spring 2011 - busmark.com.mx · at the heart of bergan is the desire to make a difference where it...

Spring 2011

At the heart of Bergan is the desire to make a difference where it matters. Bergan’s vision inspires bold projects for a small company. It’s why our employees accepted the huge challenge to fill the void for travel harness durability standards. They took it on themselves to work with independent labs to write V9DT B2009.1 Pet Safety Durability Test and then invited the entire industry to adopt it. www.v9dt.com

The V9DT effort ignited Paws to Click, the movement to raise industry standards for safety products and encourage responsible pet travel habits. We simply joined thousands of like-minded pet parents, retailers and organizations to unite voices to encourage responsible travel. www.pawstoclick.com Monkey Island, Oklahoma on Grand LakeMonkey Island is in Oklahoma, at the northern end of Grand Lake, the largest man-made lake in OK with over 1,200 miles of shoreline. Monkey Island got its name during the time the Grand Lake basin was being cleared in 1938. “The Bunch and Lee families went to Tulsa to the Mohawk Park Zoo for a Sunday afternoon outing. In the park there was a small island with a moat around it where the monkeys were kept...” Soon after this visit, a Tulsa World newspaper reporter came through Bernice and was visiting with Mr. bunch about the changes the lake would make. Since this area was to be surounded by water, Mr. Bunch jokingly remarked, “over there will be the Monkey Island, where the monkeys will be.” In a few days, this report was printed in the Tulsa World and the name stuck. The island has been known as Monkey Island ever since.

Vox Capio® means “Voice of the People”. The voice of consumers is a critical component to developing and designing meaningful products. What Bergan does best is observe these consumer experiences and convert them into business decisions. Vox Capio® is Bergan’s proprietary research process. In the hands of Bergan’s Product Development Team, Vox Capio insights validate emerging trends and help direct new products backed by solid design and utility patents. For retailers, Bergan uncovers innovative category strategies to transform tired categories into consumer destinations. At the end of the day, its all about delighting consumers which only happens if in the beginning of the day we listened. www.voxcapio.com

ON THE GOLeashes and Accessories 1Soft-sided Carriers and Crates 4Seat Protectors 8Safety Harnesses 13Travel Accessories 15

EAT SLEEP AND PLAYPainless Stainless Bowls 17Elevated Feeders 20Feeding and Storage 22Dog Beds 25Cat Toys 26

Bergan is not a traditional company. There are no titles, complicated systems or traditional hierarchy. Bergan is built on the idea that people are inspired by a clear sense of direction not a prescribed list of actions. We believe if the right thing is in focus, people will do the right things.

1 2| bergan | berganSpring 2011 Spring 2011www.berganexperience.com www.berganexperience.com866.217.9606 866.217.9606

Leashes and AccessoriesLeashes and AccessoriesStretching our comfort zoneBergan has entered the leash category (finally!) and added 27 new products including low impact leashes, couplers, hands free handlers, reflective leg bands, and collars under the EZ Steps™ and Bright Steps™ brands.

EZ Steps™ is built upon a walking leash design which absorbs shock when dogs pull or jump. The EZ Steps™ flexible leash stretches gently to create a truly comfortable walking experience for both pet and owner. EZ Steps™ Dog Control leash is a low impact and humane pet restraint. The shock-absorbing properties minimizes impact on pet owner’s neck, shoulders and arms. Bright Steps™ reflective safety gear insures maximum visibility to make night time activities safe for everyone.

EZ Steps™ Control Leash & CouplersEZ Steps™ Dog Control leash is a low impact and humane pet restraint. The shock-absorbing properties minimizes impact on pet owner’s neck, shoulders and arms.

· Only EZ Steps™ utilizes Mighty Max™ rubber technology for a cushioned feel with unmatched durability.· Ergonomic handles feature soft neoprene.· All hardware meet the highest quality standards.

43" Low Impact Leashes 43"Low Impact Coupler Red ES-0470 Red ES-0555Blue ES-0487 Blue ES-0562Orange ES-0494 Orange ES-0579Black ES-0500 Black ES-0586

36" Big Dog Control 36" Big Dog Coupler

Red ES-0517 Red ES-0593Blue ES-0524 Blue ES-0609Orange ES-0531 Orange ES-0616Black ES-0548 Black ES-0623

The advantage of EZ Steps™ is Mighty Max™ rubber technology which utilizes hundreds of strands of microfibers which work in unison for a cushioned feel while providing unmatched durability.

Big Dog CouplerWalking (2) dogs with maximum combined weight of 400 lbs.

Low Impact LeashDogs up to 125 lbs.

Low Impact Coupler Walking (2) dogs with maximum combined weight of 250 lbs.

Big Dog Control Dogs up to 275 lbs.


Leashes and Accessories

EZ Steps™ Display Rack

Starter Set Contains: 9 Low Impact Leashes and 6 Low Impact Couplers 9 Big Dog Leashes and 6 Big Dog Couplers.Header sign with graphics included.

Pre-packed Display ES-2374 Display Rack only ES-2367

Purchaser • Female (81%)• 20-30 or 40-60 years old• Household income $25K to $75K• 49% have a 4-year degree or higher• Suburban or Urban active lifestyle• Internet capable

Purchase Drivers• Around-the-town pet companionship• Trips to the vet (especially cat owners)• Long road trips• Taking pet on an airplane• Comfort and convenience are key!

• Safety – keep pet enclosed and calm

Survey Respondents N= 4,361

Needs Looking to Address With Carrier

Bright Steps™ Reflective Leg Bands

Fit comfortably to dog’s legs for maximum night time protection. Water resistant and machine washable.

Small (green) 15-40 lbs. BS-0012 Medium (red) 45-80 lbs. BS-0029 Large (blue) 85-175 lbs. BS-0036

Bright Steps Display – Starter Set. Contains 10 of each size. ES 2343

Soft-sided Carriers and Crates

Simple Things

“Its not comfortable enough.” says Rachel. Kirk and Tibor stare blankly back at the newest Product Manager while reviewing carrier prototypes in the “attic” of Bergan’s offices. “What if you could reach through the wall of the carrier and comfort your pet when they get anxious?” Kirk’s sarcastic reply was something like “That’s brilliant, no one would ever remember to just open the door.” But her idea actually solved a real problem. Among pet owners top travel fears are the security and comfort of their pet. Pet’s may become anxious while traveling and opening the door while on the go is not convenient. The “Pet Connect™” feature appeared in the first generation of Comfort Carriers and is a pet owner’s favorite feature to this day. The best solutions are often simple. Rachel was rewarded with her first Design Patent: D575,461.

Airline compliant

Research compliments of www.VoxCapio.com All Rights Reserved


Signature Series Comfort Carrier

Built upon the winning Comfort Carrier platform, the Signature Series is packed with exclusive innovations. • The Hyper Paw Barrier™ removes worries by protecting the zipper from hyper paws.• Front panel drops down to reveal a mesh wall for ventilation at your destination or when pausing to rest.• The Pet Connect™ allows pet owners to comfort their pets on the go.• Washable fleece travel bed and light tan interior for a cushioned and cool ride.• Safety-Belt Loop™ secures the carrier in the car.

Soft-sided Carriers and Crates Soft-sided Carriers and Crates

Small Black 88263Small Coral 88264Small Ultramarine 88265Large Black 88266Large Coral 88267Large Ultramarine 88268

NEW! Hyper Paw Barrier protects zipper

from hyper paws

Black

Ultramarine

Coral

Comfort Carriers

Practical Design

• Generous mesh panels for maximum breathability.• Washable fleece travel bed and light tan interior for a cushioned and cool ride.• Pet Connect™ reach through access opening to comfort pet on the go.• Safety-Belt Loop™ secures the carrier in the car. Spinach Green Rose Wine

Mineral Blue

Small Black

Large Black

Small Mineral Blue 88042Small Rose Wine 88043Small Spinach Green 88032Small Black 88044Large Rose Wine 88031Large Black 88045Large Black–Wheeled 88049

Mossy Oak Comfort Carrier Large Mossy Oak Pink 88271

NEW! Full Mesh Vent Panel

Safety Belt Loop™

The Original – Pet Connect™

Wheeled Comfort Carrier

All the Comfort Carrier features with the addition of removable wheels to lighten the travel load. The patented pull strap converts instantly into a padded shoulder strap.

Signature Series Comfort CarrierPet Connect™ √ √Washable Fleece Bed √ √Safety Belt Loop™ √ √Airline Compliant √ √Hyper-Paw Barrier™ √Drop down mesh panel √

Bergan Carrier Feature Comparisons


Soft Crates

Small Black/Tan 88249 Medium Black/Tan 88250 Large Black/Tan 88251 XLarge Black/Tan 88252

Portable ConvenienceFolds compactly assembles easilyLight-weight steel poles

Confidence Double-Reinforced SeamsDurable Mesh

SecurityPaw Guards keep zippers out of reach from digging paws

LightweightShoulder and Hand Strap Included

Seat ProtectorsSoft-sided Carriers and Crates

The purchaser• Female (70%)• 40-60 years old• Household income $25K to $75K• Well educated–84% have some college• Suburban or rural lifestyle• DIYer• Active–enjoys the outdoors• Internet capable

Purchaser Drivers• Dog shedding hair gets everywhere.• Protect car or truck seat from messy infants and children.• Dog’s shedding hair.• Bought a new car or truck and want to protect seats.• Dog’s shedding hair like crazy.• Protect from sweat, dirt after running, working, playing• Did we mention dog hair? Pet hair is the #1 purchase driver in every retail channel.

Survey Respondents N= 1,082

Comfortable to sit on

Easy to install/remove

Easy to clean

Durable

4.3

4.9

6.9

7.7

7.8

8.6

9.1

9.2

9.3

Waterproof

Fits tight on my vehicle seat

Stylish

Things we lovePeople don’t need more stuff to be happy. In fact, material things don’t matter much at all unless they contribute to a meaningful experience. Some of us only “love” things like seat protectors to the extent they get us out the door faster. When we have a moment to be outside doing something we love, the last thing we want is to do is spend time cleaning the car or truck. When places like Kezar Pond in Maine calls, we just want to get out and spend time the way its supposed to be spent.


Importance of Seat Protector Features 10= Extremely Important


Seat Protectors Seat Protectors

Poncho Seat ProtectorsDeluxe Poncho Seat Protectors have become an instant hit for everyone living an active lifestyle. The simple design allows handy instant installation and removal when needed. The soft microfiber top provides breathable comfort and a waterproof backing protects seats. Durable, machine washable and side airbag compatible.

Active Graphic Poncho ProtectorsThis seat protector speaks to the active lifestyle female who are also our nation’s most dedicated pet owners. The ultra absorbent microfiber with waterproof backing is perfect for pets but also handy after yoga, Zumba™, running and mountain biking.

Heavy Duty PonchoTakes functional durability to another level with waterproof, machine washable 600D construction. No installation necessary and side airbag compatible.

Dlx Gray 88607 Dlx Tan 88609

Dahlia

Periwinkle

Herbal Green

Single Seat Grey/Herbal Green 88257 Single Seat Grey/Dahlia 88258 Single Seat Grey/Periwinkle 88259

HD-Single Mossy Oak 88613 HD Poncho Black 88606 Mossy Oak Pink 88270

Single Seat ProtectorsHeavy Duty Front Seat Protectors bring exceptional durability, protection and convenience to protect your investment everyday.

• Durable 600D Construction• Waterproof and machine washable• Easily installs for daily use

Bucket Seat Black 88089Bucket Seat Gray 88100Bucket Seat Tan 88101

NEW Safety Seat Protector• Durable 600D construction• Waterproof and machine washable• Easily installs for daily use• Side airbag compatible• Head rest cover

Tan 88082Grey 88083


Deluxe Poncho Seat Protectors• Ultra-Soft and absorbent microfiber.• Waterproof and machine washable.• Convenient “no-installation” design secures to headrests or infant seat latches.• Fits all front and rear bench seats, large or small.

Deluxe Poncho–Rear Gray Microfiber 88627Deluxe Poncho–Rear Tan Microfiber 88628Deluxe Hammock–Rear Gray Microfiber 88112

Seat Protectors Seat Protectors

Dlx Poncho - Rear Gray w/Herbal Green 88260Dlx Poncho - Rear Gray w/Dahlia 88261Dlx Poncho - Rear Gray w/Periwinkle 88262

Herbal Green

Periwinkle Dahlia

Heavy Duty Poncho Seat ProtectorsDurable 600D construction Heavy Duty Poncho Seat Protectors are waterproof and machine washable. The convenient “no-installation” design secures to head rests or infant seat latches. Fits all front and rear bench seats, large or small.

Heavy Duty Poncho Mossy Oak 88614Heavy Duty Poncho Mossy Oak Pink 88269Heavy Duty Hammock Gray 88104 Deluxe Hammock Grey

Heavy Duty Hammock Grey

Compact or Midsize Sedan–Rear Seat Protectors

Only Bergan’s rear seat protectors feature the patented “Chassis-Lock™ which keeps the seat protector firmly in place.

Compact or Midsize Rear Gray 88094Compact or Midsize Rear Tan 88095Compact or Midsize Rear Black 88086

Gray Tan Black

Compact SUV, Van or Pickup–Bench Seat Protectors

Compact Bench Black 88087Compact Bench Gray 88096Compact Bench Tan 88097

Full Size SUV, Van or Pickup–Bench Seat Protectors

Mid/Large Bench Black 88088Mid/Large Bench Gray 88098Mid/Large Bench Tan 88099


Travel Safety HarnessBergan’s Product Development Team worked with independent labs to establish real world durability requirements for the travel safety harness. The performance requirement became V9DT B2009.1 Pet Safety Durability standard to which every Bergan harness complies.

The process that led to responsible product innovation supports Bergan’s corporate and social responsibility mission. Travel with pets has increased 300% yet a fraction of pet owners secure their pets in vehicles. Seat belt adoption is at an all time high yet 30,000 accidents are caused annually due to pets roaming loose inside vehicles. Bergan created the Paws to Click™ movement and many organizations joined the cause to raise awareness. The Paws to Click™ vision is to promote responsible travel habits with responsibly built products. Go to www.pawstoclick.com to learn how you can become a partner and join the responsible pet travel movement.

Travel Safety Harness

Travel Safety HarnessEngineered to meet V9DT, the toughest durability standard on the market today. This award winning travel harness provides security, confidence and convenience at an affordable price.

Travel harnesses minimize driving distractions and protects you and your pet. The ultra lightweight design is comfortable for all activities while the simple design allows convenient one hand attachment and removal.

ConvenienceOne hand installation and removal

Custom Secure FitNo cumbersome buckles or complicated hardware.

Small Blue 88230Medium Blue 88231Large Blue 88232X-Large Blue 88233Medium Mossy Oak 88235Large Mossy Oak 88236X-Large Mossy Oak 88237

Additional Tethers

Small Black 88240Medium/Large Black 88241X-Large Black 88242

Anchored Security• Carabiner anchors securely to seat belt webbing.

• The low anchor point minimizes excess slack while allowing pet movement.

Exceptional QualityLoad bearing carabiners and industrial strength webbing are quality certified.

Bergan Travel Safety Harnesses are built to meet the following V9DT durability requirements.Harness Pet Wt. Minimum DurabilitySmall Harness 10-25 lbs. 800 lbs.Medium Harness 25-50 lbs. 1,500 lbs.Large Harness 50-80 lbs. 2,500 lbs.X-Large Harness 80-150 lbs. 4,400 lbs.


Travel AccessoriesTO: Product Development TeamFROM: Your Sales TeamRE: Your Stupid Prototype

Dear Design Dorks,

ARRRGGHHH!!! I can’t move my seat when this dumb thing is installed! Do you know how hot it is outside? The interior of my Honda is 220˚F. I could fry spam on my dashboard. It’s not exactly festive re-installing this thing when its my husband’s turn to drive.

Would you guys PLEASE design a simpler front seat barrier? Make it durable and fit every car year, make and model. When installed, it must still be easily adjustable without exposing those yummy bungee straps to my dog. Are those things flavored or something? It must allow driver and passenger seats to move independently…while installed. Oh yeah, don’t forget to let air flow through those vent things in the console. My dog slobbers when he’s too hot. For the love of Pete please keep it simple. And cheap! If you need anymore constructive feedback, let me know.

— Your salesperson.

A slightly exaggerated view of product development

David, I don’t think Sales liked the prototype so here’s our new design. Can we make something like this?

TO: Product Development TeamFROM: Your Sales TeamDATE: October 2009RE: Our Amazing Seat Barrier!

First, that letter was just a joke. Hope it didn’t stress you out. I was just getting you guys back for wall-papering my garage in old pet food storage labels. Second, I can’t believe you actually made the seat barrier do everything on my wish list! This thing is so groovy a 6 year old could install it. LOVE IT. Third, Is there a typo in your pricing. Seriously? This thing is almost half the price we expected?! I love you guys!

— Your favorite salesperson.

P.S. We have another idea for flavored edible bungee cords.

Travel Safety Harness

Comfort Cargo Liners

Ensure your pet travels in comfort while keeping cargo areas clean.

Ultra-Soft and absorbent Microfiber top with waterproof backing is machine washable and durable. Patented Stay-Flat™ design holds liner in place and adjusts to all size cargo areas.

Deluxe Microfiber Gray 88118Mossy Oak 600D 88120

Pet Travel Barrier

Keeps pets safely contained in the back seat.• Patented Freedom Lock™ provides secure installation while allowing driver and passenger seat adjustment.

• Upper and lower venting provides air circulation. Flexible lower cargo netting wraps around consoles without blocking air vents. Dual layer 600D construction provides lasting performance.

Travel Barrier 88115

Large Travel Bowl

Waterproof lining allows bowl to be used for food or water. Zippered top keeps food fresh without spills. Holds 8 cups.Large Black 88064Small Mossy Oak 88256


Painless Stainless Bowls

No hassle pricing

Fast friendly customer service

Central order process from case pack to full container quantities

We’ve removed the aches and pains of unreliable delivery, stressful negotiations, unstable prices and large minimum quantities. Our unique business model allows Bergan and Petz Creation to provide you factory direct prices for case, carton or full container quantities without all the pain you’ve become accustomed to.

88070 Standard Bowl 2 cups 0.4 Quarts88074 Standard Bowl 3 cups 0.8 Quarts88076 Standard Bowl 7 cups 1.7 Quarts88077 Standard Bowl 11 cups 2.8 Quarts88078 Standard Bowl 17 cups 4.4 Quarts


*Painless Note:

In the absence of universal bowl capacity standards, many suppliers advertise “2 Quart” bowls, but they have a lower actual capacity. Therefore, in the spirit of keeping it real, ALL Bergan bowls reflect true capacity.

88126 Non-skid/tip w/ Ridges 1 cup 0.2 Quarts88127 Non-skid/tip w/ Ridges 2 cups 0.5 Quarts88129 Non-skid/tip w/ Ridges 4 cups 1.0 Quarts88131 Non-skid/tip w/ Ridges 6 cups 1.5 Quarts88133 Non-skid/tip w/ Ridges 9 cups 2.3 Quarts

88079 Non-skid/tip Embossed 1 cup 0.2 Quarts88080 Non-skid/tip Embossed 2 cups 0.5 Quarts88081 Non-skid/tip Embossed 4 cups 1.0 Quarts88084 Non-skid/tip Embossed 5.5 cups 1.4 Quarts88085 Non-skid/tip Embossed 9 cups 2.3 Quarts

88134 Non-skid Heavy Duty 2 cups 0.5 Quarts88136 Non-skid Heavy Duty 4 cups 1.0 Quarts88137 Non-skid Heavy Duty 8 cups 2.0 Quarts88138 Non-skid Heavy Duty 12 cups 3.0 Quarts



88114 Puppy Saucer (w/ middle) 8 cups 2.0 Quarts 88122 Puppy Saucer (w/ middle) 14 cups 3.6 Quarts

The raised center turns the disorderly puppy family feeding frenzy into an orderly event.

88123 Puppy Dish 5.5 cups 1.4 Quarts88124 Puppy Dish 9.5 cups 2.4 Quarts88125 Puppy Dish 14 cups 3.4 Quarts

11897 Galvanized Pan 14 Cups 3.4 Quarts

88889 Pet Platter 4 cups 1 Quart88891 Pet Platter 6 cups 1.5 Quarts88892 Pet Platter 11 cups 2.75 Quarts

Elevated FeedersThe Purchaser

• Female (74%)• All ages: 20-60 • Household income $50K to $75K• Suburban lifestyle• 58% have a college degree or higher• A more engaged pet enthusiast than the average dog owner

Purchase Drivers

• New big dog at home – learned from friends about benefitsofelevatedfeeders• Aging pet has trouble consuming or digesting food• Replacingwornout/un-sturdyelevatedfeeder• Recommendationfrompetauthority(vet,etc.)

SurveyRespondentsN=901

3.00

9.60

9.52

9.43

9.22

4.41

7.34

8.64

8.71

8.73

Removable Bowls

Easy to clean

Sturdy

Design that is simple to use

Has a large water bowl

Has a large food bowl

Comes with stainless steel bowls

Looks good in my home

Adjustable height

Has abilitiy to store food

Importance of Elevated Feeder Features 10 = Extremely Important

Consumer research is one of many important tools Bergan employs to gain insight into pet owner product experiences. Research survey data alone however, is often little more than directional because data rarely reflects the future path for successful product innovation. For these reasons, Bergan employs proprietary systems and processes to position new products on track with emerging trends. If you are interested in collecting shopper or category insights from consumers in your store or in-depth research from any Bergan category, contact your Bergan representative.


*Painless Note:

In the absence of universal bowl capacity standards, many suppliers advertise “2 Quart” bowls, but they have a lower actual capacity. Therefore, in the spirit of keeping it real, ALL Bergan bowls reflect true capacity.


Designer Elevated Feeders

Luxurious design at an affordable price best describes the elegant wood base with beautiful brushed finish round bottom bowls. Three durable coats of wood finish preserve the water resistant top and makes clean up easy.

Medium Wood 88148 Large Wood 88147Xlarge Wood 88145

Elevated Feeders

Practical design has led this elevated feeder to become a top seller in its category. On-trend colors in durable injection molded plastic make this an affordable compliment to any home design.

Medium Storm Cloud 88019Large Storm Cloud 88006Xlarge Storm Cloud 88008Medium Storm Cloud 88142 (single pk)Large Storm Cloud 88005Xlarge Storm Cloud 88030 (single pk)

Food StorageThe Purchaser

• Female (71%)• 30-50 years old• Household income $25K to $50K• Rural or Suburban lifestyle• Active outdoors in a rural setting: often have property with horses or livestock• Favorite Magazines: People, Reader’s Digest, and Southern Living

Purchase Drivers

• Keep pests and insects out of the pet food.• Allows them to purchase larger bags of food without keeping the bag.• Cut down on odors associated with pet food.• Keep pet food fresh.• Keep weather out. Survey Respondents N= 2,271

4.84

4.83

4.80

4.67

4.41

3.94

3.81

3.37

Easy to access contents (scooping/pouring)

Airtight to keep food fresh

Durable

Sized just right for where I want to store it

Ergonomic for easy handling

Weatherproof

Stylish- Looks good in or around my home

Able to be stacked with other food storage units

Importance of Food Storage Features 5 = Very Important

BrainstormingBergan’s Product Development Team is stricken with Attention Deficit Disorder. A highly caffeinated brainstorm session with them requires tennis shoes, a dozen markers, at least two footballs and a psychological seat belt. The room energy ebbs from silence to williwaw then reflection. Someone will uncover a fertile stream of possibilities and then ideas erupt like popcorn in a campfire. After the dust settles the hapless junior employee is served with the task of collecting ideas from the debris field on walls, windows, doors and floor. Ideas enter the NPD Process for development and become reality in due course. Dee Hock, author of Birth of the Chaotic Age would call it organized chaos. The Product Development Team calls it fun.Research compliments of www.VoxCapio.com All Rights Reserved

Ergonomically designed round-bottom bowls enable pets to eat comfortably. A Bergan exclusive.

(single pk)


Food Storage Food Storage

Smart Storage

Stack-N-Stor - Multi-use stackable storage

Gourmet Feeders & Waterers

Gourmet Feeders are built for stability and convenience. The Large opening makes filling and cleaning easy.Gourmet Waterer–Large access opening is convenient for filling and washing.

K9 Cafe

LG Smart Storage 50 lbs. (dry food capacity) 11718 MD Smart Storage 20-24 lbs. (dry food capacity) 11721 SM Smart Storage 8-10 lbs. (dry food capacity) 11724

Wall Mounted Dispense r40 lbs. (dry food capacity) 11732

Easy Diner 2 1/2 cup bowls Blue 11751

Ant Free Pet BowlBlue 11753

Auto-Wata BlueBlue 11790

The Sporty 5 cups of food (tank holds 1 gal. water) Blue 11831

Stack-N-Stor 100 24 Gal 11731 Stack-N-Stor 65 18 Gal 11739 Stack-N-Stor 40 9 Gal 11735

K-9 Café Blue 11713 Aut-o-Dine 25 11899

Automatic food and water dispenser. Holds up to 25 lbs. of dry food and 5 gallons of water. Perfect for kennels, breeders and really big dogs.

Easy to fill and dishwasher safe

Combo Pack 11780

Travel Feeder Travel Feeder–Base rotates to reveal bowl which automatically fills with food. Five lbs. food capacity, or up to 24 cups. 11715

Stackable design leaves access to opening for food retrieval.

Petite Gourmet Feeder 6 lbs 11760 Elite Gourmet Feeder 13 lbs 11765 Petite Gourmet Waterer 1.5 Gal 11770 Elite Gourmet Waterer 3 Gal 11775


Dog Beds Cat ToysDog beds are plentiful and cheap. With few barriers to entering this competitive category, there’s a veritable race to produce the cheapest bed possible. But that nice fluffy $19.99 large dog bed bought in April will resemble a flat empty pillow case by July. In contrast, Bergan dog beds are built on a platform of comfort, protection and support. The first and last functional qualities designed just for the dogs enjoyment(even if they don’t know it). Premium filling is fundamental to bed performance followed by a moisture barrier to keep quality filling fresh and clean. Finally, the exterior microsuede is soft, ultra-absorbent and machine washable. Collectively these features provide years of service and is why we offer a lifetime warranty.

BEDSSmall Terracotta 88400Small Canteen 88402Medium Terracotta 88403Medium Canteen 88405Large Terracotta 88406Large Canteen 88408

Canteen Terracotta

The Purchaser

• Female (79%)• All ages: 20-60 – every cat owner buys toys!• Household income $25K to $50K• Suburban or Urban lifestyle• More of an indoor person – An avid book reader

Purchase Drivers

• Combat boredom for cats home alone• Exercise• Keep cat from destroying household items (scratching)• Present – Birthday, Christmas, Valentines• New cat

n = 1,088

Entertaining for people, too

Promotes interaction between. .

Helps make cats healthier

Durable

Provides excercise for cats 9.28

9.26

9.17

8.95

8.84

7.70

6.84

5.34

Appeals to cats’ natural instincts

Looks good in my home

Provides a variety of play options

Importance of Cat Toy Features 10 = Very Important

Intellectual Property is an odd pair of words. One is a gift of the mind and the other is a possession. Maybe it suggests that intellectually gifted people possess an inherently greater share of property. In business, that’s not necessarily the case. Without Intellectual Property protection, design and development companies like Bergan are at a disadvantage.

Defending good designs against imitators is sometimes like playing Smash the Mole. There are a few unscrupulous folks who literally produce exact replicas of successful products and sell them in the market place. Maintaining Intellectual Property is just the first defense against knock-offs, the second is continuous innovation. This reality inspires the Product Development team to delight consumers all the more with innovate new designs. Bergan owns 30 Utility and Design Patents and about a dozen more in development. The latest design is a groovy extension of the top selling Turbo Scratcher. The NEW Cat Nip Cyclone™ features a rotating ball which stimulates cat nip aroma to drive cats even more bonkers as they play.

By the way, both Utility and Design patents are filed

“Imitation is the sincerest of flattery” - Charles Caleb Colton, (1780-1832).

Cat Nip Cyclone™ Prototype–Rotating ball test using dry ice to simulate cat nip aroma circulation. – photo courtesy of Bergan Product Development



The Catnip Cyclone™ generates air currents to stimulate the euphoric aroma from cat nip inserted into the center. Add the Cyclone to the Turbo Scratcher™ and it becomes the Hurricane™, which just might end a cat’s boredom forever.

Catnip Cyclone 88254 Catnip Hurricane 88255

Cat Toys Cat Toys

Pour catnip (included) into the center of the Cyclone.

Insert the Cyclone into the Turbo Scratcher™ and create the Hurricane™!

The ball rotation stirs the cat nip aroma into the air!

The Turbo Track™–Hours of fun exercise and an infinite number of combinations provides endless variety.

Turbo Track Blue 88150

The Turbo Track™

Turbo Track™ DualScratch Pad 88163

Starchaser® Replacement Ball70135

Turbo Scratcher® and Star Chaser®

The infamous Turbo Scratcher is a top selling cat toy year after year! Cats will chase this ball for hours. The replaceable scratch pad is the perfect deterrent from scratching furniture. Cat nip is also included to complete the experience.

Litter Gitter™ Cat Litter PanThe “Litter Gitter” pre-dates “Git-R-Done” by at least a decade and is Bergan’sprizedsolopresenceinthelittercategory.Anamelike“LitterGitter” might be an insult to an otherwise ingenious design but this litter panhasearneda loyal followingforagoodreason. It issimplythebestfunctionalsolutiontoanotherwiseproblematicchore.

The sifter tray insert makes cleaning the litter pan a sanitary “onescoop”process.Washableanddurableforyearsofservice.

Litter Gitter Blue 70102

Starchaser® 70130 Turbo Scratcher® 70128 Replacement Pads 60105

Starchaser® Turbo Scratcher® Replacement Pads

29 | berganSpring 2011 www.berganexperience.com866.217.9606

• FREE Shipping on orders as small as one case. • Tools to build the perfect category for your store.• Manage orders and invoices on-line.

Direct Delivery

Fast · Friendly · Affordable

Contact Bergan or your preferred distributor today 866-217-9606www.berganexperience.com

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spring 2011 - busmark.com.mx · at the heart of bergan is the desire to make a difference where it...

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