March 18, 2014

Dear valued Lightspeed dealer,

We are excited to announce the details of our 2014 Spring Rebate Promotion. Our goal is to provide a compelling financial incentive to buy Zulu.2 and Sierra headsets from you as spring finally arrives and pilots look forward to the summer flying season.

Promotional period:

Start date: Friday, March 28, 2014 End date: Monday, May 26, 2014

The offer:

Anyone purchasing a Zulu.2 headset is eligible for a $50 mail-in rebate; anyone purchasing a Sierra headset is eligible for a $25 rebate. See “Fine Print” below for more details.

How to participate:

Begin promoting the special on March 28. The details of the special are to be shown as indicated below. It is important to show all three values: the original price, the rebate amount, and the resulting final price. It is a violation of MRP to simply show the price after rebate.

Zulu.2 price $850 Sierra price $600 Rebate – $50 Rebate – $25

Price after mail-in rebate $800 Price after mail-in rebate $575

Conclude the promotion on Monday, May 26, 2013 at midnight.

The Grand prize:

If your customer’s valid rebate form is postmarked by June 10, 2014, he or she will be automatically entered to win an all expense paid VIP package to AirVenture 2014 as our guest. Package includes transportation, hotel, and a suite of exclusive experiences and amenities. Visit LightspeedAviation.com/SpringRebates for more details (website will be live March 28).

Significant advertising support:

We will be promoting the rebate and VIP package through a variety of channels, including online advertising, our website, newsletters, and Facebook.

Spring Rebate Promotion Announcement

Continued on next page

Please note: This advance promotional announcement is for planning purposes. Please do not share outside of your company.

For support or more information, please contact us:

Phone: 503.968.3113 Toll Free: 800.332.2421 Fax: 503.968.7664

Lightspeed Aviation, Inc. 6135 Jean Road Lake Oswego, Oregon 97035

Digital and POP resources:

You will be supplied with a countertop sign detailing this promotion. Digital Spring Rebate Promotion resources for creating your own promotion, Lightspeed logos, and general product/lifestyle images can be found at LightspeedAviation.com/BrandResources. We encourage you to promote the special and use it as an opportunity to drives sales over the next few weeks.

Spring Rebate Promotion Announcement

Rebate fine print: Customers must mail a complete and legible rebate form and proof of purchase to Lightspeed Aviation to obtain their rebate. Only valid rebate requests postmarked June 27, 2014 or earlier for purchases made during the promotional period will be accepted. Rebate forms will be available for download at LightspeedAviation.com/SpringRebates. Customers can download the form and send it along with proof of purchase to Lightspeed for redemption. Once a valid rebate request is received, Lightspeed will issue a rebate check directly to your customer (allow 6-8 weeks for delivery).

Please contact your Sales Manager if you have any questions. Thank you for your ongoing support of Lightspeed Aviation.

Sincerely,

Teresa De Mers Executive Vice President, Sales, Marketing & Customer Support

300x250, 300x600, 600x300, 180x150, 190x400, 728x90

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

Spring

REBATESGet up to $50 back!

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