Ssk 1204Ssk 1204project n°2project n°2

Ssk 1204Ssk 1204project n°2project n°2

The “Genius” penThe “Genius” pen

Team identification

The Geniuses

the team members

Houda

Jihad Youssef Yassine

Team values• Hard work.• Punctality. • Respect of each others.• To get good result you should

provide good work.

Team approach to the assigned topic and task

• Theme: Innovation, Creation and Design

• Topic: The Genius Pen• Assignment: Creating

and designing a multifunctional pen in terms of usefulness and cost effectiveness.

methods/strategies used to address the assignment

• Data gathering– Internet documents– Interviews and surveys

• Analysis– Sampling data in charts and tables

• Discussion– Developing the results

• Conclusion– A critical syntesis of the results– Come out with the final product

Outline• part1: the history of pens• part2:description & design• part3:market study• part4: comparison of the genius

pen with other pens

Part1: the history of pens

History of the Pen

• 1702 First known fountain pen invented by a Frenchmen named M. Bion.

• 1834 John Jacob Parker’s Pen impractical due to trouble of ink flow and drop.

• Designing a tinny tube of hard rubber filled with ink and attach a metal piece at the base of it.

History of the Pen

• Invention in 1884 by Lewis Waterman that carry own reservoir of ink.

• The idea was to include a hole in the metal piece ‘nib’ and break the feeding system in three parts

Parts of the Pen

• Nib: in contact with the paper.

• Feed:Controls the flow of the ink from the reservoir.

• Section: holds the nib and feed together and attach them to the ink reservoir

Improvements

• In 1915, Design a sac ink made from rubber to hold ink for self filling.

• Re-filling by pressurizing the reservoir in an ink bottle so that air is replaced with ink.

• In 1950, invention of pre-filled plastic ink container for easiest and cleaner use.

Ball Point Pen• Early 1800s: The invention of integrated

ink reservoir for pens• 1884: Waterman designed the first

usable pen in the history• 1938: the invention of the first ball point

pen by the brothers Biro from Hungary. It was a big success since it holds ink for a long period of time without refilling it.

• 1945: Reynolds an American businessman copied the invention and begun to sellit in the US. Big success in the history.

Description & design

THIS IS WHAT THE PEN WILL BE LIKE

THE SCHEMA IN DETAIL

A ROLLER

A RECORDER

A PEN

A PEN CHARPENER

A LAZER

CARTRIDGE

COLOR SCHEMA

THE FIRST PART OF THE PEN WILL CONTAIN A RECORDER AND A ROLLER AND HERE IS HOW THESE ELEMENTS WILL BE DISPOSED

IN THE SECOND PART WE CAN SEE HOW THE PENCIEL AND THE PEN SHARPENER WILL BE PUT ON THE GENIUS PEN

THE GENIUSES DECIDED TO ADD THIS LAZER USEFUL FOR PRESENTATIONS

3D Version

THE MARKET STUDY OF THE GENIUS PEN

New product development strategy

• Market segmentation AUI• Market targeting students &

teachers• Market positioning The need of a

new product that satisfies the consumers

• Business analysis The cost and The price of the Genius pen

• Test marketing testing the product & making advertisement

Market targeting

• Students & teachers at AUI use different materials concerning studies

• The chart show the use of students of 5 items included in the Genius pen depending on the results of the survey

0%

20%

40%

60%

80%

100%

Pen Pencil Cutpencil

Eraser Roller

Market positioning

• Students & Teachers stated that they loose their materials frequently

• As a result, the Geniuses thought of the Genius pen that satisfies their needs

The lost of items

60%

68%40%

32%

38% Pen

Pencil

Cut pencil

Eraser

Roller

Business Analysis

• Defining the cost and benefits of the Genius pen, we chose the cost-based pricing method.

• This method consist on: • Total project cost + Standard

markup for profit

Pricing

Test Marketing

•After defining the target, the position and the price, it comes the step of testing the product and starting selling it.

•For financial concern, our market study stops here.

Comparaision between our pens and other

ones (Showing other pens to compare them with our

genius pen to show the usefulness of ours.)

Nothing to signal

Is there any competitive

pens

The degital voice pen recorder

• This pen is able to record voices. For example: during the meetings and encounters.

• But our pen contain the same function, plus other ones at the same time.

Pen style laser pointer

• This pen contain a Visible laser Diode. It can be used during presentation to point details for example.

• But our pen also contain a suitable professional laser.

Pen with sharp tools

• We can add to this pen many kind of tools like: cutting blade, saw or even stainless steel file.

• But this tools are really unsafe for the students and can be very dangerous if they are not used in an appropriate way.

Digital FM Radio Pen• This pen features

digital searching of stations for clear reception.

• However, this pen is just for entertainment, so not really useful for the students.

Conclusion

• So from all the precedent compatative pens. Our Genius pen is really the ideal one because it containes this 7 functions: pen, pencil, roller, eraser, recorder, laser and pen sharping. Furthermore, this pen is not a toy to play with it, but it has fucntions that can help the student for his\her academic studies.

Interviews

References • http://inventors.about.com/library/weekly/aa1

00897.htm• http://inventors.about.com/library/weekly/aa1

01697.htm• http://www.lienkai.com.tw/mainLP-05.htm• http://www.geekpens.com/fmradio.html• http://www.havegadgets.com/electronic-gadg

ets/digital-voice-recorder.php

Our website: http://stud.alakhawayn.ma/~011A375421/ssk1204.htm

Thank you for your attention

Have a good vacation