star player game - gamification in customer engagement - manu melwin joy
TRANSCRIPT
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Star Player GameGamification in Customer Engagement
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Prepared By Manu Melwin Joy
Assistant ProfessorSCMS School of Technology and Management
Kerala, India.Phone – 9744551114
Mail – [email protected]
Kindly restrict the use of slides for personal purpose. Please seek permission to reproduce the same in public forms and presentations.
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Heineken’s Star Player Game• Heineken has long been
known as a company
that can create highly
engaging experiences for
their consumers and
online users.
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Heineken’s Star Player Game• The brand is an official
sponsor Champions League
game. They decided to use
gamification to actively
engage fans throughout the
event to increase awareness
of Heineken.
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Heineken’s Star Player Game
• During the the
Champions League,
users can download
the Heineken app.
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Heineken’s Star Player Game• While watching the
game, they are asked predictive questions such as:– will the penalty be saved?– will the goal be made by
head?– will they score within 20
seconds?
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Heineken’s Star Player Game• Points are awarded
for correct answers. And during down time, more points can be earned by answering other types of questions (e.g. trivia).
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Heineken’s Star Player Game• This is a great example
where a sponsor can directly engage with fans during a sports game instead of just having their logo showcased on banners within the arena or through television spots.
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