sprint2
DESCRIPTION
Outsourcing corporate businesses is potentially limitless in the Age of the Ever-Net. Take a glance at how Sprint/Nextel reaches outTRANSCRIPT
Sprint Nextel: Social Media
Presented by : Ricky C. Anderson COMM 404: Media Convergence Corporate Social Media
Sprint Nextel Impact
In just a few short years, social media has emerged with the power to spread word-of-mouth – positive or negative – like never before.
Sprint Nextel Corporation is a telecommunications company, 3rd largest in the United States. (49.5 million customers)
Sprint is a global Internet carrier
3rd largest long distance provider and also owns a majority of Clearwire, which operates the largest wireless broadband network.
The company was renamed in 2005 with the purchase of Nextel Communications by Sprint Corporation.
http://mashable.com/2010/06/02/first-evo-commercial/
Sprint Tech Summary
The company continues to operate using two separate wireless network technologies:1) WiMaxx2) Wireless broadband -Nextel subscribers have boost mobile
In 2009, Sprint reached an agreement to outsource management of its wireless networks to meet competitive standards, as well as opt into 4G operations.
Sprint is the main wireless brand of Sprint Nextel Corporation, differentiating it from Sprint PCS (personal communications service of the previous Sprint Corporation. Sprint Nextel maintains its nationwide PCS presence.
Popular demand cell phone models are: -Sprint HTC 4G Evo -Sprint HTC 4G Evo Shift (Android) -Samsung 4G Epic
-Sprint Palm 3G Pixi -LG Remarq
Uses Windows 7 engine
Sprint Tech Summary (cont’d) The Sprint network operates a combination 2G & 3G wireless
network.! 4G since June 2010!
Sprint's (Power Vision) data options include: -Sprint TV, -Sprint Radio, -Sprint Music Store, -Sprint On-Demand, -unlimited Web access, -video and picture mail, -wireless chat and games.
*It is currently being offered in 43 states in the US.http://mashable.com/2010/06/03/sprint-htc-evo-social-media/(2:56)
Sprint Social Media Upgrades
As for the device itself, it’s yet another major Android debut.
-with 4G speed, -enables a number of notable features including a video chat service from Qik. -Friend Stream -Google, Facebook, Twitter apps
Sprint Online Presence
Sprint Online Presence II
Sprint Online Presence III
Internal approaches
Like many companies, the intranet serves as the hub of communications at Sprint. Linking to its company-wide i-Connect intranet site is Sprint’s social media site, also known as Sprint Space – a platform that gives its 40,000 employees the opportunity to post content and comments, and hear what others are saying.
Sprint Firsts
Sprint Online Presence IV
Sprint Online Presence
Managing the tone of voice
Sprint is following a growing trend of companies developing social media policies to ensure that proprietary information isn't shared inappropriately.
Conclusion
Sprint Nextel is still emerging prospectively.
Windows 7 is still unproven Customer loyalty is apparent
Find me at twitter: Rico_17 Or see this presentation on my blog:
Boom34