start your own profitable ecommerce business without packing & shipping while working full-time
TRANSCRIPT
How To Start Your Own Profitable e-Commerce Business Without Packing
& Shipping While Working Full-Time.Eugene Cheng
What You Will Learn• Freedom Business Principles• E-Commerce Overview• First Steps• The Ultimate 7-Steps Marketing & Sales System
Before we move forward…
What Hung Le has to say…
Breaking The Cycle…
Freedom Business Principles
1. Automated Sale2. Recurring Revenue/Repeat
Customers3. No Accounts Receivables4. Selling Products Not Services5. Own The Assets Which Produce
The Results
3 Pillars Of Success - Your Sweet Spot
Why e-Commerce?1. Integration of Freedom Business
Principles and the 3 Pillars Of Success And Optimizing Your Sweet Spot
2. High barrier to entry3. No hardcore sales persuasion is
necessary4. Higher value per visitor5. Higher conversions
Main Barriers to e-Commerce1. Marketing - How to get customers to see my
product.2. Product Selection - choosing the right product to
obtain high enough margins, finding the right manufacturers.
3. New Products – understanding product market selection and extension.
4. Web Development/Technology/IT and Systems - SSL, Domains, Hosting, Payment Gateway, Merchant Processors
5. Legal Compliance/Tax Laws – dealing with international payments.
6. Branding – competing with the BIG dogs.
WHAT IF…
Amazon FBA You• Shipping• Customer service• Website
maintenance• SSL• Hosting• Buying advertising• Packaging• Packaging Suppliers• Warehouse staff• Warehouse
maintenance• Fraud prevention• Returns
• Pick product• Choose
supplier• Manage
inventory• Build brand
Amazon Pays You ($$$) Every
14 Days
You Place Order
Supplier Sends
Inventory
Overview• Primary Goal: to build a sustainable and
scalable business in record time by leveraging the power of Amazon.
• Break the cycle (no more ducks in a row.. Years of education.. No action, etc.).
• Size and speed of success depends on:1. Focus2. Commitment
First StepsBuilding a business which is:
• Predictable – long lasting/sustainable. Amazon isn’t going anywhere any time soon..
• Repeatable – easy to expand product range
• Scalable – rapidly profitable • Built to sell – own the BRAND (private
labelling).
Amazon – lucrative business model.• Don’t need to be a programmer• No “tech” skills required.• No huge start up capital.
The Ultimate Marketing & Sales SystemThe entire process:
Step 1: Pick a hot selling product to sell.Use best seller list: http://www.amazon.com/Best-Sellers/zgbs
Step 2: Find suppliers
Step 3: Branding
Step 4: Create a Seller Central Account @ http://www.sellercentral.amazon.com ($39.99/mo with FREE 30-day trial).
The Ultimate Marketing & Sales System - Continued…Step 5: Create Product Listing
Step 6: Sending Shipment to Amazon
Step 7: Perform P.A.R.T System• P = Product Listing Optimization• A = Amazon Marketing and
Advertising• R = Reviews • T = Tweak, Refine, and Execute
Step 1: Pick A Hot Selling ProductUse best seller list: http://www.amazon.com/Best-
Sellers/zgbs
Step 2: Finding SuppliersNavigate to www.Google.com/ncr
Google Search Method:“product name” private label“product name” wholesaler“product name” supplier“product name” manufacturer
Google Search + Site Exclusions Method:“product name” private label –site:www.facebook.com –site:www.optimumnutrition.com
Note: Be sure to browse through to page 8-10 of Google as suppliers have terrible SEO.
Step 3: BrandingUPC Code
Step 3: Branding - Continued…
Step 4: Create a Seller Central Account
http://services.amazon.com/content/fulfillment-by-amazon.htm
Step 5: Create Product Listing
Step 6: Sending Shipment to Amazon
Step 7: Perform P.A.R.T System
• P: Product Listing Optimization
• a: Amazon Advertising
• r: Reviews
• t: Tweak, Refine, and Execute
P: Product Listing Optimization
Step 7: Perform P.A.R.T System
Four Key Components Of Best Selling Product
Listing Page1. Product title2. Description3. Images4. Other Fields
The Keyword Sweetspot
Google Keyword Tool
FreshKey Tool
Product Images
a: Amazon Advertising
Step 7: Perform P.A.R.T System
Automatic Targeting
Manual Targeting
Advertising Report
Search Term Report
Negative Keywords
Amazon Marketing Blueprint
r: Reviews
Step 7: Perform P.A.R.T System
http://www.amazon.com/review/top-reviewers
t: Tweak, Refine, and Execute
Step 7: Perform P.A.R.T System
Do you think you can follow these simple 7
Steps?
Celebrate!
Would You Like for Me to Help and Guide You through Starting Your Own
Profitable e-Commerce Business?