standardize how billion dollar startup-platforms are documented, designed, and tested

INSTANTBUSINESSDESIGNMAPSFORBILLIONDOLLAR

STARTUP-PLATFORMS(2-SidedMarkets;V-Pla3orms)

InstantBusinessDesignMapsforBILLIONDOLLARSTARTUP-PLATFORMSInstantlyDocument,Design,andTestTwo-sidedMarkets(B2B;B2C;C2C;V-Pla@orms)UsingBusinessDesignMapping

Hosts Renters

Airbnb(ServicePla@orm)

Merchants Customers

Alibaba(Pla@orm)

Developers Users

AppleiOS(SoFwareDev.Pla@orm)

Gyms Customers

Classpass(FitnessPla@orm)

Coders Customers

GitHub(ServicePla@orm)

Restaurants Diners

GrubHub(ServicePla@orm)

MerchantsCustomers

eBay(ProductPla@orm)

Cleaners Customers

Handy(ServicePla@orm)

OrganizaFonPeriodicTable(OPT)forGreaterWorldPeace,Understanding,andProsperity“UniversallyClassifytheWorld’sObjects.”[email protected]&@rodKuhnKing

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INSTANTBUSINESSDESIGNMAPSFORBILLIONDOLLAR

STARTUP-PLATFORMS(2-SidedMarkets;V-Pla3orms)

InstantBusinessDesignMapsforBILLIONDOLLARSTARTUP-PLATFORMSInstantlyDocument,Design,andTestTwo-sidedMarkets(B2B;B2C;C2C;V-Pla@orms)UsingBusinessDesignMapping

Stores Customers

Instacart(Pla@orm)

Merchants Payers

PayPal(PaymentPla@orm)

Profilers Swipers

Tweeters Viewers

Reviewers Viewers

Yelp(ContentPla@orm)

Drivers Passengers

Uber(ServicePla@orm)


WeChat(MessagingPla@orm)

Senders Receivers

Creators Viewers

Tinder(SocialNetworkingPla@orm)

TwiNer(SocialNetworkingPla@orm)

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YouTube(ContentPla@orm)

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):..............................................

q  Future q  Present q  Past


BUSINESSDESIGNMAP:…..........................................................................................................

WHERE(Context/Environment):.................................................................................................

WHO1

HOW

WHO2WHAT(Offer/Service)

WHY(Request/Reward)

2-SidedMarket






PRODUCERS:Create

PLATFORM(“MALLOWNER”):Connect;Compensate

CONSUMERS:Consume

WHAT(Offer/Service)

WHY(Request/Reward)

2-SidedMarket

ExamplesofBillionDollarPlaVorms

TaxonomyofBusinessModelDesigns

OBJECT

(PaWern)

1-SidedMarket

(Pipe;Chain)

2-SidedMarket

(Pla@orm;Valley)

MulF-SidedMarket

(Pla@orm;Diamond)RETAILINDUSTRY:Books

Amazon.com(Books:Physical/Digital)

Amazon.com(BooksMarketplace:OtherBooksellers)

Amazon.com(EverythingStore;WebServices)

FINANCIALINDUSTRY:ePayments

Square.com(CardReader)

Square.com(CardreaderAppMarketplace)

FINANCIALINDUSTRY:AccounYngSoFware

Intuit.com(QuickbooksSo`ware;SaaS)

Intuit.com(QuickbooksAppStore)

InstantBusinessDesignMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversaYons

AllOrganizabonalStructuresandBusinessModelDesignsOnThePlanet

GrowAccordingtoOnly3MarketPaNerns


OBJECT

(PaWern)

1-SidedMarket

(Pipe;Chain)

2-SidedMarket

(Pla@orm;Valley)

MulF-SidedMarket

(Pla@orm;Diamond)

InstantBusinessDesignMappingRapidlyVisualize,Understand,Classify,Analyze,andDesign(VUCAD)BusinessModelConversaYons


AllOrganizabonalStructuresandBusinessModelDesignsOnThePlanet

GrowAccordingtoOnly3MarketPaNerns

FurtherInformabon&Toolsfor

BusinessDesignMapping




OBJECTBUSINESSDESIGN

PIPE(Chain)

WHO(Customer)

WHAT(Product)

WHY(Value)

HOW(Provider)



1-SidedMarket

Pain/Delight(-/+):….....

q  Future q  Present ü  Past



PIPE(Chain)

WHO(Customer)

WHAT(Product)

Book(s)

WHY(Value)

Payment(Booksale)

HOW(Provider)


BUYER(whowantsaggregatedbutspecificinfoinaplace/book)

EXAMPLE1-SidedMarket

BoldRequest/JobToGetDone(JTGD):GetspecializedinformaYon24x7?

WHERE(Context/Environment):Online(OrderofBook)

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):GetspecializedinformaYon24x7?




PIPE(Chain)

WHO(Customer)

q  WebRelabonship/CustomerExperienceq  WebsiteChannel(OrderofBook)

WHAT(Product)

Book(s)

WHY(Value)

Payment(Booksale)

HOW(Provider)

q  Warehouses/Inventoryq  ITInfrastructure;Logisbcs;Staffq  ElectronicOrderFulfillmentq  Markebng&Sales;Branding





DetailsOverview

Pain/Delight(-/+):….....BoldRequest/JobToGetDone(JTGD):GetspecializedinformaYon24x7?




PIPE(Chain)

WHO(Customer)

q  CustomerSegment(CS)q  CustomerRel.(CR)q  Channel(CH)

WHAT(Product)

Book(s)

q  ValueProposibon(VP)

WHY(Value)

Payment(Booksale)

q  RevenueStreams(R$)q  CostStructure(C$)

HOW(Provider)

q  KeyPartners(KP)q  KeyAcbvibes(KA)q  KeyResources(KR)





BusinessModelCanvas:9Topics/BuildingBlocks





WHO(Customer)

WHAT(Product)

WHY(Value)

HOW(Provider)







Market1 Market2 Market…

WHO(Customer)

WHAT(Product)

WHY(Value)

HOW(Provider)



Pain/Delight(-/+):….....



MarketSide1:CoffeeMachine(“Razor”)

MarketSide2:CoffeePods(“Blade”)

MarketSide3

WHO(Customer)

Coffee-drinkingq  High-endHouseholdq  High-endOffice

Coffee-drinkingq  High-endHouseholdq  High-endOffice

WHAT(Product)

q  CoffeeMachine u  CoffeePods

WHY(Value)

q  Assetsaleofm/cq  LOWCOST

u  Assetsaleofpodsu  SubscripFonq  DIFFERENTIATION

HOW(Provider)

q  Manufacturingq  MarkeFng/Brandingq  Infrastructure;IT;IP

q  Manufacturingq  MarkeFng/Brandingq  Infrastructure;IT;IP

q  Future ü  Present q  Past

BoldRequest/JobToGetDone(JTGD):Drinkhighqualitycoffee24x7?

BUSINESSDESIGNMAP:NESPRESSO







BUSINESSMODELCANVAS:9Topics/BuildingBlocks

LEANCANVAS:9Topics/BuildingBlocks

WHO(Customer)

q  CustomerSegment(CS)q  CustomerRel.(CR)q  Channel(CH)

q  CustomerSegment(CS)q  UnfairAdvantage(UA)q  Channel(CH)

WHAT(Product)

q  ValueProposibon(VP) q  ValueProposibon(VP)

WHY(Value)



HOW(Provider)

q  KeyPartners(KP)q  KeyAcbvibes(KA)q  KeyResources(KR)

q  Problem(Prob)q  Solubon(Soln)q  KeyMetrics(Metr)



Bus.Model/LeanCanvas