st. andrew's market: 2009 wrapup

14
Historic St. Andrew’s Historic St. Andrew’s MyMarket MyMarket Our Inaugural Year

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A presentation to the other Toronto-area MyMarket organizers and the great farmers who bring their wares to market, at a wrap-up meeting to discuss and celebrate the 2009 season.

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Page 1: St. Andrew's Market: 2009 Wrapup

Historic St. Andrew’s MyMarketHistoric St. Andrew’s MyMarketOur Inaugural Year

Page 2: St. Andrew's Market: 2009 Wrapup

The Original St. Andrew’s The Original St. Andrew’s Market, 1837-1932Market, 1837-19321837: Land set aside for market1850: Market buildings completed1860: Fire destroys buildings1873: Market rebuilt1900: Most market stalls empty1932: Demolished

Page 3: St. Andrew's Market: 2009 Wrapup

Resurrecting St. Andrew’s Resurrecting St. Andrew’s Market in 2009Market in 2009 A conversation in our community garden Small working group formed (Fall 2008) Meeting with Councillor Vaughn’s office Meeting with Bob Chorney and farmers

(January 2009) Community meeting (April 2009) Volunteers organized for promotion and on-

site support

Page 4: St. Andrew's Market: 2009 Wrapup

More Than 25 VolunteersMore Than 25 Volunteers

Page 5: St. Andrew's Market: 2009 Wrapup

Opening Day: June 6Opening Day: June 6thth

Page 6: St. Andrew's Market: 2009 Wrapup

Grand Opening: June 27Grand Opening: June 27thth

Page 7: St. Andrew's Market: 2009 Wrapup

Our FarmersOur Farmers

Bees Universe Bosco Farms O.K. Farms Cedar Creek Farm Godelie Family

Farm Jay Thoman

Kind Organics Loffredo Fruit

Farms Monckton Organic

Farm & Bakery Thames River

Melons VanHart Farm

Page 8: St. Andrew's Market: 2009 Wrapup

Bounty from the LandBounty from the Land

Page 9: St. Andrew's Market: 2009 Wrapup

Cooking at the MarketCooking at the Market

Crostini (George Brown) Tomatoes (Tutti Matti) Peaches (Ultra) Apples and Cheese (Leslieville Cheese) Thai Soups (George Brown) Argentinean (Arepa) Soup/farmer appreciation day (Rodney’s)

Page 10: St. Andrew's Market: 2009 Wrapup

Chefs and CookingChefs and Cooking

Page 11: St. Andrew's Market: 2009 Wrapup

Marketing the MarketMarketing the Market

Email newsletter Event card mailings Sandwich boards Banners at site Posters in local

businesses and condos

Facebook group and event listings

Flickr photo pool Blog posts Twitter

Page 12: St. Andrew's Market: 2009 Wrapup

An Essential Part of the An Essential Part of the NeighbourhoodNeighbourhoodCatchment area of 11,000 householdsAccess to farm-fresh foods for urban

dwellersSymbiotic relationship with local-

themed restaurantsCommunity gathering

place5,755 visitors in 2009

Page 13: St. Andrew's Market: 2009 Wrapup

What We Want for 2010What We Want for 2010

All of our great farmers back!Meat, eggs and cheese to provide a

complete shopping experienceUpdates of what’s fresh each weekMore cooking demos and live musicStart our marketing efforts earlier

Page 14: St. Andrew's Market: 2009 Wrapup

See You Next Year!See You Next Year!