION PLAN
› Face-to-face› Online › Offline
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INTERNAL IN EDFCOMMUNICATION PLAN
› Face-to-face› Online › Offline
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EXTERNALCOMMUNICATION PLAN
› LinkedIn blogs on behalf of CIO› Participation in competitions
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RESULTS
› Spectacular improvement in NPS › Internal and external recognition of IT successes› Creation of open communication culture within IT
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WHAT SHOULD YOU REMEMBER OF THIS STORY?
› Stick to the plan› Involve everyone› Impact of external communication should not be neglected› Work with communication specialists
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