Star PowerHow To Be Unstoppable Through

The Nine Star Social Values

ENVIRONICS/LIPKIN

Someone who thrives on change and instability; someone who grows in direct proportion to the challenges facing him; someone who proves it can be done; someone who is a model of what’s possible.

Star:

Star Social Value: A force that drives us at our core. It determines the way we feel, the way we think, the way we interact with others and ultimately what we become. It evolves slowly over time or it can develop suddenly in response to dramatic events. It enables preeminent performance against all odds.

ENVIRONICS CANADA & U.S.A.

SOCIAL VALUES MONITOR2012

• Conducted every four years in the United States and Canada since 1992.

• Based on a sample of 1500 respondents aged 15+.• Environics’ flagship syndicated research study.• Self-complete methodology fielded in November 2012.

INDIVIDUALITY

AUTHORITY

Idealism &Autonomy

Status & Security

FULFILLM

ENTSU

RVI

VAL

Authenticity &Responsibility

Exclusion & Intensity

Authenticity & Responsibility:Well-being, Harmony and Responsibility

Status & Security:Obedience to Traditional Structures

and Norms

Idealism & Autonomy:Exploration and Flexibility

Exclusion & Intensity:Seeking Stimulus and Attention

INDIVIDUALITY

AUTHORITYFU

LFILLMEN

TSUR

VIVA

LQuadrant proportions, USA 2012

Exclusion & Intensity:Seeking Stimulus and Attention

Status & Security:Obedience to Traditional

Structures and Norms

Authenticity & Responsibility:Well-being, Harmony and

Responsibility

Idealism & Autonomy:Exploration and Flexibility

22% 29%

23% 26%

AUTHORITY

INDIVIDUALITY

SUR

VIVA

LFU

LFILLMEN

T

Confidence in Advertising 64

Penchant for Risk 68

Joy of Consumption 130Saving on Principle 139

Personal Challenge 130

Obedience to Authority 138

Financial Security 55

Traditional Family 80

Emotional Control 138

Concern for Appearance 159

Global Consciousness 140

Spiritual Quest 224

Flexible Families 123

Skepticism of Advertising 174

Environics

Values change 2008-2012

Personal Expression 213Aversion to Complexity 183

Adaptability to Complexity 79

Authority and Conformity

Individualism and Autonomy

FulfillmentSu

rviv

al

Females

Males

Gen X

Authority and Conformity

Individualism and Autonomy

FulfillmentSu

rviv

al

Pre-Boomers

Gen Y

Boomers

Post Grad

Authority and Conformity

Individualism and Autonomy

FulfillmentSu

rviv

al

HG or LessColl/Voc

Univ

Authority and Conformity

Individualism and Autonomy

FulfillmentSu

rviv

al F - Separated/DivorcedM - Married/Common Law

M - Separated/Divorced

F - Married/Common Law

M - Single (Never married)

M - Widower

F - Single (Never married)

F - Widow

Separated/Divorced

Married/Common Law

Never Married

Authority and Conformity

Individualism and Autonomy

FulfillmentSu

rviv

al

$25K to $49K

<$25K

$150K+

$50K to $74K

$100K to $149K$75K to $99K

Authority and Conformity

Individualism and Autonomy

FulfillmentSu

rviv

al

Northeast

West

South

Midwest

Are You a Star? Here’s a simple test to evaluate your personal evolution of the Star Social Values. On a scale of 1-10 (1 = lowest, 10 = highest), rate your spontaneous response to the following statements. It takes 9 to be a Star:

1. I often do something just to prove to myself that I am able to do it:

2. I see complexity and change as learning experiences and sources of opportunity:

3. I am able to fully express my talent and personality to others:

4. I am able to control my emotions so they enable me to succeed in any situation:

5. I focus on eating, exercise and self-transformation to create a healthy life:

6. I am searching for meaning and a higher purpose to my life that transcends my day-to-day activities:

7. I like to be part of social networks and communities where people are deeply connected:

8. I consider myself as much a citizen of the world as I am a citizen of my own country:

9. I feel secure and confident that that my financial resources enable me to live the life that’s right for me:

Financial Wellbeing

Personal Challenge

Adaptive Navigation

Full Expression

Emotional Control

Commitment to Health

Uncommon Purpose

Social Intimacy

Global Denizen

The Nine Star Social Values

Core resolve that once one sets oneself a goal, one will achieve it; continually setting oneself difficult goals in order to grow; perception of problems and predicaments as offers to be embraced; blend of optimism and appetite that keeps one happy and hungry in equal measure; belief that everything leads to ultimate success.

Personal Challenge:

1

“I’m Ready. Bring It On.” The Personal Challenge Mantra:

My Personal Goals:My Irresistible Offers:Ultimate Success means:

Personal Challenge:

The capacity to adapt oneself to life’s uncertainties and change; the desire to explore complexity as a learning experience and source of opportunity; the understanding that complexity is the antithesis of neat and tidy; the ability to focus on what counts while seeing the bigger picture; the ability to go fast and slow.

Adaptive Navigation:2

“Life’s a magical mystery and I’m going to solve it.”

The Adaptive Navigation Mantra:

Adaptive Navigation:I Adapt By:My Opportunities Are:I Focus On:

Desire to fully develop and express one’s talent and personality; need to communicate authenticallyand spontaneously with others; inspired performancesustained by a passion for the grind; reverse of regret and procrastination; appreciation that we’re all either amplifiers or inhibitors of each other’s power.

Full Expression:3

“I declare my interdependence. I’m all-in and I”m playing full out.”

The Full Expression Mantra:

My Unique Talent Is:My Powerful Message Is:I Amplify Others’ Power By:

Full Expression:

Emotional Control:4

Ability to choose one’s emotions constructively in the face of chaos, crisis or uncertainty; capacity to control one’s feelings through logic and reasoning in extreme circumstances; achieved through mindful practice and self-evaluation; mental sharpness to see what’s pivotal in dire situations and the emotional toughness to act accordingly.

“No-one and no-thing can make me do what shouldn’t be done. I choose my response. I own my actions.”

The Emotional Control Mantra:

My Emotions of Choice:My Powerful Actions:My “Mindful” Situations:

Emotional Control:

Commitment to Health:

5

Focus on diet, exercise and self-transformation to create a healthy life; direct function of one’s love of life and desire to preserve it as long as possible; prioritizing one’s total wellbeing over everything else; appreciation of the ecosystem that we all form with each other.

“Age is my friend. I am an athlete. I can be sharper, smarter, stronger every day.”

The Commitment to Health Mantra:

I Create a Healthy Life By:I Love My Life Because:I Contribute To My Ecosystem Through:

Commitment to Health:

Awareness of a higher intelligence and an intense desire to understand how it impacts one’s life; search for a higher purpose that gives meaning to one’s day-to-day activities; superior ability to cope with adversity through empowering interpretation; service to one’s fellow human beings.

Uncommon Purpose:6

“I am in touch with my inner superhero. I will play big because I am part of something bigger than me.”

The Uncommon Purpose Mantra:

I’m here to:Adversity Means:I serve by:

Uncommon Purpose:

Desire to feel part of groups where people are close to each other; need to build warm, deep friendships withothers; source of validation and assurance in times of change and instability; a space to regroup and reflect on one’s thoughts through the perspective of one’s confidantes; as vital to one’s wellbeing as anything that one does with one’s body.

Social Intimacy:7

“I can face the world because of the people who’ve got my back. I am the company I keep.”

The Social Intimacy Mantra:

I Crave People Who:I Build My Network Through:I Can Be Trusted To:

Social Intimacy:

Affinity with people all over the world; strong interest in others’ cultures and desire to sample their lifestyle; being a citizen of the world not just a citizen of one’s own country; a sense that anything one does can impact the world at large; an awareness that anything that happens anywhere impacts one’s own life.

Global Denizen:8

GLOBAL

“I celebrate everyone everywhere. I am a champion of humanity.”

The Global Denizen Mantra:

I Study:I Experience:I Contribute:

Global Denizen:

Feeling of being in control of one’s financial situation; mindset that enables one to pursue one’s dreams without being constrained by financial fears; an understanding that wealth is generated by fully actualizing one’s talents; personal generosity; faith that if one takes the right steps, and keeps on walking, the rewards will follow.

Financial Wellbeing:

9

“I have everything I need to succeed. My real wealth is within me. I give to receive.”

The Financial Wellbeing Mantra:

I Am Confident Because:I Build My Wealth By:My Next Steps Are:

Financial Wellbeing:

Financial Wellbeing

Personal Challenge

Adaptive Navigation

Full Expression

Emotional Control

Commitment to Health

Uncommon Purpose

Social Intimacy

Global Denizen

The Nine Star Social Values

Take your moonshot. There will never be a better time than now.