starting in 2020, all websites and selling …
TRANSCRIPT
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTURE
STARTING IN 2020, ALL WEBSITES AND SELLING MATERIALS WILL REINFORCE THE NEW NOM.
DOS PRIMOS TEQUILA
CATEGORY/BRAND STRENGTH IN NC
• 100% Blue Agave +38.0% R12
• Blanco accounts for 65% of sales of 100% Blue Agave
• Blanco 100% Blue Agave +38.6% with Retail Dollars +44.5%
PRODUCT DETAILS
• Product Code: 64-991
• Retail Price: $47.95
• Proof: 80 pf
• Agave: 100% Blue Agave from both Lowland & Highlands of Jalisco
• Case Pack: 6 bottles
REASONS TO BRING IN
• Thomas Rhett Fully Behind Product; Concert Tour/Samplings
• Ultra Premium Category Growth in 9L & $’s
• Education Opportunity for Consumers: Tequilas of DGL
• National Launch January 2021; Press Buzz
TASTING NOTES
• Aroma: Earthy herbal notes followed by hints of citrus and floral hues
• Palate: Cooked agave, with herbal hues on the front palate followed by smooth floral and citrus hints.
UNIQUE PACKAGING & TASTE PROFILE
Tasting Notes
Color: Crystal Clear
Aroma: Earthy herbal notes
followed by hints of citrus and
floral hues
Palate: Cooked agave, with
herbal hues on the front palate
followed by smooth floral and
citrus hints.
Product Highlights
Natural wood cork
Leather Wrap
Embossed Glass
Fabric label, hand-
applied in Mexico.
Distillery: Destiladora González Lux (NOM 1603)Located just outside the city of Arandas, in the highlands of Jalisco, DGL sits in a prime
location for the superior agave used in Dos Primos Tequila.
Master Distiller: Rodolfo González, 3rd Generation Distiller Just like his father, and his father’s father, Rodolfo is a very hands-on Master Distiller.
Passionately overseeing the entire process from field to bottle, Rodolfo ensures every drop that leaves the distillery is nothing short of perfection
Agave Selection: Estate-grown, hand-harvested, 100% Blue AgaveAs the newest tequila brand to the Luxco portfolio, Dos Primos will be crafted with a blend of agave from Los Altos and the valley area of Jalisco. Blending agave from the highlands and
the lowlands creates an undeniably smooth tequila that can sipped on its own or enjoyed in a cocktail.
Harvested, distilled and bottled in the heart of tequila country
Who are they?
Jeff Worn
Owns and operates a substantial pecan business in Georgia and is Thomas Rhett’s cousin
Thomas Rhett
Multi-platinum country music singer and songwriter with a loyal
fan base
THOMAS
RHETT
3.6 MILLION Followers
2.3 MILLION Followers
1.7 MILLION Page Likes
8.7 MILLION Monthly Listeners
15 #1 SINGLESLOOK WHAT GOD GAVE HER • DIE A
HAPPY MAN • MARRY ME •
UNFORGETTABLE • SIXTEEN • STAR
OF THE SHOW • CRAVING YOU (FT.
MAREN MORRIS) • T-SHIRT • CRASH
AND BURN • IT GOES LIKE THIS • LIFE
CHANGES
HITS HE’S WRITTEN
ROUND HERE (FLORIDA GEORGIA
LINE)• THINK A LITTLE LESS
(MICHAEL RAY)• PARKING LOT PARTY
(LEE BRICE) • I AIN’T READY TO QUIT
(JASON ALDEAN)
AGE
DEMOGRAPHICS
MINDFUL OF THE PAST, AS WE LOOK TO THE FUTURE
REMINDER: Exotico, El Mayor and all innovations feature the DGL NOM 1603
In 2021, El Mayor will expand on its experiential marketing and media efforts to grow brand awareness
Experiential Marketing:
• Continue to leverage partnership with MLB Hall of Famer, Pudge Rodriguez.
• Activate at selected golf tournaments:
• The Honda Classic
• Bryon Nelson (NEW)
• Participate at Industry events, Portland Cocktail Week and Latina Meet-up
Social, Digital & Traditional Media:
El Mayor will increase efforts within the social, digital and traditional media platforms, including adding YouTube advertisements.
• Social Media: Facebook, Instagram and YouTube (NEW)
• The brand will continue to create engaging consumer programs and work with talented Social Media Influencers on new content that helps broaden our consumer reach.
• Digital Media: Increase budget behind existing SEO/SEM strategy
• Traditional Media: Print ads in trade and lifestyle magazines and OOH placements throughout Florida
EL MAYOR ANEJO TEQUILA
• PRODUCT CODE: 65239
• Size: 750ml
• Proof: 80
• Age: Minimum 18 months
• Bottles per Case: 6
• Retail Price: $39.95
• Tasting Notes:
• NOSE: Caramel aroma with sweet fruit and light oak
• MOUTH: Smooth entry leads to soft, medium-to-full bodied palate with caramel, grilled tropical fruits and brown spices
• FINISH: Medium body and lightly sweet agave fruit
CATEGORY/BRAND STRENGTH IN NC
• 100% Blue Agave +38.0% R12
• Anejo Tequila +55.6% R12
• El Mayor Brand +82.6% R12
REASONS TO LIST
• Upsell Current El Mayor Consumers to Anejo
• NO Supply Issues expected in 2021
• Continue to Build El Mayor Brando Cristalino – OTB
o Extra Anejo via Special Order
o OTB Luxury Allocations – Sherry Cask Finish in 2021
El Mayor CristalinoEl Mayor Cristalino is an Añejo tequila that has been filtered not once, but twice using ultra fine charcoal. The result, a tequila that has the complexity and character of an Añejo with the crisp, bright notes and color of a Blanco.
Proof: 80 proof / (40% ABV)
Sizes: 750mL
Retail: $44.95 – OTB 64 Case in 2020
Tasting Notes:• Aroma: cooked agave, elegant notes of toasted oak, hints of vanilla
with complex fruity tones• Palate: strong oak notes with emphasis on sweet dry fruits, elegant
notes of cooked agave some herbal hues by the end. • Finish: Long very well-balanced after taste. Full body, silky consistence
that rounds all the flavors in harmony.
Production Process:We start with our standard, El Mayor Extra Anejo, aged a minimum of 3 and ½ years in white oak bourbon barrelsTo obtain Tequila Cristalino we add to the tequila extra añejo powder coconut shell charcoal, after it has been in contact for 15 minutes, we remove the charcoal with 3 micron plates and then we filter it again with 0.2 micron plates.
Over the next three years, El Mayor will introduce a new Limited Edition each year.
2021: Aged in Sherry Casks 2022: Aged in Port Barrels 2023: Aged in RY 10 YR
* Packaging not final
Limestone Branch Distillery
Limestone Branch Distillery was founded in 2010 by brothers STEVE & PAUL BEAM, whose
ancestral roots run deep in the bourbon industry – on both sides of their family – making them
SEVENTH GENERATION DISTILLERS.
Their great-great grandfather was Joseph Washington Dant, an early bourbon pioneer. And
their great grandfather was Minor Case Beam, the eldest son of Joseph M. Beam, of the
legendary Beam lineage.
Limestone Branch Distillery History
Limestone Branch Distillery History
1795 - 2019
1795The ancestors of Steve and Paul Beam were
distillers for 6 generations, dating back to 1795
when Jacob Beam sold his first barrel of corn
whiskey.
1872Yellowstone Bourbon, named after
the National Park, was created by
J.B. Dant, the son of J.W. Dant.
1960Yellowstone was the largest selling
brand of bourbon in Kentucky.
1993Luxco acquires the
Yellowstone Brand
2010Limestone Branch Distillery was founding
using recipes and family knowledge
gleaned from previous generations
2015 - 2016Yellowstone Select &
Yellowstone Limited
Edition are launched
2015Luxco acquires equity in
Limestone Branch Distillery
and the first barrel of
Yellowstone is filled
2017Minor Case is launched
2019Minor Case & Yellowstone
Packaging Updates
LIMESTONE BRANCH MAKES 2020 USA TODAY L IST OF 10 BEST READERS’ CHOICE AWARDS FOR BEST CRAFT WHISKEY DISTILLERY!
“We are thankful to have been picked as one of the Best Craft Whiskey Distilleries for the third year in a row. Winning this award
shows that our visitors really connect with the passion and heart we have for distilling and what we do.”
17
To see the full list visit: https://www.10best.com/awards/travel/best-craft-whiskey-distillery/
CATCH LIMESTONE BRANCH ON YOUTUBE!
We will be running video promotions on YouTube 11/1 – 12/31!
Ads promoting our new Limestone videos will run through EOY 2020! Viewers will get to meet Stephen Fante and learn more about all our brands in our tasting room!
Don’t forget to subscribe to our YouTube page to see more great Limestone content!
YELLOWSTONE SELECT
Brand Info:• 4 year & 7 year whiskies @ 93 proof
• DOUBLE GOLD at San Francisco World Spirits Competition 2019
• NOTES: Rye spice, soft leathered cherries nose w/ smoked caramel taste w/ smoky oak and brown sugar finish
• Heritage dates back to 1872
Retail: $39.95
Code: 25-498
Selling Points: • Yellowstone +226% R12
• Award Winning
• Barrel Program
• Television Commercials during show
YELLOWSTONE SELECTSINGLE BARREL
YELLOWSTONE HAND PICKEDSINGLE BARREL
SRP
$44.95
SELECTION PROCESS
KIT
DETAILS
• Limited Availability
• Sample program
• Iconic Yellowstone
Select Label with added
customization
• Approx. 40 cases per
barrel (6-in)
• Includes barrel with
Yellowstone plaque
SRP
$64.95
SELECTION PROCESS
DISTILLERY VISIT
DETAILS
• Required to visit the distillery
• Option to choose a custom
proof (102, 109, 115)
• Custom, Hand Picked Single Barrel
label
• Approx. 35 cases per
barrel (6-in)
• Includes barrel with Yellowstone plaque
and commemorative gift
LIMESTONE BRANCH DISTILLERYB AR R E L P R O G R AM S
Why choose Bowling & Burch?Product Information:❖ Product Code: 40326
❖ Type of Gin: - American/New World = less juniper forward
❖ Size: 750mL
❖ Proof: 96 proof
❖ Retail Price: $37.95
❖ Case Pack: 6 Bottles
Recognition:❖ 2020 GOLD MEDAL - The Fifty Best Gin
❖ 2020 LA Spirits Award – BEST GIN
❖ 95 pts Rating with The Tasting Panel
❖ Named one of the Top Gins to try in 2020 by Liquor.com
Uniqueness:❖ Few premium Domestic Gins Available in NC
❖ Limestone Branch Distillery - Steven Beam, Master Distiller
❖ 17 botanicals – Some homegrown at Limestone Distillery
❖ Apothecary Style Packaging
Limestone Branch Distillery is….Minor Case Product Information
To Craft Only the Finest Whiskey, that was Minor Case’s mission in life, he never settled for less.
Age: straight rye whiskey with sherry cask finish
Ingredients: Rye, Corn, Malt, Water
Proof: 90 proof / (45% ABV)
Sizes Available: 750mL
Retail: $39.95
Product Code : 20-183
Tasting Notes:• Aroma: Earthy hints & sweet sherry notes• Palate: Hint of butterscotch• Finish: Sherry cask finish with a smooth mouth feel
Award-Winning Straight Rye Whiskey!• Rated 94 points by The Tasting Panel, 2019
• GOLD at San Francisco World Spirits Competition 2019 & 2018
• PLATINUM at SIP Awards 2018
Bottle Size
Case Pack
Case Weight
Cases Per Tier
Cases Per Pallet Case Dimensions UPC Code SCC Code Item # Proof ABV
750mL 6 19.27 19 95 8.667 x 8.177 x 9.74 088352131702 10088352131709 20-183 90 45%
Limestone Branch Display Pieces