City of St. Helens, Oregon Tourism Committee May 8, 2014

AGENDA

Call Meeting to Order

Visitors address the Committee

Approval of Minutes

Review of Revenues

Tourism Director Monthly Briefing

Event Strategy Update

Other Business

Next Regular Meeting: June 12, 2014

Adjournment

Visitors Address Committee

Approval of Minutes

Tourism Committee Applicant Interviews

Review of Revenues

Tourism Director Monthly Briefing

Sponsorships UpdatePUD $2,500 $1,750 to 13 NightsGreenbrier $2,000Gunderson $2,000Grand Ronde $8,000Jordan Ramis $ 500 $ 150 to 13 NightsYoPlace $2,000 Crater Lake Spirits $15,000 trade Widmer 5000 $ 1,000 to 13 Nights Columbia River Honda pending Walmart pending CCT pending Burgerville pending Cascades Tissue pending Renewal by Anderson pending Centerlogic pending Kobos Coffee pending Skinny and Chubs pending Comcast pending

Corn Hole & Country-con: May 17-18

Fourth of July Celebration: July 4th

Busker Circus at the River: July 5

Maritime Heritage Festival July 25-27

Professional Disc Golf Association World Championship: August 12-16

Wind & Water Festival: Labor Day Weekend

Spirit of Halloweentown: October

Ritchie Bros Auctions: Winter 2015/TBD

OVERVIEW• Seeking 250 attendees per day• At the Old School & Old Town• Eight top country bands• $25 one day pass/$40 two day pass• Kids one day pass $10/$15 two day pass• Corn Hole throwing contest

MARKETINGPosters, counter cards300 from Portland, Longview, Kalama ,St. Helens, Scappoose, Rainier. Storefronts and western storesCalendars on KOIN, KATU, KGW, Willamette WeekPDX Pipeline, Portland Events, Travel Oregon, Travel Portland, Portland Western Bloggers, KPTV. The Mercury400 Cornhole groups statewide including major colleges

RADIO• ALPHA Broadcasting THE BULL• On-air contests, morning show, 2 weeks of radio

spots, web ads, Facebook, Twitter and live remote on May 17

• KGW.com & Events Calendar

BILLBOARDHwy 30 and Commercial

SOCIAL MEDIAFacebook on City site, plus all 8 of the bands664 likes, 11,000+ hits

CONTESTS & PROMOTIONSFacebook, radio, Groupon and others

Met on April 4 with Ritchie Brothers

Next steps: Field trip to Ritchie Bros. North American Offices for upcoming auction on May 30th

When? March 2015Conference on Domestic Violence and Outreach in Rural Areas 100-200 attendees from throughout Oregon attendMeeting scheduled for week of May 12

LCI 713 & Waterfront Redevelopment Update

NEW MATERIALS

Welcome package including online flipbook and printed insert for various events in development. Goal to launch is May-June.

Created new haunted brochure for Ghost Convention and Chamber Visitor Center.

Other Tourism Business

Next Meeting: June 12, 2014