starbucks campaign
TRANSCRIPT
By Heth Kansara, Kinnari Barot,Kira Chen
Marketing Campaign
• Company name : Starbucks
• Campaign name: Apple of our eye.
Business Objectives
• Social responsibility• Social media reach (FB. Instagram. Snapchat)
Goals of the Campaign
– Raise, donate $50,000 for California Fresh Fruit Association
– Increase quarterly sales revenue 5%
– Increase social media reach (10%)
– 10K share (social media)
Communications Planning
1. Market – age 20~352. Mission – Donate 50K to CFFA.3. Message – Apple of our eye.4. Media – FB, Instagram, Snapchat5. Money – 30K6. Metrics
Metrics
• Click Rate (20%)
• Total time spent on Site.
• Amount of money raised
• Customer-increase
Campaign Game Plan
THANK YOU