standardization of new product introductions to achieve

95
Standardization of New Product Introductions to Achieve Zero Defect Lines by William Geoffrey Winegar B.S. Chemical Engineering, University of California, Berkeley, 2015 Submitted to the Civil and Environmental Engineering Department and the MIT Sloan School of Management in Partial Fulfillment of the Requirements for the Degrees of Master of Science in Civil and Environmental Engineering and Master of Business Administration in conjunction with the Leaders for Global Operations Program at the MASSACHUSETTS INSTITUTE OF TECHNOLOGY May 2020 © 2020 William Geoffrey Winegar. All rights reserved. The author hereby grants to MIT permission to reproduce and to distribute publicly paper and electronic copies of this thesis document in whole or in part in any medium now known or hereafter created Signature of Author MIT Department of Civil and Environmental Engineering, MIT Sloan School of Management May 8, 2020 Certified by David Simchi-Levi, Thesis Supervisor Professor of Civil and Environmental Engineering at MIT Certified by Retsef Levi, Thesis Supervisor J. Spencer Standish (1945) Professor of Operations Management at MIT Sloan Accepted by Colette L. Heald, Professor of Civil and Environmental Engineering Chair, Graduate Program Committee Accepted by Maura Herson, Assistant Dean, MBA Program MIT Sloan School of Management

Upload: others

Post on 26-Apr-2022

2 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: Standardization of New Product Introductions to Achieve

Standardization of New Product Introductions to Achieve Zero Defect Lines

by

William Geoffrey Winegar

B.S. Chemical Engineering, University of California, Berkeley, 2015

Submitted to the Civil and Environmental Engineering Department and the MIT Sloan School of

Management in Partial Fulfillment of the Requirements for the Degrees of

Master of Science in Civil and Environmental Engineering

and

Master of Business Administration

in conjunction with the Leaders for Global Operations Program at the

MASSACHUSETTS INSTITUTE OF TECHNOLOGY

May 2020

© 2020 William Geoffrey Winegar. All rights reserved.

The author hereby grants to MIT permission to reproduce and to distribute publicly paper and

electronic copies of this thesis document in whole or in part in any medium now known or

hereafter created

Signature of Author

MIT Department of Civil and Environmental Engineering, MIT Sloan School of Management

May 8, 2020

Certified by

David Simchi-Levi, Thesis Supervisor

Professor of Civil and Environmental Engineering at MIT

Certified by

Retsef Levi, Thesis Supervisor

J. Spencer Standish (1945) Professor of Operations Management at MIT Sloan

Accepted by

Colette L. Heald, Professor of Civil and Environmental Engineering

Chair, Graduate Program Committee

Accepted by

Maura Herson, Assistant Dean, MBA Program

MIT Sloan School of Management

Page 2: Standardization of New Product Introductions to Achieve

2

This page intentionally left blank.

.

Page 3: Standardization of New Product Introductions to Achieve

3

Standardization of New Product Introductions to Achieve Zero Defect Lines

by

William Geoffrey Winegar

Submitted to the MIT Sloan School of Management and the MIT Department of Civil and

Environmental Engineering on May 8, 2020 in Partial Fulfillment of the Requirements for the

Degrees of Master of Science in Civil and Environmental Engineering and Master of Business

Administration.

Abstract Consistently high quality is important to any manufacturing environment, and especially so when

operating in the highly regulated medical space, which typically targets zero defects in products

serving patients. The New Product Introduction (NPI) process is a complex one, with many

potential failure modes than can result in unanticipated costs, delays, and defective products.

This project sought to streamline the NPI process through achieving three main objectives. First,

NPI tools, processes, and checklists in current use were characterized. Second, insights for

improving the NPI process were collected. Third, a new playbook was introduced to improve a

specific aspect of the NPI process. Finally, recommendations were provided to direct future areas

for potential improvement.

While many of the tools in use were useful project management aids, recurring issues were

identified, particularly at the front end of NPIs. A due diligence checklist was developed to

structurally align the different parties involved with NPIs, facilitate communication, organize

information, and increase the effectiveness of decision-making. This checklist was implemented

using i- nexus, a software-based project management tool.

This paper is focused on the manufacturing environment within Flex Inc.’s medical

manufacturing division. However, this paper also discusses the relevance of checklists and other

tools outside of this context. Project management environments in which these tools could

improve quality, timeline, financial, and customer service outcomes are explored as potential

areas for additional future work.

Thesis Supervisor: Retsef Levi

Title: J. Spencer Standish (1945) Professor of Operations Management

Thesis Supervisor: David Simchi-Levi

Title: Professor of Civil and Environmental Engineering

Page 4: Standardization of New Product Introductions to Achieve

4

This page intentionally left blank.

.

Page 5: Standardization of New Product Introductions to Achieve

5

Acknowledgements

I would like to acknowledge my MIT faculty advisors, Professors Retsef Levi and David Simchi-

Levi, for all the support they have given me. They were extremely helpful in advising me as I

developed the scope, methods, analysis, and final development of this thesis.

I would also like to thank everyone at Flex for their guidance during my thesis development. My

supervisor, Stefan Osswald, was an incredible help and mentor throughout my project. Tim

Howell was instrumental in getting me settled in at Flex. I’d also like to thank Alejandro Leyva

and the entire PM team at the Tijuana site for their friendship throughout my time at Flex. Plus, I

never would have found the best tacos in Tijuana without Juan.

I’d also like to thank the staff and my classmates in the Leaders for Global Operations program

for their friendship, support, and advice. Finally, I would like to express my deepest thanks for

my family – my sister Allegra, my parents Brad and Suellen, and my wife Angela. Without them

I most certainly would not have made it to MIT, let alone produced this thesis.

Page 6: Standardization of New Product Introductions to Achieve

6

This page intentionally left blank.

Page 7: Standardization of New Product Introductions to Achieve

7

Table of Contents

Abstract ......................................................................................................................................................... 3

Acknowledgements ....................................................................................................................................... 5

Table of Contents .......................................................................................................................................... 7

List of Figures ................................................................................................................................................ 9

1 Introduction ........................................................................................................................................ 13

1.1. Company Background and Project Context ................................................................................ 13

1.2. Project Motivation – NPIs in the Medical Device Industry ......................................................... 15

1.2.1. New Product Introductions ................................................................................................. 15

1.2.2. Quality in The Medical Industry .......................................................................................... 15

1.2.3. Flex’s Medical NPIs .............................................................................................................. 16

1.3. The Tijuana Site ........................................................................................................................... 17

1.4. Problem Definition ...................................................................................................................... 18

1.5. Hypotheses, Approaches, and Results ........................................................................................ 19

2 Literature Review ................................................................................................................................ 20

2.1. Introduction ................................................................................................................................ 20

2.2. Industry Standards for NPIs ........................................................................................................ 20

2.3. NPI Tools and Resources ............................................................................................................. 21

2.4. Cost versus Quality Trade-off ...................................................................................................... 24

2.5. Common Failure Modes .............................................................................................................. 27

3 Current State of NPIs at Flex ............................................................................................................... 28

3.1. Introduction ................................................................................................................................ 28

3.2. The NPI Process at Flex ............................................................................................................... 28

3.2.1. Program Management at Flex ............................................................................................ 29

3.2.2. NPI Types at Flex ................................................................................................................. 29

3.3. Flex NPI Tools .............................................................................................................................. 30

3.3.1. RASCI Charts ........................................................................................................................ 30

3.3.2. SHIELD ................................................................................................................................. 31

3.4. Research Approach ..................................................................................................................... 34

3.4.1. Interviews ............................................................................................................................ 35

3.4.2. Survey .................................................................................................................................. 36

Page 8: Standardization of New Product Introductions to Achieve

8

3.5. Analysis of Current State ............................................................................................................. 40

3.5.1. Interview Results ................................................................................................................. 40

3.5.2. Survey Results ..................................................................................................................... 41

NPI Issues ............................................................................................................................................ 41

3.5.3. Quote versus Actual ............................................................................................................ 46

4 Implementation and Results ............................................................................................................... 47

4.1. Introduction ................................................................................................................................ 47

4.2. NPI Due Diligence Checklist ........................................................................................................ 48

4.2.1. General Program Information ............................................................................................. 48

4.2.2. Process Development ......................................................................................................... 50

4.2.3. Materials, Equipment, and Logistics ................................................................................... 52

4.2.4. Resource Availability ........................................................................................................... 53

4.2.5. Design Handoff .................................................................................................................... 54

4.3. Checklist Implementation: Software Tool Evaluation ................................................................. 54

4.3.1. I-Nexus ................................................................................................................................ 55

4.4. Pilot Implementation .................................................................................................................. 57

4.5. Evaluation Criteria ....................................................................................................................... 57

4.5.1. Feedback Collection ............................................................................................................ 58

4.6. Future Metrics Outline ................................................................................................................ 59

5 Conclusions ......................................................................................................................................... 64

5.1. Review of the NPI Process .......................................................................................................... 64

5.2. Future Work ................................................................................................................................ 64

5.2.1. Status of Implementation and Expected Next Steps .......................................................... 64

5.2.2. Recommendations for Future Implementation at Flex ...................................................... 64

5.2.3. Continuous Improvement Opportunities ........................................................................... 65

5.3. Applicability Beyond Flex ............................................................................................................ 66

6 Bibliography ........................................................................................................................................ 67

Appendix 1: NPI Exploration Survey Questionnaire ................................................................................... 70

Appendix 2: NPI Checklist ........................................................................................................................... 84

Appendix 3: NPI Due Diligence Checklist Feedback Form .......................................................................... 95

Page 9: Standardization of New Product Introductions to Achieve

9

List of Figures

Figure 1. Flex’s organizational structure ...................................................................................... 15

Figure 2. Microsoft Project Instance [8] ....................................................................................... 22

Figure 3. Agile PLM Instance – General Part Management [9] ................................................... 23

Figure 4. Agile PLM Instance – Specific Part Management [9] ................................................... 24

Figure 5. Cost of Quality Curve[12] ............................................................................................. 25

Figure 6. Cost of Quality Curve where quality is “free” .............................................................. 26

Figure 11. Flex Product Life Cycle Overview .............................................................................. 28

Figure 12. Typical RASCI matrix used at Flex ............................................................................ 31

Figure 13. Overview of a program’s timeline and issue tracking in SHIELD ............................. 33

Figure 7. Interview Sample .......................................................................................................... 36

Figure 8. NPI Types and Categories ............................................................................................ 38

Figure 9. NPI Issue Categories (“shorthand” indicates labels that will be used in forthcoming

figures for concision) .................................................................................................................... 39

Figure 10. Survey Sample ............................................................................................................ 40

Figure 14. Average NPI Issue Severity and Frequency; 3 indicates high severity and/or

frequency, 1 indicates low severity and/or frequency .................................................................. 42

Figure 15. NPI Issue Severity by NPI Type ................................................................................. 43

Figure 16. Average of self-reported confidence in ability to use SHIELD for program

coordination .................................................................................................................................. 45

Figure 17. Customer Contacts and General Info Checklist .......................................................... 49

Figure 18. Statement of Work Checklist ....................................................................................... 50

Figure 19. Software Tool Comparison.......................................................................................... 55

Figure 20. NPI Due Diligence Checklist instance in i-nexus ....................................................... 56

Figure 21. Checklist Feedback Survey results (sample of 3 PMs) ............................................... 59

Figure 22. Illustrative example of measurement and potential checklist outcomes ..................... 63

Page 10: Standardization of New Product Introductions to Achieve

10

Glossary

These terms may not be explicitly defined in the text but are useful in the context of the research

presented.

Definitions

Pilot Study – A sustained engagement over a period of time, during which specific interventions

are implemented and studied.

Program – A highly complex project or a group of related projects managed in a coordinated

way.

SHIELD (Simplified Handshake to Inform, Execute, Launch, and Deliver) – An online NPI

management tool developed internally by Flex’s High Reliability Solutions group. Its purpose is

to provide a centralized location for documenting and tracking the progress of a program from the

beginning to the end of the NPI phase. It includes features for program management such as

volume targets, milestone and action item trackers, and risk registers.

Zero Defect Line – A Zero Defect Line is a line that does not allow a defect to be produced or

passed on from one station to the next; a ZDL will not allow any defects to arrive at the customer

or even worse, the patient.

Page 11: Standardization of New Product Introductions to Achieve

11

Abbreviations

Business Development Representative BD

Contract Manufacturer CM

Electronics Manufacturing Services EMS

Design for Manufacturing DFM

Food and Drug Administration FDA

General Manager GM

Global Account Manager GAM

Global Program Manager GPM

High Reliability Solutions HRS

International Organization for Standards ISO

New Product Introduction NPI

Original Equipment Manufacturer OEM

Operating Profit OP

Process Failure Mode Effects Analysis PFMEA

Product Lifecycle Management PLM

Program (Project) Manager PM

Project Management Body of Knowledge PMBOK

Net Promoter Score NPS

New Product Development NPD

Non-recurring Engineering Costs NREs

Simplified Handshake to Inform, Execute, Launch, and Deliver SHIELD

Zero Defect Line ZDL

Page 12: Standardization of New Product Introductions to Achieve

12

Page 13: Standardization of New Product Introductions to Achieve

13

1 Introduction

1.1. Company Background and Project Context

Flex’s Historical Background

Flex LTD is a contract manufacturing company that designs, engineers, produces, and delivers a

wide range of products for Original Equipment Manufacturers (OEMs) spanning several

industries. Originally founded in 1969 as Flextronics, Inc., the company initially produced only

printed circuit board assemblies (PCBAs), capitalizing on the nascent yet rapidly growing Silicon

Valley market. In the 1980s, the company went public, broadened its product base to include other

electronics and electronic components, and expanded its operations geographically by launching

manufacturing facilities abroad. In 1990, the company transitioned into private ownership through

a leveraged buyout, and reorganized as Flextronics International Ltd. Flextronics went public again

in 1994, raising capital that allowed the company to complete a series of acquisitions that again

continued to widen the scope of its geographic footprint and contracted product offerings. This

development reached an inflection point in 2015, when the company officially rebranded from

Flextronics to Flex, clarifying its expertise in manufacturing products besides electronics.[1]

In conjunction with this shift, Flex introduced a new strategic focus branded as Sketch-to-ScaleTM,

through which the company would take customers’ ideas (sketches) and transform them into go-

to-market products. In that process Flex performs design-for-manufacturing services to improve

the effectiveness of its outsourced manufacturing services while also capturing a slice of the

manufacturing value chain that yields higher margins and lower risk of substitution. Flex now

operates across 100 sites in 30 countries with over 200,000 employees and net revenue of over

$26B in fiscal year 2019. The company currently operates in two core segments: High Reliability

Page 14: Standardization of New Product Introductions to Achieve

14

Solutions (HRS, consisting of health solutions and automotive business) and Integrated Solutions.

The Integrated Solutions group is further subdivided as Industrial and Emerging Industries (IEI,

consisting of energy and capital intensive industrial equipment), Communications and Enterprise

Compute (CEC, consisting of telecommunications and networking products), and the Consumer

Technologies Group (CTG, consisting of consumer-related computing, printing, mobile, and IoT-

enabled devices). The latter two segments have historically comprised the bulk of Flex’s business,

as they have been in existence since Flex’s early days. HRS has received increased attention from

Flex’s management in recent years, partly due to the higher margins and longer lifecycles

associated with highly regulated automotive products and medical devices. As a result of this

increased focus, HRS has experienced rapid growth recently and is now one of the company’s

most important segments.

Flex’s Organizational Structure

Since factories perform most of Flex’s core operating activities, they serve as critical junctions

within Flex’s organizational structure. Factories are designated members of one of Flex’s

segments, and therefore factory management report to their respective segment management.

Many factories, however, report to the Global Operations group with a dotted-line reporting

relationship to their respective segment. These relationships are outlined in Figure 1.

Page 15: Standardization of New Product Introductions to Achieve

15

Figure 1. Flex’s organizational structure

1.2. Project Motivation – NPIs in the Medical Device Industry

1.2.1. New Product Introductions

New Product Introduction, a term that is sometimes used interchangeably with New Product

Development (NPD), refers to all the resources that must be collected and prepared, and all the

activities that must be performed, in order to bring a new product to market. NPIs are a critical

function of nearly any manufacturing company whose product portfolio either grows or changes

over time. Because of the large amount of cross-functional communication and teamwork that is

typically required, companies that perform NPIs typically institute many processes to keep teams

on track and achieve targets for timeline, costs, output volume, and quality.

1.2.2. Quality in The Medical Industry

Page 16: Standardization of New Product Introductions to Achieve

16

Consistently high quality is important to any manufacturing environment. This is especially so

when operating in the medical space, which is highly regulated by the Food and Drug

Administration (FDA). Medical device manufacturers typically target zero defects in products

serving patients to properly serve patients and comply with regulations. Furthermore, additional

care must be taken to prevent potential supply disruptions which could cause patients to be unable

to receive proper care. Given these standards and stakes, medical device companies typically have

particularly stringent NPI processes.

1.2.3. Flex’s Medical NPIs

While contract manufacturing for electronics Original Equipment Manufacturers (OEMs) began

to take hold in the 1970s, OEMs began to outsource medical device manufacturing only around

the year 2000 as they realized that contract manufacturers could reduce costs while producing

products that were still safe, reliable, and compliant.[2]

Flex was one of the earliest contract manufacturers to capitalize on this opportunity. Despite being

Flex’s smallest division by net revenue, HRS has consistently produced more net income for Flex

than any other division the last four years running, and is the company’s second fastest growing

segment by revenue.[3] Flex is considered a market leading CM in the medical device industry.

The entrance of other CMs has placed increasing competitive pressure on Flex, whose leadership

is constantly pursuing means of making its NPI teams more effective at quickly bringing new

products to market at competitive prices while ensuring as high of quality and reliability as

possible.

Page 17: Standardization of New Product Introductions to Achieve

17

1.3. The Tijuana Site

As labor and transportation costs have risen for manufacturers in China, compounded by the

increase of tariffs initiated by the U.S. government, Mexico has become an attractive country for

contract manufacturers for products sold in the U.S. market. Tijuana’s manufacturing scene in

particular has enjoyed significant growth in recent years. The number of direct jobs in Tijuana’s

medical device sector has almost tripled in 10 years, growing from 15,000 workers in 2006 to

42,000 workers in 2016.[4] The city now has the greatest concentration of medical device

manufacturers in North America, while automotive, electronics, consumer products, industrial

products, and aerospace have been rapidly growing as well. [4] Situated directly across the border

from San Diego, California, Tijuana offers manufacturers the benefits of geographic proximity to

the United States market in addition to access to affordable yet skilled labor.

Flex’s Tijuana site manufactures medical devices for a wide range of customers. The Tijuana site

specializes in manufacturing non-electric, high and low volume, disposable products such as

catheters, infusion sets, and insulin pump cartridges. Since steep quality requirements are

demanded by customers and stringently enforced by regulatory bodies, essentially any program

has multiple vulnerable points and potential failure modes that can cause product non-

conformance. Despite the abundance of potential failure modes, many of the manufacturing steps

are conducted manually by human workers, increasing the potential for errors. While opportunities

for increased automation exist, the upfront capital investments they would require are often

difficult to justify given the low labor cost advantage of manufacturing in Tijuana.

Page 18: Standardization of New Product Introductions to Achieve

18

Tijuana was selected as the focal point for this study for three primary reasons. First, the Tijuana

site is particularly important to Flex from a strategic standpoint, given its capacity to produce high

volumes of medical devices which are typically profitable for many years given the barrier to entry

imposed by medical regulations. Second, successful execution of NPIs is a necessary capability

for the Tijuana site, given the nature of the highly regulated medical industry. Finally, NPIs at the

Tijuana site have faced difficulties due to a wide range of challenges in recent years. While Tijuana

presents manufacturers like Flex with many opportunities and benefits, they come with a

significant associated drawback, such as labor turnover. The Tijuana plant experiences higher

employment attrition than most other sites in Flex’s portfolio, largely due to its location near the

US border, where the benefits of economic and geographic mobility result in plentiful employment

options. As a result, it is difficult for Flex Tijuana to retain experienced talent, and in turn, many

manufacturing lines are designed by employees who are unfamiliar with mistakes that have been

made in the past, and operated by employees who, while trained, lack the kind of skills and

consistency that only experience can offer. This issue, compounded with the high proportion of

manual labor required by the lines run at the Tijuana plant, has resulted in many quality issues in

recent years, which Flex has made a high priority to resolve. While a typical NPI at Flex Tijuana

can take over 12 months to complete, making post-intervention measurement impossible in the

case of this research project’s scope, the site’s program management team is open to conducting a

pilot study with interim check-ins to gauge an intervention’s success.

1.4. Problem Definition

This thesis will focus on addressing Flex’s need for a more consistent and structured set of

processes, frameworks, and best practices for NPI project management. Solutions will be presented

Page 19: Standardization of New Product Introductions to Achieve

19

that are suited to the cross-functional nature of Flex’s work. The primary goal of the project is to

improve the effectiveness of Flex Tijuana’s NPI programs, as measured by their quality outcomes

and their ability to meet timeline and cost expectations. A secondary goal is to develop a solution

that is scalable and transferrable for sites requiring perfect or near-perfect quality performance –

that is, a solution that can be easily adapted to be applied in any Flex HRS site.

1.5. Hypotheses, Approaches, and Results

The hypothesized solution for improving Flex Tijuana’s NPI process was more clearly outlined

responsibilities and procedures, especially at the outset of all projects. The hypothesized solution

for scaling this process to other Flex sites was a new software-based project management tool,

though other solutions were considered.

These hypotheses were further developed and tested through a Mixed Methods Research design,

using a qualitative research phase employing interviews with a broad audience of Flex employees

followed by a quantitative research phase employing a survey of Flex Business Development

Representatives, Global Account Managers, and Program Managers.

In addition to outlining these recommendations, experimentation was conducted to determine ideal

methods for putting these structures into practice. This experimentation took place through an

iterative pilot implementation with a feedback loop for continuous improvement.

Page 20: Standardization of New Product Introductions to Achieve

20

2 Literature Review

2.1. Introduction

The NPI frameworks, processes, and tools presented in this thesis build upon other research that

has been conducted. Previous research has focused on the relationship between OEMs and CMs,

as well as general best practices that should be used by NPI teams.

Before understanding the best practices for NPIs, it is helpful to distinguish between NPIs and

New Product Development (NPD). NPD refers to a more creative, variable function, typically in

search of a new and future business success. Some process rigidity is needed to stay on track, but

enough flexibility is needed to allow the evolution of new ideas into new products. In contrast,

New Product Introductions refer to the development of a manufacturing process for a concrete

product with well-understood specifications. Successful NPIs require disciplined execution of

tasks that are interrelated and carefully planned.[5]

2.2. Industry Standards for NPIs

A typical NPI involves many different individuals and teams. While some individuals and teams

may be involved throughout the entire NPI process, specific responsibilities typically shift at

different stages of the NPI; for example, a quoting team may be fully engaged at the beginning of

an NPI, while some members of that quoting team may roll off of the program after the bulk of

quoting activities (which usually occur at the front end of an NPI) are completed.

According to Kieran et al, two of the top challenges in any NPI process are maintaining effective

communication among groups at hand-off steps in processes, and communicating changing

Page 21: Standardization of New Product Introductions to Achieve

21

priorities between OEMs and CMs. [6] Kieran supports the widely held belief that the program

manager should be the focal point of any NPI team, and that NPI teams should strive for as much

standardization as possible among projects. This thesis explores the implementation of a checklist

that can be used by PMs to standardize launches of NPIs.

2.3. NPI Tools and Resources

Program Managers (PMs) typically organize and manage all timelines, activities, and budgets

associated with a program or product. Managing the many moving parts of an NPI is a difficult

task for even the most qualified and experienced PMs. As such, PMs typically lean on a variety of

tools that facilitate communication with different stakeholders, organization of resources, and

execution of tasks.

Given the importance of the PM role, the Project Management Body of Knowledge (PMBOK) has

been developed by the Project Management Institute (PMI) with the intent of providing guidance

for PM best practices in planning, organizing, staffing, executing, and controlling operations. Nine

knowledge areas are defined in the PMBOK: project integration management, scope management,

time management, cost management, quality management, human resource management,

communications management, risk management, and procurement management.[7] The PMBOK

serves as the standard for PM frameworks in many work environments, and manufacturing is no

exception.

While the PMBOK is the most widely adopted resource for best practices in NPI project

management, other tools exist for implementation of these guidelines. Two categories are

Page 22: Standardization of New Product Introductions to Achieve

22

primarily referred to: general purpose project management tools, and Product Lifecycle

Management (PLM) tools.

One of the most frequently used general purpose project management tools is Microsoft Project.

An example of a Microsoft Project instance is depicted in Figure 2 below. This project

management tool permits a PM to organize in one location a set of tasks that must be completed.

The PM can designate the amount of time required for each task (including target start and end

dates), as well as the resources that should perform those tasks. A Gantt chart feature allows for

quick and easy visualization of how tasks’ timing compares. Resources can flag certain tasks as

complete or requiring attention.

Figure 2. Microsoft Project Instance [8]

Page 23: Standardization of New Product Introductions to Achieve

23

While general purpose project management tools like Microsoft Project are used in many

manufacturing environments, Product Lifecycle Management tools are gaining popularity and are

often used alongside Microsoft Project, as is the case at Flex, Inc. As the name suggests, PLM

tools are typically focused on products being developed and manufactured. PLM tools provide a

trackable record of all changes that are made to a product during development and introduction.

They also integrate with Enterprise Resource Planning (ERP) systems, allowing for live

information visibility and modification with respect to component parts of products – including

amounts, suppliers, location, import and export requirements, etc. Figure 3 below depicts how

lists of parts can be managed at scale, and Figure 4 shows how specific parts can be analyzed and

updated using Agile PLM, a PLM tool that Flex uses.

Figure 3. Agile PLM Instance – General Part Management [9]

Page 24: Standardization of New Product Introductions to Achieve

24

Figure 4. Agile PLM Instance – Specific Part Management [9]

Traditionally, the data stored and accessed using these tools was housed in on-prem servers. While

accessible to all members of an organization using the tool who had access to these servers, access

for third parties was typically difficult to provide. However, as these tools have migrated to cloud-

based storage, their utility has been amplified as suppliers, logistics providers, and customers have

been empowered to more actively engage in usage. This thesis will explore the costs and benefits

associated with using different cloud-based software tools for NPI program management.

2.4. Cost versus Quality Trade-off

Page 25: Standardization of New Product Introductions to Achieve

25

Consistency and reliability are hallmarks of any successful manufacturing operation. First

published in 1975, Juran’s Quality Handbook argued that the traditional view of costs associated

with quality was too narrow. Rather than limiting poor quality costs to areas such as scrap, rework,

and returns, other areas must too be considered, including prevention, appraisal, and failure

costs.[10] Typically, manufacturing firms strive to find the right balance between costs of quality

assurance (prevention and appraisal), and costs of internal and external failures. This balance can

be represented using optimum quality cost models and curves, such as the one depicted in Figure

5 below. [11]

Figure 5. Cost of Quality Curve[12]

According to the model depicted in Figure 5, there exists an optimal level of quality at the

economic conformance level (ECL), at which costs are minimized. However, others such as

Page 26: Standardization of New Product Introductions to Achieve

26

Crosby and Deming have argued that quality is “free,” or that the model is better depicted with

minimal costs at an ideal state of 100% quality and conformance.

Figure 6. Cost of Quality Curve where quality is “free”

Different manufacturing environments will have differently behaving costs vs. conformance

curves, depending on the nature of potential failures and the feasibility of prevention and appraisal.

Since this research is being conducted in the context of a medical device manufacturing plant

whose products can mean the difference between life and death for patients, highly regulated by

the FDA, quality is particularly important. External failure costs are extremely high –

complementing the need to serve patients as flawlessly as possible, medical products are highly

Page 27: Standardization of New Product Introductions to Achieve

27

regulated by the FDA. Defective products that could harm patients and failures to meet regulatory

standards can be met with swift retribution in the form of fines, damaged customer relationships,

returns of entire batches of products that could potentially be compromised, and potentially

irreparable harm to a company’s reputation. As such, in the setting of Flex’s Tijuana site, the

“Quality is Free” perspective is an understatement, at a minimum.

2.5. Common Failure Modes

Common failure modes for NPIs is a commonly discussed and researched issue in the

manufacturing industry. Industry Forum, a consultancy that focuses on manufacturing excellence,

identifies five common reasons for NPI failure: lack of formal launch processes, lack of project

management approach and resource commitment, design and development issues and delayed

design freeze, and manufacturing process design being unable to achieve desired ramp up volumes.

[13] Success or failure in each of these areas is often dictated by the performance of the project

or program manager. This research will focus primarily on the activities organized and performed

by program managers at the outset of a program, typically during quoting.

Page 28: Standardization of New Product Introductions to Achieve

28

3 Current State of NPIs at Flex

3.1. Introduction

The first step during the research process associated with this thesis was to understand the current

state of NPIs. A combination of interviews and surveys were conducted, both at a high level

through the lens of Flex Corporate and a granular level through the lens of Flex’s site in Tijuana.

3.2. The NPI Process at Flex

The Flex Product Life Cycle (FPLC) is a project management model in use company-wide. The

FPLC provides guidance throughout the development of a program by defining phases of a

program, task lists and deliverables for phases, and gate reviews that must occur before proceeding

to subsequent phases. As shown in Figure 17, there are 6 phases in the FPLC:

Figure 7. Flex Product Life Cycle Overview

Business development and account managers own the feasibility stage, during which Flex explores

with the customer which Flex site or sites would be the best suited to launch the customer’s

program. At the opportunity stage, site NPI program managers work with quoting program

managers to define key deliverables and begin setting expectations around timeline and costs.

During the concept stage, site NPI program managers work with site engineers to clarify key

manufacturing decisions such as personnel involvement and process flow. During the development

Page 29: Standardization of New Product Introductions to Achieve

29

stage, the manufacturing process is actually constructed (again, directed by site NPI program

managers) – supplies are received, machinery is set up, and trial production runs are conducted.

Then, once the customer is satisfied with these trial production runs, the site NPI program manager

hands off responsibility to a sustaining program manager who directs the program from the

production phase until production ramps down during phase out.

3.2.1. Program Management at Flex

Further supporting the standard observed in many other manufacturing organizations, Flex’s

program management organization is a significant player in the introduction of new initiatives,

tools, and processes at Flex. The program management organization as a whole dictates the tools

that different participants in the NPI process use in order to collaboratively execute tasks, manage

timelines, share information, flag risks and issues, and provide updates for one another. The

program managers, in turn, lead the usage of these tools, ensuring that each member of the NPI

team is engaged and fulfilling necessary responsibilities.

3.2.2. NPI Types at Flex

Flex performs a range of different activities for its customers, depending on the engagement. NPIs

are categorized depending on the degree to which Flex is involved, ranging from little

involvement, where Flex simply provides manufacturing space and labor to perform a process

completely designed by the customer, to significant involvement, where Flex partners extensively

with the customer by contributing design-for-manufacturing expertise to make product and process

improvements that improve scalability and cost efficiencies. The degree of Flex involvement is

determined through negotiations between the customer and Flex business development and

Page 30: Standardization of New Product Introductions to Achieve

30

account managers. Factors such as the maturity of the customer’s manufacturing process and

differences between the customer’s status quo manufacturing site and the intended Flex site are

typically the primary determinants of Flex’s involvement.

The five specific categories of NPIs and the associated Flex involvement are as follows:

• Sketch to Scale: Aspects of product design are owned by Flex

• Industrialized Product: Customer owns design, Flex industrializes (scales up) production,

typically with many changes to manufacturing strategy

• Unmodified Transfer: Product line from customer site is transferred to a Flex site with

minimal changes

• Modified Transfer: Product line from customer site is transferred to a Flex site with some

changes, i.e. to manufacturing strategy

• Duplication: Product line at Flex site is built to duplicate an existing line at a customer site

(the customer site’s line continues to run, typically unchanged)

3.3. Flex NPI Tools

3.3.1. RASCI Charts

Charts that designate who is responsible, accountable, supportive, consulted, and informed

(RASCI charts) are frequently used by program managers to clarify responsibilities for programs.

Flex institutes a standardized RASCI chart that is meant to be a reference for PMs that can be

applied in most NPI environments. However, PMs typically have the flexibility to modify the

standard RASCI chart depending on a program’s specific needs.

Page 31: Standardization of New Product Introductions to Achieve

31

Figure 8. Typical RASCI matrix used at Flex

3.3.2. SHIELD

Two years ago, Flex implemented a project management tool called SHIELD, which stands for

Simplified Handshake to Inform, Execute, Launch, and Deliver. The online program management

tool was developed internally by Flex’s High Reliability Solutions group. Its purpose is to provide

Page 32: Standardization of New Product Introductions to Achieve

32

a centralized location for documenting and tracking the progress of a program from beginning to

the end of the NPI phase. It includes features for program management such as volume targets,

milestone and action item trackers, and risk registers.

As quoting details for a new program are finalized, the creation of that program in SHIELD is

triggered, with a PM designated to organize and lead program tracking for that program. As shown

in Figure 9 below, a program’s SHIELD instance is composed of a top area for high-level program

information for reference (including the program’s overall status according to Flex and according

to the customer, which can be green for on track, yellow for minor risks and issues, and red for

major risks and issues), a middle section for the program timeline, and a lower section for risk,

issue, and timing tracking and commentary. The PM works with her/his team to specify an

appropriate timeline, outlined with milestones according to the FPLC. Members of the associated

business development and account management team are notified when milestone timing is

changed, so that they in turn can notify the associated customer. Similarly, the PM can enter issues

and risks as they arise, and BD and account managers can then explain, as needed, what these

issues and risks could impact timing and cost expectations on the customer side. A previous study

at Flex focused on adoption of SHIELD as a risk management tool and demonstrated how an

intervention increased compliance and utilization of SHIELD – however, SHIELD activity

remains lower than management would like and efforts across Flex continue to encourage greater

utilization. [14]

Page 33: Standardization of New Product Introductions to Achieve

33

Figure 9. Overview of a program’s timeline and issue tracking in SHIELD

Since SHIELD’s core purpose is to facilitate project management at the program-specific

execution level, it is also a promising source of data that can be used to identify areas for

improvement at a company-wide level. In addition to tracking milestones and program progress,

program managers can also flag risks and issues as they arise throughout the course of a program.

Again, the main reason for issue flagging is to inform supervisors and managers of potential

problems as they arise so that they can be resolved accordingly. However, these “flags” of specific

risks could be used to identify central issues that most frequently arise during NPIs, as well as

common failure modes. This can hopefully inform certain mitigation actions and processes.

All of HRS has been trained on how to use SHIELD. However, because its usage is still fairly new

and unfamiliar to Flex, full compliance is still a work in progress. While all or nearly all programs

within HRS have an associated SHIELD instance, because of the relatively low organizational

Page 34: Standardization of New Product Introductions to Achieve

34

maturity, risk and issue creation is relatively sporadic as demonstrated by Kehne in 2018. [14] For

example, according to an analysis of an export of all SHIELD programs on November 11, 2019,

there were ten programs that were marked as having a red overall status (a signal used to flag a

program for additional oversight by global account managers and increased discussion cadence

with customers), but only three of these programs had any descriptive category areas (such as

finance, materials, IT solutions, and manpower) marked as yellow or red. These descriptive

category areas could be a promising way to make SHIELD a more effective tool for internal

communication. In particular, diligent reporting of the issues that typically arise in a program in a

yellow or red status, could enable account managers, business development representatives, and

others throughout Flex to more quickly respond to the root causes driving NPI issues. Furthermore,

greater compliance in reporting specific issues could allow a more comprehensive analysis of the

issues that have occurred across Flex using SHIELD data. The lack of robust, reliable reporting in

SHIELD was a primary motivator for instead using interviews and surveys to quantify the

frequency and severity of issue categories.

3.4. Research Approach

Many organizational studies employ a Mixed Methods Research design, a two-pronged approach

to better understand a target organizations structures, processes, strengths, and weaknesses.[15]

This research project employed such an approach, beginning first with high-level, open-ended

interviews that informed a more quantitative study’s objectives and composition afterwards. These

two research phases provided the foundational understanding of the NPI process at Flex and

Page 35: Standardization of New Product Introductions to Achieve

35

informed the solution hypotheses. Following the exploratory interviews and survey, the scope of

the problem was narrowed and an intervention was conducted to address the problem.

3.4.1. Interviews

In order to gain a better understanding of Flex’s structure and design, as well as gain a qualitative

understanding of the current state of NPIs, a total of 50 interviews were conducted. The purpose

of these interviews was to develop a more targeted set of hypotheses for what the current

challenges and opportunities of the current NPI process at Flex are and how this process could be

improved.

The first set of interviews took place at Flex’s corporate headquarters in San Jose, CA. One purpose

of these interviews was to provide high-level background information about Flex’s strategic

positioning, organizational hierarchy and structure, and culture. The primary objective, however,

was to understand the NPI process from a corporate perspective. That is, to map the goals,

expectations, processes, tools, and involved stakeholders (and their respective responsibilities) and

develop a corporate-level view of the NPI process that cuts across all divisions, sites, and products.

The second set of interviews occurred at the Flex Tijuana site. These interviews provided views

about the unique circumstances, processes, problems, strengths, and weaknesses associated with

the Tijuana site as compared to the other sites in Flex’s portfolio.

Page 36: Standardization of New Product Introductions to Achieve

36

Figure 10. Interview Sample

3.4.2. Survey

Page 37: Standardization of New Product Introductions to Achieve

37

Survey Purpose

Following the qualitative interview stage of research, a survey was developed and distributed to

collect information in a more targeted, large scale manner. The purpose of the survey was two-

fold. First, the survey could reveal insights that are statistically significant, and, therefore, more

convincing for justifying a resultant course of action. Second, the survey could be used to highlight

differences between different roles, sites, divisions, and NPI types.

The research objective of the survey was to reveal insights regarding the issues that occur during

NPIs. Program Managers can indicate and categorize issues as they occur during an NPI using an

internally developed project management tool called SHIELD (Simplified Handshake to Inform,

Execute, Launch and Deliver). Over time, this will allow for a more robust analysis that could

identify which issues are most common depending on site, division, and NPI type. However,

because SHIELD was implemented in the last couple years, insufficient data has been entered into

the tool. As such, an alternative method of collecting information in a more quantitative way (a

survey) was necessary.

Survey Composition

The survey had two core parts. The first served to classify respondents while retaining their

anonymity. Respondents were asked to indicate their role, region, division, and the types of NPIs

they worked on. NPI types were categorized as follows:

NPI Type Broader NPI

Category

Description Sample

Size

Sketch to

Scale

Complex NPI Aspects of product design are owned by Flex 19

Page 38: Standardization of New Product Introductions to Achieve

38

Industrialized

Product

Complex NPI Customer owns design, Flex industrializes

(scales up) production, typically with many

changes to manufacturing strategy

22

Unmodified

Transfer

Simple NPI Product line from customer site is transferred to a

Flex site with minimal changes

11

Modified

Transfer

Simple NPI Product line from customer site is transferred to a

Flex site with some changes, i.e. to

manufacturing strategy

7

Duplication Simple NPI Product line at Flex site is built to duplicate an

existing line at a customer site (the customer

site’s line continues to run, typically unchanged)

8

Figure 11. NPI Types and Categories

As shown in the figure above, the five NPI types can be broadly categorized as “complex” NPIs,

including Sketch to scale and industrialized product NPIs, and “simple” NPIs, including

unmodified transfers, modified transfers, and duplication NPIs. This categorization was used for

data analysis on the back end to allow for larger category sample sizes, and because differences

within the broader categories was marginal compared to differences across these categories.

The second portion of the survey served to collect information regarding the root causes of NPI

problems. Survey respondents were asked to rate on a 1 to 3 scale how frequently issues in different

categories occur, and how severe those issues are when they occur. Two of the core questions were

as follows, with a full list of the questions in the survey included in Appendix X:

• How often do issues in each of the following areas occur during NPIs? (Rarely, about half

the time, or most of the time)

• When issues in each of the following areas occur, how much of an impact do they have on

the NPI's success (i.e., costs, timeline, etc.)? (Minimal/minor, moderate, significant/major)

Page 39: Standardization of New Product Introductions to Achieve

39

Respondents answered these questions with respect to a list of issue categories. This list of issue

categories was compiled during the interview phase, and includes the following:

Issue Category Shorthand Description

Quoting Quoting Decisions made impacting cost and timeline

estimates

CapEx Approval CapEx Approval Approval process for making capital

expenditures

Design to manufacturing

hand-off

Design Handoff Hand-off from design site to manufacturing

site

Raw material sourcing Raw Materials Identifying source of raw materials, as well as

all necessary steps to deliver at manufacturing

site

Equipment sourcing

and/or installation

Equipment Identifying source of equipment, as well as all

necessary steps to deliver and install at

manufacturing site

Process Development Process Dev Development of manufacturing system – either

from scratch in case of a complex NPI, or

changes introduced to prior process in case of

simple NPI

Shop Floor Control Control Decisions regarding control of material flow

and traceability

Direct labor staffing /

resource availability

Direct Labor Decisions regarding number and types of

frontline operators to assign to an NPI

Indirect labor staffing /

resource availability

Indirect Labor Decisions regarding number and types of

engineers and managers to assign to an NPI

Packaging Packaging Decisions regarding design of packaging as

well as the sourcing of packaging materials

Outbound logistics Outbound Sterilization and final delivery of finished

product to customer

Transition from NPI to

sustaining

Sustaining Hand-off from NPI team to steady production /

sustaining team once initial ramp-up has been

completed

Figure 12. NPI Issue Categories (“shorthand” indicates labels that will be used in forthcoming

figures for concision)

Survey Distribution

Page 40: Standardization of New Product Introductions to Achieve

40

The survey was distributed to 110 business development representatives, general account

managers, global program managers, and program managers, through email invitations that linked

to the actual survey which was designed and hosted in Qualtrics. The survey remained open for

responses for three weeks following the initial invitations, and two reminder emails were sent. At

the close of the survey, 74 responses had been collected, yielding a response rate of 67%. The final

sample representation by role, region, and division is summarized in the figure below.

Figure 13. Survey Sample

3.5. Analysis of Current State

3.5.1. Interview Results

While the interviews that were conducted were intentionally open-ended, several patterns

emerged. Nearly all site interviewees pointed to the early stages of the NPI process as the critical

junction at which likely performance of the program is determined. That is, NPIs that started well

typically ended well. Interviewees frequently cited the quoting stage of an NPI as a root cause for

problems that surfaced later. During the quoting stage, a site-based team works cross-functionally

with a global quoting team and negotiates with the customer to determine critical pricing and

program timeline estimates. As part of this process, key decisions regarding process design and

implementation are made. A critical finding from the interview stage was that this quoting process

lacked the structure and discipline necessary to ensure decisions were made properly.

Page 41: Standardization of New Product Introductions to Achieve

41

A hypothesis for the root cause of this failure is that there is a misalignment of incentives and

performance metrics between site teams and global teams. Site teams (comprised primarily of

program managers and engineers) tend to be incentivized and measured based on their ability to

deliver program objectives on a timely and cost-effective basis. Global teams (comprised of

business development reps and account managers) on the other hand tend to be incentivized and

measured based on sales performance. As such, global teams may be willing to overpromise with

customers, suggesting rapid timelines and low costs are possible, in order to win deals. Then, site

program managers downstream realize later during the NPI that contracted timelines and costs are

infeasible. A significant aspect of the solution approach for this problem will involve a

standardization of the quoting process to align these two parties.

3.5.2. Survey Results

NPI Issues

The core objective of the survey was to quantitatively assess the impact of different types of issues

(problems) that occur during NPIs at Flex. Two factors were considered, including the respective

issue severity and how frequently it occurs. Figure 14 demonstrates that the most problematic issue

areas are those that have both a high frequency of occurrence as well as a high severity.

Page 42: Standardization of New Product Introductions to Achieve

42

Figure 14. Average NPI Issue Severity and Frequency; 3 indicates high severity and/or

frequency, 1 indicates low severity and/or frequency

The NPI categories clustered toward the upper right quadrant of Figure 14 are the categories that

have the greatest need to be addressed with process improvements. As such, these categories

(quoting, raw materials, design handoff, capex approval, and equipment) merit the greatest

attention in an intervention.

Respondents were also asked which issues most frequently jeopardize NPI success – while figure

14 depicts issues respondents were facing for the specific NPI they were working on at the time of

the survey, this question elicited a more general view of the most problematic NPI categories. The

categories that were most problematic in Figure 14 above were confirmed to be frequent issues for

the question posed in this manner. However, upon splitting responses based on the type of NPI

handled, a more nuanced view emerges, as shown in Figure 15 below.

Page 43: Standardization of New Product Introductions to Achieve

43

Figure 15. NPI Issue Severity by NPI Type

While quoting remains a significant issue overall, it is less problematic for simple NPIs. This

makes sense, as costs and timeline expectations are typically better understood for transfers.

Surprisingly, however, raw material sourcing and shop floor control issues have an outsized impact

on simple NPIs. Follow-up interviews confirmed this finding.

In the case of simple NPIs, contract manufacturers like Flex will often defer raw material source

selection, costs, and risks to the customer. The customer provides Flex with an initial purchase

order, which Flex can execute and re-execute as production proceeds. Issues often arise when the

customer does not perform the proper diligence required to ensure raw materials are of sufficient

quality, or are able to be delivered to the contract manufacturer’s site (often requiring an involved

duty and import process). Similarly, contract manufacturers will often assume the same shop floor

control techniques that the customer has been using will function properly at the contract

manufacturer’s site and at scale. In reality, this two-fold assumption typically does not hold. Much

Page 44: Standardization of New Product Introductions to Achieve

44

tighter shop floor control techniques than those employed by the customer are typically needed for

multiple reasons. First, the customer’s operators have experience with their product and process,

while a contract manufacturer will be ramping up production for the first time – as such, greater

controls are necessary to catch mistakes that may occur. Second, sites like Flex Tijuana have

significantly higher turnover, so operators are more likely to be newer and less experienced. Third,

simple transfers are typically conducted to ramp output significantly. While a customer may be

producing with one manufacturing line, the contract manufacturer may need to produce using

several lines. This scale requires increased control as traceability becomes complicated by raw

materials that may flow through different lines.

SHIELD Confidence

Since SHIELD is Flex’s primary project management tool, respondents were also asked to rate

how confident they are in their ability to use SHIELD. Respondents were asked to rate their

confidence in using SHIELD on a scale from 1 to 5 with 1 indicating they are “Not at all confident,”

3 indicating they are “Somewhat confident,” and 5 indicating they are “Extremely confident.”

These results are provided, broken down by role and region, in Figure 16.

Page 45: Standardization of New Product Introductions to Achieve

45

Figure 16. Average of self-reported confidence in ability to use SHIELD for program

coordination

Nearly all groups, with the exception of Global Program Managers (GPMs, who tend to be the

most aware of new program management tools due to their involvement in rolling them out),

reported they were less than “Somewhat confident” in their ability to use SHIELD for program

coordination, on average. These results may be particularly telling since as demonstrated, for

example, by Sandroni and Squintani, survey respondents tend to overstate confidence. [16] As

such, slightly less than somewhat confident is likely an optimistic picture of SHIELD user’s

comfort with using this tool. Given SHIELD’s critical importance for NPI coordination, this study

highlights the importance for continued skills development in this area. It is hypothesized,

however, that supplemental software tools may be necessary due to functional failures of the

SHIELD platform. As such, alternative software tools will be explored.

Page 46: Standardization of New Product Introductions to Achieve

46

3.5.3. Quote versus Actual

Quote versus Actual (QvA) is an internally built analytics application that allows Flex managers

to compare what has been quoted to customers versus the actual performance at Flex sites. This

allows for the identification of costly gaps and variances between the two, and in turn, the

generation of recommended action plans. Key measures center around profit components such as

sales volumes, material costs and loss, direct materials, freight, labor, and overhead. Storage of

these data along with their analysis require a collaborative effort among site management teams

(especially including PMs), finance teams, and segment account managers.

The QvA initiative at Flex, like SHIELD is new – compliance is a work in progress. A company-

wide memo from Flex’s President of Global Operations stressed the urgency of increased diligence

in using this tool. At present, most sites (including Flex Tijuana) have data entered for actuals (the

actual costs associated with past projects for which delivery has reached completion), but are

missing data for quoted numbers (the costs numbers estimated for the project at the outset of the

NPI). It is hypothesized that greater accountability to the difference between quoted cost and actual

cost could result in improved performance but holding program managers accountable to this

standard cannot be done until collection of the requisite data is institutionalized. As such, an outline

for storing this data will be included in the Due Diligence Checklist, and an outline for using these

numbers to evaluate performance will be presented along with the Pilot Implementation of this

checklist.

Page 47: Standardization of New Product Introductions to Achieve

47

4 Implementation and Results

4.1. Introduction

Due Diligence Checklist Development Approach

A due diligence checklist was developed through a collaborative and iterative process with Tijuana

Program Managers to address the issues outlined above. The motivation and thinking behind the

checklist were that many of the issues could be avoided if considered and pre-empted early in the

NPI process. As such, the checklist was intended for use at the outset, during and shortly after the

quoting stage of an NPI. The checklist was developed by conducting follow-up interviews with

site program managers and engineers, as well as global program managers and business

development representatives. Chapters were dedicated to pre-empting different issue areas, with

additional focus given to those issue areas which survey results indicated were causing the most

significant issues during NPIs.

The primary diagnosed issue that the checklist actions sought to resolve was the misalignment of

incentives between business development (sales) and site program management (execution). Since

this is a common issue beyond Flex, the general approach of standardizing tasks and

responsibilities in this manner could be applied in other manufacturing environments.

Checklist Implementation

While the quoting due diligence checklist’s content was iteratively developed in a series of

Microsoft Word documents, other software tools were considered for actual implementation. Over

50 different software tools are currently in use across Flex – while each additional tool can

Page 48: Standardization of New Product Introductions to Achieve

48

complicate workflows by requiring additional training and care to ensure integration and to

minimize repeat work, software tools that are well fit for the jobs that need to be performed can

drastically increase a team’s effectiveness through enhanced collaboration and communication.

4.2. NPI Due Diligence Checklist

Structure

The NPI due diligence checklist was composed of 5 chapters, each one addressing different issue

categories including General Program Information; Process Development; Materials, Equipment,

and Logistics; Resource Availability; and Design Hand-off. The content of these chapters is

discussed in sections 3.7.1 through 3.7.5. Each chapter was structured similarly, serving four

functions: a checklist of tasks, task designation, discussions, and approvals. Task checklists

specified the list of tasks that should be performed for every NPI. Task designation specified the

roles and resources best suited to perform those tasks. Discussions designated the group of 3-5

individuals who should come together at the close of each chapter to review tasks that had been

completed and key decisions that had been made. These discussions would include certain

authority figures in some instances, and in others would include subject matter experts from whose

experience lessons could be learned. Finally, each chapter designated a specific authority figure

who would need to sign off before that chapter of the checklist could be considered complete. The

first two checklists are provided in figures 17 and 18 – other checklists can be found in the

Appendix.

4.2.1. General Program Information

Page 49: Standardization of New Product Introductions to Achieve

49

Customer Contacts and General Info

Centralizing contact and general program information enables quick understanding of the nature

of a program and relevant point people for obtaining additional information. Further, this stage

requires the specification of program type (i.e., transfer, duplicate, or new) which is helpful for

initial quoting estimates, program development and execution, and analysis of Flex’s programs in

aggregate.

Figure 17. Customer Contacts and General Info Checklist

Statement of Work

Page 50: Standardization of New Product Introductions to Achieve

50

Keeping a record of the Statement of Work allows Flex and the customer to hold one another

accountable to key targets, estimates, and dates. Furthermore, recording these key timelines and

estimates allows for quick reference, keeping all parties on the same page. This information is

critical for finalizing numbers for quoting.

Figure 18. Statement of Work Checklist

4.2.2. Process Development

Customer Quality or Regulatory Requirements

Understanding the product’s quality and regulatory requirements upfront is critical to setting the

stage for process development later on. Unforeseen requirements can dramatically impact project

scope, timing, and cost. While many factors must be checked to ensure thorough consideration of

Page 51: Standardization of New Product Introductions to Achieve

51

these requirements, spending the time to understand these factors at the quoting stage typically

ends up saving both Flex and its customers significant resources later on.

Shop Floor Control

Shop floor control systems are software systems, methods, and tools that are implemented to

monitor and report on the flow of materials through a manufacturing process. These systems

should be considered early in the quotation period. Consideration of these invaluable tools later in

the development process is frequently cited as a reason for delays and cost overruns. While Flex

has decided to absorb costs of implementing Flex Flow in new programs (quoting costs into

MOH), explaining Flex Flow and other techniques to the customer during quotation is critical to

ensure timely buy-in and approval for necessary changes to product (e.g., through the inclusion of

a serial bar code) and process (e.g., addition of process steps for tracking and controlling movement

of materials).

Handling and Special Requirements

Determining the proper handling and other special requirements that are specific to a new program

is essential to enabling design and process development to properly plan for unique circumstances.

Other Process Development Considerations

One of the core value propositions of Flex as a company is its ability to develop efficiently scaled

manufacturing processes. Simply copying the processes that customers have in place – even when

a program is considered a duplicate transfer – is not enough for success. Flex should assume that

all processes, including customer processes, are imperfect, and that any process can be further de-

risked and debugged. Each process step of a new program should be thoroughly analyzed and

discussed among various manufacturing professionals, with the underlying assumption that

Page 52: Standardization of New Product Introductions to Achieve

52

anything that can go wrong will go wrong. Even the simplest of tasks can have many avenues for

resulting in nonconformance. Properly “poke yoking” a process involves instituting measures that

“mistake-proof” the process. Its purpose is to eliminate product defects by preventing, correcting,

or drawing attention to human errors as they occur.

4.2.3. Materials, Equipment, and Logistics

Bill of Materials

The Bill of Materials (BOM) is a necessary resource for beginning to execute a program. The

BOM should include the Approved/Qualified Vendor Listing (AVL/QVL).

Equipment

Procuring correct equipment that is in proper shape is a critical step for initiating any

manufacturing program. At the quoting stage, it is important to verify what equipment has already

been obtained (and ensure proper due diligence will be conducted to understand the exact condition

of that equipment), and what equipment has yet to be procured.

Import and Export

Most of Flex’s programs involve transnational movement of raw materials, equipment, and

finished products. While Flex typically outsources much of the work associated with moving

materials across borders, verifying the timelines and costs associated with this facet of the

manufacturing process is critical, as missteps have been known to result in materials requiring

extensive wait times before being able to move across borders.

Mechanical Assembly and Test

Page 53: Standardization of New Product Introductions to Achieve

53

While considerations for mechanical assembly may seem like a step that belongs later in the Flex

Product Lifecycle, some planning up front can help to point out potential risks and issues ahead of

time. At this stage, it is important for PMs to have a thorough understanding of the end-to-end

assembly and test process in order to properly estimate non-recurring engineering costs (NREs,

such as labor associated with setting up the NPI). Furthermore, while the customer may have a

plan for automation or controls that functions or would function properly at a customer-owned

site, additional considerations are often relevant when shifting production to a CM like Flex as

output is often scaled, staff may be trained differently, and site-specific dynamics (such as

electrical inputs and outputs) may differ.

Packaging, Logistics, Outbound Freight, and Sterilization

Packaging, outbound freight, and sterilization are critical factors that are often overlooked.

Responsibilities and ownership should be clearly defined during the quoting stage.

4.2.4. Resource Availability

Labor

NPIs are labor intensive projects, and labor is often a significant factor that weighs heavily in the

margin Flex is able to achieve. As scuh, efficient use of human resources directly impacts Flex’s

bottom line. Clear plans for headcount utilization are necessary to make proper quoting estimates,

and for sites to be able to plan resources accordingly. This section of the checklist directs PMs to

outline resource needs, as well as begin to designate and reserve these needs in i-nexus.

Page 54: Standardization of New Product Introductions to Achieve

54

Transitions, Training, Attrition

Continuity of staffing is ideal under most circumstances for NPIs. However, at times changes will

need to be made – either driven by attrition, changing site needs, or changing customer needs.

Plans should therefore be made to ensure smooth transitions so that contingency plans can be

enacted without inhibiting the success of the NPI.

4.2.5. Design Handoff

Scope of Design Work

Design sites perform work that is often integral to the success of an NPI. However, not all aspects

of process development should be owned by design teams, which are typically unfamiliar with the

specific requirements, strengths, and attributes of manufacturing sites. As such, careful

coordination between design and manufacturing NPI teams is critical to ensuring that the design

team understands what will work and what will not work once implemented.

Design-Manufacturing Handoff

While less likely than other factors to impact the actual quoting costs, having clarity regarding the

timeline for transition from design to manufacturing will allow for clearer lines of responsibility,

and more accurate overall timeline and schedule determination within quoting.

4.3. Checklist Implementation: Software Tool Evaluation

Four software tools – Agile, SHIELD, Microsoft Word, and i-nexus – were considered when

determining the ideal mode for implementing the quoting due diligence checklist. Four factors

were used as selection criteria: (i) ease of collaboration; (ii) flexibility; (iii) speed of development;

Page 55: Standardization of New Product Introductions to Achieve

55

and (iv) organizational maturity. Ease of collaboration refers to the ability of users to communicate

with and provide updates to one another. Flexibility refers to the ability to change layouts,

workflows, and overarching structures of tasks and communications. Speed of development refers

to the agility with which changes can be made to specific tasks – for example, adding or removing

a specific step in a workflow. Organizational maturity refers to how comfortable Flex employees

are with each software tool. A meeting was conducted with all Flex Tijuana PMs in which rough

ratings of each product according to each performance category were agreed upon, shown in Figure

19. Despite having the lowest rating for familiarity, the PMs agreed that i-nexus should be used

for implementation the quoting due diligence checklist due to its ease of collaboration, flexibility,

and speed of development.

Figure 19. Software Tool Comparison

4.3.1. I-Nexus

I-nexus is a cloud-based project management tool that focuses on strategy execution. Of the four

tools considered, i-nexus is the least familiar to PMs as it has only recently begun being piloted in

a few Flex sites. However, the tool is versatile, with many features that can be swiftly rearranged

Page 56: Standardization of New Product Introductions to Achieve

56

and modified. Templates for project workflows can be created that list steps that should be

completed. Each step can be assigned to a resource role (and subsequently, specific employees can

be assigned), an expected time to complete can be outlined, documents that should be referenced

or filled out can be appended, and authorities that must approve completion before subsequent

tasks can be tackled can be specified. These templates can then be applied to projects, and teams

can use the i-nexus project workflow to communicate progress towards completing steps.

The NPI Due Diligence Checklist was adapted to fit into the i-nexus framework as a project

template. This project template is depicted in Figure 20.

Figure 20. NPI Due Diligence Checklist instance in i-nexus

Page 57: Standardization of New Product Introductions to Achieve

57

4.4. Pilot Implementation

While a thorough measurement of the results following complete implementation of the NPI Due

Diligence Checklist was not included in the scope of this project, a pilot implementation was

commenced, and remains ongoing at the time of this writing, for two NPIs. During this pilot

implementation, involved PMs are providing feedback and adjusting the checklist as needed.

One of the programs selected for the pilot implementation was a brand new NPI. The due diligence

checklist was begun for this NPI during the research phase, but has not yet been completed. The

other NPI selected for pilot implementation was in progress, but undergoing some revisions.

PMs were trained on how to use i-nexus and how to use the NPI due diligence checklist. Then,

two monthly check-ins were conducted during which feedback was collected. During the first

check-in, open-ended feedback was collected to make adjustments to the checklist. These

adjustments included the inclusion of tasks that had been missing, reordering of tasks, and removal

of tasks that were considered unimportant. During the second check-in, a more formal feedback

collection process was conducted to begin evaluating the effectiveness of the due diligence

checklist

4.5. Evaluation Criteria

The introduction of any significant process initiative should be paired with measurement processes

that can indicate whether the process is successful at achieving its intended goal. In order to

measure the success of the NPI due diligence checklist, one approach was conducted (the

Page 58: Standardization of New Product Introductions to Achieve

58

aforementioned feedback collection), and one approach will be outlined for future use as these

NPIs which are in their early stages approach completion.

4.5.1. Feedback Collection

Feedback surveys were distributed to and collected from the PMs who participated in the pilot

implementation (see Appendix 3 for the specific content of these surveys). These feedback forms

focused on revealing the attitudes of the PMs and their subordinates towards this new process, as

well as collecting suggestions that could be used to direct future modifications and improvements

of the due diligence checklist. The results from surveying the three PMs who were most engaged

in the pilot implementation of the NPI Due Diligence Checklist are depicted in Figure 21 below.

These early results indicate that PMs consider this tool to be a valuable tool. However, continued

distribution of this survey will allow for continued measurement of attitudes to determine how

well the tool will scale across the Flex organization (such as to other sites with potentially different

processes and needs), as well as continuous improvement through the identification of

opportunities for enhancement of the checklist.

Page 59: Standardization of New Product Introductions to Achieve

59

Figure 21. Checklist Feedback Survey results (sample of 3 PMs)

4.6. Future Metrics Outline

In addition to the directional feedback and cultural insights gained from collecting PMs’ feedback,

an outline for a quantitative approach to evaluating this initiative’s success has been presented.

Different groups within Flex believe that different metrics are determinants of whether an NPI is

successful – there is not agreement across Flex regarding this matter. The difference of opinions

is generally demarcated by differing priorities for differing roles. For example, BDs are motivated

to drive topline revenue numbers and will therefore prioritize quicker production ramp-up

timelines and larger production volumes, GAMs are more focused on ensuring the customers for

Page 60: Standardization of New Product Introductions to Achieve

60

whom they are responsible are happy and will therefore prioritize customer satisfaction, while site

PMs are motivated to ensure a program is holistically profitable and will therefore focus on profit

and margins. Instead of selecting just one of these areas to measure quantitatively, four areas are

recommended for consideration: (i) quality performance; (ii) financial performance; (iii) timeline

performance; and (iv) customer satisfaction.

Quality Performance

Given the context of operating in the medical space and the associated importance of delivering

defect free products to patients and care providers, quality performance is the most important

indicator of success for the NPI due diligence checklist. While instances of defects delivered to

customers and recalls were rare even prior to the institution of this checklist, their occurrence is

expected to decline even further following implementation.

Financial Performance

Several metrics are used to measure the financial performance of a program. Since programs will

vary drastically from one another (in terms of size, resources, strategic importance, and other

characteristics), the success of an NPI from a financial point of view is typically measured by how

much the program’s ultimate financial metrics differ from how that program was quoted. This is

because in many instances Flex will need to cover the difference between what Flex quotes and

what Flex delivers. For example, if a program ends up costing significantly more than what Flex

quoted that program, the NPI would be considered less successful as Flex would need to cover the

unanticipated costs. As such, Quote versus Actual (QvA) analysis will be a critical aspect of

evaluating the success of the NPI due diligence checklist. The checklist will be considered a

Page 61: Standardization of New Product Introductions to Achieve

61

success if key financial QvA deltas such as operating profit (OP) and non-recurring engineering

(NRE) costs are reduced.

Timeline Performance

Time is an extremely valuable resource in any manufacturing setting. The amount of time spent

on an NPI is a key determinant of success for two reasons. First, time spent on an NPI equates to

money spent on utilized resources during that time. Second, the faster an NPI is completed, the

faster a customer can begin to service a market, which can often mean the difference between

market dominance and losing out to competitors. The NPI due diligence should accomplish two

goals with respect to timeline performance, specifically, reduce the amount of time an average NPI

takes to complete, as well as reduce the difference between planned and actual timeline (similar to

the financial QvA impact outlined above). The impact to the latter should be seen immediately –

the pilot programs that use the NPI due diligence checklist should be more accurate at predicting

timelines. The impact to the former will require a larger sample size across which to average

timelines, due to the varied nature of NPIs. As such, another measure of timeline performance will

be used: the number of problems flagged in SHIELD. While quantitative data was not collected,

interviewees indicated that whenever problems are flagged in SHIELD a timeline delay is typically

required.

Customer Satisfaction

Customer satisfaction is an important evaluation metric in many industries, and contract

manufacturing is no exception. A customer’s happiness is typically evaluated using a Net Promoter

Score (NPS). The NPS is determined by asking customers how likely they are to recommend the

company’s service to a friend or colleague, on a scale of zero to ten. Detractors are customers who

Page 62: Standardization of New Product Introductions to Achieve

62

give a rating from zero to six, and promoters are customers who give a rating of nine or ten. The

NPS is calculated as the percent of customers who are promoters, minus the percent of customers

who are detractors[17]. Flex is currently using Viewpoint, an outsourced technology platform, to

collect its NPS from customers, among other customer satisfaction metrics.

Customer satisfaction is in some respects a catch-all summary measurement of NPI success, as

financial and timeline factors tend to impact whether a customer is happy with an NPI’s outcome.

However, customer satisfaction also captures aspects of an NPI that can otherwise be more difficult

to measure. While the NPI due diligence checklist is expected to improve NPI outcomes with

respect to financial and timeline measurements, it will be important to see whether the additional

steps, discussions, and authorizations introduce friction into the overall NPI process that is

detrimental to customer satisfaction.

Other Considerations

Operational changes within an organization often come with an observed J-curve Effect – that is,

an initial decrease in performance during early implementation as employees are being trained and

are familiarizing themselves with the changes, followed by a marked increase in performance (that,

over time, more than makes up for the momentary decline) once familiarity is established [18]. As

such, an outcome similar to the one depicted in Figure 22 may be observed, where financial,

timeline, and customer satisfaction metrics deteriorate before improving (note that quality

performance is unlikely to experience the J-curve effect). Hence, PMs and leaders have been

cautioned to allow a long enough trial period (one to two years, to allow completion of 10 or more

NPIs) to be completed before making a decision of whether to continue with this intervention.

Page 63: Standardization of New Product Introductions to Achieve

63

Figure 22. Illustrative example of measurement and potential checklist outcomes

Page 64: Standardization of New Product Introductions to Achieve

64

5 Conclusions

5.1. Review of the NPI Process

New Product Introductions are complicated endeavors that require interactions among many

different parties within an organization. This work presented several tools and frameworks that

can be used to facilitate communication and execution of NPIs. A new tool was introduced and

developed – the NPI due diligence checklist. This checklist was implemented, and its reception

was attitudinally positive. However, opportunities for further refinement and development exist,

and its quantitative impact on NPI success will be measured going forward to determine whether

it should be rolled out more broadly.

5.2. Future Work

5.2.1. Status of Implementation and Expected Next Steps

At the time of writing, the due diligence checklist was still in use for two NPIs at Flex Tijuana.

Two additional NPIs were preparing for launch, and the program managers for those programs

intended to use the checklist as well. A more thorough assessment of the checklist is planned for

when the pilot implementation NPIs come to a close in mid-2020, after which a plan for

deployment at other sites will be developed and considered.

5.2.2. Recommendations for Future Implementation at Flex

The exploration stage of this project included interviews with Flex employees at both the corporate

and site level. However, site-level interviews were predominantly conducted at Flex Tijuana.

Furthermore, development of the due diligence checklist was conducted solely at Flex Tijuana.

While early indicators (that is, attitudes of those involved in implementation) suggest that the

Page 65: Standardization of New Product Introductions to Achieve

65

checklist should be applied more broadly, additional development may be necessary. While the

checklist was intended to be as generalized as possible, it should be vetted with PMs at other Flex

Medical sites first to ensure applicability. Once the checklist has been implemented at a selection

of other Flex Medical sites, a similar review process should be conducted by other divisions within

Flex (such as Flex Automotive) to begin exploring applicability outside of the medical division.

While Flex Medical is believed to be the division in which a checklist would make the greatest

impact (due to the quality requirements necessitated by the potential impact to patient health, as

well as those imposed by regulating bodies), other divisions would likely benefit from the

additional communication, coordination, and planning discipline enabled by this checklist

approach.

5.2.3. Continuous Improvement Opportunities

Several opportunities exist for improvement to the due diligence checklist. For example, different

types of NPIs ought to have different standard operating procedures. While most of the checklist

categories will likely remain the same or similar, specific tasks, required information, and

responsible parties will likely differ.

The development of different NPI checklists for different NPI types can be accomplished in

conjunction with a minor addition to the suggested evaluation approach. In addition to measuring

quality, financial, timeline, and customer satisfaction metrics for NPIs before and after checklist

implementation, these data should be categorized by NPI type. NPI types that end up

underperforming can then be given additional attention. Post-mortem discussions can allow a

determination of when, where, and why mistakes were made, and how adjustments to the checklist

could mitigate their future occurrence.

Page 66: Standardization of New Product Introductions to Achieve

66

5.3. Applicability Beyond Flex

As competition steepens in the contract manufacturing space, Flex and its competitors will likely

find increasing utility in creating and continuously refining checklists to ensure products can be

developed on-time and defect-free. However, due diligence checklists are useful in a variety of

situations. Atul Gawande’s Checklist Manifesto presents numerous professional fields in which an

aggressively disciplined checklist approach can drastically reduce the occurrence of unfavorable

outcomes in complicated and high-stakes environments.[19] Checklists are applied in aviation,

military, construction, and many other fields. There is an opportunity for future work to assess

these and other industries to identify more concretely and quantitatively the contexts in which

checklists are most likely to improve outcomes.

Page 67: Standardization of New Product Introductions to Achieve

67

6 Bibliography

[1] “History of Flextronics International Ltd. – FundingUniverse.” [Online]. Available:

http://www.fundinguniverse.com/company-histories/flextronics-international-ltd-history/.

[Accessed: 10-Oct-2019].

[2] “Evolving Players in the Medical Device Supply Chain,” Medical Product Outsourcing.

[Online]. Available: https://www.mpo-mag.com/issues/2019-03-01/view_columns/evolving-

players-in-the-medical-device-supply-chain/. [Accessed: 15-Oct-2019].

[3] “Flex Ltd. 2019 Annual Report & Proxy Statement.” [Online]. Available:

https://s21.q4cdn.com/490720384/files/doc_financials/annual_reports/2019/HTML1/tiles.ht

m. [Accessed: 14-Oct-2019].

[4] “Manufacturing In Tijuana, Baja California,” NAPS. [Online]. Available:

https://napsintl.com/manufacturing-in-mexico/mexico-manufacturing-

locations/manufacturing-in-tijuana/. [Accessed: 06-Nov-2019].

[5] “2016’s Best Practices for NPI and NPD Success.” [Online]. Available:

https://community.pdma.org/knowledgehub/bok/process18/2016-best-practices-npi-npd-

success. [Accessed: 14-Nov-2019].

[6] D. Kieran, D. Reed, and R. Bourdeau, “New product introduction of printed circuit

assemblies,” Circuits Assem. San Franc., vol. 10, no. 3, pp. 40–45, Mar. 1999.

[7] “On the utility of project management techniques for new product development projects,”

Eight to Late, 10-Jul-2008. [Online]. Available:

https://eight2late.wordpress.com/2008/07/10/on-the-utility-of-project-management-

techniques-for-new-product-development-projects/. [Accessed: 22-Nov-2019].

Page 68: Standardization of New Product Introductions to Achieve

68

[8] “Tavis Manufacturing.” [Online]. Available:

http://tavis.ca/en/Scheduling_Screenshot_MSProject.htm. [Accessed: 22-Nov-2019].

[9] “Oracle Agile PLM | 2019 Software Reviews, Pricing, Demos,” Software Connect. [Online].

Available: https://softwareconnect.com/plm/oracle-agile-plm/. [Accessed: 22-Nov-2019].

[10] J. M. Juran and A. B. Godfrey, Eds., Juran’s quality handbook, 5th ed. New York:

McGraw Hill, 1999.

[11] A. Schiffauerova and V. T. McGill, “Cost of Quality : A Survey of Models and Best

Practices,” 2004.

[12] “The Quality Cost Conformance Model.” [Online]. Available:

https://maaw.info/QualityCostConformanceModel.htm. [Accessed: 06-Nov-2019].

[13] “The Importance of New Product Introduction & Why It Can Fail.” [Online]. Available:

https://www.industryforum.co.uk/resources/blog/the-importance-of-new-product-

introduction-npi-and-common-reasons-for-its-failure/. [Accessed: 22-Nov-2019].

[14] E. T. Kehne, “Application of Risk Management Frameworks to Medical Device

Production Development,” p. 109.

[15] J. Schoonenboom and R. B. Johnson, “How to Construct a Mixed Methods Research

Design,” Kolner Z. Soziol. Sozialpsychologie, vol. 69, no. Suppl 2, pp. 107–131, 2017, doi:

10.1007/s11577-017-0454-1.

[16] A. Sandroni and F. Squintani, “A Survey on Overconfidence, Insurance and Self-

Assessment Training Programs,” p. 28.

[17] “Net Promoter Score,” Medallia. [Online]. Available: https://www.medallia.com/net-

promoter-score/. [Accessed: 09-Dec-2019].

Page 69: Standardization of New Product Introductions to Achieve

69

[18] David Anderson, “Organizational maturity & the J-Curve Effect | Kanban University.”

[Online]. Available: https://leankanban.com/organizational-maturity-the-j-curve-effect/.

[Accessed: 09-Dec-2019].

[19] “Atul Gawande’s ‘Checklist’ For Surgery Success,” NPR.org. [Online]. Available:

https://www.npr.org/templates/story/story.php?storyId=122226184. [Accessed: 09-Dec-

2019].

Page 70: Standardization of New Product Introductions to Achieve

70

Appendix 1: NPI Exploration Survey Questionnaire

Start of Block: Intro and Screeners

Q1 The purpose of this survey is to improve Flex's New Product Introduction (NPI) processes.

This survey is strictly voluntary. You have no obligation to answer every question: omit any

questions that you cannot or do not wish to answer.

All responses are confidential. The research team will use the aggregated data to identify areas

of concern and provide feedback to enhance the company’s ability to run NPIs more smoothly. If

you have any questions about this survey, please contact Geoff Winegar

([email protected]).

Page Break

Page 71: Standardization of New Product Introductions to Achieve

71

End of Block: Intro and Screeners

Start of Block: Body Questions

Q2 Which of the following best describes your current role within Flex?

o Business Development (BD)

o General Account Management (GAM)

o Manufacturing Program or Project Management (PM)

o Design Program or Project Management (PM)

o Global Program Management (GPM)

o Other, please specify: ________________________________________________

Q3 In which region are you currently based?

o Americas

o EMEA

o Asia

Page Break

Page 72: Standardization of New Product Introductions to Achieve

72

Q4 What is the name of the NPI program or project on which you are currently spending most of

your time?

If you would prefer not to specify or if this question is not applicable, please enter "N/A".

________________________________________________________________

Q5 Which division does this NPI fall under?

o Medical

o Automotive

Q6 For how many months now have you been working on this NPI?

o Less than 3 months

o 3-12 months

o Over 12 months

Page 73: Standardization of New Product Introductions to Achieve

73

Q7 Which of the following categories best describes this NPI?

o Sketch to scale (aspects of product design are owned by Flex)

o Industrialized product (customer owns design, Flex industrializes production)

o Unmodified transfer (product line from customer site transferred to Flex site with minimal changes)

o Modified transfer (product line from customer site transferred to Flex site with many changes, i.e. to manufacturing strategy)

o Duplication (product line at Flex site built to duplicate existing line at customer site)

o Other, please specify: ________________________________________________

Page 74: Standardization of New Product Introductions to Achieve

74

Q8 Which of the following areas have encountered issues with this NPI?

Select all that apply

▢ Quoting

▢ CapEx approval

▢ Design to manufacturing hand-off

▢ Raw material sourcing

▢ Equipment sourcing and/or installation

▢ Process development

▢ Shop floor control

▢ Direct labor staffing/resource availability

▢ Indirect labor staffing/resource availability

▢ Packaging

▢ Outbound logistics

▢ Transition from NPI to sustaining

Page 75: Standardization of New Product Introductions to Achieve

75

▢ Other, please specify:

________________________________________________

Page Break

Page 76: Standardization of New Product Introductions to Achieve

76

Page 77: Standardization of New Product Introductions to Achieve

77

Q9 Which three areas do you believe most frequently jeopardize the success of NPIs in general?

Select three

▢ Quoting

▢ CapEx approval

▢ Design to manufacturing hand-off

▢ Raw material sourcing

▢ Equipment sourcing and/or installation

▢ Process development

▢ Shop floor control

▢ Direct labor staffing/resource availability

▢ Indirect labor staffing/resource availability

▢ Packaging

▢ Outbound logistics

▢ Transition from NPI to sustaining

Page 78: Standardization of New Product Introductions to Achieve

78

▢ Other, please specify:

________________________________________________

Page Break

Page 79: Standardization of New Product Introductions to Achieve

79

Q10 How often do issues in each of the following areas occur during NPIs?

Rarely About half the time Most of the time

Quoting o o o CapEx Approval o o o

Design to manufacturing hand-

off o o o Raw material

sourcing o o o Equipment sourcing and/or installation o o o

Process development o o o Shop floor control o o o

Direct labor staffing/resource

availability o o o Indirect labor

staffing/resource availability o o o

Packaging o o o Outbound logistics o o o

Transition from NPI to sustaining o o o

Page 80: Standardization of New Product Introductions to Achieve

80

Q11 When issues in each of the following areas occur, how much of an impact do they have on

the NPI's success (i.e., costs, timeline, etc.)?

Minimal/Minor Moderate Significant/Major

Quoting o o o CapEx Approval o o o

Design to manufacturing hand-

off o o o Raw material

sourcing o o o Equipment sourcing and/or installation o o o

Process development o o o Shop floor control o o o

Direct labor staffing/resource

availability o o o Indirect labor

staffing/resource availability o o o

Packaging o o o Outbound logistics o o o Transition from NPI

to sustaining o o o

Page Break

Page 81: Standardization of New Product Introductions to Achieve

81

Q12 Which of the following roles are typically involved in quoting decisions for NPIs you have

worked on?

Select all that apply

▢ Business Development (BD)

▢ General Account Management (GAM)

▢ Manufacturing Program or Project Management (PM)

▢ Design Program or Project Management (PM)

▢ Global Program Management (GPM)

▢ Engineering

Q13 Please rate your confidence in your ability to use SHIELD for program coordination.

o Not at all confident

o Not very confident

o Somewhat confident

o Very confident

o Extremely confident

Page Break

Page 82: Standardization of New Product Introductions to Achieve

82

Q14 You indicated that the following areas most frequently jeopardize the success of NPIs.

What changes would you make to help Flex mitigate these issues?

o Quoting ________________________________________________

o CapEx approval ________________________________________________

o Design to manufacturing hand-off ________________________________________________

o Raw material sourcing ________________________________________________

o Equipment sourcing and/or installation ________________________________________________

o Process development ________________________________________________

o Shop floor control ________________________________________________

o Direct labor staffing/resource availability ________________________________________________

o Indirect labor staffing/resource availability ________________________________________________

o Packaging ________________________________________________

o Outbound logistics ________________________________________________

o Transition from NPI to sustaining ________________________________________________

o Other, please specify: ________________________________________________

Page 83: Standardization of New Product Introductions to Achieve

83

Q15 If you would be willing to be contacted to discuss this research further, please enter your

contact information below (if not, feel free to leave this space blank and proceed to the next

page to complete the survey).

o Name: ________________________________________________

o Email Address: ________________________________________________

Page Break

Page 84: Standardization of New Product Introductions to Achieve

84

Appendix 2: NPI Checklist

Page 85: Standardization of New Product Introductions to Achieve

85

I. SHOP FLOOR CONTROL

1. Overview

Shop floor control systems should be considered early in the quotation period. Consideration of

these invaluable tools later in the development process is frequently cited as a reason for delays

and cost overruns. While Flex has decided to absorb costs of implementing Flex Flow in new

programs (quoting costs into MOH), explaining Flex Flow and other techniques to the customer

during quotation is critical to ensure timely buy-in and approval for necessary changes to product

(e.g., through the inclusion of a serial bar code) and process (e.g., addition of process steps for

tracking and controlling movement of materials).

2. Checklist

a. Should FlexFlow be used from end to end, or just for

packing?

End to End

Inbetween, explain:

Page 86: Standardization of New Product Introductions to Achieve

86

Packing only, explain

why:

b. Have plans for Flex Flow (including serialization, process

changes, and cost estimates) been developed?

Serialization

Process changes

Cost estimates

c. Has a plan for Flex Flow (including need for serialization,

process changes, and costs) been presented to the customer?

Serialization (bar code

on product)

Process changes

Cost estimates (priced

into MOH)

d. Has the customer accepted the plans for Flex Flow? Serialization

Process changes

Cost estimates

No, Explain

e. Will DHR be automatic or manual? Automatic

Manual, explain why:

f. Will MES Pro be implemented? Yes No

g. If MES Pro will be implemented, has the plan been priced

into MOH costs that will be quoted?

Yes

f. Discussion among relevant parties conducted PM Dir Ops Eng

Dir

PM

II. HANDLING AND SPECIAL REQUIREMENTS

1. Overview

Determining the proper handling and other special requirements that are specific to a new

program is essential to enabling design and process development to properly plan for unique

circumstances.

2. Checklist

3. Handling and Special Requirements

a. a. What type of Controlled Environment is required for

Mfg

ISO Class ____

CER.

Other, explain

Temp Req:

Page 87: Standardization of New Product Introductions to Achieve

87

b. b. What, if any special Environmental Controls are

required?

Consider the entire process; RM Receipt & WH, SA &

FG Mfg, SA & FG Storage, Handling, Shipping?

No Special Requirements were communicated /

Flex Standard is acceptable.

Humidity Req:

Gowning Req:

Shelf Life Req:

Disposal Req:

Other Req:

c. What, if any special facility systems/utilities are

required?

No special requirements were communicated / Flex

Standard is acceptable.

Compressed Air Quality

Water Quality

Dedicated/Segregated

Physical Space

Access / Security

Controls

Temp Storage

Other Req:

d. What, if any special lot numbering system is required?

No Special

Requirements were

communicated / Flex lot

numbering is acceptable

and will be used

Other, explain

e. What, if any special timing is required for responding

to complaints?

No Special

Requirements were

communicated / < 30 days

is acceptable and will be

used.

Other, explain

f. What are the current best practices for sourcing foreign

materials in use at the current production location?

Explain:

g. What is the shelf life of the product? Explain:

h. What is the shelf life of the raw materials? Explain:

i. Are there any processing/manufacturing time

limitations or constraints?

Yes, explain:

No

j. What, if any, special / extra steps in process validation

are required?

No Special

Requirements were

communicated / Flex

Validation Process and

Page 88: Standardization of New Product Introductions to Achieve

88

Templates are acceptable

and will be used

Other, explain

k. What, if any, special document retention policies are

required?

No Special

Requirements were

communicated / Flex

process is acceptable and

will be used.

Other, explain

l. What, if any special / extra personnel training practices

are required?

No Special

Requirements were

communicated / Flex

Training is acceptable and

will be used

Other, explain

m. What, if any, special Product Release / Certification

requirements?

No Special

Requirements were

communicated / Flex

process is acceptable and

will be used.

Other, explain

n. What, if any special approvals are required for NC

disposition

No Special

Requirements were

communicated / Customer

will approve all UAI

Dispositions only.

Other, explain

o. What, if any special approvals are required for changes

to the DMR

No Special

Requirements were

communicated /

Other, explain

p. What, if any special inspection and testing is required? No Special

Requirements were

communicated.

Other, explain

q. What, if any special product / sample retains are

required?

No Special

Requirements were

communicated.

Other, explain

r. Is there are any requirements for change control? No Special

Requirements were

communicated.

Other, explain

s. Discussion among relevant parties conducted PM Dir Materials

Dir Ops Dir

PM

Page 89: Standardization of New Product Introductions to Achieve

89

III. OTHER PROCESS DEVELOPMENT CONSIDERATIONS

1. Overview

One of the core value propositions of Flex as a company is its ability to develop efficiently scaled

manufacturing processes. Simply copying the processes that customers have in place – even when

a program is considered a duplicate transfer – is not enough for success. Flex should assume that

all processes, including customer processes, are imperfect, and that any process can be further

derisked and debugged. Each process step of a new program should be thoroughly analyzed and

discussed among various manufacturing professionals, with the underlying assumption that

anything that can go wrong will go wrong. Operators work long hours performing repetitive tasks.

As such, even the simplest of tasks can have many avenues for resulting in nonconformance.

Properly “poke yoking” a process involves instituting measures that “mistake-proof” the process.

Its purpose is to eliminate product defects by preventing, correcting, or drawing attention to human

errors as they occur.

2. Checklist

a. Have meetings to fully poke yoke the process been conducted

with the following?

Mfg Site Dir PM

Mfg Site PM

Mfg Site Dir Ops Eng

Mfg Site Dir Quality

I. BILL OF MATERIALS

1. Overview

The Bill of Materials (BOM) is a necessary resource for beginning to execute a program. The

BOM should include the Approved/Qualified Vendor Listing (AVL/QVL); excel format is

strongly suggested for timely return of quotation.

2. Checklist

a. Customer Part Number, Quantity Per, Reference

Designators, Package Type/Description

b. Assembly level showing mechanical assembly

c. Assembly Drawings or Manufacturing Instructions Applicable Not

Applicable Other,

explain.

d. System level showing hardware, sub-assembly,

packaging, etc.

e. Will the current supplier base be used? Yes No

Partially

Page 90: Standardization of New Product Introductions to Achieve

90

f. Supplier or Manufacturer Name and Part Number for

AVL/QVL

g. Contact information (name, phone number) for

unique or custom parts (or plug pricing)

h. Letters of Authorization (LOA) for contract

pricing, customer owned designs and registration

ownership. (Or plug pricing)

Applicable Not

Applicable Other,

explain.

i. Discussion among relevant parties conducted PM Dir

PM

Materials Dir

Ops Eng Dir

II. EQUIPMENT

1. Overview

Procuring correct equipment that is in proper shape is a critical step for initiating any

manufacturing program. At the quoting stage, it is important to verify what equipment has

already been obtained (and ensure proper due diligence will be conducted to understand the exact

condition of that equipment), and what equipment has yet to be procured.

2. Checklist

a. Who is responsible for sourcing equipment? Flex

Customer, already owns

Customer, needs to

purchase

b. Equipment source and status specified? Yes, indicate: ________

Status: ________

c. Timeline and cost for Factory Acceptance Test agreed with

customer

d. Timeline and cost for Site Acceptance Test agreed with

customer

e. Discussion among relevant parties conducted PM Dir

PM

Facilities Manager

Ops Dir

III. IMPORT/EXPORT

1. Overview

Most of Flex’s programs involve transnational movement of raw materials, equipment, and

finished products. While Flex typically outsources much of the work associated with moving

materials across borders, verifying the timelines and costs associated with this facet of the

Page 91: Standardization of New Product Introductions to Achieve

91

manufacturing process is critical, as missteps have been known to result in materials requiring

extensive wait times before being able to move across borders.

2. Checklist

a. Import broker is specified, along with expected costs Broker Expected

costs

b. Timeline for import is clarified with customer and broker Customer Broker

c. Timeline for export is clarified with customer and broker Customer Broker

d. Discussion involving all relevant parties completed Customer Broker

PM Dir of Materials

Dir of Facilities

IV. MECHANICAL ASSEMBLY AND TEST

1. Overview

While considerations for mechanical assembly may seem like a step that belongs later in the

FPLC, some planning up front can help to point out potential risks and issues ahead of time.

2. Checklist

a. Provide Mechanical Assembly & Detailed Part 2D & 3D

Drawings in soft copy PDF format for all assemblies to

include all relevant data. All specs or processes must be

called out on the drawings

Applicable Not

Applicable Other,

explain.

b. Requests for plastic parts must have resin, cavitation, part

weight, cycle time, and secondary operations specified within

the request.

Applicable Not

Applicable Other,

explain.

c. Functional Verification Test (FVT) Procedure required? Yes No

d. Are System Test Instructions required? Yes, explain:

No

e. Have visual inspection requirements and rules been

documented thoroughly to ensure any operator can

determine pass/fail?

Yes

Page 92: Standardization of New Product Introductions to Achieve

92

f. Any other "special" testing requirements not mentioned Applicable Not

Applicable Other,

explain.

g. Discussion among all relevant parties conducted Dir Ops Engineering

Dir of Quality

PM Dir of Materials

Dir of Facilities

V. PACKAGING, LOGISTICS, OUTBOUND FREIGHT, AND STERILIZATION

1. Overview

Packaging, outbound freight, and sterilization are critical factors that are often overlooked.

Responsibilities and ownership should be clearly defined during the quoting stage.

2. Checklist

a. 2D drawing specifications required for quoting either new

design and/or Off-AML packaging. To include final

dimensions, weight of unit, any special protective

requirements, double or single stack pallets, ship

quantities. Is the packaging customer specific or generic?

Applicable Not

Applicable Other,

explain.

b. All quotes will be Ex Works unless otherwise requested;

outbound freight requires established Incoterm along with

the address of destination, weight and dimension of

complete unit and the number of units per pallet

Ex Works Not Ex

Works, explain Incoterm

c. How will the Product be sterilized? [ ] Non-Sterile [

] Gamma [ ] ETO [ ] E-Beam

Current Sterilizer:

d. Has the product been Validated for 2x Sterilization? Yes No

e. Has sufficient capacity for sterilization been quoted and

planned?

Yes

f. Discussion among all relevant parties conducted PM Dir Global PM

PM

I. LABOR

1. Overview

NPIs are labor intensive projects. Clear plans for headcount utilization are necessary to make

proper quoting estimates, and for sites to be able to plan resources accordingly.

2. Checklist

a. Plan for staffing necessary direct labor complete

b. Plan for staffing necessary indirect labor complete

c. Discussion among relevant parties conducted PM Dir HR Dir

PM

Page 93: Standardization of New Product Introductions to Achieve

93

1. Overview

Continuity of staffing is ideal under most circumstances for NPIs. However, at times changes

will need to be made – either driven by attrition, changing site needs, or changing customer

needs. Plans should therefore be made to ensure smooth transitions so that contingency plans can

be enacted without inhibiting the success of the NPI.

2. Checklist

2. Transitions, Training, Attrition

a. Plan for transitions and attrition complete

b. Plan for training complete

c. Discussion among relevant parties conducted PM Dir HR Dir

PM

I. SCOPE OF DESIGN WORK

1. Overview

Design sites perform work that is often integral to the success of an NPI. However, not all

aspects of process development should be owned by design teams, which are typically unfamiliar

with the specific requirements, strengths, and attributes of manufacturing sites. As such, careful

coordination between design and manufacturing NPI teams is critical to ensuring that the design

team understands what will work and what will not work once implemented.

2. Checklist

a. Meeting clarifying design work conducted with design

team

b. Plan for manufacturing team’s involvement in design

complete

c. Meeting among all relevant parties conducted PM Dir Design

PM

PM

II. DESIGN-MANUFACTURING HANDOFF

1. Overview

While less likely than other factors to impact the actual quoting costs, having clarity regarding

the timeline for transition from design to manufacturing will allow for clearer lines of

responsibility, and more accurate overall timeline and schedule determination within quoting.

2. Checklist

a. Timeline for handoff complete and agreed upon by both

design and manufacturing sites

Page 94: Standardization of New Product Introductions to Achieve

94

b. Transition plan complete

c. Meeting among all relevant parties conducted PM Dir Design

PM

PM

Page 95: Standardization of New Product Introductions to Achieve

95

Appendix 3: NPI Due Diligence Checklist Feedback Form

Program Name: [Indicate here]

High-level Feedback

1. On a scale of 1 to 5, where 1 means “Not at all helpful” and 5 is “Extremely helpful,”

how helpful do you think this checklist will be for the following:

a. Avoiding issues later on during the NPI:

b. Quoting an accurate price to the customer:

c. Quoting an accurate timeline to the customer:

d. Doing my job as a PM:

e. Satisfying our customers:

2. How could the checklist be improved overall (i.e., functionality, ease of use, etc.)?

3. Anything else you would like me to know? Any ways I can help you?

Section-Specific Feedback

A1: Customer Contacts and General Info

Checklist items that should be added:

Checklist items that should be removed:

Sources of information (i.e., role) that should be identified/provided for certain checklist items:

[Section-Specific Feedback questions repeat for each section of the Due Diligence Checklist]