starbucks fast lane
DESCRIPTION
Starbucks Fast Lane. Group 5 Grady Beck Andrew Moss Shelby Barrett Casey Quirke Peihsuan Chen . Key Product F eatures. Scan-able bar code Linked to credit card and drink order Starbucks App connectivity Save your favorite drinks to app Gold plating . Key Benefits . - PowerPoint PPT PresentationTRANSCRIPT
Starbucks Fast Lane
Group 5
Grady BeckAndrew Moss Shelby Barrett Casey QuirkePeihsuan Chen
Key Product Features
• Scan-able bar code– Linked to credit card and drink order
• Starbucks App connectivity– Save your favorite drinks to app
• Gold plating
Key Benefits
• Speed and efficiency
– Save time by skipping the line
• Enhance customer experience
• Earn Starbucks rewards
• Increase revenue
• Eco Friendly
Price
$15.00 annually
Cost
~ $0.75/Unit Cost
Distribution ChannelsTried-and-tested success with previous Via’s promotion in March 2009
Will first unveil in select cities before widespread distribution• New York City, Seattle, Chicago and London
Sold Where?
• Starbucks stores
• Starbucks vendors
• Online on our website
Target Markets
• Primary: Young business professionals
• Secondary: College students
Promotion Channels Pull strategy
Smartphone App
Loyalty Program Word-of-Mouth
Social Media and Television
Social Media
Loyalty Program Advertising
Loyalty Program• Since 1985 we’ve rewarded our customers with a discount
when they bring in personal tumblers• In 2011 and 2012, we saved more than 1.5 million pounds
of paper from landfills• We’ve seen more than a 55 percent increase in personal
tumbler use over the past three years