starbucks: behind the scenes om final project: part 1 catherine palma further questions:...
TRANSCRIPT
Starbucks: Behind the Scenes
OM Final Project: Part 1Catherine Palma
Further Questions: [email protected] #: 646-209-0369
Today’s Goals
• History and Facts about Starbucks• Discuss my observations• Analysis of all the different locations I
went to• Observations of each location s’ setting
by resources• Conclusion of all Starbucks locations
Business Facts
• Examples from the Internet• In-Class Problems Week 3:
http://64.233.179.104/search?q=cache:o3w_tV8V2tsJ:theory.csail.mit.edu/classes/6.042/spring06/cp3t.pdf+Starbucks+%2B+Critical+Path+Method&hl=en&gl=us&ct=clnk&cd=3
More studies of Starbucks
• Case Study: http://www.claritas.com/claritas/Default.jsp?ci=2&pn=cs_starbucks
• Input-Output Model of Starbucks: http://homepages.wmich.edu/~c4heeres/Project3bus270.htm
My Analysis
• Locations I’ve been to• 42nd St• 59th St• 15th St• Flushing – Main St.
• Current Semester Location I Go• 42nd St• 59th St• 15th St
• My Observations for almost the whole day in Starbucks: Penn Stations (34th St)
Starbucks Observation: 2/24/06• Time:Time: 12:45 PM – 6:00 PM• Location: Location: Penn Station 34th St.• Time Line
• 12:45 PM – 2:30 PM• Line is very quick and short
• 2:30 PM – 6:00 PM• Very busy
• Resources for Project• Pamphlets from Starbucks
• What I did there• Lunch: Sandwich, Coffee and Pastry• Dinner: Sandwich• Logic and Business Communications Homework
• Audience Type• College Students• Professional Workers• High School Students
Environmental Differences: Manhattan• 15th St.
• Near Baruch College• College Students and Professional Workers
• 42nd St. – Times Square• Tourists• Other types of audiences
• 59th St. – Columbus Circle• College Students• Professional Workers
• 34th St – Penn Station• High School students• College students• Professional Workers• Tourists• Local Residents
Most Busiest:Most Busiest: 59th St. and 15th St.Least Busiest:Least Busiest: 34th St.
Facility Benefits
• 42nd St. – Times Square• Easy to socialize
• 15th St.• Perfect Study Area• Peaceful Group Area• Perfect Socializing Spot• Wonderful Places to plug laptops
• 59th St. – Columbus Circle• Wonderful Study Environment• Perfect Socializing Area• Wonderful Work environment
• 34th St. – Penn Station• Average study area• Peaceful
• Before Rush Hour• Best socializing area
Conclusion
• Busiest Location I’ve been to• 59th St. Columbus Circle• 15th St.
• Least Busy Location• 34th St.
• Facility Benefits• My favorite Starbucks: 59th St.
• Best Study area• Good spots to charge and use your laptop• College Student Environment
• Cathy’s Favorite Products• Coffee: Cold and Warm• Sandwiches• Pastries• Gift Cards