squeeze conversation_17.12.16
TRANSCRIPT
1
squeeze > conversation
05/03/2023 2
lella varesano > about
JOB EXPERIENCES: CREATIVE APPLICATIONS FOR FIRMS, RESEARCH AND SCHOOLS
> CONSULTANT - since 2005 projects about new media communications strategies related to creativity and art in general and recently emotional products> RESEARCHER - since 2008 head of the two University research project for a design brand - Moroso spa - “Study and development of a new visual communication models for industrial and teaching application” which created morosoworld.it the prosumer magazine devoted to built a new design community on line. www.morosoworld.itPhD research project in Multimedia Communication about “ Creative process in ID.”> DIRECTOR NewMediaLab - a private institution in Trieste devoted to studies the creative impacts of new media in culture and how to use technologies as a creative tools in schools www.newmedialab.org>TEACHER - since 2000 I taught in Udine University subject like: ICT, New media studies and lab about Communication strategies and Visual design'.
constants of my life > creativity > art > technology > new media languages > semiotic > visual interfaces
4
the story > early 80s
_ ART the intuition of product
_ BUSINESS the potential to find a market
_ TECHNOLOGY the best instrument to do that
5
DIGITAL PRODUCTS communicate through two elements:
1. MESSAGE_ WHAT you want communicate
2. INTERFACE _ HOW you want communicate ( HARD and SOFT)
THE CONTENT OF COMMUNICATION IS MADE BY BOTH
the story > 30 years after
6
NOW… LET’S TALK ABOUT INTERFACE
7
this language consists of the following elements
_Devices (memory, format, etc.)
_Services (software, features 2.0, 3.0, etc)
_Way of acting (linear, hypertestual, GUI, TUI, etc)
INTERFACE IS A LANGUAGE
8
Cooper (2005)
MULTIDISCIPLINARITY IS NECESSARY design = technology+art+science
1_BEHAVIOR functional elements Software engineer 2_FORM aesthetic elementsVisual designer3_ CONTENT meaning elementsDomain expert
INTERFACE DESIGN
9
> new STRATEGIES more related to multicultural aspects
> new GOALS not only ergonomic/functional but also involving feelings and emotions
> new DESIGN methodologies from HCI to ID devoted to multidisciplinarity
NEW DEVICES need NEW INTERFACES
10
INTERACTIVE SYSTEMS ARE CHANGING
HCI Human Computer Interaction
applied science from informatic sector Interface for goals > helps interaction
between man and machine
ID Interaction Design
applied art from design sectorinterface for context > heps the
communication with the machine
11
DO > how does the user act? (pressing buttons, icons and touch )
FEEL > how does the user perceive ?(the feelings from the environment )
KNOW > how does the user know? (which knowledge remain, the experience)
Verplank (2003)
INTERACTION DESIGNis the balance between
12
interaction > evolution USERS COMMUNICATE WITH THE DEVICES THROUGH INTERFACES
According to Winograd (1996) new ways of acting will lead to new ways of thinking and again will produce new ways of acting.
Today digital native ( born in middle 90’ ) are already part of that process, and we can say that new ways or retrieving informationproduce new ways of thinking…
13
new market > services
the new market is not made of products but is made of services, the product is dissolved for this reason INTERACTION has become increasingly important
https://www.facebook.com/noproperty-270872916413788/
14
new platforms > new services
> new software> repository on line> social platforms > cloud and special toolsDATA SUSTAINABILITY?
15
> new strategies for delivering knowledge
> new meaning of time and place to use
> more nomadic and more private
? New ways to be social ?
16
communication > multi channel ----------- PRODUCT ARE MADE FOR PEOPLE ------------
PRODUCT/device CONTEXT SERVICESPC, interactive tv HOME, OFFICE Web sites, web 2.0
Installation interfaces EVENTS, EXHIBITIONS Artistic and infotaiment services
Mobile technologies EVERYWHERE App, communities, repository
17
boundary zones > new concept
BOUNDARY ZONES ARE THE NEW PLACES WERE ALL MEDIA START THE NEW CHALLENGE TO LEARN
NEW WAY OF COMMUNICATION USING HYBRID LINGUISTIC MODEL
when you step into an intersection of fields, disciplines, or cultures,
you can combine existing concepts into a large number of extraordinary new ideas
18
NEW SERVICES are deployed through newCONTEXTS OF USE simultaneously:
function of ART = building bridges
WEB > community oriented
INSTALLATION > interactive sensible space
MOBILE TECH > mobile apps
A CHALLENGE TO SPEAK THROUGH DIFFERENT CHANNELS
digital communication > learn new languages
20
!!! THANKS !!!
???QUESTIONS???
… all details and references…
www.newmedialb.org