STARBUCKSPRESENTED BY

About the Company..

Established in 1971 in Seattle, Washington. Currently operating in 70 countries with 23305

stores in which 60% in US only. In India its operating only 6 states with 59

stores. At present its major operating countries are

China, North America, India and Japan.

Offering Starbucks coffee in United Airlines. Selling premium tea through it’s own Tazo tea

company. Online shop for coffee and other products. Distribution of whole bean ground coffee to

supermarkets. Producing premium coffee ice-creams. Selling CD’s in Starbucks retail stores.

Product Lines Of Starbucks…

Mission & Vision

“Our mission is to inspire and nurture the human spirit- one person, one cup and one neighborhood at a time”

“To bring the Italian coffeehouse tradition back to the united states and extend it all over the world”

First consumed in East Africa during the 11th

centaury. Quality of beans- Robusta and Arabica. Produced in 70 countries. Global coffee production- 134.2 million bags. More than $70 billions retail sales globally.

Facts…

Product developme

nt

Bean & ingredient selection

Product distribution Storefront Take home

products

Value chain

New value chain

Product

development

International development

Bean & ingredi

ent selecti

on

Product

distribution

Online storefr

ont customization

Store front

Mobile apps

Take home produc

ts

Formerly known as kraft foods ltd. Founded in 1903. Deals mainly in dairy products like milk, cream

and ice cream. Recently adopted mondelez international.

About kraft foods

Problems faced

Market expansion

SWOT ANALYSIS

Strength: Brand Identity Variety Locations Convenience EthicsWeaknesses: Too many products Risky Investment in more locations

SWOT ANALYSIS

Opportunities: Customization International Markets On – the – Go Lifestyle

Threats: Direct Competition Cheaper Alternatives

STRATEGIC FACTORS

Brand IdentityConvenienceInternational MarketsCheaper Alternatives

CONCLUSION

Maintained a Competitive Advantage.

Need to focus on its core competencies.

Need to create new value Innovation.

Although Starbucks is going down in NYSE but

still it is promising people for future employment and better opportunities ?

Questions for audience