srini data monetization
TRANSCRIPT
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Monetizing Big Data
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Major Events Tens of Thousands of Spectators Millions TV Viewers
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Monetizing Telecom Data – Super Bowl 50
Collect mobile data to know where fans stayed and visited
Use data to plan for future staffing & parking needs, traffic patterns and areas to improve
San Jose city bought the mobile user data who attended the super bowl 50
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Company
Mobile, Credit Card, Facebook, Twitter
Cable & TV Channels
User
Millions of TV Viewers, Thousands of Spectators
Partner
Airlines, Hotels, Event Organizers,
City Planners
Data
Free Product / Service
Data
Money
4
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Data Monetization Definition
Get new revenue by selling the aggregated & anonymized data or its digestible insights
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Monetizing Financial Data
Equifax • Consumer credit rating company
• Collects data from 820 million consumers
New Revenue Source • Sells target consumer list to marketing firms
• Sells data to financial services to make marketing decisions
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Monetizing Retail Data
84.51 • Collects POS sales data for loyalty customers
• Analyze customer value and sales
New Revenue Source • Sells product insight to CPGs like P&G,
Budweiser, Doritos etc
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Sources for Data Monetization
Smart Phones
LinkedIn Net Browsing facebook
Credit Card Shopping Cart
Telematics
TV Viewers
Samples of customer usage
or interaction data
Prescription
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Industries with Valuable Insights
• Customer Analytics
• Market Analytics
• Product Analytics
• Patient Analytics
• Location Analytics
Finance Retail Telecom
Auto Health Care Utilities
Media Insurance Transportation
Tourism
Hospitality
Airlines …
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Data as a Service
Deliver real-time location based offers
• Helps connecting with customers across marketing and sales
• know more about who your customers are, what they do, where they go, and what they buy
• Marketers, sales professionals, and research/insight teams can integrate better for a competitive advantage
• Heineken, Kellog’s, Intel, Equifax, Place IQ are their customers.
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Aali, I understand you are booked all day. Please free to join if you have a break.
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Deliver Location Based offers
Big Telecom in Turkey
• Manage over 35 million customers and 1.5 billion events daily
• Deliver location-based offers and services to subscribers
• Detect fraudulent pre-paid calling card transactions
• Deployed Oracle Exadata, Oracle Advanced Analytics ,Oracle Data Integrator, Oracle Stream Explorer
Mobile Offer Service
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Product Analytics to CPG Companies
• Able to run queries against the entire data set, rather than sample.
• Query time down from days to minutes
• Deployed Oracle Exadata and Oracle Big Data Appliance
“the ability to get that answer, get that insight within minutes rather than days is quite impactful to a business.” – Yael Cosset, CIO, 84.51
Product Insight Service
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Addressable TV Ad Service
Deliver real-time Viewing Analytics
• 3 million TV customers, 17 million mobile customers
• Real-Time analytics to analyze TV usage and TV audience
• Split second recommendations to television viewers and create audience segment.
• Deployed Oracle Exadata, Oracle Big Data Appliance, Oracle Exalogic
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Location Insight Service
Deliver Location Analysis
Telecom Company
• Manage over 17 million customers.
• Identifies locations for companies to start their new branches.
• Recommends next best POI to expand their business.
• Deployed Oracle Exadata, Big Data Appliance, Big Data Discovery, Big Data SQL, ODI, OBIEE
EXPERIMENT
ANALYZE
& ACT
COLLECT
MANAGE
Ingest mobile, finance, device, utility usage, social, viewing data.
Integrate customer interaction data with existing enterprise data
Create Data Services, Build Apps or sell digestible Insights
Explore all data for monetization attributes & Innovation Apps.
* Bundled with other Cloud Services
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Data Monetization with Oracle Cloud Platform for Big Data