sri lanka prospectus revised 090812

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WITHPLYMOUTHUNIVERSITYPROSPECTUS 2012

Plymouth University - welcome from the Vice Chancellor 2

NSBM - welcome from the Chief Executive 4

Top green university 5

Royal seal of approval 6

Sri Lanka’s entrepreneurs of the future 7

Programmes

Accounting & Finance 9

Computing 11

International Management 13

Marketing 15

Logistics & Operations 17

Tourism & Hospitality 19

Opportunities with Plymouth University 21

CONTENTS

WELCOME

As President and Vice-Chancellor of Plymouth University, I am delighted to welcome you to this exciting and unique new educational partnership.

From 2012 students can enrol with NSBM and study for Plymouth degrees in a unique partnership that harnesses the very best of our two esteemed institutions. We are very pleased to be working together to deliver a bright – and sustainable future for our students. NSBM shares our passion for educational excellence, and delivering a first class student experience that puts sustainability at the heart of everything we do across research, education and campus operations.

Plymouth University is one of the top 10 UK modern universities in the world. And this year we received the Queen’s Anniversary Prize for Higher Education, the highest national honour that can be bestowed upon a University. We are leading the way in sustainability as the overall top performing ‘green’ University in Britain.

NSBM is a globally recognised leader in international education in Sri Lanka, forging strategic collaborations with some of the leading universities in the world. Committed to driving forward innovation and entrepreneurship, NSBM is playing a vital role in establishing the country as a vibrant knowledge economy.

Together, we have carefully selected a suite of subjects relevant to the Sri Lanka of today and into the future – we want our graduates to become your leaders of tomorrow.

Each degree will be delivered by our leading academics who will make up a ‘flying faculty team’, travelling to Sri Lanka to teach students in their third year. Our highly talented academics and staff are committed to providing the best educational experience through our partnership programme. And alongside NSBM’s excellent reputation and the unique campus vision here in Sri Lanka, this will become an exemplary model for trans-national education.

I look forward to seeing the success of our students with their studies and I have already marked in my diary the date of their graduation!

Professor Wendy Purcell Vice-Chancellor

“Together, we have carefully selected a suite of subjects relevant to the Sri Lanka of today and into the future – we want our graduates to become your leaders of tomorrow.”


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MESSAGE FROM THE CHIEF EXECUTIVE OFFICER

Welcome to the National School of Business Management. At NSBM we aim to introduce novelty and innovation to the field of higher education. NSBM, the degree school of NIBM offers academic programmes aimed at producing skilful graduates, who can uplift the performance of business and the economy. We always attempt to play a distinctive role in furthering the nation’s economic development.

Degree Programmes offered by NSBM are designed to cater for the requirements of the business community and the economy. We have invested in state-of-the-art learning facilities to provide our undergraduates with a new experience in learning and sharing knowledge. Our strategic plan for the next five years is establishing an array of academic programmes and facilities that will further strengthen our journey towards servicing the field of higher education.

Our Academic Departments consist of members with strong academic backgrounds, appropriately blended with industry experience. Extensive quality control procedures implemented will ensure the delivery of programmes at international standards. Long-term affiliations indubitably strengthens our capacity to offer world-class qualifications at NSBM.

We are inspired to redefine the field of higher education to deliver the promise of providing a conductive academic environment and a world of opportunities to shape the future of our next generation. I warmly invite you to join with us to experience the future of higher education.

Dr E. A. Weerasinghe Chief Executive Officer National School of Business Management

National School of Business Management has a dynamic and innovative agenda for the future and offers you a novel approach to learning with the perfect blend of technology and research to prepare you to face the challenges in the future…

EXPERIENCE THE FUTURE OF HIGHER EDUCATION

“We have invested in state-of-the-art learning facilities to provide our undergraduates with a new experience in learning and sharing knowledge.”

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TOP UK ‘GREEN’ UNIVERSITY

Plymouth University has been named as one of the UK’s top performing ‘green’ universities. Plymouth University shares NSBM’s vision to put sustainability at the heart of everything it does across research, education and campus operations at Sri Lanka’s first ever ‘University Green Town’ campus.

The annual People & Planet University Green League ranked Plymouth University second out of 145 univer-sities. The University retains the accolade of being the national UK league’s top overall performer since it began.

Building on its Fairtrade and ISO14000:1 status, the University is now entering into new territory with its winning ‘three way’ approach as it recognises that sustainability is not just about the environment, but also financial and social responsibility.

Sustainability synergies have been created across the University with cutting edge research enriching oper-ational strategies whether it is carbon management, food, travel or water. In turn, this is inspiring experi-ential learning opportunities with students playing a key role in conducting research.

The University has also launched a new sustainabil-ity research institute which will focus on ‘real world’ challenges including sustainable transport, interna-tional development, climate change and low carbon development, which British Climate Change Minister Greg Barker said would ‘cement Plymouth’s position as a leading centre for innovation and research.’

“We have a strong culture of partnership working – it is about students, staff and community working together across operations, research and the curriculum. We very much look forward to using our award winning sustainability expertise to help provide a first class student experience in Sri Lanka.”

ROYAL SEAL OF APPROVAL

Plymouth University has been ranked as one of the top 10 modern universities in the UK and one of the top 60 modern universities in the world according to a leading global university league table, ‘The Times Higher Top 100 under 50’.

This further builds on Plymouth University’s other recent national accolade when it was this year awarded the prestigious Queen’s Higher Anniversary Prize for Higher Education, the most esteemed award that can be bestowed upon a British University.

The University was awarded the prize in recognition of the global impact of its marine and maritime education and research.

Plymouth University President and Vice-Chancellor, Professor Wendy Purcell said: “Our distinctiveness, agility and focus on innovation, in terms of the real world student experience alongside world class research seeking solutions to the grand challenges of our future, means we are producing the leaders of tomorrow.

The university, which celebrates its 150th anniversary this year is also an award winning ‘Enterprise University’ and one of the top 40 research institutions in the UK.

“We are expert, spirited and deeply connected to our communities and look forward to working in partnership with NSBM to bring our world class student experience to Sri Lanka.”

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The unique education partnership builds on Plymouth’s leading reputation for delivering projects in Sri Lanka under the Prime Minister’s Initiative for International Education, in recognition of the UK’s position as a world leader for developing enterprise, innovation and creativity in graduates.

For two consecutive years, leading Plymouth University Business academics have helped deliver a programme of enterprise and employability with two of Sri Lanka’s top universities. The lectures and case-studies are presented by a mixed team of Plymouth and Sri Lankan staff and culminate in a highly successful inter-university residential business challenge event, ‘Sri Lanka Flux’.

The intensely competitive 2012 final involved around 60 graduates and 16 Sri Lankan business mentors. The students were set a real business challenge: to increase tourism revenues by making Sri Lanka a destination of choice for travellers.

Following the success of the 2011 inaugural event in Sri Lanka, in 2012 it was run as a residential event in a tourist hotel, giving the students excellent context and more time to plan their projects. Using techniques learned from creativity sessions delivered by leading Entrepreneurship and Innovation Management academics from Plymouth University Business School, they then had an opportunity to refine their ideas through a series of meetings with business experts.

Ideas ranged from training tourist guides and developing cultural villages, to offering home stay accommodation for travellers – and was won by the University of Kelaniya.

DEVELOPING SRI LANKA’S ENTREPRENEURS OF THE FUTURE

Plymouth University academic, Dr Dulekha Kasturiratne, who also recently carried out research for the UN into tea producing in Sri Lanka, said: “This project evidences Plymouth University’s expertise in enterprise and innovation and brought lasting benefits, both for the students and for Sri Lanka’s economy. Partnership initiatives such as these deliver an outstanding student learning experience in developing Sri Lanka’s entrepreneurs of tomorrow, deepening mutual understanding of entrepreneurial education within each country’s higher education system.”

Plymouth University has also been participating since 2008 in the British Council run Sri Lanka reality TV enterprise competition, Ideators. Marketing student Adam Pavey took part in Ideators 2012 and was one of the show’s most popular contestants attracting a large Sri Lankan following on FaceBook.

“Partnership initiatives such as these deliver an outstanding student learning experience in developing Sri Lanka’s entrepreneurs of tomorrow.”

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The programme aims to provide students with a comprehensive knowledge and understanding of accounting and finance theory and practice. In the 21st century, the role of the accountant has altered dramatically to meet the needs of economic change. Many of the major changes in accounting have been driven by internationalisation and this has led to a greater demand for the services of accountants and finance experts

“This degree programme is suitable for students with strong numerical skills who seek to develop a career in the professional world of Accounting and, or for anyone seeking to understand the true language of business - Money.”

ACCOUNTING & FINANCE

BSc (Honours) ACCOUNTING & FINANCE

LEARNING OUTCOMES

Year OneThe first year provides a grounding in the core disciplines of business combined with an introduction to accounting, ensuring a strong foundation for your degree. The course also features a range of personal development activities to enhance your job skills and help you to get the most out of your studies.

Year TwoThe second year focuses on the principal functional areas of accounting and finance, which will be developed further in the final year of study. You will also build your capability to undertake business and market research and study taxation.

Year ThreeIn the final year, you will study advanced modules in the three key disciplines of financial accounting, management accounting and financial management. You will consider risk assessment and planning in the study of Auditing, how to develop a company’s operations for competitive advantage and you will take an holistic perspective through exploring organisational strategy.

CAREER OPPORTUNITIES

As a graduate of BSc (Honours) Accounting and Finance you will be able to apply your skills in a variety of different careers. You will have the benefit of exemptions from some professional examinations of the main accountancy bodies. (Note below*)

The Accounting and Finance degree leads to careers as trainee professional accountants, auditors and general business managers.

The world of business is global, dynamic and fast-paced. Your degree will help you to prosper and succeed in an ever-changing business environment and play your part in developing the economy of the future.

* Note on Examination Exemptions This degree programme has been designed to ensure that graduates will be eligible for significant exemptions from the examinations of major worldwide professional accountancy bodies. The exact number of exemptions from the examinations of each professional accountancy body is subject to confirmation from each body.

After qualifying as a Chartered Accountant John worked in business, gaining practical experience before joining the academic world. He specialises in Management Accounting. He has extensive experience of running programmes with international partners and he is delighted to see students transforming their lives through academic success.

John BostonChartered Accountant (ICAEW) ACA; BA (Honours).Lecturer in Accounting

KEY INFORMATION

AWARD BSc (Honours) Accounting & Finance

DURATION 3 years

STRUCTURE Year one delivered by NSBM. Years two and three delivered by NSBM with Plymouth University.

ENTRY REQUIREMENTS Please contact NSBM for details.

CONTACT DETAILSWeb: www.nsbm.lkTelephone: (011) 544 5000

TUTOR PROFILE

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COMPUTING

BSc (Honours) Computer Networks This programme provides graduates with an understanding of current challenges and trends in the area of computer networks and equips them with the set of skills demanded by industry and required to set up, manage and troubleshoot current and future networks.

BSc (Honours) Computer Security The aim of this programme is to provide the graduates with an understanding of the current challenges and trends in the area of computer security and equip them with the required set of skills demanded by the industry and security needs of current and future IT infrastructures.

BSc Software Engineering The aim of this programme is to provide the graduates with an understanding of the current challenges and trends in the area of software engineering and development and equip them with the required set of skills demanded by the industry and needs and IT trends.

BSc (Honours) COMPUTER NETWORKSBSc (Honours) COMPUTER SECURITYBSc (Honours) SOFTWARE ENGINEERING

“Computing represents the core of a modern business, regardless of the activity area or size. As part of their operations, companies require an underlying software infrastructure, interconnecting their various systems through computer networks, which must remain secure and protected at all times.”

LEARNING OUTCOMES

Year OneThe first year establishes a strong framework in computing in order to provide fundamental background knowledge. The course also features a range of personal development activities to enhance your job skills and prepare you for your studies during the programme.

Year TwoThe second year develops your understanding in your specialist subject area (Computer Networks, Computer Security or Software Engineering) and links it with other relevant areas within the computing subject, covering the other specialist area topics as well as databases, and ethics – all critical issues as part of any IT infrastructure. You will also strengthen your project management and team work skills as part of a large scale group.

Year ThreeThe final year provides the required enhanced understanding and mastering the latest technologies in your chosen specialist area of study, with a focus on integrating these skills with current business needs and industry demands. A critical part of the final year is the project, which challenges and enhances design, development, and evaluation skills. This allows graduates to demonstrate the ability to undertake research and development projects within commercial environments.

CAREER OPPORTUNITIESBSc (Honours) Computer NetworksGraduates of the computer networks programme may pursue a career in network design, implementation, and management, but will also have the required knowledge to work in the areas of security, distributed systems, or web-based systems design and development.BSc (Honours) Computer SecurityA wide variety of career opportunities exists within the field of information security, with the marketplace for jobs increasing year on year. Indeed the demand for security professionals has historically outstripped many IT roles. The course places great emphasis on employability, through providing a holistic approach to information security and assurance and providing the inter-personal skills required for employment in a wide variety of roles including as a security engineer, consultant, or information security manager.BSc (Honours) Software EngineeringGraduates of the software engineering programme may pursue a career as a software developer or software architect, in areas ranging from networking and databases to complex business systems and IT-based infrastructures design and development.

Bogdan’s academic background is in computer networks. His research, teaching, and projects focus on networking and security. He’s been working extensively with international students at all levels, from undergraduate teaching to postgraduate research and supervision.

Dr Bogdan GhitaBEng (Honours), PhD MIEEE, FBCSAssociate Professor Computing

KEY INFORMATION

AWARD BSc (Honours) Computer NetworksBSc (Honours) Computer SecurityBSc (Honours) Software Engineering

DURATION 3 years




TUTOR PROFILE

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INTERNATIONAL MANAGEMENT

“In a globalising economy, an understanding of international business and trade will be critical to Sri Lankan graduates seeking a career in management. Our courses are designed to provide the essential knowledge and skills that graduates of tomorrow will need to succeed and prosper.”

BSc (Honours) INTERNATIONAL MANAGEMENT AND BUSINESS

This degree aims to develop your understanding of the major economic, political, business and cultural factors which affect the international business environment. You will gain a critical understanding of the key areas of business, and will apply your knowledge in an international context. Your degree will help you to prosper and succeed in an ever changing business environment and play your part in the economy of the future.

LEARNING OUTCOMES

Year OneThe first year provides a grounding in the core disciplines of business, ranging from marketing through to economics. The course also features a range of personal development activities to enhance your job skills and help you to get the most out of your studies.

Year TwoThe second year develops your understanding of international business alongside some of the principle functional areas of business. In addition, you will explore the issues of business ethics, entrepreneurship and innovation. You will also build your capability to undertake business and market research.

Year ThreeIn the final year, the course has a distinctiveInternational orientation. You will extend yourunderstanding of international management and, depending on your programme choice, examine specific contexts of critical importance to business and trade. You will take an holistic perspectivethrough exploring organisational strategy and willbring your knowledge right up-to-date by studyingemerging and contemporary topics in management.

CAREER OPPORTUNITIESDuring these courses, you will develop a number ofkey skills and attributes in high demand amongstemployers. These include critical analysis,communication, synthesis of information, problemsolving and commercial awareness. The degreeprogramme develops a broad knowledge of the keyareas of business and management and thereforeprovide a strong foundation for a management careeracross a range of organisational contexts includingthe private sector, government and NGOs. Theinternational perspective offered by the programmesensures that the knowledge and understanding gained will be relevant both in Sri Lanka and globally.

KEY INFORMATION

AWARD

BSc (Honours) International Management and Business

DURATION 3 years




TUTOR PROFILE

An active researcher, he has published widely in the fields of entrepreneurship and strategic management learning. He has recently worked with colleagues at two Universities in Colombo on a British Council project to develop entrepreneurship education in Sri Lankan.

Dr Jonathan LeanBA (Honours); PhD.Associate Professor of Strategic Management at Plymouth University and Associate Head of the School of Management

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We also offer a specialised degree in BSc (Honours) International Management and Trade

MARKETING

BSc (Honours) MARKETING MANAGEMENT

“Marketing is the driving force behind modern business and a topic that impacts upon everyone’s lives. A degree in Marketing with NSBM and Plymouth University will equip you with the required understanding, skills and competencies to succeed in this dynamic field and add value to any organisation.”

This degree course aims to develop the students understanding of how both business and Marketing Managers function. Marketing management is regularly faced with the need to analyse complex situations, develop a viable plan of action and pursue this plan to a successful conclusion. This course focuses on practice as well as theory.

LEARNING OUTCOMES

Year OneThe first year examines the core areas of marketing, providing a grounding in areas such as finance and economics. The course also features a range of personal development activities to enhance your job skills and prepare you for your studies during the programme.

Year TwoThe second year develops your understanding of marketing and international business even further and examines some of the principle functional areas of marketing. Other themes explored include buyer behaviour and relationships, advertising and new product development – all critical issues in our global economy which are vital for facing current challenges in the industry. You will also develop your ability to undertake business research and market analysis.

Year ThreeThe final year focuses on deeper analytical ability and further application of theory to practice. You will examine Corporate Strategy and Marketing Management in depth and explore key issues in analysing marketing problems faced by managers. You will take an holistic perspective through exploring corporate strategy and will bring your knowledge right up-to-date by studying current and contemporary topics in marketing and management.

CAREER OPPORTUNITIES

A Plymouth University Marketing degree opens up a range of exciting and rewarding career opportunities in all areas of marketing including marketing management, advertising and marketing research in multinational, small business and not-for-profit sectors. In addition to the good knowledge of marketing and business that you will obtain from the programme, the course also develops a number of key skills and attributes that will be attractive to employers and increase your employability. These include critical analysis, inter-personal communication, strategic thinking and commercial awareness.

KEY INFORMATION

AWARD BSc (Honours) Marketing Management

DURATION 3 years




Dr. Dulekha Kasturiratne is an Associate Professor in Marketing at Plymouth University Business School. She completed her Bachelors and Masters degrees in the UK including a PhD at Imperial College London, University of London. Her PhD won the Emerald/EFMD International Award for the Most Outstanding Doctoral Thesis in Marketing Strategy. Dr. Kasturiratne was a UK examiner for the Chartered Institute of Marketing (CIM) for a number of years. She has worked as a consultant for the Food and Agriculture Organisation (FAO) of the United Nations (UN) and the Ford Foundation on a number of projects using cases from the Sri Lankan tea industry and dairy industry. She has published in top international journals and is an advocate of research informed teaching. She brings her experience back to the class room to benefit the students and add value to their learning experience.

Dr. Dulekha Kasturiratne PhD., MSc., BSc., FHEA Associate Professor in Marketing

TUTOR PROFILE

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We also offer a specialised degree inBSc (Honours) International Marketing

LOGISTICS AND OPERATIONS

BSc (Honours) LOGISTICS AND OPERATIONS MANAGEMENT

This programme aims to provide critical and comprehensive understanding of logistics techniques, operations and strategies. It also imparts an understanding of complex logistics environment and the ability to develop problem solving skills for complex trading environments. It covers related and wider business areas with the aim to enhance students’ critical thinking and analytical capability on the subject and apply them in the domestic and international contexts.

Dr (Capt) Syamantak Bhattacharya started his professional career in the maritime industry. For over 15 years he sailed around the world on oil tankers during which period for four years he commanded large tankers and also worked as a marine manager in a Shipping company in Singapore where he was in charge of a fleet of ships. Subsequent to that in 2004 Syamantak moved to Cardiff University to conduct his doctoral research on the impact of maritime regulation on shipboard health and safety management. Since 2008 he has been affiliated to Plymouth University involved in teaching subjects on Shipping with particular emphasis on Port Management and intermodalism within the programmes on supply chain management. He is also actively involved in research, managing academic programmes and project work. Syamantak brings a unique combination of research and industry experience into his programmes and classroom teaching.

Professor Syamantak Bhattacharya PhD, Master Mariner, MNI Associated Professor International Shipping and Port Management

KEY INFORMATION

AWARD BSc (Honours) Logistics and Operations Management

DURATION 3 years




TUTOR PROFILE

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We also offer specialised degrees in: BSc (Honours) Purchasing and Supply Chain Management

BSc (Honours) Supply Chain Management and Shipping

LEARNING OUTCOMES

Year OneDuring the first year students are introduced to two main building blocks of the programme, logistics and shipping. For a better appreciation of these specialised programmes they are also provided grounding in core business disciplines, such as Economics, Finance and Accounting. In addition it also introduces students to some key global, ethical and organisational responsibility issues and begin to prepare them for the world of work.

Year TwoIn the second year students are required to build on their knowledge from the first year. The modules are aimed at further developing students’ understanding of the core areas of supply chain management, logistics and operations while also exploring more critical issues in the world of business including human resource management and internationalisation of business, trade and market. The students also study a research methodology module to learn business research and market analysis.

Year ThreeIn the final year, students are taught specialised modules on supply chain and operations with distinctive focus on their area of specialism. With the help of case studies and examples from around the world, they are encouraged to take a wider perspective to the subject in the current business context. The style of teaching also persuades students to develop a critical understanding of the subject and thus prepares them for the job market in this growing business field.

CAREER OPPORTUNITIESThis programme offers the students opportunities to enter into mid-level careers in their areas of specialism. It opens up possibilities in the domestic work sector as well as equips students to compete in the global job market in their chosen field.

TOURISM & HOSPITALITY

BSc (Honours) EVENTS, TOURISM & HOSPITALITY MANAGEMENT

“ Studying for a career in the fast-paced world of tourism, hospitality or events provides the opportunity to develop the knowledge and skills to work and thrive in this growing international sector. These programmes are best suited to those who are able to manage people and see projects through to completion.”

Events, tourism and hospitality form the core components and growth areas within the service sector. This combined degree provides scope for students to develop a wide range of knowledge and expertise in the events, tourism and hospitality industries. Combining the theoretical with the practical, the programme equips students to understand the challenges facing the sector, and the skills to overcome them.

BSc (Honours) Events, Tourism & Hospitality Management

LEARNING OUTCOMESYear One The first year introduces students to the various components of the service sector through key modules of: Introduction to Events; Food and Drink Operations; The Tourism Industry; Front Office and Facilities Operations; Personal Development and World of Business.

Year Two In year two students further their knowledge and develop skills through a range of core modules. Business and Market Research equips students with the skills required to engage in both academic and business research.

Year ThreeIn the final year, students further develop their research and critical skills and undertake an Honours Project, which provides an opportunity to pursue a specific interest through a significant research-based exercise.

CAREER OPPORTUNITIESExciting opportunities for graduates are available, domestically and internationally, to work within a variety of areas within the event, tourism and hospitality industries. These include: managing events, employment in hotels and casinos, working with specialist tour operators, tourism organisations, or other service sector providers.

KEY INFORMATION

AWARD BSc (Honours) Events, Tourism & Hospitality Management

DURATION 3 years




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We also offer specialised degrees in: BSc (Honours) Tourism Management

BSc (Honours) Hospitality Management

Steve’s academic background began as an applied anthropologist specialising in tourism development. As he travelled and taught in a several countries, he later took an interest in hospitality and events management, where his focus remains on how to maximise the visitor experience.

Professor Steve Butts PhD, MA, BSc, F.SfAA

Associate Head: School of Tourism & Hospitality

TUTOR PROFILE

OPPORTUNITIES WITH PLYMOUTH UNIVERSITY

FINAL YEAR OF STUDY IN THE UK Excitingly, for students of the programmes in Sri Lanka on the Plymouth pathways, they will also be eligible to take their final year of study in the UK (subject to UK International fees, Visa regulations and suitable academic progression).

SUMMER SCHOOL Plymouth University offers a range of summer school opportunities in Plymouth to improve language proficiency and gain a deeper insight into the UK academic culture. These summer school opportunities range from 2 to 12 weeks and are open to NSBM students at an additional cost.

DISCOVER MOREFor further information callNSBM on +94 (11) 544 5000or visit www.nsbm.lkNo. 309, High Level Road, Colombo 05

Or follow us on twitter.com/plymuni or www.facebook.com/NSBMwithPlymUni

This publication went to print August 2012 – which may be more than two years before the start of your course. Every effort has been made to ensure the accuracy of the information in this publication. However, as our courses and services are regularly reviewed and updated, some details may change.

The University is committed to the promotion of equality and diversity. If you require this publication in an alternative format, please contact us on the number above.


WITHPLYMOUTHUNIVERSITY

sri lanka prospectus revised 090812

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