staring into the abyss. why retaking control over service innovation is essential for telcos'...
DESCRIPTION
Presentation given at the Opencloud Customer Forum. Review why Telcos must re-take control of service innovation from the brown-nosed middle managers of their strategic suppliers. Focus on customers and services. Embed telecom services everywhere and do more value added services. But it requires cultural change from the litany of excuses stifling innovation and a focus on telecom application developers.TRANSCRIPT
![Page 1: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/1.jpg)
Staring into the Abyss
![Page 2: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/2.jpg)
$$$?
![Page 3: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/3.jpg)
ISP
![Page 4: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/4.jpg)
OTT VoIP to cost telcos $479b to 2020.
— Ovum
![Page 5: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/5.jpg)
![Page 6: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/6.jpg)
![Page 7: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/7.jpg)
![Page 8: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/8.jpg)
Now buy our reports and bespoke research – even though
we’ve never worked in a telco or supplier, we know your
business better than you! — Consultants and Analysts
![Page 9: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/9.jpg)
Reports of declining SMS revenue are wrong;
annual revenue will exceed 2010 levels until
2017. — Portio Research
We’re in a very fortunate position, our customers
are addicted to the internet, they keep using
more and more. — Alan Quayle
![Page 10: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/10.jpg)
>50%
![Page 11: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/11.jpg)
70%
![Page 12: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/12.jpg)
1900%
![Page 13: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/13.jpg)
![Page 14: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/14.jpg)
![Page 15: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/15.jpg)
![Page 16: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/16.jpg)
![Page 17: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/17.jpg)
![Page 18: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/18.jpg)
But isn’t KakaoTalk killing SKT?
![Page 19: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/19.jpg)
![Page 20: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/20.jpg)
The Brain Handles Positive and Negative Information in Differently
“The brain handles positive and negative information in different hemispheres. Negative emotions generally involve more thinking, and the information is processed more thoroughly than positive ones.” said Professor Nass, Stanford University
![Page 21: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/21.jpg)
![Page 22: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/22.jpg)
![Page 23: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/23.jpg)
![Page 24: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/24.jpg)
![Page 25: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/25.jpg)
![Page 26: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/26.jpg)
![Page 27: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/27.jpg)
![Page 28: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/28.jpg)
KakaoTalk ChatON MyPeople Naver LINE
Free text yes yes yes yes
Free call yes no yes yes
Voice message yes yes yes yes
Send picture yes yes yes yes
Send video yes yes yes yes
Send… Contact Contact, animation message, calendar, document, location
Contact, cloud, location
Contact, location
Stickers and emoticons
Basic ones for free, everything else additional charges
free free Basic ones for free, everything else additional charges
Popup message ? yes yes yes
Language support 12 languages 60 languages Korean, English 9 languages
Available for
Android, iOS, Windows Phone, Bada OS, BlackBerry, PC (June ’13)
Android, iOS, Windows Phone, Bada OS, BlackBerry, web page
Android, iOS, and PC Android, iOS, Windows Phone, BlackBerry, PC
Special features
•Create your own theme for iPhone and Android •Plus friend (content from your favorite Kpop band)
•Animated messages (scribble) •Choose bubble styles •Broadcast •Shake it to connect
•Bot friend •Send music
![Page 29: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/29.jpg)
© 2013 Alan Quayle Business and Service Development
29
How Operators Feel
![Page 30: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/30.jpg)
© 2013 Alan Quayle Business and Service Development
30
How Operators Act
![Page 31: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/31.jpg)
MBA BS!
![Page 32: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/32.jpg)
Partnership?
![Page 33: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/33.jpg)
Partnership?
![Page 34: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/34.jpg)
Losers!
![Page 35: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/35.jpg)
Wholesale? This is Retail!
Customers Direct
Relationship
![Page 36: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/36.jpg)
This is also Retail Customer Relationship = Survival
![Page 37: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/37.jpg)
Fixed Voice
($325B)
Mobile Voice
($615B)
Fixed Data
($275B)
Mobile Data
($275B)
Regulated Services($1.5T)
Un-regulated Services($650B)-5 to -7%
5.5 to 9%
3 to 4%
0 to 2%
0-2%
Total Telecoms Services($2.15T)
3-6%
+ =
Over the Top Messaging hits SMS growth
Mobile substitution of fixed broadband with LTE
OTT substitution, saturation, competition
Mobile and OTT substitution
Sources: operator averages across developed and developing markets, supplier estimates, Alan Quayle
1-3.3%
Threats to Revenue
![Page 38: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/38.jpg)
![Page 39: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/39.jpg)
![Page 40: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/40.jpg)
![Page 41: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/41.jpg)
![Page 42: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/42.jpg)
![Page 43: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/43.jpg)
Brown-Nosed Middle
Manager!
![Page 44: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/44.jpg)
Market Chatter is Monopolized
![Page 45: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/45.jpg)
Mobile Everything,
WebRTC
![Page 46: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/46.jpg)
Customers
Services
![Page 47: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/47.jpg)
Fixed Voice
($325B)
Mobile Voice
($615B)
Fixed Data
($275B)
Mobile Data
($275B)
Regulated Services($1.5T)
Un-regulated Services($650B)-5 to -7%
5.5 to 9%
3 to 4%
0 to 2%
0-2%
Total Telecoms Services($2.15T)
3-6%
+ =
Over the Top Messaging hits SMS growth
Mobile substitution of fixed broadband with LTE
OTT substitution, saturation, competition
Mobile and OTT substitution
Sources: operator averages across developed and developing markets, supplier estimates, Alan Quayle
1-3.3%
Threats to Revenue
There’s just 2 things we need to focus on
![Page 48: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/48.jpg)
Make Telecoms an Essential Spice for every Business Recipe
![Page 49: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/49.jpg)
Do more VAS!
![Page 50: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/50.jpg)
This is Nature. Crawl, Walk, Run!
Not, Create some PowerPoint & Go Big Game Hunting.
![Page 51: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/51.jpg)
![Page 52: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/52.jpg)
No. We tried a similar service in our market
and it failed, and we’re never ever going to try
again
What do you think of this service idea?
![Page 53: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/53.jpg)
No. It will not work in our market. Because I’m a 50 year old guy
who understands all my customers better than they know themselves.
What do you think of this service idea?
![Page 54: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/54.jpg)
No. A feature of your service overlaps with an
existing.
What do you think of this service idea?
![Page 55: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/55.jpg)
No. We have a similar service launched, and
are not going to experiment in trying to
make it better or address other customer
segments.
What do you think of this service idea?
![Page 56: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/56.jpg)
No. Our network can not support such as service, even though
such services are going over the top today.
What do you think of this service idea?
![Page 57: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/57.jpg)
No. It looks a bit like Joyn, which we’re not
sure about, but because it looks a bit like
something we may do in the future we’re not
going to do it.
What do you think of this service idea?
![Page 58: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/58.jpg)
No. It must work across all devices, even though most devices will never
use it.
What do you think of this service idea?
![Page 59: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/59.jpg)
No. We need additional (random) features
included before we could consider it.
What do you think of this service idea?
![Page 60: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/60.jpg)
No. It must work on IMS (even though it
doesn’t need to).
What do you think of this service idea?
![Page 61: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/61.jpg)
No. It must work across all our customers from day one, even though most will never use it.
What do you think of this service idea?
![Page 62: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/62.jpg)
No. It must conform to our process and design norms. But we’re not going to tell you what
they are, and you’ll have to build them in
on your dime.
What do you think of this service idea?
![Page 63: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/63.jpg)
No. It must integrate with all our existing
platforms, even though it can work fine in the current configuration.
What do you think of this service idea?
![Page 64: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/64.jpg)
No. It must be delivered through our preferred
SI or NEP, who will copy / kill the service
immediately.
What do you think of this service idea?
![Page 65: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/65.jpg)
No. You must work through our app store / portal, which we’re in the process of closing.
What do you think of this service idea?
![Page 66: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/66.jpg)
No. We can only focus on 4 service launches
per year. We only back major successes like
Video Telephony, Mobile TV, Push To Talk,
See What I See…
What do you think of this service idea?
![Page 67: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/67.jpg)
No. We just don’t have the bandwidth, to do
our job.
What do you think of this service idea?
![Page 68: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/68.jpg)
No. We have a network lock-down as we launch
LTE so cannot do anything for the next 6-
9 month.
What do you think of this service idea?
![Page 69: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/69.jpg)
No. Bob has left the business and we’re
waiting on his replacement, who
never comes.
What do you think of this service idea?
![Page 70: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/70.jpg)
No. We’re waiting on annual budgets to be
confirmed, sometime in the next 6-12 months.
What do you think of this service idea?
![Page 71: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/71.jpg)
No. We’re re-organizing again this year.
What do you think of this service idea?
![Page 72: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/72.jpg)
No. Someone in the organization doesn’t
like such services.
What do you think of this service idea?
![Page 73: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/73.jpg)
No. That cannot be implemented without
changing our IN / product catalog / CRM /
billing / network.
What do you think of this service idea?
![Page 74: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/74.jpg)
No. We cannot bill / sell services under $5 per
month.
What do you think of this service idea?
![Page 75: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/75.jpg)
No. We have a backlog of 24 months on billing updates, even though
the service doesn’t need to be in that
pipeline.
What do you think of this service idea?
![Page 76: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/76.jpg)
No. You must work through our innovation group who we all hate and ignore as they’re
parasites on our business.
What do you think of this service idea?
![Page 77: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/77.jpg)
No. You must talk with Bob who will then pass
you to Bill, who will then pass you to Mary, who will then pass you to Paul, who will then pass you back to Bob.
What do you think of this service idea?
![Page 78: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/78.jpg)
![Page 79: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/79.jpg)
![Page 80: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/80.jpg)
![Page 81: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/81.jpg)
Telecom Application Developer Ecosystem R
eve
nu
e
Product
Internal Telco Developers
Partner Developers
Telecom App Developers
Mobile App Developers
Long Tail Developers
![Page 82: Staring into the abyss. Why Retaking Control over Service Innovation is Essential for Telcos' Survival](https://reader033.vdocument.in/reader033/viewer/2022052819/5453ad4eaf795911308b550f/html5/thumbnails/82.jpg)
www.tadsummit.com