Contest & Incentive NewsMedicare Supplement & Annuity

May

Current Incentives:Spring Cash Dash

Submission Period: April 1, 2020 - June 30, 2020

Summer Cash BonusSubmission Period: March 1, 2020 - June 30, 2020

Leader’s ConferenceSubmission Period: July 1, 2019 - June 30, 2020

2020 Lead ProgramMay Cycle Ends: May 31, 2020

One qualifying application counts towards all four of these incentives!

COM.SCD.2020.MS REV. 3.26.2020

Rules and ExclusionsNo conversion business, new business only. For the extended submission period policies must be received between April 1, 2020 and April 30, 2020 and remain in-force throughout the qualification period. For payout date of June 24, 2020, policies must be issued and paid for by July 15, 2020. Producers must be in good standing with New Era Life Insurance Company and its legal entities at the conclusion of the contest. New Era reserves the right to withhold a payout if persistency and

production levels do not meet a minimum acceptable level. The New Era Life Insurance Group, at its sole discretion, reserves the right to modify or change any of the qualifications or offering at any time. The decision of New Era Insurance

Group on any interpretation of these rules shall be final and conclusive.

Extended Submission PeriodAPRIL 1, 2020 TO JUNE 30, 2020

Payout DateJULY 23, 2020

Applications for all eligible plans must be issued and paid for by July 17, 2020 and remain in-force

throughout the entire qualification period.

A Special Extension of the AEP Cash Bonus!

N E W E R A L I F E I N S U R A N C E C O M P A N Y

$125 for Every:$125 for Every:Fully Underwritten Plan N Policy

$75 for Every:$75 for Every:Fully Underwritten Plan D, F, and G Policy Open Enrollment Plan N Policy

Fully Underwritten Final Expense PolicyFully Underwritten MA Gap Policy

$25 for Every:$25 for Every: Open Enrollment Plan D, G and F Policy

NEW BUSINESS APPLICATIONS ONLY.Excludes FL Applications. Refer to the FL Cash Bonus flyer for FL bonus amounts.

COM.SCD.2020.ANNU REV. 3.26.2020

$25 for Ev$25 for Eveerry: y: Internal Exchange Single Premium

Annuity Application

Rules and ExclusionsPolicies must be submitted and received between April 1, 2020 and June 30, 2020. Policies must be issued and paid for by July 17, 2020 and remain in-force throughout the entire contest period. Producers must be in good standing with Philadelphia American Life Insurance Company at the conclusion of the contest. Philadelphia American Life

Insurance Company reserves the right to withhold a payout if persistency and production levels do not meet a minimum acceptable level. Philadelphia American Life Insurance Company, at its sole discretion, reserves the right to modify or

change any of the qualifications or offerings at any time. The decision of Philadelphia American Life on any interpretation of these rules shall be final and conclusive.

Extended Submission PeriodAPRIL 1, 2020 TO JUNE 30, 2020

Payout DateJULY 23, 2020

Applications for all eligible plans must be issued and paid for by July 17, 2020 and remain in-force

throughout the entire qualification period.

A Special Extension of the Annuity Winter Cash Dash!

P H I L A D E L P H I A A M E R I C A N L I F E I N S U R A N C E C O .

$50 for Ev$50 for Eveery: ry: New Money Single Premium

Annuity Application

SENIOR MARKETSENIOR MARKETSENSENllOR MARKET:OR MARKET:

Presenting New Era’s Annual New BizSubmission Period:Submission Period:

March 1, 2020 - June 30, 2020March 1, 2020 - June 30, 2020

Payout:Payout:July 17, 2020July 17, 2020

Policies must be issued and paid for by Policies must be issued and paid for by July 10, 2020 and remain in-force throughout the July 10, 2020 and remain in-force throughout the

qualification period.qualification period.

Bonus Credits!In addition to regular credit.

100% Bonus:100% Bonus:• Underwritten Medicare Supplement Policy

50% Bonus:50% Bonus:• Underwritten Husband & Wife Medicare Supplement Policies• Underwritten Medicare Supplement Policy with a Final Expense Policy

Bonus is for E-App only.

100% Cr100% Credit :edit :• Medicare Supplement Policy (Excludes: Open Enrollment Plans D, F & G, Guarantee Issue, Disability and Conversion Policies)• Medicare Advantage Gap Policy• Underwritten Final Expense Policy

50% Cre50% Credit :dit :• Open Enrollment Plans D, F & G• GI Final Expense Policy

6% Cre6% Credidit :t :• Single Premium Annuity (New Money)

3% Cre3% Credit :dit :• Internal Exchange Annuity (Old Money)

Medicare Supplement GI and Disability Policies will result in negative credit equal to the annualized split premium of the policy.

COM.SCB2020.SR 3.2.2020COM.SCB2020.SR 3.2.2020

Qualification credits are defined as new premium (annualized or single), minus lapsed premium (annualized or single) for policies Qualification credits are defined as new premium (annualized or single), minus lapsed premium (annualized or single) for policies issued and paid for during the specified qualification period. Applications must be submitted and received between March 1, 2020 issued and paid for during the specified qualification period. Applications must be submitted and received between March 1, 2020

and June 30, 2020. Medicare Supplement GI and Disability Policies will result in negative credit equal to the annualized split premium. and June 30, 2020. Medicare Supplement GI and Disability Policies will result in negative credit equal to the annualized split premium. Policies must be issued and paid for by July 10, 2020 and remain in-force throughout the qualification period. New business only; Policies must be issued and paid for by July 10, 2020 and remain in-force throughout the qualification period. New business only;

no conversions or replacements. Applications received with an effective date and draft date outside of the specified period will not no conversions or replacements. Applications received with an effective date and draft date outside of the specified period will not qualify. Producers must be in good standing with New Era Life Insurance Companies during the time of the Summer Bonus Campaign. qualify. Producers must be in good standing with New Era Life Insurance Companies during the time of the Summer Bonus Campaign.

New Era reserves the right to withhold the bonus if persistency and production levels do not meet a minimum acceptable level. The New Era reserves the right to withhold the bonus if persistency and production levels do not meet a minimum acceptable level. The decision of New Era Life Insurance Companies on any interpretation of these rules shall be final and conclusive.decision of New Era Life Insurance Companies on any interpretation of these rules shall be final and conclusive.

Medicare Supplement, Annuity, & Final ExpenseMedicare Supplement, Annuity, & Final Expense

Credits:Credits: Cash Bonus:Cash Bonus:200,000+200,000+

75,000- 199,99975,000- 199,99965,000 - 74,99965,000 - 74,99950,000 - 64,99950,000 - 64,99935,000 - 49,99935,000 - 49,999

$1,500$1,500$1,000$1,000$750$750$500$500$250$250

Senior Market & U65 Health Credits are combined.Senior Market & U65 Health Credits are combined.

Top Producer Bonus!An additional $500 will be awarded to the top Medicare Supplement and Annuity Producer!

Top producer must have a minimum of 75,000 credits to receive the additional bonus.

NEW ERA LIFE INSURANCE COMPANY • NEW ERA LIFE INSURANCE COMPANY OF THE MIDWEST • PHILADELPHIA AMERICAN LIFE INSURANCE COMPANY

SENIOR MARKETNEW ERA L I FE INSURANCE COMPANY’S

2 0 2 0 L E A D E R S C O N F E R E N C E

SANTA BARBARA, THE AMERICAN RIVIERAFOUR SEASONS BILTMORE HOTEL - SEPTEMBER 2020

There are seaside escapes. Then, there is a gentle crescent of the California coast that connects breathtaking beaches, soaring mountains, verdant vineyards, elevated enclaves and electric communities. From exhilarating

outdoor adventures to fascinating arts and culture to an incredible variety of local food and wine, there is something for everyone to discover in Santa Barbara.

SUBMISSION PERIODJuly 1, 2019 - June 30, 2020Applications must be submitted and received between the above dates. Policies must be

issued and paid for by July 10, 2020 and remain inforce throughout the entire qualification period.

REQUIREMENTSSenior Market credits and U65 Health

Credits are combined.

Producer $240,000Agency* $1,200,000

*An agency must have a minimum of 10 producing agents.

NEW BUSINESS ONLY. SEE BACK FOR QUALIFICATION RULES AND EXCLUSIONS.

COM.SR.LEADERS2020 1.28.20

CHECK-IN: SEPTEMBER 10, 2020 CHECK-OUT: SEPTEMBER 15, 2020

100% CREDITUnderwritten Med Sup*

Underwritten Final Expense or Term LifeMA GAP

*Ages 65+ only. No conversion business.

50% CREDITOpen Enrollment Med Sup (Excludes GI)

GI Final Expense or Term Life

150% BONUSIN ADDITION TO REGULAR CREDIT

Underwritten Med Sup husband & wifeUnderwritten Med Sup plus Final Expense

Underwritten Med Sup plus DentalUnderwritten Med Sup plus Pink Ribbon Cancer Plan

Bonus is for e-app only

75% BONUSIN ADDITION TO REGULAR CREDIT

Underwritten Med Sup (E-App Only)

CREDITSDefined as new premium (annualized or single), minus lapsed premium (annualized

or single) for each qualifying issued and paid policy. Qualification Credits for personal producers is defined as new premiums, minus lapsed premium for policies issued and paid for during the qualification period. Only new business applications will qualify for

the 2020 Leaders Conference. Conversion or replacement policies do not qualify.

SUBMISSION & QUALIFYING PERIOD Applications must be submitted & received between July 1, 2019 and June 30, 2020. Policies must be issued & paid for by July 10, 2020 and remain in-force throughout the

Qualification Period.

RULES & EXCLUSIONSInvitation shall be by H.O. only, is nontransferable, and substitutions are not permitted.

Qualifiers will be considered for an invitation for themselves and one approved guest. Only the qualifying producer and their guest may attend. Accommodations and transportation are not transferable and cannot be used outside of the Leaders

Conference dates. No prizes, gifts or cash will be given to non-attendees.

An Agent/Agency/FMO can only qualify at one level. No multiple qualifications. Final qualification for the conference is determined by the Company and takes into consideration factors such as persistency, loss ratio, underwritten business,

indebtedness to the Company and business relationship between the qualifier and the Company.

New Era reserves the right to withhold an invitation. For non-attendance by a qualifier; a 1099 will be issued for costs such as reserved room, airfare and other items unable to

be canceled.

The Company reserves the right to cap the number of qualifiers due to venue capacity and or contractual agreements.

The Company, at its sole discretion, reserves the right to modify or change any of the qualifications, rules or offerings at any time. New Era Life Insurance Companies’

interpretation and decisions of any of these rules shall be final and conclusive.

NEW ERA L I FE INSURANCE COMPANY’S2 0 2 0 L E A D E R S C O N F E R E N C E

ANNUITY MARKET6% CREDIT

Single Premium Annuity (New Money)

3% CREDITInternal Exchange Annuity (Old Money)

Why was this program developed?This program was designd to give our agents financial assistance towards purchasing leads or placing advertisments to promote New Era & Philadelphia American Med Supp products.

COM.LEADSR.2020 12.12.2019

SENIOR MARKETNEW ERA LIFE INSURANCE COMPANY

Medicare Supplement New Business Annualized Premium Cash Credit

110,000 + [ $600

100,000 - 109,999 [ $550

90,000 - 99,999 [ $500

80,000 - 89,999 [ $450

70,000 - 79,999 [ $400

60,000 - 69,999 [ $350

50,000 - 59,999 [ $300

40,000 - 49,999 [ $250

30,000 - 39,999 [ $200

20,000 - 29,999 [ $150

10,000 - 19,999 [ $100

0 - 9,999 [ $0

How The 2020 Lead Program WorksAgents earn cash credit based on the amount of Annualized Premium that is submitted and issued each calendar month.

Cash Credit Deposit ScheduleAgents will receive cash credit during the first five business days of the month following the calendar month cycle.

CASH CREDIT BREAKDOWN

Producers must be in good standing with Philadelphia American Life Insurance Company throughout the qualification period to receive the lead/cash credit. Philadelphia American Life Insurance Company reserves the right to withhold the bonus if persistency/experience and production levels do not meet a minimum acceptable level. The decision of

New Era Life Insurance Company on any interpretation of these rules shall be final and conclusive.

No registration necessary! If you earn the cash credit, you will receive it! • Credit will not be given for guarantee issue or conversion business

• If a policy is withdrawn, the credit given for that policy will be subtracted from your next payout