stages of seo maturity that will fire up your revenue results
DESCRIPTION
Presented by: Seth Besmertnik, CEO, Conductor Thursday, February 3, 2011 Digital Marketing Forum 2011 Seth's presentation explains how growth in SEO is not something you can implement all in one program, and organizations who have tried to do that have more often than not failed. In this presentation, you'll discover the 5 Stages of SEO maturity — the unique stages that companies go through on their way to being natural search leaders. SEO Maturity Assessment Evaluates your SEO strength across 4 key areas: Strategy & Buy-in Process Definition, Automation, & Systems Keyword Management Results, Reporting & Metrics SEO Maturity Cycle Worksheet Helps you quickly see where you stand and where you need focus in the 5 stages of SEO maturity. 4Q Share of Search Report Template Illustrates your progress against competitors by graphing each of your domains' visibility for your most important keywords over four quarters. SEO Performance Profiler Automatically sorts your keyword portfolio into 5 Visibility Zones based on their click through rates. SEO ROI Calculator Calculates return on total SEO investment for B2C, B2B and Publisher business types. To download the resources above please visit: http://www.conductor.com/resource-center/presentations/scaling-organic-search-business-seo-marketing-cloudTRANSCRIPT
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New To You: 5 Stages of SEO Maturity That Will Fire Up Your Revenue Results
conductor.com/DMF2011
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“The success of Searchlight is based on a combination of the people, the technology and the results. “ - Stefan Heeke, Siemens
About Conductor
Over 100 leading brands rely on Conductor
75+ employees, with backgrounds from Google, Yahoo & MSN
Most widely used SEO platform
Optimizing several billions worth of SEO revenue
conductor.com/DMF2011
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Tried SEO, Marginal Success The Rise of Paid
Search – companies focused hard here
Major Opportunity
PPC SEO
Recession – maxed out paid
SEO as the next major frontier
Market Evolution 2005 - Present
conductor.com/DMF2011
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4.Scale
5.Compete
3.Measure
2.Invest
1.Try
conductor.com/DMF2011
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Five Stage of SEO Maturity
conductor.com/DMF2011
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Five Stage of SEO Maturity
conductor.com/DMF2011
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92% of traffic comes from page 1 Striking Distance
Budget
Strategy
Metrics
conductor.com/DMF2011
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Tracking Rank & Traffic Worksheet
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STRIKING ZONE KEYWORDS
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Five Stage of SEO Maturity
conductor.com/DMF2011
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Expand Keyword Expansion
Budget
Strategy
Metrics
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KEYWORD EXPANSION
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OR
IMPORTANCE OF SEO TECHNOLOGY
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SETTING SEO EXPECTATIONS
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Five Stage of SEO Maturity
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THE BOSS WANTS TO SEE ROI
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Tie SEO Metrics to Business Metrics Warning! Measure now or lose investment
Budget
Strategy
Metrics
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SEO ROI worksheet
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Five Stage of SEO Maturity
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Organize and Prioritize Make all keywords winners
Budget
Strategy
Metrics
conductor.com/DMF2011
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BUILD AN SEO TEAM
I’m the Link
Builder
I’m the Content Writer
I’m the Keyword Jockey
I’m the Strategist/
Analyst
I’m the Project
Manager
conductor.com/DMF2011
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Five Stage of SEO Maturity
conductor.com/DMF2011
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CRUSH THE COMPETITION SEO is a Zero Sum Game
Budget
Strategy
Metrics
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Create Internal Competition
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Quarterly SEO market share worksheet
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Download All Todays Material From conductor.com/DMF2011
Got a Question?
Twitter @besmertnik or
Call 1.888.9CONDUCT
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